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Agent&Performance&and&Skills&Study&
11%&
45%&
38%&
5%&
2%&
Extremely&professional&and&competent&
Very&professional&and&competent&
Somewhat&professional&and&competent&
Not&very&professional&and&competent&
Not&sure/Don't&really&have&an&opinion&
When%you%think%about%real%estate%agents,%how%would%you%rate%their%level%of%professionalism%and%competence%
overall?% 94%&believe&real&estate&agents&are&professional&and&competent;&
&&Just&5%&believe&they&are¬&professional/competent&
2&
How%would%you%compare%the%level%of%professionalism%%and%competency%of%a%real%estate%agent%rela<ve%to%the%%following%types%of%business%professionals?%
Real&estate&agents&are&perceived&closely&to&other&professionals&
10%&
5%&
5%&
7%&
6%&
12%&
14%&
12%&
26%&
22%&
37%&
52%&
45%&
55%&
57%&
30%&
23%&
28%&
10%&
12%&
11%&
7%&
10%&
2%&
3%&
0%& 20%& 40%& 60%& 80%& 100%& 120%&
APorney&
Financial&Planner&
CPA/Accountant&
Insurance&Agent&
Mortgage/lender&Much&more&professional&and&competent&Somewhat&more&professional&and&competent&About&the&same&
Somewhat&less&professional&and&competent&Much&less&professional&and&competent&
3&
93%&
7%&
Did%you%use%a%real%estate%professional%%to%buy/sell%your%last%home?%
Yes&
No&
93%&used&an&agent&to&sell&
their&last&home&&
Similar&to&naVonal&staVsVcs&
4&
88%&of&consumers&are&either&somewhat,&very&or&extremely&saVsfied&with&their&agent;&&&
&Just&4%&are¬&at&all&
saVsfied&
34%&
32%&
22%&
8%&
4%&
0%& 5%& 10%& 15%& 20%& 25%& 30%& 35%& 40%&
Extremely&saVsfied&
Very&saVsfied&
Somewhat&saVsfied&
Somewhat&dissaVsfied&
Extremely&dissaVsfied&
How%sa<sfied%were%you%with%them%in%that%transac<on?%
5&
59%&
41%&
Are%you%currently%working%with%a%real%estate%agent?%
Yes&
No&
Nearly&60%&are¤tly&working&with&
an&agent&
6&
6%&24%&25%&
29%&40%&
51%&51%&52%&55%&
59%&68%&71%&73%&
Other&(Please&specify)&
PosiVve&online&reviews&by&previous&clients&
They&work&for&a&well]established&and&trusted&real&estate&company&
Has&completed&many&transacVons&in&the&area&I’m&interested&in&
Has&a&lot&of&experience&
Seems&trustworthy&
Has&experience&selling&homes&in&my&area/price&range&
Referred&by&someone&I&trust&
I&get&along&with&them&well&
Really&seems&to&understand&my&unique&needs&
They&seem&respecaul&and&paVent&and&will&help&me&all&the&way&through&the&real&estate&process&
Has&demonstrated&that&they&will&respond&to&me&quickly&by&using&all&means&available&–&text,&phone,&email,&online&systems,&Facebook&etc.&
Really&seem&to&understand&the&market&and&the&neighborhood(s)&I’m&interested&in&
When%choosing%a%real%estate%professional%to%work%with,%what%are%the%MOST%important%factors?(choose%all%that%apply)%
Market&knowledge&and&responsiveness&are&the&two&key&
traits&7&
32%&
46%&
19%&
3%&
Extremely&helpful&–&It’s&very&complicated&
and&I&need&help&
Very&helpful& Somewhat&helpful& Not&at&all&helpful&–&I&believe&I&can&do&it&
myself&
How%helpful%has%your%real%estate%agent%been%so%far?(for%those%that%are%already%working%with%an%agent)%
78%&believe&their&real&estate&agent&has&been&very/
extremely&helpful&so&far&
8&
9&
25%&
36%&
37%&
53%&
62%&
62%&
63%&
67%&
68%&
77%&
79%&
Helping&me&search&for&homes&online&
Helping&me&understand&the&requirements&for&gedng&a&mortgage&
Access&to&an&online&site&that&allows&me&to&track&the&status&of&my&transacVon&24/7&
Helping&me&find&a&home&that&matches&my&search&criteria&
Helping&me&buy&a&home&that&will&be&a&good&investment&for&my&family&
Keeping&me&up&to&speed&in&real]Vme&on&all&of&the&facets&of&the&transacVon&
Helping&me&understand&all&of&the&forms&that&I&have&to&sign&to&buy&a&home&
Helping&me&deal&with&challenges&that&come&up&during&the&process&of&buying&a&home&
CoordinaVng&all&of&the&steps&that&are&needed&to&buy&my&home&e.g.&home&inspecVon,&securing&Vtle,&etc.&
Knowing&all&of&the&local&market&rules&so&that&I&don’t&get&into&any&trouble&buying&a&home&
Helping&me&negoVate&a&fair&price&for&the&home&I'm&interested&in&
How%important%are%the%following%tasks%of%your%agent%as%you%go%through%the%process%if%purchasing%a%home%
5&]&Very&important& 4& 3& 2& 1&]&Not&important&
Current&customers&are&most&saVsfied&with&honesty,&knowledge&and&people&skills&
10&
52%&
66%&
70%&
71%&
71%&
73%&
77%&
77%&
83%&
NegoVaVon&skills&
Skills&with&technology&
Responsiveness&
Knowledge&of&local&area&
CommunicaVon&skills&
Knowledge&of&real&estate&market&
People&skills&
Knowledge&of&purchase&process&
Honesty&and&integrity&
How%sa<sfied%are%you%with%the%following%skills%and%quali<es%of%your%real%estate%agent?(for%those%in%the%process%of%buying/selling)%
Very&saVsfied& Somewhat&saVsfied& Not&saVsfied& N/A&
24%&
22%&
28%&
22%&
16%&
17%&
17%&
15%&
46%&
51%&
41%&
52%&
Securing&the&best&mortgage&for&me&
Title&Insurance&
Home&InspecVon&
Home&Appraisal&
How%sa<sfied%are%you%with%the%work%%your%agent%has%provided%to%prepare%you%for%the%following?%(for%those%%
currently%in%the%process)%
Extremely&saVsfied& Very&saVsfied& Somewhat&saVsfied&
Somewhat&dissaVsfied& Not&at&all&saVsfied& Have¬&discussed&yet&
Many&agents&are¬&talking&about&all&elements&of&the&
transacVon&upfront&to&allow&consumers&to&know&what’s&&
coming&next&
11&
54%&
19%&14%&
8%&5%&
0%&
10%&
20%&
30%&
40%&
50%&
60%&
Extremely&likely& Very&likely& Somewhat&likely& Not&at&all&likely& Not&sure&
If%you%were%going%to%do%it%all%over%again,%how%likely%would%you%be%to%use%the%same%agent%to%assist%you?%%
79%&are&at&least&somewhat&&likely&to&use&the&same&agent&
again&
12&
51%&
23%&
15%&
5%& 6%&
0%&
10%&
20%&
30%&
40%&
50%&
60%&
Extremely&likely& Very&likely& Somewhat&likely& Somewhat&unlikely&
Not&at&all&likely&
How%likely%will%you%be%to%recommend%the%services%of%your%real%estate%agent%to%a%friend,%neighbor%or%rela<ve?%
89%&are&at&least&somewhat&likely&to&recommend&their&
agent&
13&
MarkeVng,&pricing,&finding&
buyers&most&important&
49%&50%&60%&64%&74%&75%&75%&75%&76%&85%&92%&
Helping&me&understand&the&disclosures&that&will&be&needed&to&sell&
Helping&me&understand&all&of&the&forms&that&I&have&to&sign&to&sell&a&
CoordinaVng&all&of&the&steps&that&are&needed&to&sell&my&home&e.g.&
Helping&me&deal&with&challenges&that&come&up&during&the&process&
Keeping&me&up&to&speed&in&real]Vme&on&all&of&the&facets&of&the&
Finding&qualified&buyers&
Knowing&all&of&the&local&market&rules&so&that&I&don’t&get&into&any&
Helping&me&negoVate&a&fair&price&for&my&home&
Helping&me&price&my&home&appropriately&
MarkeVng/promoVng&my&home&effecVvely&locally&
MarkeVng/PromoVon&my&home&effecVvely&online&
How%important%are%each%of%the%following%tasks%of%your%agent%as%you%go%through%the%process%of%selling%a%home?%%(1%is%not%
important,%5%is%very%important)%
5&]&Very&important&
4&
3&
2&
1&]&Not&important&
14&
Sellers&are&least&saVsfied&
with&the&number&of&qualified&buyers&&
50%&
56%&
64%&
64%&
66%&
68%&
71%&
71%&
73%&
74%&
78%&
80%&
Bringing&lots&of&qualified&clients&to&look&at&my&home&
Delivering&qualified&buyers&submidng&offers&for&my&home&
MarkeVng/promoVng&my&home&locally&
Minimizing&the&stress&levels&for&me&when&selling&my&home&
Providing&me&feedback&on&those&that&have&toured&the&home&
CreaVng&an&easy&closing&process&by&handling&all&challenges&as&they&came&up&
MarkeVng/promoVng&my&home&online&
Sedng&up&showing&appointments&that&are&convenient&for&me&
Responding&quickly&to&my&quesVons&and&concerns&about&the&process&
Helping&me&to&conVnue&to&prepare&the&home&to&sell&more&quickly&
Helping&me&understand&all&of&the&steps&that&it&takes&to&sell&a&home&
DemonstraVngðical&and&high&integrity&business&pracVces&
How%sa<sfied%are%you%with%the%performance%of%your%agent%to%date%in%the%following%areas?%
Top&2&
15&
20%&
10%&
27%&
24%&
19%&
In&the&process&of&buying&a&home&
In&the&process&of&selling&a&home&
Just&looking&for&fun/watching&the&market&
Just&beginning&my&search&
Just&bought/sold&a&home&
What%is%your%current%interest%in%real%estate?%
&&
More&than&40%&are&searching/buying&a&
home&&&&
17&
16%& 16%&20%&
13%&
34%&
0%&
5%&
10%&
15%&
20%&
25%&
30%&
35%&
40%&
0&–&This&is&my&first&
1& 2& 3& More&than&3&
How%many%homes%have%you%bought%or%%sold%in%your%life<me?%
%
1&in&5&are&first&Vme&buyers&&
Nearly&2/3&have&purchased&mulVple&homes&
18&
yes&90%&
no&10%&
Do%you%live%in%the%Houston%area?%
19&
male&33%&
female&67%&
What%is%your%gender?%
20&
2.0%
28% 29%
21%
13%
4% 2%
18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65+ no answer
What%is%your%age?%
5%
26%
35%
33%
Highschool
Some college
Undergraduate
Post-graduate
What%is%your%educa<on%level?%
21&
1%
15%
1%
12%
16%
15%
20%
9%
10%
No Answer
Prefer not to say
Less than $20,000
$20,000 to $49,999
$50,000 to $74,999
$75,000 TO $99,999
$100,000 to $149,999
$150,000 to $199,999
$200,000 and above
What%is%your%income?%
22&
11%&
13%&
20%&
26%&
54%&
60%&
Relocating
Investor
Looking to sell
Just like to lok at real estate for fun
Homeowner
Looking to buy
What%best%describes%your%real%estate%interest?%
23&
24&
For&more&informaVon&contact&Marilyn&Wilson,&WAV&Group,&Inc&
@marilynwilson&hPps://www.facebook.com/marilynwilsonlund&
&(805)473]9119&(805)748]9118&
