Agent Name Sales Representative Prepared for [Client Name] 10 Beaufort Road Susan Alexander [Company Address] 416-236-1871 [email protected]

Agent Name • Sales Representative

Prepared for [Client Name]10 Beaufort Road

Susan Alexander[Company Address]

[email protected]

www.agentwebsite.com

Real Estate ServicesProposal

Dear [client name]:

Thank you very much for giving me the opportunity to present the enclosedproposal to market your home. I appreciate you spending time with me to reviewthe features of your home and outline your financial goals and timeconsiderations.

You will receive competent and professional service when you select me andRoyal LePage Real Estate Services Ltd. to represent you. We have representedmany families in this area concluding transactions that realize maximum value ina reasonable time. I hope you will select me as your sales representative.

This proposal includes a marketing plan and comprehensive market analysis thatwill assist us in determining the market value and pricing of your home. I hopethe information included about me and Royal LePage Real Estate Services Ltd.will confirm that I am the most qualified sales representative to market yourhome.

Sincerely,

[sales rep’s name], [designations]

Sales Representative

Agent Name123-456-7891

[email protected]

Why Choose ROYALLEPAGE?

Our Company

Royal LePage – A Proud Canadian Real Estate Company Since 1913

Royal LePage is Canada’s oldest real estate company and most trusted brand inCanadian residential real estate. Founded in 1913 by A.E. LePage when he wasjust 26 years old, Royal LePage is now Canada’s largest real estate companywith more than 14,000 agents in more than 600 locations across the country.

We firmly believe that you can only become the oldest and largest company bybeing the best. Over the last 95 years, Royal LePage has led the real estateindustry. We helped found the Toronto Real Estate Board and Ontario RealEstate Association, and set the standards for all other real estate companies tofollow. We have expanded across the country so that wherever you want to live,you will find a Royal LePage agent ready to help. We have added new servicesto help our clients realize their dreams and secure their future.

A.E. LePage was a pioneer whose innovation and belief in customer servicehelped transform the real estate industry. He built a company based onprofessionalism, principled conduct and the highest moral and ethical standards.Those principles still guide us in everything we do.

Over the years, we’ve learned a lot about real estate – and how to provide thebest possible service for our clients. Our service-based culture andcomprehensive suite of services set us apart from the competition and enable usto attract the best people in the business.

Throughout our successes, we remain dedicated to helping you through the realestate process. Our commitment to innovation and customer service is as strongas ever.


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The Royal LePage Referral Network

With over 14,000 REALTORS®, Royal LePage has an unparalleled network ofreal estate offices in every province, coast to coast offering the best access tothe homes and homebuyers in the Canadian market.

It may also be that the buyer for your home comes from another country. We arethe exclusive Canadian affiliate for Leading Real Estate Companies of the World- the world's largest referral network with over 170,000 associates world-wide-giving your property exposure to buyers around the globe.

Relocations

Royal LePage clients benefit from the strength of our relocation partner -Brookfield Global Relocation Services. Brookfield GRS provides relocationservices to over 700 corporate and government clients across the country - #1 inthe government relocation market and representing 35% of the Fortune 500 listof companies. Brookfield GRS handles over 50,000 transfers annuallyworldwide.

Our commitment to technology

Royal LePage invests millions in information technology to ensure speedycommunications, improve the flow of information, and make sure our messagesreach the widest possible audience.

Serious communication technology means you can always reach us. State-of-the-art analytical tools offer marketing information you can trust. Cutting edge promotional tools are professional and persuasive.


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We Support Local Communities

Because we believe in the importance of giving back to the community, RoyalLePage is the only Canadian real estate company to have our own charitablefoundation. The Royal LePage Shelter Foundation is Canada’s largest publicfoundation dedicated exclusively to funding women’s shelters and violenceprevention and education programs. All of the administrative costs of the ShelterFoundation are underwritten so that 100% of every dollar donated goes directlyto helping our cause.

Royal LePage real estate agents and their clients are working to create saferhomes and safer communities by contributing more than $14 million since 1999to help women and children across Canada. Through donating a portion of theircommission on the purchase or sale of your property, our agents are helpingbring hope and provide shelter for those who need it most.Our brokers, agents and staff also provide volunteer time and in-kind goods, andhold special community events to help raise funds and awareness to end familyviolence for more than 30,000 women and children who take refuge in a sheltereach year.

My company supports me so I can support you!

Royal LePage regularly invests time, money and resources to develop andprovide the knowledge and tools our sales representatives need to best marketyour home, including:

Up-to-date information about local market conditions Quarterly housing reports Creative marketing materials to showcase your home Web marketing tools Ongoing negotiation, marketing and technical training


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Royal LePage Real EstateServices Ltd., Brokerage

Royal LePage Real Estate Services Ltd.,

Royal LePage Real Estate Services Ltd., is the largest real estate brokerage inthe GTA* with a network of over 1,300 sales representatives who are experts intheir local markets.

We have 15 offices located across Toronto, Mississauga, and Oakville. As acorporately owned brokerage we benefit from close affiliation to Royal LePageCanada that allows us to stay on top of the latest developments in real estatetools, technology and client service innovations. With our network of over 1,300sales representatives and brokers and a leadership team of 17 full time brokers,our clients are always well supported and in good hands.

* Based on combined 2011 dollar sales volume of homes sold from TREB MLS.

Advanced Agent Training

Our brokerage’s Dynamic Agent program is a comprehensive, multi- modulecurriculum designed to ensure our sales representatives retain their competitiveedge and remain on top of changes and innovations in the industry. Driven byour values of Service, Integrity, Knowledge, Innovation, and Respect, theDynamic Agent program helps us help consumers to the highest degree ofcustomer service.

Rlpgta.ca

Our brokerage website was designed to showcase listings so they stand out fromother websites. We believe the large view format gives prospective buyers asuperior experience viewing listings over the common thumbnail views found onmost real estate websites.

All our listings are search engine optimized so that when your address issearched, a link to your property listing will display at the top of the searchresults.


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Royal LePage Real EstateServices Ltd., Brokerage

RLP Mobile Search Tool and App

By texting RLP to the number 65656 or scanning the QR code, Buyers cansearch your property listing and receive instant information on their mobilephone. The RLP Mobile App is a free download for iPhones and Androids fromthe iTunes and Google Play stores.

The Royal LePage mobile search tool connects buyers to properties for sale ontheir mobile phone from any location. That means more exposure of your listingto motivated Buyers. The GPS property locator shows Buyers homes for salewithin the distance of their choice from their location. This is especially great forcondo properties where signage advertising may not be allowed.

Viewed listings can be Shared and Saved. This means increased exposure ofyour property and the ability for Buyers to view your listing multiple times.

90% of all Canadians between 18 and 49 own a mobile phone. 97% of textmessages are read immediately - allowing buyers to connect to propertyinformation in real time. Communication with your agent can occur in the verymoment the buyer is thinking about your listing!


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My Office

This is the branch information page where you should include branch relatedinformation available on your branch website and from your branch manager.

Things to include:Advantages of locationArea market share (if applicable)

WebsiteFacebook page or other social media marketing


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About Me

[insert name]

Your Unique Selling Proposition

Insert your personal bio information here. Be sure to include thingslike why you became a Realtor® and what sets you apart from thecompetition.

Awards:

[insert award with year]

Experience:

[insert date] - Present: Real Estate Agent specializing in single family, multi-family, condominiums, and land sales[insert date] – [insert date]: Insert pre-real estate position

Areas of Expertise:

Affiliations:

Canadian Real Estate AssociationOntario Real Estate AssociationToronto Real Estate Board[insert other real estate related affiliations]


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About Me

Education:

UniversityHigh SchoolOREARoyal LePage Real Estate Services Ltd. – Dynamic Agent ProfessionalDevelopment Program

Community:

Charitable OrganizationsCommunity AssociationsPersonal interest organizations or associationsVolunteering

Personal:

Married toChildrenHobbies

Mission Statement:


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About Me

There are many complexities involved in everyreal estate transaction.

Preparing the home for sale Preparing all necessary documentation Managing purchase deposits Liaison with other professionals – Lawyers, other agents, appraisers,

home inspectors, etc. Ensuring that all transactions comply with regulations and legal

requirements

As your Realtor® I will help minimize both your personal time requirements andyour time on market and maximize your property’s availability to prospectivebuyers.

As your Royal LePage REALTOR® I will:

Recommend a competitive price for your home Develop and implement a customized marketing plan that targets your

most likely buyers Take care of all the details (so you don't have to) Advise you about your rights, options, and obligations Negotiate to get you the best price and the best terms


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My Service To You

Services You Will Receive

I will help you determine the best selling price for your home I will suggest what you can do to get your home in top selling condition I will manage open houses and showings I will enter your home in the Multiple Listing System I will implement the enclosed marketing plan I will respond to buyer and agent questions about your property I will talk with you to review progress periodically I will advise you of changes in the market climate I will present all offers to you promptly and assist in evaluating them I will negotiate with prospective buyers and cooperating agents I will monitor progress toward closing when a contract is accepted I will monitor the appraisal and buyers loan approval I will immediately advise you of events that may threaten closing I will coordinate and monitor the settlement process

My service as a Royal LePage agent is to manage your transaction from open toclose.

Understanding Agency

Under agency law, the REALTOR® legally owes you the duties and obligationsassociated with agency: utmost care, integrity, confidentiality, and loyalty. Astringent Code of Ethics and Standards of Business Practice guides allREALTORS®. It's your assurance of fair and honest representation.

A REALTOR® must disclose, in writing, whose interests he or she represents inany real estate transaction. A REALTOR® may represent you both as a buyer,and as a seller. In some cases, the REALTOR® may represent both the buyerand the seller involved in the same transaction.


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My Service To You

Managing Risk

For most of us our home is our largest investment, so minimizing ones risk is notonly prudent – it’s essential.As your Realtor® I will:

Qualify prospects in my office not in your living room including determining

their financial capability Identify charges on titles and caveats on the home which may disrupt a

sale Manage a lock box to protect the contents of your home Protect your privacy to mitigate identity theft Act as a buffer between you and other third parties


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How I Market Your Home

Marketing

In my experience, the most common objectives sought by my clients are:1. Getting the best possible price2. In the least amount of time3. With a minimal amount of inconvenience

Would these objectives describe your immediate concerns?

Marketing Your Home

In today’s competitive marketplace it is important that your home is marketedwith maximum exposure, 24 hours a day, 7 days a week, until it’s sold. Mymarking program is designed to meet these objectives.There are many facets to effectively marketing your home:

Identifying the target market Creating a compelling story for the home (amenities, neighbourhood, etc.) Capturing impactful photography Creating compelling marketing materials Creating local marketing campaigns Managing on line marketing Co-ordination of other professionals Hosting and managing open houses Personal networking

I have developed a detailed marketing plan that uses the latest promotional tools,tactics, and technologies to give your property the maximum exposure andattention it deserves. My marketing services include:

Lawn sign with RLP mobile search tool High quality photos for on line and print marketing Multiple Listing Service Agent Open Houses Public Open Houses (optional)


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How I Market Your Home

RLPGTA.ca website for great viewing of your listing and “top of the page”search results for both desktop and mobile viewing as well asRoyallepage.ca and Realtor.ca

Social media marketing

When you list with me you will:

Always know what actions are being taken to sell your home Receive regular progress updates Be kept informed of changing market conditions Be kept up-to-date on sales of other homes in the area


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Marketing Plan of Action

First Week on the Market

Enter listing into MLS system Put up "For Sale" sign Install lock box Take property photos Prepare property flyer/brochure Submit property listing with photos to select real estate websites Schedule Virtual Tour Invite local Realtors to tour home Prepare and place advertisements with select print and online media

outlets

Second Week on the Market

Submit Open House announcement to MLS & Office Sales meeting Prepare and distribute special Open House flyer Hold Sunday Open House

On-going

Handle incoming calls and schedule showing appointments Update seller on showings Pre-qualify buyers Present all offers and recommend counter-offer strategies Review price based on agent input & market conditions

ASAP

Obtain an acceptable contract on your property! Coordinate home inspections Manage all conditions to closing


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Determining Property Value

I will help you optimize your selling price by:

Performing a professional market overview Presenting viable comparables Reviewing your present home’s selling history Proposing a sound pricing strategy Estimating the net proceeds from the sale of your home

I will help you set a realistic price to match market conditions.

I have prepared a comparative market analysis (CMA) based on similar homes inyour area. It will show you current listings, recent sales, and expired listings (agood thing to check because these houses are usually either overpriced or poorlymarketed). From the CMA I will help you develop a competitive price based on:

Location Size Style Condition Community amenities Financing options Market conditions

Remember: The market determines price. Avoid the urge to price your homebased on considerations that do not affect its market value. For example, thefollowing do not affect the market value for your property:

How much you need to purchase your next home How much you paid How much you spent on improvements The value of a similar home in a different community The cost to build the same home today Your personal attachment to your home (Yes, it's your house and you're

proud of it, but this makes no difference to potential buyers.)


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Negotiation

Real Estate Negotiation

Real estate negotiation is a skill developed through training and experience.As a trained and experienced Realtor® I will help you get the best price for yourhome by doing the following:

Pre qualifying buyers Identifying motivating factors of the prospective buyer Working with other agents Setting viable contract terms and conditions Managing counter offers Optimizing multiple offer situations Negotiating a favourable closing


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The Importance of IntelligentPricing

Determining the best asking price for ahome can be one of the most challengingaspects of selling a home. It is also oneof the most important. If your home islisted at a price that is above marketvalue, you will miss out on prospectivebuyers who would otherwise be primecandidates to purchase your home. If youlist at a price that is below market value,you will ultimately sell for a price that isnot the optimum value for your home.

Figure 1 -Percentage of Buyers by AskingPrice

As Figure 1 illustrates, more buyers purchase their properties at market valuethan above market value. The percentage increases as the price falls evenfurther below market value. Therefore, by pricing your property at market value,you expose it to a much greater percentage of prospective buyers. Thisincreases your chances for a sale while ensuring a final sale price that properlyreflects the market value of your home.


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The Importance of IntelligentPricing

Another critical factor to keep in mindwhen pricing your home is timing. Aproperty attracts the most attention,excitement and interest from the realestate community and potentialbuyers when it is first listed on themarket (see Figure 2).

Figure 2 - Activity versus Timing

Improper pricing at the initial listing misses out on this peak interest period andmay result in your property languishing on the market. This may further lead to abelow market value sale price (see Figure 3), or, even worse, no sale at all.Therefore, your home has the highestchances for a fruitful sale when it isnew on the market and the price isreasonably established.

I can give you up-to-date informationon what is happening in themarketplace and the price andcondition of competing properties.These are key factors in getting yourproperty sold at the best price, quicklyand with minimum hassle.

Figure 3 - The Effect of Overpricing


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Comparative Market Analysisfor [insert property address]

This market evaluation contains a summary of the recent real estate transactionsin your area for homes that are comparable to yours. While the homes includedin this evaluation may not be exactly like yours, they do provide a good basis forcomparison.

Your home has features that affect the price range in which it should fall. Thesefeatures have been taken into consideration.

This evaluation contains:

A detailed description of your property Homes recently sold in your neighbourhood Homes actively for sale in your neighbourhood Homes in your neighbourhood whose listings have expired An evaluation of your home An explanation of commission


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Address: Neighborhood: Snowy Hills Year Built: 1988

Fin SqFt: 2160 Lot Desc:Backs ToTrees

Lot Size: 1.04

Style: Colonial Levels: 3 Bedrooms: 3

Bathrooms: 2/1 Const:CedarSiding

Roofing: Cedar/Shake

Basement:FullyFinished

Basement:WalkoutLevel

Heat:Gas ForcedAir

Fuel: Electric Cool: Central A/C Parking: Garage

GarageSpaces:

2 Exter Feat: Deck Water: Well

Sewer: Septic # Fireplaces: 2 Amenities:Auto Gar DrOpn

Amenities:Built-InBookcases

Amenities:Mba/SepShwr

Other Rms: Den/Stdy/Lib

Other Rms:FamilyRoom

Subject Property Details

[Blank space to drop in a photo]

The following features have been identified to aid in the search for properties thatare comparable to yours. This will help in determining proper pricing for yourhome.


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Comparative Market AnalysisSummary

Currently On The Market

Address Style Yr Blt Beds Bath Sold Price List Price[insert address] [insert] [insert] [insert] [insert] [insert] [insert][insert address] [insert] [insert] [insert] [insert] [insert] [insert][insert address] [insert] [insert] [insert] [insert] [insert] [insert]

Average of Properties: $[insert] Min: $[insert] Max: $[insert] Median: $[insert]

Sold ConditionallyAddress Style Yr Blt Beds Bath Sold Price List Price[insert address] [insert] [insert] [insert] [insert] [insert] [insert][insert address] [insert] [insert] [insert] [insert] [insert] [insert]

Average of Properties: $[insert] Min: $[insert] Max: $[insert] Median: $[insert]

Recently SoldAddress Style Yr Blt Beds Bath Sold Price List Price[insert address] [insert] [insert] [insert] [insert] [insert] [insert][insert address] [insert] [insert] [insert] [insert] [insert] [insert][insert address] [insert] [insert] [insert] [insert] [insert] [insert][insert address] [insert] [insert] [insert] [insert] [insert] [insert]

Average of Properties: $808,200 Min: $725,000 Max: $885,000 Median:$810,000

Terminated/ExpiredAddress Style Yr Blt Beds Bath Sold Price List Price[insert address] [insert] [insert] [insert] [insert] [insert] [insert][insert address] [insert] [insert] [insert] [insert] [insert] [insert]

Average of Properties: $853,450 Min: $814,900 Max: $892,000 Median:$853,450


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Comparable Properties

Insert the printout of your Stratus or Matrix CMA report here. It is not possible todrop the report into these formatted pages, therefore we recommend that youprint your CMA on similar quality paper for consistency in appearance.


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Pricing Strategy

Pricing your property correctly is crucial. You want to sell your property in atimely manner at the highest price possible. Current market conditions determinethe value. Pricing too high or too low can cost you time and money. Realisticpricing will achieve a maximum sale price in a reasonable amount of time.

General Rules…

Let's review some important considerations. There are certain factors that arebeyond our control and certain factors that are within our control. Those factorsoutside of our control are: the location of the property, the finished square feetand types of rooms and the amenities that are in place. The factors we cancontrol are: the appearance of the property inside and out, how aggressively wemarket the property and the price, including terms. It is critical for us to acceptthose factors that are beyond our control and to focus on pricing and preparation.

Local Market Observations…

Insert your opinion of current market conditions affecting the subject property.

Given the current interest rate situation we should continue to experiencerelatively low mortgage rates and thus the market should remain steady forawhile.

Recommended List Price

My analysis of the comparable properties suggests a list price range of $[insert ]to $[insert ] .


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Seller’s Estimated Proceeds

[insert property address]

Low Medium High

Estimate Market Value: $_________ $_________ $ _________

Expense: Estimated Cost:

Existing mortgage balance payoff $ _________ $ _________ $ _________

Legal Fees and disbursements $ 1000.00 $ 1000.00 $ 1000.00

Prepayment of penalty (if applicable) $ _________ $ _________ $ _________

Brokerage Fee (including HST) $ _________ $ _________ $ _________

Survey (if applicable) $ 850.00 $ 850.00 $ 850.00

Estimated selling costs $ _________ $ _________ $ _________

Total Estimated Expenses: $ _________ $ _________ $ _________

Total Estimated Net Proceeds: $ _________ $ _________ $ _________

Note: These figures are estimates and approximations based upon the bestinformation available at the present time and, in cases, may vary according to theactual sale price and other negotiable terms of sale.


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How a Commission isDistributed

When selling a property most people know they will be paying a commission.What most people don’t know is how that commission is distributed. It’s oftenassumed that it all goes to the Realtor®. This couldn’t be farther from the truth.In fact, the Realtor® gets a very small portion of the total commission.

The chart below shows how my commission is most frequently divided.The biggest portion goes to the brokerage representing the buyer. That 50% issplit between the sales representative and their broker. Following that a portiongoes to the brokerage of the listing agent. The remainder goes to the listingagent who pays for all the marketing and promotion of the listing as well asbusiness operating costs. Once these costs have been paid, the actual “takehome pay” of the listing agent can be the smallest piece of the pie.

You may find an agent who will lower their commission to get your listing.Remember where the commission is spent - some of the expenditures are notoptional. So where does the discount come from? It comes from the service theygive you – less marketing and less time spent on selling your home.


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In Conclusion

You should choose me to represent you in thesale of your home because:

I will provide you with excellent service and support.I have made a thorough market analysis of your home.I have developed a winning marketing plan.I will make every effort to sell your home promptly.I have the resources of Royal LePage behind me.

Let Me List Your Home Now!


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Client References

Sellers...

[inset name] [insert address] [insert phone number][inset name] [insert address] [insert phone number][inset name] [insert address] [insert phone number][inset name] [insert address] [insert phone number][inset name] [insert address] [insert phone number]

Buyers...

[inset name] [insert address] [insert phone number][inset name] [insert address] [insert phone number][inset name] [insert address] [insert phone number][inset name] [insert address] [insert phone number][inset name] [insert address] [insert phone number]


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Documents

Agent Name Sales Representative Prepared for [Client Name] 10 Beaufort Road Susan Alexander [Company Address] 416-236-1871 [email protected]