AIP July 2014 eNewsletter

AIP National Office 34 Lawson Street Oxley QLD 4075 Australia +61 7 3278 4490 +61 7 3009 9916 [email protected] www.aipack.com.au

AIP NEWSLETTERJoin the AIP on

1

JULY 2014

In an Australia and New Zealand wide first the AIP, in collaboration with Emberin, is pleased to announce the launch of the Ignite Packaging mentoring program for women working in the food, beverage, manufacturing and

packaging industries. Ignite Packaging is a powerful, self-paced development program that transforms women professionally and personally. The mentoring program has a unique and proven learning format and the learnings are manageable, sustained and practical.

The program enables participants to master new skills and techniques over a 12 week period that allows them to create new patterns of behaviour, increased self-esteem and confidence in their own abilities. They will also have access to fortnightly webinars with guest speakers from within our industry. More than 14,000 women in other industries have completed this program and the AIP feels it is time that this program was made available for mentoring women in the packaging industry.

For participants in Ignite Packaging, on an individual level it is a powerful tool for developing women’s thinking around their career and business – developing them into stronger assets for your company and high-potential staff. Importantly, Ignite Packaging will deliver a number of side-benefits to organisations including stronger engagement levels and generally a significantly improved culture. Additionally, the program provides organisations with a powerful employee brand and employee benefit tool – helping them attract and retain females in their workforce.

The AIP believes there is a strong business case for attracting and retaining women across the packaging industry and Ignite Packaging addresses many of the obstacles experienced by women in a predominately male workforce. Ignite Packaging is quite simply about ensuring that the women in this industry can be the best they can be. The aim of the pilot is to have all states represented in this program, as well as New Zealand participants. The pilot program was launched at the 2014 AIP National Conference and applications close on the 25th of July.

The AIP invites every company in the industry to ‘sponsor’ two participants in the Ignite Packaging pilot program and encourage their female workforce to participate. To access an application form email [email protected]

AIP IGNITE PACKAGING MENTORING PROGRAM LAUNCHED

for more information call

+61 3 8720 0800 GET IT SORTED

AIP NEWSLETTER JULY 20142

DON’T MISS OUT ON THE LATEST AIP ACTIVITIES FOR 2014ALL MEMBERS ARE INVITED TO ATTEND ANY EVENTS ACROSS AUSTRALIA & NEW ZEALANDTo register to attend any of the events simply email [email protected] or visit the events page on www.aipack.com.au

AIP TECHNICAL DINNER

AIP XMAS PARTY

AIP, APPMA & SCLAA XMAS PARTY

AIP & SPE TECHNICAL DINNER

AIP & SCLAA METCASH SITE VISIT

AIP & APPMA TECHNICAL DINNER

VIC

VIC

QLD

NSW

QLD

VIC

When: Wednesday the 9th of JulyWhere: Box Hill Golf ClubTime: 6.00 pmSpeakers:

When: Thursday the 7th of AugustWhere: Oatlands Golf ClubTime: 6.00 pmTopic:Speakers:

When: Thursday the 21st of AugustWhere: Metcash Distribution CentreTime: 8.15 amWhat:

When: Wednesday the 26th of NovemberWhere: Albert Park Yachting and Angling Club Time: 6.30 pm

When: Friday the 5th of DecemberWhere: Officers Mess, Victoria BarracksTime: 10.30am

When: Wednesday the 6th of AugustWhere: Box Hill Golf ClubTime: 6.00 pmTopic: Packaging And Processing Innovations Discovered At Interpack 2014

Gwen Blake, Managing Director, Boxer & Co There are a plethora of considerations for packaging designers to bear in mind to ensure they adhere to legalities and keep themselves and their clients out of deep water. From the logo, to the imagery, to any claims or product benefits which are made on the pack.

Sharon Givoni There are many questions and misconceptions that people in the packaging industry have about how they can protect their intellectual property, whether it is your brand, the shape, the way it folds and even the colour (Tiffany’s blue box being a classic example).

Stephen Flaherty AAIPMarketing Services ManagerConfoil

Claude D’Amico MAIPMarket Development ManagerInnovia Films Asia Pacific

Mark DingleyChairmanAPPMA

LABELLING & MATCHING THE LABEL WITH THE PACKAGEHALF-DAY TRAINING COURSE

When: Wednesday the 23rd of JulyWhere: UPM Raflatac, Braeside, VICTime: 10.00 amPresenter: Dr Carol Lawrence PhD, MAIP Environment & Sustainability Specialist UPM Raflatac Oceania

This half-day training course is designed to give a comprehensive guide to labelling and how to navigate through the myriad of options available for each style of packaging.

This half-day training course is designed to give a comprehensive guide to labelling and how to navigate through the myriad of options available for each style of packaging.

VICNEW COURSE

+ SITE VISIT

When: Wednesday the 24th of SeptemberWhere: ASB Showgrounds, Epsom Auckland Time: 10.00 amPresenter: Dr Carol Lawrence PhD, MAIP Environment & Sustainability Specialist UPM Raflatac Oceania

NEW COURSE

NZLABELLING & MATCHING THE LABEL WITH THE PACKAGEHALF-DAY TRAINING COURSE

Personal Care and Plastics Packaging

Metcash is Australia’s leading wholesale and marketing company specialising in Grocery, Fresh Produce, Liquor, hardware and automotive parts and accessories to Independent retailers.

Aleah Back Packaging Engineer, Global Engineering, Baby & Beauty and CHC FranchisesJohnson & Johnson PacificTrends and Issues in Plastics Packaging from the Perspective of the Brand Owner Aleksander LajovicSales & Marketing ManagerImpact International GroupThe Short Squeeze on the History and Use of TubesRoger ShahaniSales Manager Australian NutraceuticalsThe Joy of Packaging: An Insider’s Guide

PACKING 800 HAMPERS FOR FOODBANK

AIP NEWSLETTER JULY 2014 3

VIC

QLD

QLD

INDUSTRY EVENTS

When: 23rd to 25th of SeptemberWhere: ASB Showgrounds Auckland, New ZealandWhen: 9th to 12th of September

Where: Nairobi, Kenya

www.foodtechpacktech.co.nzwww.eastafripack.com

Foodtech Packtech is the most important trade event for the New Zealand Food Technology and Packaging Technology industries. This biennial event gives you the opportunity to come face-to-face with the experts behind the key innovations entering the New Zealand market. Foodtech Packtech will showcase the freshest ideas, latest technologies and the newest developments entering the Food Technology and Packaging Technology market.

East Afripack, the first not to miss regional exhibition for processing, packaging and converting technology in the EAC region has been presented to the local press during a meeting held on June 3rd at the Southern Sun Mayfair Hotel of Nairobi. Participants included Mpoko Bokanga, UNIDO representative for Kenya, Eritrea and South Sudan; Julius Korir, Industrial Secretary, Ministry

FOODTECH PACKTECH COME & SEE THE AIP ON STAND 2037 NZ

For more information visit auspack.com.au

AUSPACK. The natural home for food processing

and packaging machinery.

PACKAGING + PROCESSING

OWNED AND PRESENTED BY THE APPMA

30TH ANNIVERSARY

DON’T MISS OUT ON THE LATEST AIP ACTIVITIES FOR 2014

ALL MEMBERS ARE INVITED TO ATTEND ANY EVENTS ACROSS AUSTRALIA & NEW ZEALANDTo register to attend any of the events simply email [email protected] or visit the events page on www.aipack.com.au

EAST 2014 AFRIPACK

AIP PARTNERS

Untitled-1 1 19/9/11 3:47:10 PM

Find out how your company can become a partner of the AIP by emailing [email protected]


AIP NATIONAL CONFERENCE

HIGHLIGHTS PACKAGING TRENDS, CHALLENGES AND OPPORTUNITIES

The 2014 Australian Institute of Packaging (AIP) National Conference in Packaging and Innovation excellence kicked off this morning at the Sofitel Wentworth in Sydney.

Following a formal address by national president of the AIP, Ralph Moyle, president of the World Packaging Organisation, Thomas L Schneider spoke of the road ahead for the packaging industry at large. Schneider identified the rising middle class in developing nations such as India, China and Sub-Saharan Africa as those with the biggest growth opportunities in terms of economic strata.

“The middle class is where the opportunity for packaging is. As these countries grow, their middle class is going to grow and that is where the opportunity is for packaging in food, beverage and electronics,” he said.

Rick Fox, chairman of the Association for Packaging and Processing Technologies (PMMI) then took the stage to talk about the industry from a macro-economic perspective where he pinpointed particular trends that are currently taking place within the United States.

According to Fox, one of the biggest challenges that North America’s retail ready sector is facing is the push towards online, and advances in technology in relation to smartphone apps.

“The sensitivity to the changes in packaging at the consumer level is phenomenal,” said Fox. “People are walking into the point of sale and scanning the barcode (with their smartphones). If the label that comes up on the internet is different to the one that they are looking at, they won’t buy the product. That’s the level of sensitivity.”

In addition to Schneider and Fox, other speakers of note included Geoffrey Annison, deputy chief executive and director of health nutrition and scientific affairs at the Australian Food and Grocery Council (AFGC) who discussed the move by regulatory bodies to examine the migration of chemicals from packaging into food; and Heini Lehti from the Global Sustainability and Forest Certification Project who spoke about the Chain of Custody Certification and sustainable fibre sourcing.

THIS ARTICLE WAS REPRODUCED WITH PERMISSION FROM FOOD MAGAZINE



Retailquip has launched a new returnable load carrier concept, called the L-Crate, developed by engineers at Finland-based leader in the global returnable load carrier market, K Hartwall.

The L-Crate provides a way of transporting non-self supporting goods to the place of sale with minimal staff involvement in setting the goods up for direct display in the retail space.

Retailquip, the Asia Pacific partner for K Hartwall, launched the L-Crate to the Australian market last week at Packaging & Processing Week in Sydney, held in conjunction with the AIP National Conference.

Tom Hart-Davies, managing director at Retailquip, told PKN the concept was designed following a request from one of the world’s largest UHT packaging manufacturers for a major project with one of the UK’s largest dairy companies.

“The concept is rapidly moving toward large scale commercialisation and is being recognised as a simple and effective tool for combining logistics with merchandising.

“From its very early stages of development we believed it has potential for a wide variety of SKUs in our market and we have worked with K Hartwall and interested Australian companies to project a 1/6 Australian pallet footprint of varying wall height suitable for juice, fresh dairy, UHT, eggs with the most current interest being cleaning products.

The list of possible SKUs the L-Crate can be used for is extensive, says Hart-Davies, with benefits including excellent protection of product in the supply chain; the ability to reduce the primary packaging requirement as each layer is supported and protected; and the obvious plus of completely removing the secondary packaging requirement.

Hart-Davies says it has the added advantage of giving retailers the ability to control sell down of date-sensitive product by removing the opportunity for “cherry picking” of packs with longest use-by dates, as layers cannot be shopped until the exposed facing is used.

“It also provides excellent return logistics with a 5:1 nested ratio. The L-Crate is a true roll-in, one touch merchandising option, significantly reducing shelf replenishment costs.”

THIS ARTICLE WAS REPRODUCED WITH PERMISSION FROM PKN PACKAGING NEWS

ONE TOUCH RETAIL SOLUTION TAKES A LOAD OFF



Manufacturers in Australia need to recognise the value of Australia’s ageing population and adjust their packaging accordingly, said Fergal Barry from Arthritis Australia. Presenting at the

Australian Institute of Packaging’s National Conference, Barry, the strategic partnerships manager at Arthritis Australia, said Australia’s ageing population is becoming increasingly frustrated with hard to open or inaccessible packaging.

Over the past 20 to 30 years, packaging has become increasingly difficult for consumers to negotiate thanks to the requirements to ensure products are child resistant, tamper resistant, theft resistant and/or portion controlled. He said one in two Australians face difficulty opening or reading packaging, 89 percent have been frustrated or furious with packaging, and 53 percent have suffered an injury as a result of inaccessible packaging.

With Australia’s ageing population, manufacturers need to reconsider who they’re targeting with their packaging, Barry said, and realise that the elderly represent a huge opportunity. “They are largest and fastest growing sector in developed and developing countries,” he said.

“They are the biggest, they are the fastest growing and they have the [largest share of ] wealth … When you identify that issue, your market actually increases.”

Relatively small changes to elements of packaging, such as increasing the font size or using colour to distinguish between different product ranges can make a big difference in winning disgruntled consumers back, and also in creating a point of difference for your brand, Barry said.

“With this global change in the market place, a smaller company can have an advantage over the bigger players because of their ability to adapt.

“Accessibility can be a competitive advantage … it’s a way to compete and a way for SMEs to take market share away from the major players,” he said.

Barry added that 6.5 million Australians have difficulty with vacuum-sealed plastic containers, for example, so if manufacturers adjust their packaging to improve accessibility, this improvement needs to be clearly conveyed to consumers.

“If a consumer has a negative experience … it’s not enough just to fix the packaging. When they see that pack, they have a negative association either with your brand or the pack format.” Manufacturers need to communicate the ease of packaging or the change in packaging that now makes it easier to access, he insists.

Barry would like to see the roll-out of a national ‘ease of use’ certification scheme, where products are independently tested by consumers and their accessibility clearly conveyed on retailers’ shelves. A step in the right direction has been the development of the Initial Scientific Review (ISR) – a result of collaboration between Nestle, Arthritis Australia, NSW Health and Georgia Tech.

The ISR is being used by Arthritis Australia to evaluate and improve the packaging of hundreds of products from over 50 companies both in Australia and internationally. It has been adopted by NSW Health to evaluate the food packaging of its suppliers, ranking them from -8 to +8, to help make food packaging easier to open for elderly or frail hospital patients.

“The +8 to -8 rating gives a standard method to compare products’ ease of opening and legibility, so an organisation can compare two competing brands of a similar product, or a manufacturer can compare two design solutions for a product,” said Barry.

Manufacturers in Australia need to recognise the value of Australia’s ageing population and adjust their packaging accordingly, said Fergal Barry from Arthritis Australia.


AGEING POPULATION: A MISSED OPPORTUNITY FOR MANUFACTURERS?


2014 WINNER OF THE APPMA SCHOLARSHIP ANNOUNCED DURING AIP NATIONAL CONFERENCE

RALPH MOYLE & CRAIG WELLMAN AWARDED AIP FELLOWSHIP

During the 2014 AIP National Conference at the Sofitel Wentworth in Sydney the APPMA announced the winner of the sixth annual scholarship program which enables one person each year to study a Diploma in Packaging Technology. Mark Dingley,

Chairman of the APPMA announced that the 2014 APPMA scholarship winner is Aleah Back, Packaging Engineer, Johnson and Johnson Pacific.According to Mr Dingley “Aleah is an ideal candidate for the scholarship as she has shown a huge interest and commitment in undertaking the Diploma in Packaging Technology. She has both academic and practical expertise in the industry and is keen to expand her Technical Education in the Packaging Industry. Aleah not only has an interest in packaging but also the engineering process and she has had the opportunity to learn about injection technology, in-mould labelling and advanced robotic production systems.

Aleah will commence her Diploma in Packaging Technology this year and we look forward to seeing her graduate.” Mr Dingley said. The APPMA would also like to congratulate all the finalists as they were of exceptional calibre this year. The three other finalists were Alexandra Brayshaw, Research Assistant, Arthritis Australia, Mirvic Camacho, Packaging Engineer, Murray Goulburn and Sumit Kini, Continuous Improvement Specialist, Orora Glass.

L to R is Alexandra Brayshaw, Mirvic Camacho and Aleah Back.

Newly recognised Fellows Craig Wellman and Ralph Moye with an esteemed group of Fellows.

The Australian Institute of Packaging (AIP) is pleased to advise that they have awarded both Ralph Moyle and Craig Wellman a Fellowship. The grade of Fellow is the highest recognition to AIP members and is designed to recognise the significant and sustained contribution to the technology, science or application to packaging in the industry. Ralph Moyle, Packaging Development Officer, Simplot Australia and National President of the

AIP, was recognised for the significant contribution he has made to the packaging industry over the last 40 years. Ralph is an experienced food and packaging consultant and in the last four decades he has worked in many areas including Quality Management and Control, Operational Management, Packaging Design and Development and more recently work with the Packaging Covenant and Shelf Friendly Packaging development. Ralph Moyle’s role in many significant and innovative Shelf-Friendly Packaging developments that are currently in-stores around Australia and New Zealand are one of the key contributors to this recognition. Ralph’s packaging knowledge has resulted in successful contemporary designs and material selections, improved shelf life, lower material costs, shorter supply chains and environmentally friendly selections for many companies and his technical expertise is of the highest standard in this industry.

Craig Wellman, Chief Executive Officer, Wellman Packaging, has demonstrated innovative packaging leadership in the area of plastics technology and injection moulded closures over the last two decades. He has been engaged in the plastics and packaging industries through his family business since the age of 6 and has led the company to become a Tier 1 supplier of rigid packaging solutions for FMCG in food, pharma, homecare, personal care and beverage with manufacturing & distribution operations across 4 main business units of bottles, preforms, closures and thinwall IML. His passion is for packaging and process technology, innovation and he holds a number of patents as an inventor, especially in the area of injection moulded closures. The AIP National Board would like to once again congratulate Ralph Moyle and Craig Wellman for their significant contribution to the packaging industry in Australia.


H ow do you measure the value that you derive from your packaging? Are you using the direct delivered costs such as item price, labour, palletisation, warehouse and shipping costs,

or are you reviewing each stage of the supply chain to measure the value that each part of the chain demands from your packed product. Companies will spend a lot of time, resource and budget to develop and implement a new packaging design, including tooling, packaging line change parts and artwork costs, which are included in the project budget, but what of the other costs or value that the packaging delivers to your company bottom line?

Now you may be asking yourself “how do I quantify the unquantifiable value that I require from my packaging?” This is a valid question that all packaging developers need to ask themselves and often don’t have the method or tools available to them, to calculate the value of their packaging. They know the costs according to the cost models available within the business, but would like to know what the change in value is for the revised packaging design or how the new design compares to the old design which it replaces.

I wondered how I could calculate the value of my packaging innovation projects for quite a few years and then finally came upon some methodology that I have adapted to provide a tool to measure my packaging innovation designs. This method allows the user to look at the overall design solution score and the various parts of the supply chain from raw materials to recycled materials to compare before and after results to measure the packaging value.

The value of the before and after results are compared to see if the packaging innovation has improved, stayed the same, or reduced in value. This method can also be used to compare various pack sizes of the same product to each other to see which one gives the best value. Beware of comparing sizes and deciding to supply only one size to the market, as different parts of the market may see more value in one pack size or design than another.

For example AMF (anhydrous milk fat) was packed into 230litre steel drums until the 1990’s when the NZ Dairy Board developed the 1000kg bulk bin with a disposable electric blanket for bulk users to better utilise 20ft shipping container space costs and customers reduce the product melting time, costs and mixed the fractionated product while melting prior to decanting the AMF for use in their food products. Did all customers move to the new 1000kg bin?

No, as many stayed with the 230kg drums because they found the pack size ideal for their product batch lot sizes and they had a ready market that purchased the used drums, so eliminating disposal costs. Both packaging types are still being sold today because of the value that customers in the supply chain see from each of the pack types.

Now how would you measure these packs? The steel drum has many features and benefits but the 1000kg bin also has advantages over the steel drum. The value chain model looks at all the elements that go into the raw materials, supplier manufacturing, procurement requirements, AMF product requirements, packing line, warehouse, freighting, customer, disposal and reuse. Each of these has its own unique requirements which can be measured, then compiled into the final score for the packaging.

If the 230kg steel drum scored 80% and the 1000kg bin scored 87%, then you would be tempted to say the bin is the best solution and all the product should be packed into this design. But as we have already seen the customer may not value the other design, so both have their uses. So what is the value of the score? When you look at an existing packaging design and before making modifications to the design or procure it from another vendor who maybe overseas or uses different materials to manufacture the packaging, you can run the pack through the value chain model and see what the existing and changed design scores.

If the 230gk steel drum score moves from 80% to 85% then this is a significant improvement and will result in an improvement of the value that your supply chain has for the pack. If the score is the same or worse than current then you have to ask some serious questions over why you would bother making the changes and spending all that time and money, making the changes.

This model handles all FMCG, food service and bulk packaging solutions, from 10g packs to +1000kg pack sizes. This scoring method will enable your business to filter all the project ideas and packaging quality complaints to see which ones give the best bang for your buck, therefore giving your packaging innovation team priorities for each project to deliver from your companies precious resource and budget.

We have just presented this model at the Australian Institute of Packaging annual conference in Sydney, Australia on the 18th June 2014.

Written by Peter Snopko MAIP, Packaging Resources and Development. Contact us at www.prd.net.nz to know more about this program.

AIP NATIONAL CONFERENCE MEASURING PACKAGING VALUE - THE HOLY GRAIL OF PACKAGING!








4 RAFLATALK E X P R E S S 1 / 2014

LABEL MATERIALS

Do you need help choosing the right solution?

The course titled Labelling & Matching the Label with the Package will provide students the knowledge to select the right type of label to its chosen package, whilst enhancing and maintaining its product brand image from the filling and labelling line right through to the consumer.

“The AIP would like to thank UPM Raflatac for their ongoing support, as they will be accompanying the AIP to the Foodtech Packtech 2014 in September held in Auckland, New Zealand.” says Pienaar.

www.aipack.com.auwww.upmraflatac.com

Packaging, to deliver half day training courses designed to give students a comprehensive guide to labelling.

“The Australian Institute of Packaging (AIP) is indeed most grateful to have the commitment and involvement from UPM Raflatac who has shown welcoming leadership by offering to put together a new half-day training course.” says Pierre Pienaar, MSc, FAIP, AIP Education Director.

“Partnerships like this inform, educate and keep those in the industry up to date, which is paramount to sustain packaging growth in Australia. The AIP takes great delight in welcoming industry participation like this where experts and leaders in their respective fields play such a significant part in promoting and informing the packaging industry.”

Self-adhesive labelling has evolved as the most widely used method of product

decoration, being both innovative and versatile for a wide variety of packages. Whether it is self-adhesive paper or film, components like face stock, adhesive, release coating and release liner, must all work together seamlessly to create the label quality and performance a business requires.

Navigating through the myriad of options available for each style of packaging can be easier for the likes of packaging technologists, brand owners, designers, and process and production managers, now that UPM Raflatac will be sharing its expert knowledge of pressure sensitive labelling solutions.

UPM Raflatac has partnered with The Australian Institute of

Labelling & Matching the Label with the Package course

dates and locations:

23 July, Melbourne24 September, Auckland

THIS ARTICLE WAS REPRODUCED WITH PERMISSION FROM RAFLATALK EXPRESS


NEW MEMBERSThe AIP would like to welcome the following new Members...

JOIN THE AIP LINKED IN GROUP TODAY

The AIP recognises the changing role of social media as an additional means of reaching our members, sponsors, and industry contacts across Australasia as an international group. The AIP has a Linked in Group and we invite you to join your peers who have already connected.

Linkedin: Australian Institute of Packaging.

Sabir Aziz Associate OseasKaty Bluett Member NZDomonic Calderan Member VICChristian Elbert Associate NSWMarc Hayes Member NSWBen Knight Associate NSWMichael Ludemann Associate NSWSarah Matheson Member NZ John Martin Associate VICKen McRae Member VICSteve Smith Associate VIC Tim Stafford Member VICBrendan Yee Member VICAsaf Weis Associate VIC

The AIP would like to take this opportunity to welcome our latest partner, Xpadite. Xpadite Group’s services cover all aspects of custom, promotional or gift packaging. This includes designing and sourcing the packaging; assembling product and packaging into a retail-ready unit; storage and distribution to retail or other

locations across Australia. They source packaging from an extensive network of suppliers across Australia and overseas. They are fiercely independent, so that they can represent your interests and deliver the best result for you and your needs. Their experience covers industries as diverse as wine, security, homewares, optical, hospitality, retail and pharmaceuticals, so they ae up to date with statutory requirements for labelling, storage and sustainability.

Product assembly and packing activities are usually handled in our purpose-built, dedicated facilities, but they also have the support of partners they can outsource to when specific jobs require it. Whether work is carried out in-house or elsewhere, staff are thoroughly briefed beforehand. This includes demonstrations and documentation as necessary to ensure quality.

The Xpadite management team has decades of experience and takes a hands-on approach with all client projects. They pride ourselves on quality, attention to detail and timeliness. Every job is handled by a dedicated account manager, who will capture your requirements, communicate to the team and personally supervise to ensure you get the quality you deserve.

They aim to build lasting relationships where they get to know you, to understand your business and to deliver services at the ideal balance of cost, quality and timeliness for your needs. Their passionate commitment to quality pays off – in the two years since they started operations, they have grown primarily by word of mouth. They have also helped clients to win Australian and international packaging awards. So if you want your promotional and gift items to stand out – and sell out! – contact Xpadite and let’s see what they can do.

AIP WELCOMES NEW PARTNER XPADITE

Expert advice, quality assembly and fulfilment to make your product stand out!

Good things come in great packages!

• Custom Packaging• Gift Packs• Presentation Packaging• Barcodes and Labelling

• Point of Sale• Product Assembly• Fulfilment and Distribution

CUSTOMISED PACKAGING, PRINT AND PRODUCT FULFILMENT

www.xpadite.com.au Find out more: 61 2 9653 9127 [email protected] www.xpadite.com.au

AIP WELCOMES NEW MEMBERS


NZ SITE VISIT TO REDVALE LANDFILL

Want the benefits of laboratory testing to reduce risks and costs?Phone : in Australia 1300 486 652 in New Zealand 0800 486 852e-mail [email protected] or read more at www.gunnlab.com.au

“Minimising the Guesswork”

AIP Members in conjunction with the Packaging Council of New Zealand, recently attended a site visit at the Redvale Landfill, Dairy Flat, Auckland.

The Transpacific Industries staff provided the group a presentation on modern waste management practices and in particular the impact of packaging and then took the attendees on a tour of the facility. The AIP would like to thank both the Redvale Landfill site and Transpacific for accommodating the group; a most interesting visit to a unique site.

If your company would like to host a site visit in New Zealand please email [email protected]


During a recent board meeting at Interpack in Dusseldorf, Germany, the World Packaging Organisation (WPO) unanimously elected Thomas L. Schneider, CPP, to a second term as WPO’s President for 2015-2017. Through multiple leadership positions, Mr. Schneider’s participation in the Institute of Packaging Professionals

(IoPP) helped pave the way to his extensive and influential WPO involvement.

Mr. Schneider served on the IoPP National Board as President and Chair in 2004 and 2005 respectively. He is a member of the IoPP College of Fellows and also an Honorary Life Member of the Institute, and is a member of the Packaging Hall of Fame.

With packaging education at the forefront, Mr. Schneider’s tireless contributions to IoPP and WPO have provided opportunities to share his insight and knowledge with the worldwide packaging community comprised of a global network of industry professionals, especially with WPO member from more than 50 countries.

“The opportunity to develop relationships with packaging leaders from around the world has been a unique experience,” said Mr. Schneider. “These relationships – with WPO and IoPP support – have provided exceptional opportunities to experience the latest technologies, materials, and package designs from every corner of the globe – not to mention the ability to work alongside many of those professionals responsible for such incredible packaging innovation that occurs worldwide.”

According to Patrick Farrey, Executive Director, IoPP, the Institute has been well-represented at WPO meetings by Mr. Schneider since 2004.

“With Tom’s participation in WPO, IoPP has been able to expand the Institute’s global footprint in many ways,” said Farrey. “Tom was integral in executing IoPP projects over the years such as the translation and distribution of IoPP books in Spain and Mexico. And the IoPP footprint continues to grow with on-line learning opportunities around the world.

His efforts on behalf of IoPP have truly given the Institute an unprecedented worldview when it comes to packaging. We are proud of Tom’s leadership and look forward to supporting him during his second term as WPO President.”

Mr. Schneider is currently President of Houston-based Industrial & Shippers Supply, a 60-year old value-added distributor of packaging and labelling systems and supplies.

TOM SCHNEIDER TO BEGIN SECOND TERM AS WPO PRESIDENT

Tom Schneider CPP

Duxes SeriesPrinting & Packaging5th China Safe & Sustainable Packaging Summit 2014July 2nd - 4th, 2014 • Crowne Plaza Beijing Chaoyang U-Town

Explore the safe and sustainable development road of pharma packaging in various aspects of policy, market,

technology, design and patient psychology

Pre-conference

HighlightsAdapting to updating safety standards and environmental protection regulations in moving products to market

Grasp the market trends of safe, sustainable and smart packaging through innovative technology and materials

Learn advanced technology in digital printing, anti-counterfeit labeling and packaging automation

Meet new demands of evolving consumer habits through packaging design and functionality innovation

Optimize corporate packaging strategies and cost control in pursuing packaging sustainability

Share experiences and seek cooperation with industry peers to continuously promote safe and sustainable

packaging development in China and globally

Endorser Presentation SponsorsContact UsRainie Shi Tel: +86 21 5258 8005 * 8107

E-Mail: [email protected] Web: www.duxes-events.com/pkg5


SHOPPER

PICK FIND REDUCE

ROTATE

FILL

STOCK

OPENIDENTITYRECOGNISE

TRANSIT

PACK

On-shelf availability

into cart

within category & dispose of

by date code

The shelf/display cube

To shelf/display

to access point

In handIn back room

Along supply chain

On line PackagingCost

Space Utilisation

Space Utilisation

TimeTime

Time

Time

Time

TimeTime

STORE

DISTRIBUTION

VENDOR

FOR

EASY TO DISPOSEEASY TO SHOPEASY TO SHELFEASY TO OPENEASY TO IDENTIFY

FUNCTIONAL REQUIREMENT

RETAILERS/SUPPLIERS

INCREASED SALES REVENUE

REDUCED OPERATING & FIXED COSTS

It is hard to imagine that the Five Easies of Retail Ready Packaging (RRP) will be 10 years old next year

and that they have been adopted in many parts of the world, including Australia. The Five Easies are designed for retailers and suppliers to focus on the functional requirements of RRP to avoid the pitfalls of prescribed technical specifications and solutions. They feature in all three editions of the Efficient Consumer Response Australasia guidelines for Retail Ready Packaging which includes Shelf Friendly Packaging and merchandising units, and were the basis of the AIP and IGD Shelf Friendly Packaging training in March across Woolworths stores and Regional Distribution Centres (RDCs).

Five years ago IGD developed a set of Eleven Easies, identifying how manufac-turers can get RRP right.

Eleven?Two of the easies are from the supplier perspective: Easy Pack and Easy Transit. One extra easy comes from the shopper’s perspective - Easy Find and Easy Pick are distinct components of Easy Shop; signposting is one thing while removability is another.

Other easies are from the store colleague’s perspective. Easy Rotate reflects the fact that RRP can add much value in short shelf life product catego-ries by making it practical to replenish new stock behind older stock, achieve

First In First Out, cut code rotation routines, reduce waste and increase sales.

Easy Fill and Easy Stock are distinct components of Easy Shelf. Easy Fill is about utilising the display cube with RRP that, for example, is a unit fraction of the display depth, displays several layer of product, or can be stacked. Easy Stock is about quick and reliable placement on display in only a few simple movements - ideally ‘one-touch’.

Easy Recognise and Easy Identify are distinct components of the original Easy Identify. Easy Recognise is about being able to determine at a distance of say two metres, what type of product is in the RRP and therefore in which aisle and module it should go. Ease Identify

is about using information on the shelf label and on the RRP, before you open it, to ensure that the product is right for the display space to be replenished. The product description on both the RRP and shelf label need to match.

When designing successful Retail Ready Packaging, it is paramount to ensure that your packaging designs achieve as many of these easies as possible. Test, trial, review and ensure that it truly is fit-for-purpose before you send it in-store.

James Tupper is ECR learning & change manager at IGD in the UK. IGD is a research and training charity that helps the food and consumer goods industry deliver the needs of the public.

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You might be familiar with the five easies of Retail Ready Packaging, but there are a few other principles you should follow, writes James Tupper.

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Documents

AIP July 2014 eNewsletter