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Agile Digital Competence

Agile Digital Competence - B-works · Digital Marketing SEM, SEO & SEA -High organic search results by optimising keywords, URLs, Content -Gaining traffic by purchasing ads on Search

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Page 1: Agile Digital Competence - B-works · Digital Marketing SEM, SEO & SEA -High organic search results by optimising keywords, URLs, Content -Gaining traffic by purchasing ads on Search

Agile Digital Competence

Page 3: Agile Digital Competence - B-works · Digital Marketing SEM, SEO & SEA -High organic search results by optimising keywords, URLs, Content -Gaining traffic by purchasing ads on Search

www.b-works.io �3

About B-worksOur certified Product Owners guide you step by step from concept-phase till launch of your product

Alex BenincàCEO & Certified Product Owner T: +41 (0)79 224 0112 E: [email protected]

Michael PrimessnigCertified SAFe Product Owner T: +41 (0)78 975 20 27 E: [email protected]

We are a Full Service Digital Factory focused on Strategic Planning, Web and Application Development, and Digital Marketing. With offices in Zurich, Switzerland and Bolzano, Italy, B-works consists of a team of leading experts at the intersection of customer psychology and technology to translate client requirements into successful Digital Solutions.

B-works is Agile and uses Scrum to prioritise business value and to shorten the release, feedback and improvement cycle of digital projects.

Page 4: Agile Digital Competence - B-works · Digital Marketing SEM, SEO & SEA -High organic search results by optimising keywords, URLs, Content -Gaining traffic by purchasing ads on Search

www.b-works.io �4

Strategy Consulting

Digital Consulting - Analysis of the Status Quo - Calculation of Business Affordables

(affordable resources for planning, implementation and promotion)

- Proactive Idea Generation and Validation

- KPI, ROI and Goal Definition - Technical Ecosystem Check - Development of Customer Personas - System Architecture and

Implementation Plan for Software Development & Digital Transformation

- Marketing Campaign Planning

We define your business goals with KPIs, proactively add ideas and map out a strategic digital roadmap

Agile Workshops - Lean Inception (Product-Vision,

Personas-Description, Technical & Business Review, Display Features, Build MVP-Canvas and Business-Model-Canvas)

- Sequencing of Iteration Steps within Development-Process

- Setting up Story Map, writing User Stories and Acceptance Criterions

- Finalising User Stories for “Ready for Development”

- Setting up an agile roadmap for the Scope of Work with Epics & User Stories

Page 5: Agile Digital Competence - B-works · Digital Marketing SEM, SEO & SEA -High organic search results by optimising keywords, URLs, Content -Gaining traffic by purchasing ads on Search

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Software Development

UX, Web & Responsive Design - User Experience & Service Design - Responsive Mobile & Web Design - Usability & Conversion Optimisation

We are accountable throughout the process by implementing the digital roadmap with agile methods

Web & Application Development - Front & Back-End Development - App & Web-App Development - Laravel, Symfony, Angular JS, Ionic

Interim CTO - IT Architecture & Development - Technology Road Map - Recruiting Tech. Team

CMS & CRM - CRM & CMS set-up - Drupal 8 - CMS Migration

Page 6: Agile Digital Competence - B-works · Digital Marketing SEM, SEO & SEA -High organic search results by optimising keywords, URLs, Content -Gaining traffic by purchasing ads on Search

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Digital Marketing

SEM, SEO & SEA - High organic search results by

optimising keywords, URLs, Content - Gaining traffic by purchasing ads on

Search Engines

We are strategic Partners for planning, managing and optimising the digital Performance & Marketing

Social Media Marketing - Audit social Presence - Create a Social Media Mission

Statement - User-Traget-Funneling

Behavioural Marketing - Analyse Market and Competition - Create Customer Personas - Structure and channelling

Marketing

Conversion Optimisation - Analysing current traffic and

conversion “visitor to customer” - On-site or Satisfaction Surveys - Optimising content and process

Page 7: Agile Digital Competence - B-works · Digital Marketing SEM, SEO & SEA -High organic search results by optimising keywords, URLs, Content -Gaining traffic by purchasing ads on Search

www.b-works.io �7

B-works - ReferencesDeveloping digital Solutions for complex, challenging Business-Cases is our Passion

PISTOR - Website Relaunch - Over 20’000 Pages from 3 old Sites - One user-friendly CMS (Drupal 8) - Multi language (DE/FR) - SEO & Analytics - Open Pistor Case Study

BMW MINI SIGNATURE - Concept-study for limited edition

BMW Mini Signature - Web & App Development (JavaScript) - Partnership with FCB Zürich

ÖKK - Digital Strategy Consulting - Customer engagement platform - Conversion optimisation - SEO, SEM, SERP, Analytics

COSMOBUTLER - Website & App Development - E-Commerce (Drupal 8) - Logistics-App (Track-and-Trace) - CRM, Chatbot, Blog - SEO, SEM, SMM - Open Cosmobutler Case Study

Page 8: Agile Digital Competence - B-works · Digital Marketing SEM, SEO & SEA -High organic search results by optimising keywords, URLs, Content -Gaining traffic by purchasing ads on Search

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Technologies & PartnersThanks to established Technologies and the experienced Cooperation with our external Partners, we provide you with the full Digital Service

Partners

Technologies

User Experience Branding and classic Advertising

Page 9: Agile Digital Competence - B-works · Digital Marketing SEM, SEO & SEA -High organic search results by optimising keywords, URLs, Content -Gaining traffic by purchasing ads on Search

www.b-works.io �9

ContactB-worksZurich Advanced B-works Technologies GmbH Heinrichstrasse 267 8005, Zurich - Switzerland T: +41 44 500 2615

Bolzano B-works GmbH Via Museo 41A 39100, Bolzano - South Tyrol, Italy T: +39 0471 166 0039

Selected Projects and Experience

Michael PrimessnigCertified SAFe Product Owner T: +41 (0)78 975 20 27 E: [email protected]

Alex BenincàCEO & certified Product Owner T: +41 (0)79 224 0112 E: [email protected]