Recruiting Solutions

Recruiting Solutions

Agenda

 SocialMedia&Recrui2ngTrends

 LinkedInNetworkOverview LinkedInRecrui2ngSolu2ons

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Recruiting Solutions

TrendingTopics:SocialMedia&Recrui2ng

socialmedia

recrui2ngstrategy

recruitmentbranding

passivecandidates

community

findingtoptalent

socialrecrui2ng collabora2oncompanyculture

socialnetworking

jobboards

printclassifieds

referrals

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Recruiting Solutions

TopthreetrendsamongRecruitersrelatetosocialnetworks,brandingandpassivecandidates

Note:SurveyconductedinFebruaryof2010,201recruitersandHRpersonnelwhorecruitatCanadiancompanies,mostofwhomwerehighleveldecisionmakersandhadbudgetauthority.

Recruiting Solutions

WhatkeepsRecrui2ngLeadersupatnight?

Invest in their employment brand 47%

Learn to use social networking and social media more effectively 42%

Build and nurture a strong talent pool 36%

Improve their referral program 30%

Whatareyouafraidyourcompe2torsmightbedoingwhenitcomestotheirrecrui2ngstrategy?

5Note:SurveyconductedinFebruaryof2010,201recruitersandHRpersonnelwhorecruitatCanadiancompanies,mostofwhomwerehighleveldecisionmakersandhadbudgetauthority.

Recruiting Solutions

What’sHotNow?SocialNetworks’PersonalityProfile…

Weeknights,WeekendsSharingPersonalInfoFriendsandFamily

Mon‐Fri,9am‐5pmCareerDevelopmentProfessionalNetwork

24x7x365Broadcas2ng

EverythingtoEveryone

Recruiting Solutions

Trulyglobal.Ever‐growing.

75M+members

USA:52%

CAN:4%

BRZ:2%

EU:22%

IND:8%

AUS:2%

+3M/mo

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Recruiting Solutions

ProfessionalNetworking–BusinessFocusedOurcareers,businessconnec2onsandinsights

ExperiencedFinanceProfessional

Localiza2onPro

Marke2ngWhiz

NumberCruncher,PhD

I.T.Expert

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Recruiting Solutions

Whyaretheworld’sbestprofessionalsonLinkedIn?

ChrisThompsonSalesDirector‐CurrentCo:3DFinancial,2years‐ FinancialIndustry|GreaterBoston‐ YearsExperience:9

JoinmyGrouptosharebestprac2cesonprospec2ng–RobS.

  Managetheirprofessionaliden2ty

  Buildandmaintaintheirprofessionalnetwork

  Accessvaluableknowledge,insights,andopportuni2es

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Recruiting Solutions

WhyRecruitonLinkedIn?

  Tapthe“professionalprofileofrecord”

  Usethepowerofnetworks  Leverageunmatcheddata&

intelligence

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Recruiting Solutions

LinkedInRecrui2ngSolu2ons:TheTalentAdvantageThebestwaytofind,contact&ajracttoptalent

100%*

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Recruiting Solutions

Therearefundamentaldifferencesbetweenac2veandpassivecandidates

PASSIVE‐UnlikelytoapplytoATS‐ May/notlistentoopportuni2es‐ May/notrespond‐ Informa2ontobepresentedtoher

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ACTIVE‐WillapplytoATS‐ Listenstoopportuni2es‐ Respondsquickly‐ Seeksinforma2on

Recruiting Solutions

Bestprac2ceforsourcingtoptalent

UNDERSTAND your target audience

POSITION your company as ‘employer of

choice’

ENGAGE top talent

MEASURE results

Recruiting Solutions

  Surveytargettalent  Benchmarkversuscompe2tors  Learnwhatcandidatescaremostabout

LinkedInRecruitmentInsightsDiscoverwhatcandidatesthinkaboutyouandyourcompe2tors

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Recruiting Solutions

BenchmarkSurveyDiscoverwhatcandidatescaremostaboutandhowlikelytheyaretoconsiderworkingforyou

Shapeyourmessagebasedonwhatcandidatescaremostabout

Benchmarkhowdesirableyourjobsarevs.thecompe22on

Recruiting Solutions

CampaignImpactSurveyMeasureyourimpactoncandidatepreferencesandlikelihoodtoconsideryourjobs

Measurethechangeinthecompe22velandscapeamerarecruitment

adver2singcampaign

Recruiting Solutions

LinkedInJobsNetwork:Letyourjobsdoyourjob

  MembersdistributeyourJobs

  Werevealthebestmatches  FlexibilityofJobSlots

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Recruiting Solutions

PersonalJobSeekerExperience

Candidatesseewhotheyknowatyourcompany

ApplyNowbujoncanlinktoyourATS

JobisindexedforsearchenginesandcanbepublishedtoTwijer

Membersforwardyourjobsin2clicks

Postsfeelpersonal

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Recruiting Solutions

LinkedInRecruiter:VIPaccesstotheworld’ssuperstars

  Getfullaccesstonames&fullprofiles

  Findthebest,muchfaster  Contactcandidatesdirectly

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Recruiting Solutions

LinkedInRecruiter:EnhancedCandidateSearch

Saveprofilestoteamorindividualprojectfolders

Accessnamesandfullprofilesbeyondyour3‐degreenetwork

Quicklyzero‐inontherightcandidateswithsearchfilters

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Recruiting Solutions

  Reachmanypassivecandidateswithprecision

  Directcontact,directreac2on  Wemanageyourcampaign

LinkedInTalentDirectQuicklybuildastrongcandidatepipeline

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Recruiting Solutions

TalentDirectCampaign

YourbrandedbanneradisprominentlyfeaturedGettheirajen2onwith

customized&relevantmessages

Callstoac2onincludegraphicalbujon,textlink,orin‐lineformcapture

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Recruiting Solutions

RecruitmentAdsBuildyourrecruitmentbrandwithprecision

  Highlytargetedadver2sing  Adsstandout  Insightsinformand

measureyourcampaigns

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Recruiting Solutions

RecruitmentAds

Maximizeimpressionsbyreachingtherightaudience

Reachyouridealcandidateswithprecision

YouradsstandoutonLinkedInpages

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Recruiting Solutions

LinkedInCareerPagesBringlifetoyourrecruitmentbrand

“OurteamhereatAdVendorsisonthecupngedgeofthelatesttechnology.Coolestjobever!”

  ControlyourLinkedInpresence

  Engagecandidateswith“viewer‐aware”content

  Youremployeesproviderecruitmentbrandvoice

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Recruiting Solutions

LinkedInCareerPages

Yourtopemployees

Yourfeaturedrecruiters

Yourmessagedynamicallyadaptstotheviewer

Youropenposi2ons

Companyculturevideo

Pollstoengageyouraudience

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Recruiting Solutions

CaseStudy:U.S.Cellular

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Challenge: Pinpoint hard-to-find professional & technical candidates in telecom for highly specialized roles

Solution: LinkedIn Recruiter as a replacement for “big boards”   Finding higher-quality candidates faster   Over $1M USD in annual savings

“No more post-and-pray. We find better depth and breadth of candidates, plus we’re saving over $1 million this year.” – Elisa Bannon, Director of Talent Acquisition, U.S. Cellular

Recruiting Solutions

CaseStudy:Logitech

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Challenge: Reach the best talent for vital director and executive roles

Solution: LinkedIn Jobs Network drives posts virally to the right candidates   Reaching higher-quality talent   Fills 60% of open high-level positions

“Where it used to take 70 days to fill a director or vice president position, today, it takes around 40 days. This makes it much easier for our hiring managers.” – John Zwieg, WW Director of Staffing, Logitech

Recruiting Solutions

CaseStudy:SABMiller

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Challenge: Find global mid-senior level candidates for top level leadership teams and talent pipelines

Solution: LinkedIn Recruiter enhances sourcing activities and builds pipeline   Referrals help fill key roles quickly   Relationships with future global talent

“In the last year, SAB Miller has saved approximately £1.2 million through direct sourcing; the majority of these through relationships on LinkedIn.” – Jennifer Candee, Head of Talent Acquisition, SAB Miller plc

Recruiting Solutions

CaseStudy:ArcSight

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Challenge: Quickly identify, contact and hire highly-specialized talent in today’s expanding enterprise security market.

Solution: LinkedIn Recruiter makes team more productive, cuts costs   Saved Searches and Search Alerts   Contacting multiple candidates at once   Avoiding duplication of effort

“LinkedInRecruiterhassavedusapproximatelytwohundredthousanddollars—maybemore.Plusthesavingsof2meformeandmyteamisinvaluable.” – Matt Driscoll, Director of Global Recruiting, ArcSight

Recruiting Solutions

Ques2ons?

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