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KellerWilliamsAdvantageIIRealty12301 Lake Underhill Road Suite # 111
Orlando, FL 32828 Phone (407) 393-5901 · Fax (407) 393-5911
Win‐Win: or no deal Integrity: do the right thing Customers: always comes irst Commitment: in all things
Communication: seek irst to understand Creativity: ideas before results
Teamwork: together everyone achieves more Trust: starts with honesty
Success: results through people
KellerWilliamsMVVBP
OurMission
To build careers worth having, businesses worth owning, lives worth living. experiences worth giving, and legacies worth leaving
OurVision To be the Real Estate company of choice for agents and their customers
OurValues God, Family, then Business
OurPerspective A technology company that provides the real estate platform that our agents' buyers and
sellers prefer. Keller Williams thinks like a top producer, acts like a trainer-consultant, and focuses all its activities on service, productivity, and profitability.
Our Belief System
LegalName:LTWaterford,LLCBusinessName:KellerWilliamsAdvantageIIRealty
Phone Number: 407-393-5901 - Fax Number: 407-393-5911
Of iceHoursforStaff:Monday – Friday 8:30am – 5:00pm
Agentshave24houraccesstothebuildingwiththedoorcode(DONOTGIVEOUT
CODE!PleasedirectalldoorcodeinquiriestotheDOC)
STELLARMLSHelpDeskNumber: 407-960-5300 LegalHotline: 407-438-1409
KellerWilliamsTechSupport: 512-306-7191 COMMAND:
ScottLeRoyTechSupport: 321-236-2568 eEdge/MarketLeaderSupport: 866-224-9425
FLRealtorsTechHotline: 407-587-1450 OrlandoRegionalRealtorsAssociation: 407-253-3580
FLDepartmentofBusinessRegulation:www.my loridalicense.com
KellerWilliamsMarketCenterNumber: 654
Broker’sLicenseNumber: BK3454837 LTWaterfordLLCLicense#:CQ1024394
EIN/TaxIDNumber: 20‐3631166 HUD/NAIDNumber: LtWtRF1166
Of iceMLSID: 59638 Of ice Email: [email protected]
WiFi Network: KWOrlando— WiFi Password: KWOrlando To set up printers on your laptop, visit www.myvtst.comand submit an e-Ticket.
Of ice Door Code is _________________. My printer code is _______________.
My KW email is [email protected]. Password is ________________________.
MLS ID is __________________________________. MLS Password is _________________________.
myKW username is _______________________________. myKW Password is ______________________.
Important Numbers
Lori Tyrell OWNER
Murray Coleman BROKER/COMPLIANCE [email protected]
Rick Brown
TEAM LEADER [email protected]
407.393.5901
Leira Morton MARKET CENTER ADMINISTRATOR
[email protected] 407.429.2024
Natalie Abedelal AGENT SERVICES COORDINATOR
[email protected] 407.429.2022
Thelma Disla DIRECTOR OF FIRST
IMPRESSIONS [email protected]
407.393.5901
KWWF Leadership Team
Leadership Responsibilities
OperatingPrincipal—Broker/Owner
Compliance Regulations Steering Growth & Visioning
TeamLeader Recruiting/Referring Agents Coaching/Consulting Agents
Expansion & Visioning Keller Williams Value Preposition
Appoint and direct ALC Market Share Growth
MarketCenterAdministrator 1099’s, Accounts Payable Profit Share Questions
Checks & Accounts Receivable Greensheet Instructions & Assistance
Agent Bill Questions & Payments Human Resources Desk/Office Rentals
Compliance
Coaching/Consulting Agents Agent MLS Assistance Compliance Reviews
Legal Dispute/Resolution Transaction Strategies
AgentServicesCoordinator New Agent Technology Setup
(website, myKW, eEdge, etc) Market Center Calendar
New Agent Training/General Agent Questions
New Agent Mentoring General Agent Questions
Team Meeting Agenda/Presentation KW Events Coordination & Planning
DirectorofFirstImpressions Incoming Calls/Faxes
Distributing Mail/Email Class RSVP
Roster Changes (Phone/Email) Code for Printer/Computer Phone Setup & Questions
KW Office Equipment Issues Building Maintenance Issues
Associate Leadership Council
WhatistheALC?The ALC is actively involved in the leadership of the company, holding ownership and management accountable to live within the budget and participates in attaining the goals of the Market Center. The ALC acts as the Market Center’s “Board of Directors.” They have input into the policies of the company. Each ALC has standing committees that focus on various aspects of the business. The standing committees are education, culture, recruiting, inancial planning and technology. WhoistheALC?Typically, the top 20% of the associates in the market center are considered eligible to join the ALC. They meet at least once a month and make major decisions in conjunction with the Team Leader and the Business Operating Partner. The monthly ALC meeting is open to all agents in the of ice. Keller Williams Realty is the only real estate company that “opens the books” to the agents. Associates are encouraged to view the pro it and loss statement monthly in the market center. Believing that people make better business decisions when they are treated like business people, there are not inancial secrets in a market center. Unlike traditional real estate companies, where blanketed decisions are made from a corporate of ice that apply to every one of their of ices nationwide, at Keller Williams, the decisions for each of ice are made by the agents that are doing business in that particular of ice. Who knows better about what an agent needs to be most productive in their particular market than the agents that are doing the most business in that market? Allagentsareencouragedtojoinacommitteeoftheirchoiceas
awaytostayengagedandinvolvedwiththeof ice!
Office Information
Paperwork(ListingsandContracts):All contracts and listings must be submitted to the office for compliance review via Command. Please have all documents submitted within twodaysof taking a listing or getting a signed contract. For questions on this process, please meet with Leadership. AgentBill: On the 15th of each month an invoice will be emailed to you with a detailed breakdown of your monthly expenses ($52.50 plus any postage/desk fees/purchases which are an added charge to agent bill). This full amount is charged to the credit card on file for you on the 25th of that month. Mailboxes: Mailboxes are located inside the black cabinet in the downstairs bullpen. Please make an effort to check and clear your mailbox at least once a week. Overflowing mailboxes may prevent timely delivery of your mail. The mailboxes are sorted in alphabetical order by agent last name. Copier: Your access code should be the last four digits of your SSN unless your leadership informs you differently. Each associate has a unique code. As an agent of Keller Williams Waterford Lakes, Color and black & white copies are unlimited. If you visit another location, you may be charged a copy fee. Lights:Please be sure to turn off all lights if you are the last to leave the office. Make sure that all doors are securely shut.
DressCode:Office dress code is business casual. Scanning: There is a scanning function in the copy machine. The scanner address book contains the email addresses of every KWWF Agent. You may also manually type in email addresses. ConferenceRooms:Please reserve conference rooms for closings and client appointments only . You can reserve them by contacting the DOC. If you need to meet with another agent, please meet in the Southside Boardroom.OfficeEntry: Each door to the office has a keypad lock. Please do NOT give the code to anyone. The code will change every few months for your protection. If anyone requests the code, please have them contact the DOC. KWPolicies: The Keller Williams Policies & Guidelines Manual can be found on your mykw.kw.com on the bottom right corner of the page under Quick Links. A copy is also in the MCA office. VendingMachine: The vending machine is located downstairs in the hallway by conference room #2. KW Advantage II is not responsible for maintaining or stocking the machine. Kitchen:Associates are required to clean up after themselves. Pleasedonotleavedishesinthesinks or countertops. Every Friday, the refrigerator will be cleaned out. Please remove all containers, Tupperware, etc. on or before this day or it will be thrown out.
Advantage Group Affiliates
PropertyManagementGreater Orlando Realty USA, INC.
Christopher McMahon Of ice: 407.405.3100
TitleCompanyMagnolia Closings
Jodi Bond & Britney 12301 Lake Underhill Rd
Orlando, FL 32828 [email protected]
HomeInsuranceAdvantage Insurance Solutions
Homeowners—Health—Life—Auto Independent Insurance Agency
Chris Gordon 1755 W. Broadway St., Ste. 7
Oviedo, FL 32765 Of ice: 407.695.6094
MortgageBank of England
Larry Goss Cell:
TransactionCoordinatorAssist-a-Pro
Marisa Thompson | Alyssa Hanson 941.677.2776 | 941.677.3327
4‐1‐1: A productivity tool that drives your goal setting from the desired end results to the present. 4-1-1 stands for four weeks, one month and one year. 8x8: A lead generation schedule consisting of eight touches over eight weeks. A high-impact, high-saturation technique that is designed to put you on top of your potential buyers and sellers. A‐ha: A self-discovery moment, statement, or action you ind inspiring, worth remembering, or motivational. ALC–AssociateLeadershipCouncil:A group of individuals drawn from the top 20% of Market Center producers. They act as the voice of the agents in the Market Center. BigWhy:The biggest motivational factor in your life that pushes you daily to excel and be your best both personally and professionally. Capper: An individual who produces suf icient GCI and contributes enough Company Dollar to the Market Center to satisfy their annual commission Cap requirement. After capping, the individual keeps all commission income. eEdge:A complete lead to close system designed speci ically for Keller Williams from Market Leader to follow the MREA models. GCI—Gross Commission Income: The total amount of commission dollars the agent receives from a transaction.
Kellerisms
MAPS—Mega Agent Productivity Systems:The coaching and training arm of Keller Williams. MAPS offers individual and group coaching services and content to help you achieve higher productivity levels. MC—Market Center: Term used instead of “Of ice” MREA or The Red Book: Millionaire Real Estate Agent book written by Gary Keller and Jay Papasan. MREI or The Blue Book: Millionaire Real Estate Investor book written by Gary Keller. He speaks about making money on investing in Real Estate. MVVBP—Mission, Vision, Value, Beliefs,Perspectives: At Keller Williams Realty, we believe that every business needs to have a MVVBP written down so each agent can see what their goals are. Pro itShare: Amount of Market Center pro it that is sent to KWRI for distribution to the appropriate Associate in the Pro it Share Tree. TheModel: The process set forth by Keller Williams Realty International that describes the guidelines to be followed for the successful launch and pro itable operations of a Market Center.
NameBadges
SpiritGearUnlimited.com www.logospectrum.com
www.houseofmagnets.com www.recognitionexpress.com
BusinessCards
Spirit Gear Unlimited.com
Representative: Scott Silvey 407.543.7446
Eastside Designs Lou Reategui
www.EastsideDesigns.biz Of ice: 321.947.6700
MOO www.moo.com
Vistaprint
www.vistaprint.com
Headshots
Gabriela Molina [email protected]
OpenHouseSigns
Wholesale Print Shop
(407) 730-3496 wholesaleprintshop.com
ForSaleSigns
Oakley Sign Company www.oakleysign.com
Build A Sign
www.BuildASign.com
SignPostInstallersOnly
Greathouse Signs Installers Of ice: 407.880.7446
Start-Up—Frequently Used Vendors
**Youarenotrequiredtousethesevendors.Youmaychooseanyvendor!
KW Cares & KWWF Helping Hands
Helping Hands
KW Cares is a 501(c)(3) public charity created to support Keller Williams associates and their families with hardship as a result of a sudden emergency. Hardship is defined as a difficult circumstance that a person or family cannot handle without outside help. The charity is the heart of Keller Williams culture in ac on – finding and serving the higher purpose of business through charitable giving in the market centers and communi es where Keller Williams associates live and work.
Who is eligible for a KW Cares Grant? Associates of Keller Williams Realty (Associates) and their spouse/domes c partner, children, parents and siblings, and employees of Keller Williams Realty Interna onal (Employees) and their spouse/domes c partner, children, parents and siblings, faced with financial hardship due to unexpected major emergencies, are eligible to apply for KW Cares grants a er a six month wai ng period from their official KW start date.
KW Waterford Lakes Helping Hands was established in 2014 to raise money within the market center in order to provide financial assistance to any member of our own KW family.
Dona ons to both of these chari es are always welcome! You can even donate from your commission checks! Ask your MCA or AMCA for more
details.
GeneralInformationREALTOR Safety
As a REALTOR®, it’s important you have a personal safety protocol
in place that you use every day with every client, like when meeting
new clients, showing properties or sharing information online. There
are also a variety of tools you can add to your personal safety protocol,
such as the smartphone apps and safety products. For more
information, please visit:
http://www.orlandorealtors.org/?page=Safety
https://www.nar.realtor/safety
GeneralInformationGet a head-start on training!
24/7 Online Training: KW Connect
Scott Le Roy Marketing Command
KWConnect is an internet based training program provided by
Keller Williams University. KWConnect brings world class trainers right to your home computer or smart device...any
time YOU want!
Scott Le Roy Marketing provides webinars for myKW, Command, etc. He has live training webinars every month and
records every one! To access KWConnect: Log onto your mykw.com agent page. Click on the Education tab Click on KWConnect Search for any topic you are interested in learning about, and you can learn from KW AND agents from all over the US! To access SLRM webinars: Go to www.SLMWebinar.com for myKW training
GeneralInformationYourTekHub.com
Password is the market center number: 654
The 7 Second Presentation
What should I say?
This is the primary road block new agents have
when they begin their real estate career.
Our training calendar has classes that are loaded
with scripts that will catapult your business. Until
you have time to master those, start with “The
Seven Second Presentation:”
The Seven Second Presentation
“Would you do me a favor? If you know of anyone interested in buying,
selling or investing in real estate, would you give them my card?”
And another idea...
“Be sure and share my KW APP!!”
“THANK YOU!”
KW Steps to Success
Step 1 Join ORRA and MLS Register for MLS training (Email from
MFRMLS-3 classes) Meet with Team Leader Meet with ASC Get a professional headshot Order business cards Find a script/accountability partner Order Name Badge Set up KW Tech, including my KW,
eEdge via Scott LeRoy Marketing
Step 2 Complete MLS training Set up your eKey Attend New Agent Orientation Schedule Ignite Purchase Open House Signs Attend Team Meeting Order your domain name through a
website like GoDaddy.com (optional)
Provide office a copy of headshot Read KWI Policies & Guidelines
Manual Start reading Millionaire Real Estate
Agent
Step 3 Download KW mobile app Start meeting with different vendors
(e.g. lenders, home inspectors, etc) to exchange contact info and flyers
Attend ALC Meeting Establish your CGI goals—Meet w/
Leadership
Step 4 Graduate Ignite Complete your online profile in the
following tools: eEdge MLS Showing Time Zillow Other third-party websites
such as Realtor.com Take a top agent out to lunch or
coffee
KW Steps to Success
WWGKD?
What Would Gary Keller Do?
So many Realtors follow the “Aim THEN fire” idea without ever “firing” or getting out there.
Combine the 7 second script from the previous pages and TAKE ACTION by
following the Steps To Success outlined over the next few pages.
Combining your winning mindset with the tools and training will empower you to build a career and a lifestyle of success!
Ignite Start Date ___________
GeneralInformationKW Steps to Success
Course Date Completed
Instructor Signature
Attend Welcome to the Family! - New Agent Orientation
ORRA Orientation
STELLARMLS Compliance Classes
Contracts 101
Greensheets & DAs
Floor Time Certification
Team Meeting
Team Meeting
ALC Meeting
Floor Time
Floor Time
Floor Time
Floor Time
GeneralInformationKWik Start Program
Course Date Completed
Instructor Signature
Command Class
Mortgage Basics
Tech How-to: List/Buy Presentations
Listing Presentation
Buyer Presentation
CMA Class
Tech Workshop
ASC New Agent Meeting/Mentoring
Leadership Coaching
Leadership Coaching
Leadership Coaching
Leadership Coaching
GeneralInformationKWik Start Program
Course Date Completed
Instructor Signature
Power Hour
Power Hour
Power Hour
Power Hour
Power Hour
Power Hour
Power Hour
Power Hour
Add 200 contacts to database
Host an Open House
Host an Open House
Host an Open House
Host an Open House
GeneralInformationKWik Start Program
By the end of your first month, you should be able to: Write an offer Take a listing (complete all required paperwork) Do a listing presentation Do a buyer consultation
Including knowing the difference between As Is vs. Traditional contract Navigate MLS and Command Complete a CMA
By the end of your first month, you should have: AT LEAST one property under contract (listing or sale) Attended ORRA Orientation/Code of Ethics training Added 200 contacts in your database Developed a vendor list with three companies per category Completed 4 open houses Personalized a 36-touch, 12 Direct, and 8x8 campaign for your contacts What now? Lead generate three hours every day Host AT LEAST one open house per week Shadow a Mega Agent for tips and ideas Continue checking training calendar for events Add all of your contacts to a marketing campaign Join a community or industry related organization, or an organization that
you’re passionate about to NETWORK Wear your Realtor name badge everywhere Check Market Pulse every month to keep up with the market Schedule your FL 45-hour post-licensing course (now offered through Enhanced Ignite classes
I Have a Question About... Who Can Help Me?
ALC Related Question ALC Member
Broker Question / Contract Questions Murray Coleman
Commission Checks / Greensheets Leira Morton
Copier Codes / Copier Issues Thelma Disla
Command Set-Up for Agents Natalie or Scott Le Roy
KW Technology (Marketing, Email, Website) Natalie or Scott Le Roy
KW.com or myKW—Where to Find Answers Natalie or Scott Le Roy
Market Center & Regional Training Events Any staff member
Scott LeRoy Marketing Natalie Abedelal
Office Bill and/or Office Space Rental Leira Morton
On-Boarding Paperwork (New Agent) Natalie Abedelal
Paperwork That Needs to be Turned Natalie Abedelal
Phone Calls / Faxes / Printer Issues Thelma Disla
Production Questions (Volume, Capping) Leira Morton
Profit Share Earnings Leira Morton
Referrals - New Agent Referrals Rick Brown
HaveQuestions?Who do I ask?
