Agenda

Live 30 June – 1 July 2021 #IgniteB2B

Day 1: Wednesday 30 June

Main stage

What Sage learned pioneering TikTok in B2B Kirsty Waller, VP UKI marketing, Sage

Welcome to Ignite London 2021 Joel Harrison, editor-in-chief, B2B Marketing

It’s time for brands to stop sitting on the fence Stefan Doering, brand strategy lead, PwC; and Dara Douglas, senior manager, Consulting and UK BXT leader

Balancing utility and magic In B2B Marketing Robert Senior, non-executive chairman, Selbey Anderson

Morning break and networking

Afternoon break and networking

Lunch time talk show with Joel Harrison, B2B Marketing, and guests:

13:05–13:30: Richard Millington, FeverBee • 13:30–13:55: Jim Shields, Twist & Shout

Adapt and grow: How to map content to the buyer journey and show marketing ROI Michael Brenner, CEO, Marketing Insider Group and former VP digital marketing, SAP

How creativity saved my life Lemn Sissay OBE, author, blogger, poet, podcaster

The business of brand: The business case and why your brand needs a rethink Benedict Buckland, creative director, alan.

Supercharged B2B Billy Hamilton-Stent, chief strategy officer, Octopus Group

What’s the big idea? Finding universal truths for global campaigns Sam Crocker, managing partner, Bray Leino; and Tony Riley, president, MX Group

Maximise your marketing analytics ROI Eva Murray, senior evangelist, Snowflake

The future of intent: Is your data ready? Andrew Mahr, chief customer officer, Triblio

How to connect your marketing vision to sales impact through sales enablement Dominik Schaefer, marketing manager, Highspot

What is first-party data and why is it critical to successful demand gen in 2021?Anola Balthazar, director of marketing EMEA, Selling Simflified; and Bhavesh Thakor, VP of strategic partnerships SellingSimplified

ABM as a business communications strategy: Aligning the full spectrum of media, comms, marketing and sales Ben Romberg, client strategy director, Hotwire; and Josh Turbill, social and digital director, Hotwire

Key learnings from Castrol’s pilot ABM programme: A first-hand account from the client and agency-side Kristina Haddrell, group account director, ReallyB2B; and Helen Ling, B2B global brand and marketing communications lead, Castrol

9:00 –9:30

9:30 –10:00

10:00 –10:30

10:30 –11:00

11:20 –11:50

11:55 –12:25

12:30 –13:00

14:00 –14:30

14:35 –15:05

15:10 –15:40

16:00 –16:35

16:35 –17:10

11:00–11:20

15:40–16:00

13:00–14:00

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Stream sponsor: Stream sponsor: Stream sponsor:

Insight and intelligence Brand and content strategy Growth

Premium ticket holders only

Day 2: Thursday 1 July

Main stage

‘Exploring bravery’: A fireside chat with one of the world’s leading B2B marketers Annabel Venner, ex CMO, Hiscox; and Mark Choueke, marketing director, Mention Me

Do you have what it takes to transform? How Capita challenged everything to revolutionise their marketing Antonia Wade, ex-CMO, Capita

Can you really, truly, madly, deeply love a B2B brand? Paul Cash, CEO and founder, Rooster Punk

Day wrap-up with the moderators

Changing people’s perceptions of your brand Doug Kessler, co-founder, Velocity

A tale of the unexpected: Why breaking new ground for your brand will deliver breakthrough results Ashish Babu, chief marketing officer for Europe & UK, Tata Consulting Services; Marcus Hiles, strategy director, Just Global; and Iain Halpin, head of content, Just Global

The anatomy of a creative campaign Ben Hodge, creative brand and strategy director, Torpedo

4 data-driven event growth opportunities: Data aggregated from 4 billion relationships across 1000 events Michael Barnett, CEO, InGo

Embracing B2B e-commerce - how to succeed in a complex, regulated worldSimon McEvoy, head of strategy, Omobono

Precision demand marketing: A new era of buyer-driven, customer-focused B2BNigel Arthur, VP growth EMEA, Integrate

Buyer enablement backed by science: How digital content drives decisions Tim Riesterer, chief strategy officer, Corporate Visions

How to make marketing operations the backbone of your marketing team by connecting your people, process and technology Kim Van Rensburg, senior manager, marketing operations; and Etienne Bosch, group manager, product management, Adobe Workfront

The ‘80s called and they want their lead scoring back: How to lead score like a boss Mary Kleinsorgen, senior marketing and technology strategist, MarketOne; and Gifford Morley-Fletcher, senior marketing strategist, MarketOne

Stream sponsor: Stream sponsor:

CX

Stream sponsor:

Executions and campaignsMarketing operations and technologies

9:00 –9:30

9:30 –10:00

10:00 –10:30

10:30 –11:00

11:20 –11:50

11:55 –12:25

12:30 –13:00

14:00 –14:30

14:35 –15:05

15:40 –16:00

16:35 –17:10

16:00 –16:35

11:00–11:20

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Welcome to Ignite London 2021 Joel Harrison, editor-in-chief, B2B Marketing

Morning break and networking

Lunch time talk show with Joel Harrison, B2B Marketing, and guests:

13:05–13:35: Dafina Grapci-Penney and Jeff Watt, Selbey Anderson • 13:35–13:55: Scott Stockwell, IBM and Propolis Ambassador13:00–14:00

Afternoon break and networking15:10–15:40

Premium ticket holders only