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Rebranding, Packaging Redesign + Coupon for Ahuacatlan Avocado Oil. Art Director: Jimena Lopez Copywriter: Jessica Lee
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Ahuacatlán Avocado Oil
Super BenefitsDoesn’t burnOdorlessHelps improve healthThese all sound like
super hero attributes!
Something DifferentThink of oil in a grocery store…
Meet the Heroes
SuperOil Tear Jerker Lime Girl Mistress Flame Assassin of Evil
The Coupon/ Cape
StoryOne plain afternoon in a field in Michoacan, Mexico, a tree of the
Lauraceae family began to flower the strangest of avocados. These avocados were strong and had an air of confidence floating about them. They stood up for all avocados and the special things that they each have to offer. They let the others know that they were all superheroes in their own right.
The leaders told them, "You are special. You are resistant to burning, odorless, and neutral in flavor. You reduce cholesterol and provide antioxidants, protein, and vitamins. What other fruit is as special as you? Humans need you, avocados. They need your assistance and rescue through depression, diabetes, high blood pressure, prostate problems, being overweight, and so much more.
So they agreed to their calling and duties. They became one of the most powerful, healthy, and amazing cooking oils ever. Deemed SuperOil, Tear Jerker, Assassin of Evil, Mistress Flame, and Lime Girl, these oil heroes will help you live a healthier, yet tasty life.