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7/29/2019 Air Express market for DHL Express in Ludhiana
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Air Express market for DHL Express in
Ludhiana
Presented By:-Gagandeep Singh
MBA-2(A)
Under the Guidance of :-Mrs. Shilpa Jain
(Faculty, PCTE)
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Origin of Logistics
Logistics is considered to have originated in the
military's need to supply themselves with arms,
ammunition and rations as they moved from their base
to different positions.In ancient Greek, Roman and Byzantine empires,
there were military officers with the title Logistikas
who were responsible for financial and distribution of
supplies.
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Logistics-An introduction
Logistics is concerned
with getting the products
and services where they
are needed and whenthey are desired. It is
difficult to accomplish
any marketing or
manufacturing withoutlogistical support
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Components of Logistics
Information
Transportation
Inventory Warehousing
Material Handling
Packaging
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Introductionof the Group
Deutsche Post DHL brings two powerful brands
to the marketplace.
Deutsche PostDHL
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Vision and Mission
DHLs mission is to be the first choice worldwide.
DHLs visionis to transform the logistics industry
and to deliver beyond customers expectations.
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DHL- An Introduction
DHL are the first letters of the last names of thethree company founders - Adrian Dalsey, Larry
Hillblom and Robert Lynn.
There are 4 divisions of DHLoDHL Mail Division
oDHL GLOBAL Forwarding(DGF)
oDHL SUPPLY CHAIN Division
oDHL Express Division
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DHL Express India Pvt. Ltd
An elite international air express service provider in
India.
Provide services from international air express to high-end logistics solutions including repair and return.
First to provide track-and-trace services in India via
email, SMS, Internet.
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Services of DHL Express
DHL
Services to Another Country (Exports)
Services to India (Imports)
BLUE DART
Domestic Services within India.
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Export ServicesInternational Express
Delivery
Time DefiniteTime-Critical Pickup and Delivery.
Day DefiniteLess Urgent, Cost-Effective Delivery.
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Service Delivery Commitment
DHL EXPRESS 9:00 Time-critical: guaranteed next
possible day by 9:00 a.m.
DHL EXPRESS 12:00 Time-critical: guaranteed next
possible day by 12:00 noon
DHLEXPRESS WORLDWIDE Time-sensitive: delivery by end of
next possible day
Time DefiniteTime-Critical Pickup and Delivery
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DHL EXPRESS 9:00
Time-critical International shipping needs.
Money-back guarantee and proactive delivery
notification.
Standard booking procedure and customer support.
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DHL EXPRESS 12:00
Guaranteed door-to-door delivery before 12:00 noon
on the next possible business day.
Time-critical international shipping needs.
Money-back guarantee with proactive delivery
notification available on request.
Standard booking procedure and customer support.
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DHL EXPRESS EASY STUDENT
Time definite express.
Multiple Shipment Tracking.
24-Hour Customer Service Helpline.
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Day DefiniteLess Urgent, Cost-
Effective Delivery
For international door-to-door delivery within a
certain number of days.
Less urgent and typically heavier shipping needs.
Limited pickup and delivery locations.
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OPTIONAL SERVICES
SII (Shippers Interest Insurance)
Packaging
Dangerous Goods
MSDS
Fumigation
Non-Standard Pickups & Deliveries
Remote Area Service
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STRENGTHS WEAKNESSES
Strong Brand Image
Globalism
eServices and
technology
Corporate symbiosis
Tie up with BLUE DART
High Prices
Not as well known as in USA as
UPS and FedEx
OPPORTUNITIES THREATS
Expansion Globally
Joint-Ventures
Increase In The Number
Of Manufactured Goods
Relations With Foreign
Countries
Economic Slow-down
Fuel prices can go up
SWOT ANALYSIS
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Financial Ratios Analysis
Current Ratio = Currents Assets
Current Liabilities
Ratio
2007 2008 2009
Current
Ratio
1.048 1.016 1.308
Year
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Liquid Ratio = ( Current Asset Debtors Bills receivables)Current Liabilities
2007 2008 2009
Liquid
ratio
1.048 0.9823 0.57
Ratio
Year
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Absolute Liquid Ratio = ( Liquids assets stocks Prepaid Expense)
Current Liabilities
2007 2008 2009
Absolute
Liquid
ratio
1.048 0.981 0.548
RatioYear
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Earning per share = Net profit for equity shareholdersNo. Of equity share
2007 2008 2009
Earning
per share
1.15 -1.40 0.53
Ratio
Year
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Pay out ratio = Dividend per equity share *100Earning per equity share
2007 2008 2009
Pay out
ratio
78.25 - 112.6
Ratio(%)Year
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Trend analysis of Net profit of Deutsche Post DHL (in m)
Year Net
Profit(m)
Trend
2005 2,448 100
2006 2,282 93.22
2007 1,873 76.51
2008 1,979 -80.84
2009 693 28.30
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-100
-80
-60
-40
-20
0
20
40
60
80
100
120
2005 2006 2007 2008 2009
Net Profit- Trend
Net Profit- Trend
GraphicalRepresentation
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Trend analysis of Revenue Deutsche Post DHL (in m)
Year Revenue( m) Trend
2005 44,594 100
2006 60,545 135.77
2007 54,043 121.19
2008 54,474 122.16
2009 46,201 103.60
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Graphical Representation
0
20
40
60
80
100
120
140
160
2005 2006 2007 2008 2009
Revenue- trends
Revenue- trends
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Year Earning per
share()
Trend
2005 1.99 100
2006 1.60 80.40
2007 1.15 57.79
2008 1.40 -70.35
2009 0.53 26.63
Trend analysis of Earning per share Deutsche Post
DHL (in)
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-80
-60
-40
-20
0
20
40
6080
100
120
2005 2006 2007 2008 2009
Earning per share()
Earning per
share()
Graphical Representation
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Introduction to Project
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EXPRESS INDUSTRY
Signifies the value addition made through the timedefinite delivery
It is totally a new age service
The Express division transports via fixed routes and uses
standardized workflows.
The quality of their services and the satisfaction of their
customers are crucial in determining their success.
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DHL Express(Global)
Head Office: Bonn, Germany
Revenue: Approx. 10.3 billion euros (as
stated in the annual report 2009)
Shipments: Approx. 842 million
Network: 120,000 destinations served in
more than 220 countries and
territories
Employees: Approx. 100,000
Customers: Over 8 million
Vehicles: Approx. 62,000
Facilities: Approx. 4,500
6 Major DHL Air Hubs: Hong Kong, Leipzig, Bahrain,
Lagos, Miami, Cincinnati/
Northern Kentucky Airport (CVG)Source: -www.dhl.com
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Head Office: Mumbai, India
Year of Establishment: 1979
Ownership: DHL is 100% owned by
Deutsche Post
Domestic Business: DHL has 81.03% stake in Blue
Dart Express India
Shipments: Over 7.7million [2008]
Network: International 220 countries &
territories
Employees: 1500
Customers: 35000
Vehicles: 300
Facilities:
353 Retail Express Centres &30 Offices across India
Hubs/Gateways: 5 [Bangalore, Chennai, Delhi,
Kolkata and Mumbai]
Commercial Flights: Close to 75 flights utilized per
day
DHL Express (I) Pvt. Limited
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Industry Trends
1991 3.5% Market Share (International Air
Cargo)
2005 11.0% Market Share
International
81.4% of the worlds freighters are used by Air Express Operators
Source: Boeing: World Air Cargo Forecast
2007
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Size of Industry 4,175 cr
Average Annual
Growths
17.2% (Estimated)
India
Source: Blue Dart internal estimation
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Major Players in India
DHL Express
FedEx
UPS
TNT
ARAMEX
PAFEX
Blue Dart etc.
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Need of the Study
To describe the characteristics of Air express market
in the region under study.
To increase the market share of DHL express in the
region.
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Objectives
1) To identify the business prospects for DHL Express
in Ludhiana City.
2) To study the factors which affect the choice of theservice provider.
3) To know the level of satisfaction provided by DHLExpress service in Ludhiana
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Research Methodology
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Research design
The research design of this research is descriptive.
Universe : All the exporters or importers using Air Express
service in the world.
Population : All the exporters or importers using Air Express
service in Punjab.
Sampling unit : In this study the sampling unit is every single
exporter or importer experiencing air express
services in Ludhiana City.
Sample size: The sample size for this research is 70
.
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Sampling techniques
In this research study, convenience sampling is opted.
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Data Analysis and Interpretation
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70
00
10
20
30
40
50
60
70
80
Yes No
Aware of DHL, as a Service Provider in Air
Cargo
Aware of DHL, as a Service
Provider in Air Cargo
Fig 4.2 - Awareness of DHL as a service provider in Air Cargo.
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25
45
0
5
10
15
20
25
30
35
40
45
50
Yes No
Used DHL as a Service Provider
Used DHL as a Service Provider
Fig 4.3 - Have you ever used DHL
Fi 4 4 Y t i id
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25
31
27
30
4
0 0 0 0
15
0
5
10
15
20
25
30
35
Existing Service Providers
Existing Service Providers
Fig 4.4 - Your present service providers
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62
10
2
0
10
20
30
40
50
60
70
Door 2 Door Door 2 Airport Airport 2 Airport
Type of Services
Type of Services
N=68
Fig 4.5 - Which type of services do you use
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38
46
17
12
0
5
10
15
20
25
30
35
40
45
50
USA Europe Asia Rest of World
Lanes of Trade
Lanes of Trade
N=68
Fig 4.6 - Which are your major lanes of trade
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68
12
0
10
20
30
40
50
60
70
80
Air Sea
Mode of Logistics
Mode of Logistics
N=68
Fig 4.7 - Which mode of logistics you opt for
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10
28
14
22
12
16
0
5
10
15
20
25
30
Doc's 0-10 kg 10-20 kg 20-100 kg 100-300 kg >300 kg
Weight Category of Shipment
Category of Shipment
N=68
Fig 4.8 - What is the weight category of your shipments
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5
1
00
1
2
3
4
5
6
Door 2 Door Door 2 Airport Airport 2 Airport
Type of Services Used
Type of Services Used
N=6
Fig 4.9 - Which type of services do you use
i hi h j l f d
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2
3 3
2
0
0.5
1
1.5
2
2.5
3
3.5
USA Europe Asia Rest of World
Lanes of Trade
Lanes of Trade
N=6
Fig 4.10 - Which are your major lanes of trade
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6
1
0
1
2
3
4
5
6
7
Air Sea
Mode of Logistics
Mode of Logistics
N=6
Fig 4.11 - Which mode of logistics you opt for
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0
2 2
1 1 1
0
0.5
1
1.5
2
2.5
Doc's 0-10 kg 10-20 kg 20-100 kg 100-300 kg >300 kg
Weight Category of Shipment
Category of Shipment
N=6
Fig 4.12 - What is the weight category of your shipments
Fi 4 13 Wh t f t d id th t i t t hil h i
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1.08
2.74
3.23
3.833.97
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Price Transit Time Clearance
Formalities
Paper work Personalized
Service
Factors for choosing a Service Provider
Factors for choosing a Service Provider
N=70
Fig 4.13 - What factors do you consider the most important while choosing a
service provider
Fig 4 14 - Rate your experience for the accessibility and responses through
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5
12
8
0 00
2
4
6
8
10
12
14
H Satisfied Satisfied Neutral Dissatisfied H Dissatisfied
Experience to accessibility and responses(through phone and E- Mail)
Experience to acessibility and
responses
N=25
Fig 4.14 Rate your experience for the accessibility and responses through
phone and E- Mail
Fig 4 15 Rate the representatives ability to resolve the issues
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3
15
7
0 00
2
4
6
8
10
12
14
16
H Satisfied Satisfied Neutral Dissatisfied H Dissatisfied
Representative s Ability to resolve the issue
Representative Ability to resolvethe issue
N=25
Fig - 4.15 Rate the representatives ability to resolve the issues
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32
20
0 0
0
5
10
15
20
25
H Satisfied Satisfied Neutral Dissatisfied H
Dissatisfied
Overall Experience about Clearance Dept.
Overall Experience about Clearance
Dept.
N=25
Fig 4.16 - Rate your overall experience about clearance department
Fig 4 17 Rate the experience about shipment delivery at your doorstep
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16
8
1
0 0
0
2
4
6
8
10
12
14
16
18
H Satisfied Satisfied Neutral Dissatisfied H Dissatisfied
Experience about Shipment Delivery
Experience about ShipmentDelivery
N=25
Fig 4.17 - Rate the experience about shipment delivery at your doorstep
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Results
The heavy parcel and sample shipments are important frombusiness point of view
TNT, UPS & FedEx are most preferred brands along with
DHL
Price is the most important factor for the selection of service
provider.
Present customers of DHL are extremely satisfied with the
services. Besides Air Express service being costly the people are
ready to avail it
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Recommendations
DHL should work on pricing strategy in this region.
The field sales managers may be given more
authority in offering flexible prices
Skilled management graduates should be hired to make the reputeof the company
Effective advertisements should be there to promote DHL more
and more amongst the potential users
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Conclusion
According to the survey findings DHL has huge
potential in Ludhiana. The annual expenditure on air
services is significant and DHL can capitalize on this
by following potential customers.The study also concludes that those of whom have
used or are using the Services of DHL rate DHL Air
Express as one of the best in the industry.
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Queries
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THANK YOU