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People, Products, Progress
Agency Resume
People, Products, Progress
Why Jerry Paulausky Associates?
People, Products, Progress
Shelley Paulausky
President
Tom DeMartino
Graphic Designer/ IT Manager
Travis Ramey
Marketing & Sales Associate
Chris Dowd
Vice President of Corporate Sales
Nancy Hahn
Customer Service Sales Representative
Cindy Brandt
Customer Service Sales Representative
Donna Haywood
Finance Admin
Jerry Paulausky Associates
People, Products, Progress
Jerry Paulausky Associates
Clients/Years of Representation
• Swan 32 years
• Waddell Mfg 26 years
• Solo 22 years
• Senoret (Woodstream) 18 years
• Custom Leathercraft 16 years
• Flanders 9 years
• Broan-Nutone 9 years
• In-Sink-Erator 9 years
People, Products, Progress
Manufacturers We Currently Represent
Alltrade (Snap-on)
Alpine Corp.
Arrow Fasteners
Baron Mfg
Bell Hudson (UFO)
Biss Products (Striker)
Broan Nutone
CargoBuckle
CE Global
Custom LeatherCraft
Darex Corp (Drill Doctor)
DryNOW
EcoPure Water
Elkay
Envirocare (Moldex)
Flanders Precisionaire
General Wire
Hartz Mountain
Home Décor Innovations
HotHeadz Products
IC Fabac
Ideal Pet Products
In-Sink-Erator
JSB Enterprise
LDR Industries
Lyons
Nation Ruskin (EZ-One)
Orion
Shark Corp
Shield Fire Protection
Solo USA
Surehold
Summit Brands (Iron Out)
Summit Industries (Lexol)
Swan
Swanson Tool
Waddell Mfg
Willert Home Products
Woodstream
WordLock
People, Products, Progress
Vendor Awards
• NuVue
• Summit Industries
• CLC
• Swan
• Home Décor
• Senoret
• Darex Mfg
• Precisionaire
• Hartz
• 2006 – Swan
• 2007 – Moen
• 2008 – CLC
• 2009 – Senoret
• 2010 – CLC
• 2011 – Waddell
• 2011 – Flanders
• 2012 - Swan
• Swan - 5X winner (2012)
• Home Décor
• Elkay
• Orion - 2X winner
• Waddell - 3 program wins in one year
• CLC - 3 program wins
• Flanders Precisionaire
• Ideal Pet Products
• Nation Ruskin (2012)
• Solo (2012)
People, Products, Progress
• Reduce Buying Around Co-op Corporate
Programs
• Increase Store Penetration
• Plan-o-gram set to Co-op Corporate Specifications
• Expedient Placement of New Items at Retail
• Improved Product Mix
• Increased Profits due to Trade-Up Shift in Product Mix Sold
• Capture Specific Regional Opportunities
• Store Training – Product Knowledge
• Blast Fax – Promos/New Items
• Implementation of all Co-op Promotional and Marketing Strategies
• Supplemental Ad Placement at Retailer Chains & Ad Groups – Attend Ad Group/Chain Events
• Specials and End Cap Sales
• Cross Merchandising
• Pallet & Display Sales
• POP and Signage to Maximize Up-Sell Opportunities
• Market Intelligence Gathering - Retailer Feedback
• International Sales
Impact of JPA at Retail
People, Products, Progress
Additional Services Provided
• Market Displays – Mobile Fixtures I. Save time and money with Mobile Fixtures.
II. Custom header and display signs available.
III. Warehouse facility to store products between markets.
• In-House Graphic Design - Items sent through Do it Best truck mail system. • All items below have generate additional revenue for our vendors:
I. Customized promotional sell sheets
II. Customized catalogs
III. New item sell sheets. We develop sell sheets to alert members to new items stocked in RSC’s.
IV. Drop ship promotions. Use this to capture business in between markets and promote display sales.
• Inside Sales I. Telemarketed members for over 15 years.
II. Developed excellent relationships with members over the phone.
III. Members seek out our personnel at markets.
• In-Store Promotion
I. Store Sets
II. Creating & Implementing Planograms
III. Conduct product knowledge in store trainings.
IV. Creating store specific P.O.P. materials
V. Attend RDS meetings with Do it Best Retail Development Specialists.
People, Products, Progress
We Design, Store, and Transport
Mobile Market Fixtures to help cut down show
expenses.
Vendors only need to send in
replacement items for future shows.
Custom Lightbox Signs
Market Displays
Show customers how the products would look displayed in their stores!
People, Products, Progress
Local & Large Store Sets
People, Products, Progress
Market Header Signs
Custom Back-Lit Header Signs
People, Products, Progress
Multi-page Color or B&W Catalogs
Listing Warehouse Stocked Items
Custom Sell Sheets
Help Drive Sales on Warehoused Items
Custom Sell Sheets
Push Drop Ship Promotions
Custom P.O.P Items
for use in Stores
i.e. Bin Cards, Signage, Planogram Designs
Custom Designed Items
Sold 45+
Displays
People, Products, Progress
Customized Sell Sheets for Introducing New Items &
Programs
People, Products, Progress
Professionally Designed Drop Ship Order Forms for Markets
People, Products, Progress
Customized Do it Best Stocked Items Catalogs
People, Products, Progress
Custom Designed
Displays
People, Products, Progress
Custom Package Design
People, Products, Progress
Planogramming
We can help fulfill all of your planogramming needs from basic 4ft sets, to Entire 50’ Aisles,
on fixtures or pallet racking.
We currently use Shelf Logic Master Edition &
Illustrator CS3 to create various types of planograms
People, Products, Progress
Jerry Paulausky Associates
Business Plan
1. Truck Mail
– Target all Do it Best members with truck mail flier with an assortment
offering and a listing of all RSC SKU’s.
2. Promotions
– Develop promotional calendar quoting Special of the Month in addition to regular circular promotions.
– Submit items for Price Buster ads for Back-to-School time frame.
1. Markets
– Submit Sneak Peak item for market.
– Work with merchandising department for addition to the impulse area at market.
People, Products, Progress
Jerry Paulausky Associates
References
Bill Kimmerle Ph. 330-962-8848 [email protected]
President - Waddell Mfg
David Littlefield Ph. 401-884-0099 [email protected]
VP National Account – Custom Leathercraft
Terry Ford Ph. 214-564-0649 [email protected]
Sales Manager – Woodstream Corp.
