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8/6/2019 Agri Retailing in Rural India
1/15
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Indian Retail expected to grow by over 9% p.a. in the next 10 years
*Projected
Source: Technopak Analysis, CSO & Other Sources
www.globalgap.comSource
8/6/2019 Agri Retailing in Rural India
2/15
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25% share
Source: Technopak Analysis
And may reach a share of 25% by 2017.. indicate strong general trade also
16%
share3.5% share
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Modern retail US$ 12 billion8% of urban retail spends
Modern retailNegligible
Food
Apparel
Beverages
Footwear
Consumerdurables
Appliances
StationeryKitchen utensils
Furniture
Furnishings
Sports goods
Health & Beauty
Personal Care
Jewellery
Timing
Transport
Communication
Recreation
CulturalServices
Education
Rent
Utilities
Other Services
Source: Central Statistical Organization (CS0) and Technopak AnalysisConversion rate: 1 US$ = 40.86 Rs.
8/6/2019 Agri Retailing in Rural India
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Modern retail US$ 78 billion31% of urban retail spends
Modern retail US$ 9 billion3% of rural retail spends
Source: Technopak Analysis*All figures are in nominal terms after taking into account inflation
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Modern retail US$ 165 billion41% of urban retail spends
Modern retail US$ 35 billion9% of rural retail spends
Source: Technopak Analysis*All figures are in nominal terms after taking into account inflation
8/6/2019 Agri Retailing in Rural India
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8/6/2019 Agri Retailing in Rural India
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Median Age of Population (in years)
* Source: Central Statistical Organization, PopulationDivision, United Nations
Proportion of Young Population(< 25 years)**
India 53%
China 42%
Indonesia 30%
USA 30%
Brazil 29%
Japan 27%
Germany 26%
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Source: Technopak Analysis
8/6/2019 Agri Retailing in Rural India
6/15
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Average No. of people in the family:4.1
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customers at all India level: one third in the age band of 25-34 years, nearly half of customer groups have presence of female, two third are from SEC A and 64% of households have main earner working as Businessman/executive
customers in retail are young & upwardly mobile
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8/6/2019 Agri Retailing in Rural India
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8/6/2019 Agri Retailing in Rural India
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8/6/2019 Agri Retailing in Rural India
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8/6/2019 Agri Retailing in Rural India
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8/6/2019 Agri Retailing in Rural India
12/15
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FRESH VALUE CHAIN
Farms
CollectionPoints
Whole SaleMarket
Semi Whole
Sale Market
RetailMarket
Customers
Day
-2
Day
-1
Day
0
5 7 KMs
150 200 KMs
10 - 15 KMs
5 7 KMs
< 1 KMs
VEGETABLESFLOW
FRESH VALUE CHAIN
FRUITSFLOW
Local Seasonal Imported
Farms/Orchids Farms/Orchids Overseas
Collection Point Collection Point Importer
Whole sale
MarketCold Storage
Whole sale
Market
Semi Wholesale
Market
Retail Market
Customer
27H
27F
27D
27C
27A
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BA7BF*
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BA7BF*
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8/6/2019 Agri Retailing in Rural India
13/15
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8/6/2019 Agri Retailing in Rural India
14/15
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Seasonality / Geographical / Varietal Spread
Market Intelligence / Dynamic Pricing
Right pricing
FRESHNESS
Supply Chain efficiency
Price Management
Centralized sourcing
Wastage
Price Risk
ProcurementRisk
Exte
ndedS
helflife
Better farm reach, transportation & quality management will govern the fresh produce supply chain
Key competency development
FRESH CATEGORYARCHITECTURE -
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8/6/2019 Agri Retailing in Rural India
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