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Agile User Experience design at IBM ROBIN STAF FORD [email protected] m

Agile User Experience design at IBM ROBIN STAFFORD [email protected]@uk.ibm.com

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Page 1: Agile User Experience design at IBM ROBIN STAFFORD rstafford@uk.ibm.comrstafford@uk.ibm.com

Agile U

ser E

xper

ience

desig

n at I

BM

ROBIN S

TAFF

ORD r

staff

ord@

uk.ib

m.co

m

Page 2: Agile User Experience design at IBM ROBIN STAFFORD rstafford@uk.ibm.comrstafford@uk.ibm.com

Abstract

The principles of Agile development emphasise design in small teams and rapid change. Good User Experience design requires uniformity and careful planning. The purpose of this talk is to describe practice within the Business Analytics team at IBM as they attempt to marry these 2 principles.

Page 3: Agile User Experience design at IBM ROBIN STAFFORD rstafford@uk.ibm.comrstafford@uk.ibm.com

Agenda

- High level view of agile dev process- UX challenges- UX@IBM team role – current - Big challenges – web versus rich

versus mobile

Page 4: Agile User Experience design at IBM ROBIN STAFFORD rstafford@uk.ibm.comrstafford@uk.ibm.com

Dev PROCESS - Agile

Page 5: Agile User Experience design at IBM ROBIN STAFFORD rstafford@uk.ibm.comrstafford@uk.ibm.com

Every release has many priorities

Page 6: Agile User Experience design at IBM ROBIN STAFFORD rstafford@uk.ibm.comrstafford@uk.ibm.com
Page 7: Agile User Experience design at IBM ROBIN STAFFORD rstafford@uk.ibm.comrstafford@uk.ibm.com

UX challenges - TECHNOLOGY

• Lots of new technology and web frameworks eg Dojo

• Lots of legacy technology – C++, Eclipse, Java, SWT

• Lots of new platforms – mobile, tablet, iOS, Android

• New input techniques – eg touch screen• Localisation (text length etc)• Accessibilty (colour, mouse etc)• BiDi. Right to left rendering. (Overall

screen layout).

Page 8: Agile User Experience design at IBM ROBIN STAFFORD rstafford@uk.ibm.comrstafford@uk.ibm.com

UX CHALLENGES - IBM

• IBM acquires most of its software products• Integrating them is a high priority but often challenging

owing to differing architectures and technology• Surface branding (IBM splash screen, about box, install

location etc) is deemed sufficient• Deeper usability and experience issues are lower priority

• Existing customers don’t want it to change (retraining etc)• New customers may only purchase one IBM product, BUT …• Many will purchase the whole stack

• Competition doing a much better job around look and feel eg Oracle/Hyperion and Microsoft.

Page 9: Agile User Experience design at IBM ROBIN STAFFORD rstafford@uk.ibm.comrstafford@uk.ibm.com

HOW Do we improve UX?

• Customer feedback (iterative)• Prototypes evaluated• IBM mandated – eg Accessibility, BiDi, Installers,

Consumability• IBM wide initiatives – IBM One UI, Improved error messages• Business Analytics wide initiatives – BestX

• Dedicated UX professionals• Research

• In the labs and conferences• Persona Depot• Standards

• Some examples …

Page 10: Agile User Experience design at IBM ROBIN STAFFORD rstafford@uk.ibm.comrstafford@uk.ibm.com

IBM One UI

Page 11: Agile User Experience design at IBM ROBIN STAFFORD rstafford@uk.ibm.comrstafford@uk.ibm.com

BeST X

Page 12: Agile User Experience design at IBM ROBIN STAFFORD rstafford@uk.ibm.comrstafford@uk.ibm.com

Persona Depot

Page 13: Agile User Experience design at IBM ROBIN STAFFORD rstafford@uk.ibm.comrstafford@uk.ibm.com

Error messages

http://thedailywtf.com/Articles/Cognos-Koans.aspx

Page 14: Agile User Experience design at IBM ROBIN STAFFORD rstafford@uk.ibm.comrstafford@uk.ibm.com

Error messages

Page 15: Agile User Experience design at IBM ROBIN STAFFORD rstafford@uk.ibm.comrstafford@uk.ibm.com

This experience does NOT engage

15

““Extremely Borin

g,

Extremely Borin

g,

No Fun,

No Fun,

I Don’t K

now”

I Don’t K

now”

Page 16: Agile User Experience design at IBM ROBIN STAFFORD rstafford@uk.ibm.comrstafford@uk.ibm.com

We are trying!

16

Recently Used

FavoritesFavoritesFavorites

My Group…

Page 17: Agile User Experience design at IBM ROBIN STAFFORD rstafford@uk.ibm.comrstafford@uk.ibm.com

Engage everywhere - consistently(Mobile, Tablet, Web)

Page 18: Agile User Experience design at IBM ROBIN STAFFORD rstafford@uk.ibm.comrstafford@uk.ibm.com

Thank You

Any Questions?