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Sponsored by:
BA and BAs in Today’s Agile, Digital World
Andrea Brockmeier
Director of Project ManagementWatermark Learning
Agile Business Analysis
Phone #:
E‐mail:
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Blog:
Featured Speaker
Andrea BrockmeierDirector of Project Management
952.921.0900 x1210
www.watermarklearning.com
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Business Analysis
How is BA Used?
Where do BAs Fit?
What Does BA
Contribute?
IN AN AGILE ENVIRONMENT
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Poll Question 1
Which of the following do you see BAs doing more of now than they were 3‐5 years ago? (Choose all that apply.)
Technical work (e.g., testing, data analytics, etc.) Project management Tool use – tracing, modeling, or automated (e.g.,
JIRA, Blueprint, etc.) Strategic level work Not much change
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Poll Question 2
Which of the following do you think has been the biggest contributor to the expansion of the BA role?
o Maturing of the professiono Increased number of certified BAso More organizations adopting agileo Better tools availableo Something else
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Once Upon a Time
BUSINESS
TEAM
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Today’s Environment
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The Agile Journey
AGILE
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The Agile Environment
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What About Me?
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Coach(ScrumMaster)
Roadblock Remover
Agile Advocate
Servant Leader
Team Mentor
BA as Coach
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BA as Product Owner
PO
Business Decisions
Backlog
Product Review
Shared Vision
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Authority
Ability (Knowledge)
Availability
Product Owners Need
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Authority
Ability (Knowledge)
Availability
BA as Product Owner Has…
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PO versus BA
Decision Maker
Trusted Advisor
CONFLICT
OF IN
TEREST
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Where are BA Skills Used? Everywhere!
ESTIMATINGMODELINGWRITING USER STORIESACCEPTANCE CRITERIATESTING RESULTSPRIORITIZING
VISIONINGBUSINESS NEEDBUSINESS CASEMODELINGELICITINGPRIORITIZING
FACILITATIONLISTENINGCONSENSUS BUILDING
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Treat BA Skills Like Other Agile Team Skills
BA
BABA
BA
BA
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Skills And Tools Are Not Enough
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Big Picture Thinking From the OUTside
YOUR BUSINESS
Economy
Technology
Competitors
Regulations
TalentPolitical
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What Do Customers See?
YOUR BUSINESS
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Big Picture Thinking is…Systems Thinking
NEW TECHNOLOGYACTIVITY IN THE ECONOMY
External Factor
Customer Satisfaction
Demand
Quality
B
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Big Picture Thinking is…Creative Thinking
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Big Picture Tools – Product Roadmap
Q1 Q2 Q3 Q4MMF/Feature 1
MMF/Feature 2A MMF/Feature 2B MMF/Feature 2C
MMF/Feature 3
MMF/Feature 4
MMF/Feature 5
MMF/Feature 6
PRODUCT ROADMAP
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Big Picture Tools – Story Mapping
STORY MAPPING
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Big Picture Tools – Impact Map
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Big Picture Tools – Purpose Alignment Model
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Big Picture Tools – Standard BA Work!BUSINESS RULES NON‐FUNCTIONAL REQUIREMENTS
NFR: Portability
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Big Picture Thinking Means Working with…
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The Agile BA is a Big Picture Thinker
YOUR BUSINESS
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Poll Question 3
In your project work, how often do considerations about the customer impact your decision making?
o Alwayso Ofteno Sometimeso Never
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Customercentricity
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Customers
Who Is The Customer?
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Who Is The Customer?
Customers
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Who is the Customer?
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Your Customer Cares About
Your project Your business How many options you offer How efficient your processes are How elegant your web interfaces look How well your organization operates How engaged your employees are
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Customercentricity Tools ‐ StorytellingAgile BAs bring out the storyteller in everyone
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Customercentricity Tools – Personas
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Customercentricity Tools – Empathy Maps
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Customercentricity Tools – Journey Maps
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The Agile BA is Customercentric
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The Agile BA is Courageous!
Let’s focus on the real customer.
How do our customers
really see us?
This is not just about solving a
business problem.
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Agile Business Analysis
How is BA Used? Where do BAs Fit?Big Picture Thinking
Customercentricity
AGILE BUSINESS ANALYSIS VALUE PROPOSITION
Everywhere… It’s a Team Sport!
Skills, Tools AND Mindset for:
Big Picture Thinking
Customercentricity
From strategizing and visioning …
Detailing requirements
the org
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References and Resources
Business Analysis for Practitioners: A Practice Guide (2015). Project Management Institute. https://www.pmi.org/pmbok‐guide‐standards/practice‐guides/business‐analysis
PMI Guide to Business Analysis. 2017. The Project Management Institute. https://www.pmi.org/pmbok‐guide‐standards/foundational/business‐analysis
Agile Extension to the BABOK® Guide v2.0. International Institute of Business Analysis and Agile Alliance. 2017. https://www.iiba.org/standards‐and‐resources/agile‐extension/
Digital Business Analysis: Crossing the Chasm from Traditional to Digital World. International Business Analysis Thought Leadership Series. March 2018. http://go.iiba.org/l/590871/2018‐12‐08/9bkk8
