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Name : A. K. M. AHASANUL HAQUE

Designation : Associate Professor

Contact No. : +60-3-6196-4719

Email : ahasanul@iium.edu.my

ACADEMIC QUALIFICATION:Ph.D. in Marketing, Universiti Putra Malaysia Selangor, 2001

MBS. in Marketing, Rajshahi University, Bangladesh, 1993

B. Com. (Hons.) in Marketing, Rajshahi University, Bangladesh, 1991

AREA OF SPECIALIZATION: International Marketing

WORKING EXPERIENCE:Associate Professor in Marketing, International Islamic University Malaysia (March 2007~ todate)

Assistant Professor in Marketing, International Islamic University, Malaysia (J uly 2005~March2007)

Lecturer in marketing, Multimedia University, Malaysia (J anuary 2001~J une 2005)

Part-time Lecturer for MBA teaching, Management Centre, International Islamic UniversityMalaysia (May 2004~to date)

Lecturer in Marketing, Chirir Bandar Degree College, Chirir Bandar, Dinajpur, Bangladesh(March 1994~April 1996)

Marketing Manager, Engineers Electric Company (Pvt.) Ltd. Dhaka, Bangladesh (J anuary1992~February 1994)

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SELECTED PUBLICATION:Books

Ahasanul Haque, A., Arshad, F. M. & Shamsudin, M. N. (2001). Export Marketing ofMalaysian Apparels: Market Prospect and Challenges, Chapter of the Book,Readingson Malaysian Economy Issues in Industry and Trade. (ISBN 983-2324-02-3)

Ahasanul, Ali. & Mohan. (2005). Principles of Marketing. Harcourt College Publisher,Thomson Learning ( ISBN 981-243-748-7)

Ali, Ahasanul. & Thyagarajan. (2006). Consumer Behaviour, Submitted to Publisher,Presently Reviewing for possible publication

Journals

Haque, A. (2004). Perceptions on WAP towards Malaysian Customer Perspective. AsianJournal of Information Technology, 3(2), 82-87.

Haque, A., Ali Khatibi, A. & Ismail, H. (2004). Gaining a Competitive Advantage fromAdvertising (Study on Childrens Understanding of TV Advertising). The Journal ofAmerican Academy of Business, 4 (1&2), 302-308.

Haque, A. (2004). Mobile Commerce: Customer Perception and Its Prospect on BusinessOperation in Malaysia. The Journal of American Academy of Business, 4(1&2), 257-262.

Haque, A. & Ali Khatibi, A. (2004). Children Perception on TV Advertisement: The Impact ofAge, Gender and Parental Influence.American Journal of Applied Sciences, 1(2), 149-154.

Alam, S., Khatibi, A., Haque, A. & Sim, C. T. W. (2004). Perceived Barriers of E-CommerceExpansion in the Electronic Companies in Malaysia. International Business &Economics Research Journal, 3(10), 111-118.

Haque, A. & Khatibi, A. (2005). E-Shopping: Current Practices and Future Opportunitiestowards Malaysian Customer Perspectives. Journal of Social Science, 1(1), 41-46.

Haque, A., Sadeghzadeh, J . & Khatibi, A. (2006). Identifying Opportunity Online Sales in

Malaysia: A Study on Customer Relationship Online Shopping. Journal of AppliedBusiness Research, 22(4), 119-130. (Scopus Listed)

Haque, A. & Khatibi, A. (2006). Customer Satisfaction towards Genting Highlands Resorts inMalaysia. Social Science Journal, 1(2), 106-109.

Haque, A. & Khatibi, A. (2006). The Study of the Behaviour of Malaysian Consumers towardsonline Shopping.Asian Journal of Information and Technology, 12(1), 12-19.

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Haque, A. & Khatibi, A. (2006). E-Commerce: A Study on Internet Shopping in Malaysia.

Journal of Applied Sciences, 6(3), 696-705. (ISI Listed)

Haque, A., Kumar, A. & Al-Mohmood, S. (2006). Internet Advertising: Help to brand building.Information Technology Journal, 5(5), 868-875.

Haque, A. & Khatibi, A. (2006). Re-organization Impact on the Telekom MalaysiasInternational Division Productivity. Journal of Social Sciences, 2(2), 35-40.

Haque, A., Sadeghzadeh, J . & Khatibi, A.. (2006). Investigating Potentially Affective Factorsof Online Sales: A Study On Malaysian Business Online. International Journal ofInformation System and Change Management, Vol. 1 (4): 374-395.

Haque, A., Khatibi, A. & Karim, K. (2006). The Impact of Internet Marketing on CustomerSatisfaction: A Study Malaysian Perspectives. Journal of Mobile Communication, 1(1-4), 31-37.

Haque, A., Khatibi, A. & Ismail, H. (2007). Factors Driving Electronic Commerce Initiative inMalaysian Organization. Journal of Social Science, 14(1), 1-11.

Haque, A., Sadeghzadeh, J . & Khatibi, A. (2007). Evaluating Potential of Online Sales byElectronic Shopping Test: A Conceptual Framework. Indian Journal of Marketing,37(1), 8-15.

Haque, A., Kumar, A. & Tarofder. (2007). Exploring Critical Factors for Supplier Selection inTelecommunication Industry in Malaysia.Asian Journal of Marketing, 1(1), 1-13.

Haque, A., Kumar, A. & Al-Mohmood, S. (2007). Gender and Race Attitudinal Differencetowards Internet Advertisement: A Study Malaysian Scenario. The Electronic Journal of

Information Systems in Developing Countries, 31(9), 1-15.

Haque, A., Khatibi, A., Al-Mahmud, S. & Raquib, A. (2007). An Empirical Study towardsCustomer Perception in Selecting Mobile Telecommunication Provider in Malaysia,Paper Accepted to Competitiveness Review Journal.

Haque, A., Khatibi, A., Raquib, A. & Al-Mahmud, S. (2007). Customer Perception: Choice ofMobile Telecommunication Provider in Malaysia. International Journal of Business andEconomics, 7(2), 84-96.

Haque, A. & Ismail, A. Z. Hj. (2008). Determine the Factor Influences on Security in E-banking: A Empirical Study on Malaysian Customers. Advances in ManagementJournal, 1(6) 7-15. (Cabells Directory Listed)

Haque, A., Ali Khatibi, A., Borucki, C. & Yajid, M. S. A. (2008). Future Prospects of 3GService Adoption for Mobile Commerce in Malaysia. Pratibimba Journal, 9(1), 7-34.

Haque, A. & Ismail, A. Z. Hj. (2008). Factors Influencing on Security: Empirical Study onMalaysian Banking Industry. International Journal of Management andEntrepreneurship, 4(1), 28-50.

Haque, A., Ismail, A. Z. Hj. & Daraz, A. H. (2009). Issues of E-Banking Transaction: An

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Empirical Investigation on Malaysian Customers Perception. Journal of AppliedSciences, 9(6), 1-10 (ISI Listed J ournal)

Haque, A., Osman, J . & Ismail, A. Z. Hj. (2009). Factor Influences Selection of IslamicBanking: A Study on Malaysian Customer Preferences. Paper Accepted to AmericanJournal of Applied Sciences (Forth coming) (Scopus Listed)

Haque, A., Ahmed, K. & Jahan, S. I. (2009). Advertising Practices and Promotion in theIslamic World under the Shariah Observation: A Case Study on Bank Islam in Malaysia,Indian Journal of Marketing. Accepted for Publication (Forth Coming)

Haque, A. & Al-Mahmud, S. (2009). Piracy Products and its Impact on the Malaysian Market.International Review of Business Research Papers, Accepted for Publication (ForthComing)

Haque, A. & Al-Mahmud, S. (2009). Factors Determinate Customer Shopping Behaviourthrough Internet: The Malaysian Case. Australian Journal of Basic Applied SciencesResearch, Accepted for Publication, (ISI Listed J ournal)

Haque, A. & Rahman, S. (2009). The Effect Of Motivational, Competence And InfrastructuralFactors On Effectiveness Of Workplace Training In Malaysia. International Journal ofManagement and Entrepreneurship, Accepted for Publication.

Haque, A., Nuruzzaman, & Kalam, A. (2009). Measuring customer satisfaction towardsMobile phone services in Bangladesh: A comparative study between Grameen phone(GP) and Banglalink (BL). Journal of Marketing Intelligent, Accepted for Publication

Haque, A., Ahmed, K. & Jahan, S. I. (2009). Advertising Practices of Islamic Instructionsunder the Shariah Observation: A Case Study on Bank Muamalat in Malaysia. Journalof Islamic Marketing, Accepted for Publication (Emerald)

Haque, A. & Rahman, S. (2009). Exploring Customers Shopping Experiences throughShopping Centre Branding in Malaysia. Journal of Management Research, Acceptedfor Publication

Conference Proceedings

Haque, A. & Khatibi, A. (2004). E-Shopping: A Study Online Shopping towards MalaysianCustomer Perspectives, Proceeding of International Conference on Statistics CanadaEconomic Conference, Emerging Challenges: New Insights on the Economy and

society, Ottawa, Canada, p. 19.

Haque, A., Nuruzzaman, & Kalam, A. (2008). Measuring customer satisfaction towards theMobile phone services in Bangladesh- A comparative study between Grameen phone(GP) and Banglalink (BL), Proceeding of Global Academy of Business and EconomicResearch Conference, Bangkok, pp. 149-167. (Best Paper Award), ISSN: 1940-5391.

Haque, A., Ismail, A. Z. Hj. & Daraz, A. H. (2008). Issues of E-Banking Transaction: An

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Empirical Investigation on Malaysian Customers Perception. Proceeding of GlobalAcademy of Business and Economic Research Conference, Bangkok, pp. 163-179.ISSN: 1940-5391.

Ali Khatibi, A., Borucki, C., Haque, A. & Shukri, M. (2008). Prospects of 3G Service: A studyof Malaysia customer perspectives, Paper Presented at The First International

Conference & Exhibitions on Mobile Society, Sheraton Voyager, Antalya, Turkey,September 18-19.

Haque, A., Khatibi, A. & Al-Mahmud, S. (2008). Piracy Products and its Impact on theMalaysian Market, Paper presented and published 9th International Business ResearchConference, Melbourne, Australia, November 24~26.

Ahasanul Haque and Sabbir Rahman (2008). A Study of Exploring the Customer's ShoppingExperiences through Shopping Center Branding, 2008, Proceeding of Academy ofInternational Business Southeast Asia Regional Conference Globalization, Innovationand Leadership, Kuala Lumpur, Malaysia, December 4~5.

Text Book Modules

Ahasanul Haque (2002). Principles of Marketing Study Module Distance Learning Program.

Ahasanul Haque (2004). Consumer Behaviour Study Module Internet Based DegreeProgram

Ahasanul Haque (2005). Marketing Communication Study Module Distance Learningprogram.

Ahasanul Haque (2005). Marketing Research Study Module Distance Learning Program.

CONFERENCE PRESENTATION:Haque, A., Kumar, A. & Al-Mohmood, S. (2006). Brand Building through Internet Advertising:

A Study Malaysian Customer Perspective, Academy of World Business Conference,Paris, J uly 10~13.

Haque, A., Khatibi, A., Raquib, A. & Al-Mahmud. S. (2007). Customer Perception: Choice of

Mobile Telecommunication Provider in Malaysia, Paper Accepted for Presentation toInternational Economics and Business Research Conference October 2007, LasVegas, USA.

Haque, A., Osman, J . Dato. & Ismail, A. Z. Hj. (2007). Islamic Banking: Customer perceptionand its prospect on bank product selection towards Malaysian customer perspectives,5th International Islamic Finance Conference, Kuala Lumpur, Malaysia, September 3-4.

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Haque, A. & Ahmad Zaki Hj Ismail, A. Z. Hj. (2008). Perception on Security In E-Banking: AStudy Malaysian Customers Perspective, International Conference on Business andManagement, University Brunei Darussalam, J anuary 8~9.

Haque, A. & J ahan, S. I. (2008). Advertising Practices and Promotion In The Islamic WorldUnder The Shariah Observation: A Case Study On Bank Islam In Malaysia, paper

presented at 3rd Islamic Banking, Accounting and Finance (iBAF) Conference, KulaLumpur, Malaysia, J uly 29~30,

J ahan, S. I., Haque, A. & Meera, A. K. (2008). Issues of Banking, Money Creation and Islam,paper presented at 3rd Islamic Banking, Accounting and Finance (iBAF) Conference,Kula Lumpur, Malaysia, J uly 29~30.

Haque, A., Ahmed, K.& Jahan, S. I. (2008). Screening of Advertising Practices under theShariah Observation: A Case Study on Bank Muamalat in Malaysia, Paper Presented6th International Islamic Finance Conference, October 13~14.

RESEARCH GRANTS:Project Completed

Consumer Perception towards Wireless Application Protocol (WAP): A Study of MultimediaUniversity Organization

Consumer Perception toward Internet Advertisement and its Impact on the PurchasingDecision and Brand Building

Factor Affecting the Consumer Response and Involvement in Attitude towards the

Advertisement: A Study on Advertising Effectiveness in MalaysiaPiracy and its Impact on the Malaysian Market: A Study on Consumer Attitude toward thePirated Product

A Study of Sales Promotion through Multimedia Advertising and the Implication ofIncorporating Internet into the Integrated Marketing Communication Mix in Malaysia (ProjectLeader), Collaboration with Multimedia University. Funded by Ministry of Science and

Technology Innovation (MOSTI), Grant Received: RM 54000 (Completed September 2007)

Ongoing project

E-commerce: The Study of the Perception of Malaysian Customers towards Internet BankingSystem, Funded by (MOHE), Grant Received: RM 14300

An Investigation of Advertising Practices of Islamic Banking Under Sariah Observation,Funded by Management Centre, IIUM

AWARDS:

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Best Promising Researcher Award 2007 received from International IslamicUniversity Malaysia (University Level)

Best Promising Researcher Award 2007 received from International Islamic

University Malaysia (Faculty Level)

Award received from the president of Multimedia University for outstandingteaching evaluation, 2002

Board Scholarship on the basis of Higher Secondary Certificate result since1985/86 to 1989/90

Graduate Research Assistantship at University Putra Malaysia, since J une1997 toJ anuary 1998

Travel grant for pursuing Ph.D. in Malaysia, Funded by SwitzerlandBangladesh Kallyan Trust in 1997