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Agile Digital Competence
www.b-works.io �2
Presentation AgendaB-Works empowers through Digital Competence
- About B-works - Strategy Consulting - Software Development - Digital Marketing - References - Technologies & Partners - Get in Contact
Strategy Consulting
Software Development
Digital
Marketing
www.b-works.io �3
About B-worksOur certified Product Owners guide you step by step from concept-phase till launch of your product
Alex BenincàCEO & Certified Product Owner T: +41 (0)79 224 0112 E: [email protected]
Michael PrimessnigCertified SAFe Product Owner T: +41 (0)78 975 20 27 E: [email protected]
We are a Full Service Digital Factory focused on Strategic Planning, Web and Application Development, and Digital Marketing. With offices in Zurich, Switzerland and Bolzano, Italy, B-works consists of a team of leading experts at the intersection of customer psychology and technology to translate client requirements into successful Digital Solutions.
B-works is Agile and uses Scrum to prioritise business value and to shorten the release, feedback and improvement cycle of digital projects.
www.b-works.io �4
Strategy Consulting
Digital Consulting - Analysis of the Status Quo - Calculation of Business Affordables
(affordable resources for planning, implementation and promotion)
- Proactive Idea Generation and Validation
- KPI, ROI and Goal Definition - Technical Ecosystem Check - Development of Customer Personas - System Architecture and
Implementation Plan for Software Development & Digital Transformation
- Marketing Campaign Planning
We define your business goals with KPIs, proactively add ideas and map out a strategic digital roadmap
Agile Workshops - Lean Inception (Product-Vision,
Personas-Description, Technical & Business Review, Display Features, Build MVP-Canvas and Business-Model-Canvas)
- Sequencing of Iteration Steps within Development-Process
- Setting up Story Map, writing User Stories and Acceptance Criterions
- Finalising User Stories for “Ready for Development”
- Setting up an agile roadmap for the Scope of Work with Epics & User Stories
www.b-works.io �5
Software Development
UX, Web & Responsive Design - User Experience & Service Design - Responsive Mobile & Web Design - Usability & Conversion Optimisation
We are accountable throughout the process by implementing the digital roadmap with agile methods
Web & Application Development - Front & Back-End Development - App & Web-App Development - Laravel, Symfony, Angular JS, Ionic
Interim CTO - IT Architecture & Development - Technology Road Map - Recruiting Tech. Team
CMS & CRM - CRM & CMS set-up - Drupal 8 - CMS Migration
www.b-works.io �6
Digital Marketing
SEM, SEO & SEA - High organic search results by
optimising keywords, URLs, Content - Gaining traffic by purchasing ads on
Search Engines
We are strategic Partners for planning, managing and optimising the digital Performance & Marketing
Social Media Marketing - Audit social Presence - Create a Social Media Mission
Statement - User-Traget-Funneling
Behavioural Marketing - Analyse Market and Competition - Create Customer Personas - Structure and channelling
Marketing
Conversion Optimisation - Analysing current traffic and
conversion “visitor to customer” - On-site or Satisfaction Surveys - Optimising content and process
www.b-works.io �7
B-works - ReferencesDeveloping digital Solutions for complex, challenging Business-Cases is our Passion
PISTOR - Website Relaunch - Over 20’000 Pages from 3 old Sites - One user-friendly CMS (Drupal 8) - Multi language (DE/FR) - SEO & Analytics - Open Pistor Case Study
BMW MINI SIGNATURE - Concept-study for limited edition
BMW Mini Signature - Web & App Development (JavaScript) - Partnership with FCB Zürich
ÖKK - Digital Strategy Consulting - Customer engagement platform - Conversion optimisation - SEO, SEM, SERP, Analytics
COSMOBUTLER - Website & App Development - E-Commerce (Drupal 8) - Logistics-App (Track-and-Trace) - CRM, Chatbot, Blog - SEO, SEM, SMM - Open Cosmobutler Case Study
www.b-works.io �8
Technologies & PartnersThanks to established Technologies and the experienced Cooperation with our external Partners, we provide you with the full Digital Service
Partners
Technologies
User Experience Branding and classic Advertising
www.b-works.io �9
ContactB-worksZurich Advanced B-works Technologies GmbH Heinrichstrasse 267 8005, Zurich - Switzerland T: +41 44 500 2615
Bolzano B-works GmbH Via Museo 41A 39100, Bolzano - South Tyrol, Italy T: +39 0471 166 0039
Selected Projects and Experience
Michael PrimessnigCertified SAFe Product Owner T: +41 (0)78 975 20 27 E: [email protected]
Alex BenincàCEO & certified Product Owner T: +41 (0)79 224 0112 E: [email protected]