Agenda VOLTIMUM MARKETING COMMITTEE MEETING

VIP Room Duke's Head. 8 Lower Richmond Road, Putney, London, SW15 1JNWednesday July 18th  2007

11:30am Interbuild.

1:00 pm Lunch

2:00 Voltimum update

3:00 Product tests and journalism

3:30 Edmundson redesign, volti feeds, bulletins and expertise

4:00 An introduction to search engines and the new Voltimum newsletter tool.

4:30 AOB

5:15 The Voltimum Treasure Hunt

7:00 Dinner

7:30 Universally Challenged – the Voltimum Quiz.

Registrations to 31/08/2006

Total to end May 9025•Search Engines, Edmundsons and trade shows are main source of registrations..

New Registrations 2003-2007

12900 16000 16000 17400

9025

2003 2004 2005 2006 2007 endJune

At end June 2007, Voltimum UK had a database of 66,360 registered users of which 61,174 were target registered users

Registrations to 31/08/2006

Continued strong growth. Now a significant online & offline database.

Total Cum. Total %Category 2003 2004 2005 2006 to date 2007 to date

E Electrical Contractors 1-10 employees 2932 27% 4088 29% 3350 24% 4626 25% 2,832 31% 17828 27I Electrical Contractors 11+ employees 2603 24% 1751 13% 1126 8% 1440 8% 824 9% 7744 12S Specifiers 1143 10% 2052 15% 3843 28% 5119 28% 2,516 28% 14673 22D Wholesalers 1697 16% 629 4% 462 3% 564 3% 231 3% 3583 5P Panel Builders 79 1% 81 1% 84 1% 121 1% 63 1% 428 1O Others 1524 14% 4048 29% 3685 27% 5102 28% 2,559 28% 16918 25

Total Target Users 9978 12649 12550 16972 9025 61174M Manufacturers 944 9% 1347 10% 1348 10% 1430 8% 117 5186 8

10922 13996 13898 18402 9142 66360 100

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Voltimum’s position in the Media at end 2005

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Now in 2nd position in the electrical trade press

Circulation of Voltimum’s Newsletters grew to 42,500 by June 2007

1. Identify and analyse those contacts that are registered but NOT receiving e-newsletters

2. The contact strategy for those not opted into email.

3. The Loyal User breakdown and frequent visitors.

Analysis of the database

Breakdown of non-newsletter VoltiBulletin- Edmundson

Job Title VOLTIMUM - Voltibulletin Numbers of users % people TOTAL %/tot global

Architect / Designer 76 2.53 941 8.08Building Service Engineers / Company 66 2.20 880 7.50Client - End User / Utility 173 5.76 2422 7.14Educational Establishments / Student 74 2.46 866 8.55Electrical / M&E Contractor (11-24 employees) 82 2.73 815 10.06Electrical / M&E Contractor (25+ employees) 184 6.13 2112 8.71Electrical Contractor (1-10 employees) 967 32.19 8307 11.64Electrical Contractor (60+ employees) 0 0.00 0 0.00Electrical Engineering Firm 87 2.90 754 11.54Facilities Manager 64 2.13 812 7.88Fire & Security Company 10 0.33 158 6.33Housebuilder / Property Developer 62 2.06 905 6.85Joiner/Carpenter 0 0.00 0 0.00Local Authority or Government (e.g. NHS, Council) 44 1.46 652 6.75M and/or E Consultant 79 2.63 805 9.81Manufacturer / Manufacturer's Agent 207 6.89 2616 7.91Non Electrical Building Trade 115 3.83 1256 9.16Other 607 20.21 7014 8.65Panel Builder / OEM 19 0.63 182 10.44Plumber 0 0.00 0 0.00Press/Media/Marketing/PR companies 6 0.20 83 7.23Service Company (Recruitment, Training, Software) 16 0.53 172 9.30Trade Association & Industry Body 2 0.07 48 4.17Wholesale Distributor 52 1.73 915 5.68unon 12 0.40 177 6.78Total 3004 100.00 32892 9.13

Breakdown of non-newsletter VoltiBulletin- Voltimum

Job Title VOLTIMUM - Voltibulletin Numbers of users % people TOTAl %/tot global

Architect / Designer 53 1.61 542 9.78Building Service Engineers / Company 44 1.33 412 10.68Client - End User / Utility 98 2.97 957 10.24Educational Establishments / Student 86 2.61 915 9.40Electrical / M&E Contractor (11-24 employees) 250 7.58 825 30.30Electrical / M&E Contractor (25+ employees) 231 7.00 2513 9.19Electrical Contractor (1-10 employees) 949 28.78 7883 12.04Electrical Contractor (60+ employees) 50 1.52 565 8.85Electrical Engineering Firm 116 3.52 900 12.89Facilities Manager 37 1.12 338 10.95Fire & Security Company 6 0.18 95 6.32Housebuilder / Property Developer 46 1.39 408 11.27Joiner/Carpenter 18 0.55 112 16.07Local Authority or Government (e.g. NHS, Council) 48 1.46 553 8.68M and/or E Consultant 203 6.16 1757 11.55Manufacturer / Manufacturer's Agent 525 15.92 2716 19.33Non Electrical Building Trade 21 0.64 225 9.33Other 72 2.18 745 9.66Panel Builder / OEM 18 0.55 194 9.28Plumber 23 0.70 158 14.56Press/Media/Marketing/PR companies 21 0.64 252 8.33Service Company (Recruitment, Training, Software) 41 1.24 324 12.65Trade Association & Industry Body 31 0.94 264 11.74Wholesale Distributor 311 9.43 2612 11.91Total 3298 100.00 26265 12.56

Breakdown of non-newsletterVoltiNews - Edmundson

Job Title VOLTIMUM - VoltinewsNumbers of users % people TOTAL %/tot global

Architect / Designer 434 3.32 941 46.12Building Service Engineers / Company 351 2.69 880 39.89Client - End User / Utility 1103 8.44 2422 45.54Educational Establishments / Student 317 2.43 866 36.61Electrical / M&E Contractor (11-24 employees) 355 2.72 815 43.56Electrical / M&E Contractor (25+ employees) 813 6.22 2112 38.49Electrical Contractor (1-10 employees) 3054 23.38 8307 36.76Electrical Contractor (60+ employees) 0.00 0 0.00Electrical Engineering Firm 251 1.92 754 33.29Facilities Manager 242 1.85 812 29.80Fire & Security Company 26 0.20 158 16.46Housebuilder / Property Developer 272 2.08 905 30.06Joiner/Carpenter 0 0.00 0 0.00Local Authority or Government (e.g. NHS, Council)190 1.45 652 29.14M and/or E Consultant 288 2.20 805 35.78Manufacturer / Manufacturer's Agent 1114 8.53 2616 42.58Non Electrical Building Trade 357 2.73 1256 28.42Other 3358 25.71 7014 47.88Panel Builder / OEM 75 0.57 182 41.21Plumber 0 0.00 0 0.00Press/Media/Marketing/PR companies 28 0.21 83 33.73Service Company (Recruitment, Training, Software)45 0.34 172 26.16Trade Association & Industry Body 17 0.13 48 35.42Wholesale Distributor 263 2.01 915 28.74unon 109 0.83 177 61.58Total 13062 100.00 32892 39.71

Breakdown of non-newsletterVoltiNews - Voltimum

Job Title VOLTIMUM - VoltinewsNumbers of users % people TOTAL %/tot global

Architect / Designer 211 2.50 542 38.93Building Service Engineers / Company 122 1.45 412 29.61Client - End User / Utility 349 4.14 957 36.47Educational Establishments / Student 247 2.93 915 26.99Electrical / M&E Contractor (11-24 employees) 648 7.68 825 78.55Electrical / M&E Contractor (25+ employees) 613 7.27 2513 24.39Electrical Contractor (1-10 employees) 2599 30.82 7883 32.97Electrical Contractor (60+ employees) 106 1.26 565 18.76Electrical Engineering Firm 271 3.21 900 30.11Facilities Manager 85 1.01 338 25.15Fire & Security Company 22 0.26 95 23.16Housebuilder / Property Developer 140 1.66 408 34.31Joiner/Carpenter 41 0.49 112 36.61Local Authority or Government (e.g. NHS, Council)116 1.38 553 20.98M and/or E Consultant 516 6.12 1757 29.37Manufacturer / Manufacturer's Agent 847 10.04 2716 31.19Non Electrical Building Trade 58 0.69 225 25.78Other 195 2.31 745 26.17Panel Builder / OEM 59 0.70 194 30.41Plumber 63 0.75 158 39.87Press/Media/Marketing/PR companies 70 0.83 252 27.78Service Company (Recruitment, Training, Software)107 1.27 324 33.02Trade Association & Industry Body 84 1.00 264 31.82Wholesale Distributor 864 10.25 2612 33.08Total 8433 100.00 26265 32.11

What this tells us about non-newsletter registrants - VoltiBulletin

•Largest proportion is the Electrical Contractor 1-10 employees with 24%.

•Low opt out rate of 2-6% of M&E Consultants

•20% opt out rate in “Other” for Edmundson but only 2% in Voltimum

•Largest proportion is the Electrical Contractor 1-10 employees with 24%.

•The Electrical and M&E Contractor (25+employees) is only 6%

•Facilities Manager has a very low opt out rate of 1.8%

•M&E contractors for Edmundson is 2% but in Voltimum it is 6%

What this tells us about non-newsletter registrants - VoltiNews

• People automatically opt in to receive emails when they register to read the information on the site.

•The motive for registration is different between Edmundson and Voltimum and therefore the wish to receive further email communication.

•Registrants from Edmundson may be motivated by a one stop visit to the catalogue for information. Therefore they opt out of email soon after they begin to receive it.

•For some registrants they may be part of the process and not part of the purchase. They have been asked to source the information on behalf of someone else.

•This can be confirmed by checking how many times they have logged in. If they have logged in only once we can conclude that registration to newsletter was not their primary reason for coming to the site.

Conclusions and actions

Conclusions and actions

•Review the Edmundson site and propose more Edmundson content to encourage long term registrants keen to receive the newsletters.

•Show example of newsletter at registration stage so that registrants can see what they will be receiving.

•Eliminate foreign registrants.

•Use knowledge of job responsibilities to assist partners in providing content that is key to registrants interest and therefore improves recognition factor and reading of manufacturer news articles.

Jan Total %D 2676 9.69%E 8502 30.80%I 4043 14.65%M 2848 10.32%O 3061 11.09%P 204 0.74%S 6270 22.71%TOTAL 27604 100.00%

Jan Total %D 978 2.69%E 9214 25.31%I 3229 8.87%M 2876 7.90%O 10544 28.97%P 205 0.56%S 9352 25.69%TOTAL 36398 100.00%

VOLTIMUM TOTAL

EDMUNDSON TOTAL

Breakdown of total database

E: Small electrical contractor (1-10)I: Medium to large contractor (+11)S: SpecifierD: Wholesaler P: Panel BuilderO: Other(M): Manufacturer – not target

Jan Total % Jan Total %D 239 5.40% D 94 2.48%E 1283 29.01% E 1081 28.55%I 594 13.43% I 368 9.72%M 528 11.94% M 281 7.42%O 487 11.01% O 882 23.29%P 44 1.00% P 24 0.63%S 1247 28.20% S 1057 27.91%TOTAL 4422 100.00% TOTAL 3787 100.00%

Feb Total % Feb Total %D 304 5.33% D 67 1.76%E 1833 32.12% E 1142 30.02%I 735 12.88% I 376 9.88%M 622 10.90% M 285 7.49%O 607 10.64% O 840 22.08%P 44 0.77% P 24 0.63%S 1562 27.37% S 1070 28.13%TOTAL 5707 100.00% TOTAL 3804 100.00%

EDMUNDSON

VOLTIMUM EDMUNDSON

VOLTIMUM

Loyal user breakdown by month

Mar Total % Mar Total %D 273 4.98% D 91 2.23%E 1890 34.46% E 1238 30.35%I 667 12.16% I 436 10.69%M 587 10.70% M 281 6.89%O 604 11.01% O 914 22.41%P 47 0.86% P 22 0.54%S 1417 25.83% S 1097 26.89%TOTAL 5485 100.00% TOTAL 4079 100.00%

Apr Total % Apr Total %D 255 5.02% D 69 1.73%E 1626 32.03% E 1186 29.69%I 677 13.33% I 415 10.39%M 544 10.71% M 314 7.86%O 535 10.54% O 904 22.63%P 47 0.93% P 24 0.60%S 1393 27.44% S 1083 27.11%TOTAL 5077 100.00% TOTAL 3995 100.00%

VOLTIMUM

EDMUNDSON

EDMUNDSON

VOLTIMUM

Loyal user breakdown by month

May Total % May Total %D 346 6.31% D 89 2.27%E 1760 32.09% E 1183 30.17%I 704 12.84% I 417 10.64%M 589 10.74% M 284 7.24%O 584 10.65% O 858 21.88%P 48 0.88% P 29 0.74%S 1453 26.50% S 1061 27.06%TOTAL 5484 100.00% TOTAL 3921 100.00%

June Total % June Total %D 272 4.93% D 101 2.36%E 1874 33.97% E 1332 31.10%I 723 13.11% I 440 10.27%M 524 9.50% M 317 7.40%O 574 10.41% O 937 21.88%P 47 0.85% P 30 0.70%S 1502 27.23% S 1126 26.29%TOTAL 5516 100.00% TOTAL 4283 100.00%

VOLTIMUM

VOLTIMUM

EDMUNDSON

EDMUNDSON

Loyal user breakdown by month