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AGENDA 11:30 12:00 01:15 01:30 02:00 02:45 03:30 04:15 05:00 05:30 REGISTRATION NETWORKING LUNCH WELCOME AND INTRODUCTION SUE SIEGEL BREAKOUT SESSIONS BREAKOUT SESSIONS BREAKOUT SESSIONS BREAKOUT SESSIONS VINOD KHOSLA, JOSHUA KUSHNER Interviewed by LEENA RAO RECEPTION RECEPTION DINING ROOM ROOM 660 ROOM 660 SEE LAYOUT SEE LAYOUT SEE LAYOUT SEE LAYOUT ROOM 660 DINING ROOM FLOOR PLAN Elevators Elevators 612 615 EXIT 641B 641A 660 676 EXIT EXIT DINING ROOM BREAK AREA SPONSOR MEETING ROOMS LOUNGE REFRESHMENTS BREAK AREA SPONSOR MEETING ROOMS ROOMS 621-624 KEYNOTES ROOM 660 LUNCH & RECEPTION DINING ROOM 615 660 EXIT ELEVATORS ELEVATORS EXIT EXIT 612 645 641 A-B CUSTOMER DEVELOPMENT ROOM 615 REGULATORY LANDSCAPE ROOM 660 FUNDING ROOM 612 PRODUCT ROOM 645 MARKET SEGMENTS ROOM 641 A-B 621 622 623 624

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Page 1: AGENDA - Rock Healthrockhealth.com/wp-content/uploads/2014/02/CEO... · Crowdfunding to Strategic and VC Chicken or Egg: Building a Double-Sided Platform Converting Skeptics: Customers

A G E N D A11:30

12:00

01:15

01:30

02:00

02:45

03:30

04:15

05:00

05:30

REGISTRATION

NETWORKING LUNCH

WELCOME AND INTRODUCTION

SUE SIEGEL

BREAKOUT SESSIONS

BREAKOUT SESSIONS

BREAKOUT SESSIONS

BREAKOUT SESSIONS

VINOD KHOSLA, JOSHUA KUSHNERInterviewed by LEENA RAO

RECEPTION

RECEPTION

DINING ROOM

ROOM 660

ROOM 660

SEE LAYOUT

SEE LAYOUT

SEE LAYOUT

SEE LAYOUT

ROOM 660

DINING ROOM

F L O O R P L A N

Elevators

Elevators

612

615

EXIT

641B

641A

660

676

EXIT

EXIT

DINING R O O M

BREAK AREA

SPONSOR MEETING ROOMS

LOUNGE

REFRESHMENTSBREAK AREA

SPONSOR MEETING ROOMS

ROOMS 621-624

K E Y N OT E SROOM 660

LUNCH & RECEPTION

DINING ROOM

615

660

E X I T

E L E VAT O R S

E L E VAT O R S

E X I T

E X I T

612

645

641 A-B

CUSTOMER DEVELOPMENTROOM 615

REGULATORY LANDSCAPEROOM 660

FUNDINGROOM 612

PRODUCTROOM 645

MARKET SEGMENTSROOM 641 A-B

621

622623

624

Page 2: AGENDA - Rock Healthrockhealth.com/wp-content/uploads/2014/02/CEO... · Crowdfunding to Strategic and VC Chicken or Egg: Building a Double-Sided Platform Converting Skeptics: Customers

B R E A K O U T S E S S I O N SSession LeadPanelist

0 2 : 0 0 - 0 2 : 4 0CUSTOMER DEVELOPMENT

REGULATORY LANDSCAPE

FUNDING

PRODUCT

MARKET SEGMENTS

Best Practices for B2B Partnerships

Insurance Reform and Disruptive Care Models

Navigating Funding Channels - From Crowdfunding to Strategic and VC

Chicken or Egg: Building a Double-Sided Platform

Converting Skeptics: Customers for Behavior Change

David Icke CEO, MC10Christine Lemke Co-Founder, The Activity ExchangeKhan Siddiqui President, CTO, CMO higi

Adam Jackson Co-Founder & CEO, Doctor On DemandSally Poblete Founder & CEO, Wellthie Sam Zebarjadi Co-Founder & CEO, Medicast

Frank Rahmani Partner, Cooley, LLPJohn Cox President & CEO, Visible HealthNoah Lewis Managing Director, GE Ventures healthymaginationSonny Vu Founder & CEO, Misfit Wearables

Eric Page Founder & CEO, Amplify HealthJordan Michaels Founder & CEO, RingadocJesse Sandoval CEO, eTherapi

Thomas Goetz Co-Founder & CEO, iodineMark Goldenson CEO, BreathroughMichael Lee CEO, MyFitnessPal

0 2 : 4 5 - 0 3 : 2 5CUSTOMER DEVELOPMENT

REGULATORY LANDSCAPE

FUNDING

PRODUCT

MARKET SEGMENTS

The Hospital as a Customer

Fun with the Feds: Working with the FDA

Steps to an S-1: Product, Market, Revenue

Moving Beyond the Noise: Opportunities and Customers for Big Data

The 50+ Market

Morris Panner CEO, DICOM GridTrey Lauderdale President, VoalteMark Slaughter CEO, Cohealo

Mylene Yao Co-Founder & CEO, UnivfyConnor Landgraf Founder & CEO, Eko DevicesBrian Russell CEO, Zephyr

Peter Moran General Partner, DCMBrent Lang President & CEO, Vocera

Ari Tulla Co-Founder & CEO, BetterDoctorIan Blumenfeld Co-Founder & CEO, InSampleJack Challis CEO, CliniCast

Jody Holtzman SVP Thought Leadership, AARPJeffrey Makowka Senior Strategic Advisor, AARP

0 3 : 3 0 - 0 4 : 1 0CUSTOMER DEVELOPMENT

REGULATORY LANDSCAPE

FUNDING

PRODUCT

MARKET SEGMENTS

Where’s your Webinar? Tactics for Selling to Employers

Lock up Your Data: HIPAA Concerns in an NSA Age

Free Money: How to Secure Non-Dilutive SBIR, CMS, and Foundation Grants

Best Practices for Hardware in Healthcare

A Patient-Centric Healthcare System: From Myth to Reality

Chris Hill CEO, SpotliteBlaine Lindsey Co-Founder & CEO, GetHealthyLowell Ricklefs CEO, FlexMinder Leah Sparks CEO, Wildflower Health

Travis Good Co-Founder & CEO, catalyze.ioDavid Emanuel Co-Founder & CEO, Medlert Tim Gueramy CEO, DocbookMD

Dominique Pahud Director, Kauffman FoundationMohammad Al-Ubaydli CEO, Patients Know BestSpencer Hutchins Co-Founder & CEO, Reflexion Health

Erik Douglas CEO, CellScopeChris Bruce Founder & CEO, SproutlingSara Cinnamon CEO, Abiogenix

Vj Anma CEO, PatientArmyJared Heyman Founder, CrowdMedEric Peacock CEO, MyHealthTeamsMatthew Zachary Founder & CEO, Stupid Cancer

Putting Science on the Fast Track

0 4 : 1 5 - 0 4 : 5 5CUSTOMER DEVELOPMENT

REGULATORY LANDSCAPE

FUNDING

PRODUCT

MARKET SEGMENTS

Healthcare Consumers: Attitudes, Preferences, and How to Get Them to Pay

EHRs as a Meaningful Platform

Case Study: Building, Transforming and Disrupting Though M&A

Privacy by Design

Munjal Shah CEO, Health Equity LabsGeorge Consagra CEO, GoodGuide Saeju Jeong Co-Founder & CEO, NoomNeil Thanedar CEO, LabDoor

Dan Wilson CEO, Moxe HealthAbhinav Gautam Co-Founder & CMO, Nexus Clinical Dan Rodrigues Founder & CEO, Kareo

Dave Chase Former CEO, AvadoBill Pence EVP, CTO, COO, WebMDJonathan Root General Partner, U.S. Venture Partners

Noah Lang CEO, CoveredJason Oberfest Co-Founder & CEO, Mango Health Ian Shakil Founder & CEO, Augmedix Paris Wallace CEO, Ovuline

Amanda Cashin SVP Life Sciences, Alexandria Real Estate EquitiesMolly Lindquist CEO, ConsanoJessica Richman Co-Founder, uBiomeGlenn Winokur CEO, Syapse

Page 3: AGENDA - Rock Healthrockhealth.com/wp-content/uploads/2014/02/CEO... · Crowdfunding to Strategic and VC Chicken or Egg: Building a Double-Sided Platform Converting Skeptics: Customers

A T T E N D E E SMohammad Al-UbaydliCEOPatients Know Best

Vj AnmaCEOPatientArmy

Martin AboitizCEOHealthjump

Iman Abuzeid, MDProduct ManagerAliveCor

Sam BraschDirectorKaiser PermanenteVentures

Liya BrookPartnerPreferred Return

Chris BruceFounder & CEOSproutling

Jeff ButlerFounder & CEOPrivia Health

Trevor BezdekCo-FounderGoodRx

Ryan BloomCo-Founder & PresidentFactor 14

Ken BabamotoDirectorPfizer

Matt BerryCEOOrca Health

Sara CinnamonCEOAbiogenix

Doug CollomVice DeanThe Wharton School

Andrew CartonPresidentHAPILABS

Sailesh ChutaniCEOMobisante

Alfonso CastilloAssociateU.S. Venture Partners

Amanda CashinSVP Life ScienceAlexandria Real

Jonathan BaranCEOHealthfinch

Meredith BaratzVP, Strategic Insight and InnovationUnitedHealth Group

Allen BerningCEOAmbient Clinical Analytics

Chase CurtissCEO & FounderSway Medical

Terry EdwardsCEO & PresidentPerfectServe

Michael EsquivelPartnerFenwick & West, LLP

Chris DanekCEOOneeros

David EmanuelCo-Founder & CEOMedlert

John FiaccoCEOConnectedHealth

Mary Katherine FlaniganMBA CandidateStanford GSB

Thomas GoetzCo-Founder & CEOiodine

Abhinav GautamCo-Founder & CMONexus Clinical

Mark GoldensonCEOBreakthrough

Travis GoodCo-Founder & CEOCatalyze

Pablo GraiverCEOTrialReach

Adam GrossbergChief Communications OfficerWebMD

Tim GueramyCEODockbookMD

Alejandro FoungCEOThriveOn

Florin FortisConsultantHumana Digital Center of Excellence

Dale FoxCEOTribogenics

John de SouzaCEOMedHelp International

John CoxCEO & PresidentVisible Health

Jack ChallisCEOCliniCast

Dave ChaseSenior Vice PresidentWebMD

Kevin ChesneyFounder & CEOAcesis

George ConsagraCEOGoodGuide

Lowell CaulderCo-FounderStudio Dental

Meghan ConroyCEOcaptureproof

Erik DouglasCEOCellScope

Neng Bing DohCEOHealthCrowd

Ian BlumenfeldC0-Founder & CEOInSample

A

B

C

D

E

F

Featured Keynote

Brent LangCEO & PresidentVocera

Jason LangheierFounder & CEOZipongo

Noah LangFounderCovered

Mark HadfieldCEOHelloMD

Zak Holdsworth Founder & CEOHint Health

Kevin HeidornCo-Founder & CEOLifelQ Labs

Jody HoltzmanSVP Thought LeadershipAARP

Andrew HuangFounder ReferMe Health

Spencer HutchinsCo-Founder & CEOReflexion Health

David IckeCEOMC10

Melissa HeintzStrategic ConsultantHumana Digital Center of Excellence

Matthew HemsleyVice PresidentPiper Jaffray

Jared HeymanFounderCrowdMed

Chris HillCEOSpotlite

Connor LandgrafCEOEko Devices

G

H

I

J

K

L

Adam JacksonCEODoctor On Demand

Amish JaniManaging DirectorFirstmark Capital

Saeju JeongCo-Founder & CEONoom

Vikram JoshiCEO Proxim Diagnostics

Jan JungclausCEOSensentia

Ugur KanerCEOEat Mentor

Ruchin KansalExecutive Director, OCCBoehringer Ingelheim

Elli KaplanCEONeurotrack

Daniel KivatinosCo-Founder & CEOdrchrono

William KingCEOZephyr Health

Ayub KhattakCEOruubix

Vinod KhoslaFounderKhosla Ventures

Joshua KushnerCo-FounderOscar

Sterling LanierCEOTonic Health

Trey LauderdalePresidentVoalte

Anna LarsonCEOHale Health

Tom LeeFounder & CEOSA Ignite

Christine LemkeCo-FounderThe Activity Exchange

Jeffrey LevyCo-Founder & COOCare at Hand

Noah LewisManaging DirectorGE Ventures healthymagination

Mike LeeCEOMyFitnessPal

Dan LuisCEOConcila

Molly LindquistFounder & CEOConsano

Debbie LinAssociate Director, HEORBoehringer Ingelheim

Blaine LindseyCEOGetHealthy

Page 4: AGENDA - Rock Healthrockhealth.com/wp-content/uploads/2014/02/CEO... · Crowdfunding to Strategic and VC Chicken or Egg: Building a Double-Sided Platform Converting Skeptics: Customers

M

N

O

P

Q

R

S

Mark SlaughterFounder & CEOCohealo

Leah SparksCEOWildflower Health

John StamlerExecutive DirectorBensFriends.org

Josh StevensCEOKeas

David StrandCEOLifeNexus

Joanna StroberCo-Founder & CEOKurbo Health

Gaurav SuriCOOHealthEquity Labs

Borna SafabakhshCEOAgileMD

Ian ShakilFounder & CEOAugmedix

Adam SiegelCo-Founder & CEOFluid

Khan SiddiquiPresident, CTO, CMOhigi

Rosina SamadaniPresidentTruth On Call/docwise

Jesse SandovalCEOeTherapi

Jacob SattelmairC0-Founder & CEOWellframe

Frank SculliCo-Founder & CEOBioDigital

Ann Scott PlanteFounder & Co-CEOWello

Rita SharmaVP, Marketing & Product ManagementGlooko

Munjal ShahCEOHealthEquity Labs

Sue SiegelGE Corporate Officer & CEOhealthymagination GE

Damon RamseyPresidentInputHealth

Augie RakowManaging AssociateOrrick

Reed RobinsonDirector of Business DevelopmentWorrell

Frank RahmaniPartnerCooley, LLP

Stefano QuintiniPartnerFenwick & West, LLP

Jessica RichmanCo-Founder & CEOuBiome

Lowell RicklefsCo-Founder & CEOFlexMinder

Dan RodriguesFounder & CEOKareo

Jonathan Root, MDGeneral PartnerU.S. Venture Partners

Brian RussellCEOZephyr

Morris PannerCEODICOM Grid

Eric PageCEOAmplify Health

Samit PatelMBA CandidateThe Wharton School

Dominique PahudDirectorKauffman Foundation

Jonathan PalleyCEOSpire

Eve PhillipsCEOEmpower Interactive

Sally PobleteFounder & CEOWellthie

Eric PeacockCEOMyHealthTeams

Bill PenceEVP, CTO, COOWebMD

Monisha PerkashCo-Founder & CEOLUMO BodyTech

Leo PetrossianCEONeural Analytics

Brady PriestManaging DirectorUnitedHealth Group Ventures

Ashwin PushpalaCEOSano

Jason OberfestCo-Founder & CEOMango Health

Erik NelsonConsultantEnterprise Digital Strategy

Arjun OhriCEOReferMe Health

Sridhar MurthyCEOAnalyte Health

Peter MoranGeneral PartnerDCM

S

T

U

V

W

X

Y

ZMatthew ZacharyFounder & CEOStupid Cancer

Sam ZebarjadiCEOMedicast

Lynne ZydowskyAdvisorAlexandria Real Estate Equities

Shireen YatesCEO6SensorLabs

Jennifer XuCEOkangkanghui

Mylene YaoCo-Founder & CEOUnivfy

Paris WallaceCEOOvuline

Dan WilsonCEOMoxe Health

Jake WinebaumFounder & CEOBrighter.com

Glenn WinokurCEOSyapse

Robb WaltersPresidentIntegrated Plasmonics

Jennifer WongFounder & CEOAlt12 Apps

Kai WorrellCEOGeneva Healthcare

Ani VempralaCo-Founder & CEOPicwell

Benjamin Van SistineMarketing & Business DevelopmentWorrell

David ViveroCEOParé Labs

Sonny VuFounder & CEOMisfit Wearables

Neil ThanedarCEOLabDoor

Jonathan TarudCEOKoombea.com

Halle TeccoCo-Founder & CEORock Health

Sanskriti ThakurDirector, MarketingBoehringer Ingelheim

Raman TalwarCo-FounderFactor 14

Dick UyttewaalCEOSkin Vision

Euan ThomsonCEO AliveCor

Owen TrippCEO Grand Rounds

Jeff TannenbaumPrincipalBlue Run Ventures

Benjamin TsengVice PresidentDCM

Ari TullaCo-Founder & CEOBetterDoctor

Satoru MiuraBusiness Development ChiefBrother Industries, LTD.

Matt MohebbiCo-Founderiodine

Louis MonierCEOKyron

Alex MeshkinCo-FounderGroupMD

Joel MarcusChairman, CEO & FounderAlexandria Real Estate Equities

Jeffrey MakowkaSenior Strategic AdvisorAARP

Jordan MichaelsFounder & CEORingadoc

Page 5: AGENDA - Rock Healthrockhealth.com/wp-content/uploads/2014/02/CEO... · Crowdfunding to Strategic and VC Chicken or Egg: Building a Double-Sided Platform Converting Skeptics: Customers

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NEXT IDE

A?ALEXANDRIA REAL ESTATE EQUITIES, INC. | ALEXANDRIA VENTURE INVESTMENTS

Alexandria is proud to partner with Rock Health in Mission Bay

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High-quality, efficient office/laboratory space

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World-class life science campuses in leading clusters

Strategic investments in the broad and diverse life science and technology sectors

© Bruce Damonte/STUDIOS Architecture ©FallFoto

Page 6: AGENDA - Rock Healthrockhealth.com/wp-content/uploads/2014/02/CEO... · Crowdfunding to Strategic and VC Chicken or Egg: Building a Double-Sided Platform Converting Skeptics: Customers

At Humana, we know that no one’s healthcare needs are exactly the same as yours. That’s why we take the time to get to know you, and your unique health needs. Then we help create a personalized healthcare experience that works for you.

With 50 years of know-how, and a dedicated network of doctors, health coaches, and wellness experts, you can rely on us to be there, today and tomorrow.

We’re going beyond insurance to become your partner in health. To find out more, go to Humana.com.

Understanding what makes you different is what makes us different

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Page 7: AGENDA - Rock Healthrockhealth.com/wp-content/uploads/2014/02/CEO... · Crowdfunding to Strategic and VC Chicken or Egg: Building a Double-Sided Platform Converting Skeptics: Customers

S P E C I A L T H A N K S T O

A B O U T T H E A T T E N D E E S

BIGGEST OPPORTUNITIES FOR DIGITAL HEALTH

HOW DO YOU DESCRIBE YOURSELF? TO WHOM DO YOU SELL?

FACING DIGITAL HEALTH

BIGGEST CHALLENGES

FACING YOUR COMPANY

Consumers Enterprises

Scaling from Pilots (30%)Talent (24%)Product/Market Fit (22%)Obtaining Funding (18%)Protecting IP (6%)

Customer & Technology Fragmentation (40%)

Incumbents & Industry (23%)Willingness to Pay (18%)Regulation (10%)Availability of Funding (9%)

YEAR FOUNDED NUMBER OF EMPLOYEES

50% 30% 20% Multisided

55% 1-10

34% 11-50

8% 51-200

1% 1001+

2% 201-1000

>

YEAR 00 01 02 03 04 05 06 07 08 09 10 11 12 13

25

20

15

10

05

SERIAL ENTREPRENEURSERIAL CEO

FIRST-TIME CEO

FIRST-TIME FOUNDER

HEALTHCARE EXPERTFIRST TIME IN HEALTHCARE

05 10 15 20 25 30 35 40 45 50 55 60

C O N S U M E R T R A N S F O R M

PERSONALIZATIONREFORML A N D S C A P E S H I F T

O R G A N I Z A T I O N

PAT IE N T INSURANCEE C O N O M Y I N C U M B E N T S

M O B I L E

C A R EH E A LT H E M P O W E R M E N T

I M P R O V I N GR E D U C E C O S T SSTREAMLINER E VO L U T I O N I Z E

AT H O M E E A S EP R E V E N TAT I V E

E N G A G E M E N T

D E S I G N D ATAB E H A V I O R