Air Canada Pilots Association | Association des pilotes d ...Air Canada Pilots Association | Association des pilotes d’Air Canada Brand identity guidelines Colour palette 03.1 Pantone

Air Canada Pilots Association | Association des pilotes d’Air Canada

Brand identity guidelinesLaunching the new ACPA identity

The logo mark

01

Air Canada Pilots Association | Association des pilotes d’Air Canada Brand identity guidelines

The logo mark

01.1

Primary Identity | The preferred usage for the logo mark is the primary identity, in colour on a white background.

Primary identity

English

Symbol

French


The logo mark

01.2

Secondary Identity | This version of the logo should be used where there is insufficient space to use the primary identity at the minimum size.

Secondary identity | the wordmark




The logo mark

01.3

Background colour | If the logo is to appear on a black or dark background then the reverse version of the logo must be used.

When placing the image over a photograph, the background colour will dictate the preferred logo. Use the version which will stand out most from the background image.


The logo mark

01.4

Primary logo in black

Secondary logo in black Air Canada Pilots Association | Association des pilotes d’Air Canada


The logo mark

01.5

The map | The line-art map is used as a visual enhancement which helps convey the ACPA identity. The map, like the globe, represents the global reach of Air Canada pilots. This map image should generally be used as a background.


Incorrect usage | The logo must not be altered from its original form and must always appear with both French and English. These are examples of how the logo must NOT appear.

Do not scale the logo in an manner where by the proportions are distorted. The logo proportions must always be constrained when scaling.

X

The logo must never appear angledX The symbol and type relationship must not be altered.X

The logo must never appear with a border.X

The logo mark

01.6

ACPA APAC

Never add a drop shadow to the logo.X

Placement

02


Placement

02.1

Clear space | In order to maintain legibility and make the best use of space, it is important that the logo always have an “X” height of clear space all the way around.An “X” height is equal to the height of the left side of the swirl.

The logo can not appear smaller than .8” in height. If it does it will no longer be legible.

To centre the logo mark, always use the centre line of the globe as a guide. Do not centre the ENTIRE logo

.8”

X

X X

X X


Placement

02.2Air Canada Pilots Association | Association des pilotes d’Air Canada


Air Canada Pilots Association

6299 Airport Road

Suite 205, Mississauga

Ontario L4V 1N3

Telephone: 905 678 9008

Toll Free: 800 634 0944

Fax: 905 678 9016

Email: [email protected]

Top left | The ideal location for the logo mark is top left with an “X” height clearance all the way around and accompanied by the secondary identity. This may not always be possible given certain layout constraints. Above are some acceptable options for placement.


Colour palette

03


Colour palette

03.1

Pantone red 032

CMYK0 90 86 0

Process black

CMYK0 0 0 100

Pantone cool gray 7

CMYK0 0 0 37

Typography

04


Typography

04.1

Frutiger | The typeface for the ACPA is Frutiger. A traditional typeface with longevity and many variations

Arial may be used for HTML and e-mail purposes.

Always use Frutiger 45 Light for body copy.

Frutiger 45 Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890

Frutiger 55 Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890

Frutiger 65 Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890

Frutiger 75 Black ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890

Frutiger 46 Light Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890

Frutiger 56 Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890

Frutiger 66 Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890

Frutiger 76 Black Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890


Typography | Body copy should be 3 point sizes less than the leading. Headlines should be 4 points larger than the body copy and sub heads should be the same size as the body copy but in bold.

Body copy should be Frutiger light.

The following example is based around 9pt body copy:9/12 leading

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Sub-heads should be the same size as

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Typography

04.2

Identity

05


Identity

05.1

Stationery | When applying the logo to stationary and correspondence, place it top left with contact details in the lower right corner for consistency.



6299 Airport Road


Ontario L4V 1N3

Telephone: 905 678 9008

Toll Free: 800 634 0944

Fax: 905 678 9016



6299 Airport Road


Ontario L4V 1N3

Telephone: 905 678 9008

Toll Free: 800 634 0944

Fax: 905 678 9016


Carl Mavromichalis | Communications Director Directeur des communications

Air Canada Pilots Association Association des pilotes d’Air Canada


Identity

05.2

Graphic treatments | The ACPA identity uses certain graphic treatments to help maintain a consistant and unique aesthetic. Line work can be used to enhance the appearance of elements that are ACPA specific.

Brand identity guidelines


6299 Airport Road


Ontario L4V 1N3

Telephone: 905 678 9008

Toll Free: 800 634 0944

Fax: 905 678 9016




6299 Airport Road


Ontario L4V 1N3

Telephone: 905 678 9008

Toll Free: 800 634 0944

Fax: 905 678 9016


Documents

Air Canada Pilots Association | Association des pilotes d ...Air Canada Pilots Association | Association des pilotes d’Air Canada Brand identity guidelines Colour palette 03.1 Pantone