ageless beauty - l0ycp32otbx45a2841kweesw-wpengine.netdna ... · to the ageless beauty guest. Our role as aveda makeup artists is to help her transform this inspiration into her own

agelessbeauty

techniques

B ©aveda corp | all rights reserved | aveda education | makeup: ageless beauty techniques | date revised: 12/2011

mission

aveda beliefs

Our missiOn at aveda is tO care fOr the wOrld we live in, frOm the prOducts we make tO the ways in which we give back tO sOciety. at aveda, we strive tO set an example fOr envirOnmental leadership and respOnsibility, nOt just in the wOrld Of beauty, but arOund the wOrld.

1 We believe in treating ourselves, each other and the planet with care and respect. 2 We believe social responsibility is our responsibility. 3 We believe ecological and profit goals are mutually achievable. 4 We believe our authenticity and experience are our points of difference. 5 We believe in inspiring and educating people to integrate wellness and beauty in their lives. 6 We believe in the power of oneness, from our global image to a focused network. 7 We believe learning never ends. 8 We believe in encouraging innovation and empowered decision-making. 9 We believe our actions, products and services should always embody excellence. 10 We believe personal and organizational balance is the key to sustainable success. 11 We believe true leadership is delivered with passion and by example.

welcome 1 introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

2 identifying the mature guest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

3 service cycle consultation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

4 how do we age? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

5 inner light™ complexion finishes . . . . . . . . . . . . . . . . . . . . . . . . 24

6 principles of makeup . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28

7 subtle classic and contour eye applications . . . . . . . . . . . . . . 36

8 cheek application . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48

9 lip applications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50

10 close the sale. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56

2

introduction1

©aveda corp | all rights reserved | aveda education | makeup: ageless beauty techniques | date revised: 1/2013

learning objectivesby the end of this lesson, you will be able to:

• explain the purpose and goal of today’s training

• connect the Aveda mission to the makeup packaging and ingredients

3introduction

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expectationswhat do you hope to learn and discover today?

mission activityhow does aveda makeup represent the aveda mission?

4 ©aveda corp | all rights reserved | aveda education | makeup: ageless beauty techniques | date revised: 1/2013

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aveda makeup

complexion inner light™ concealer

inner light™ mineral dual foundation

inner light™ mineral loose powder

inner light™ mineral pressed powder

inner light™ mineral tinted moisture spf15

lipsnourish-mint™ lip definer

nourish-mint™ smoothing lip color

nourish-mint™ sheer mineral lip color

nourish-mint™ renewing lip treatment

nourish-mint™ rehydrating lip glaze

lip shine

eyespetal essence™ single eye color

petal essence™ eye color trio

petal essence™ eye definer

mosscara™ conditioning formula with iceland moss

color Options™ eye shadow transformer

compacts/accessoriesenvirometal compact™ total face

envirometal compact™ essentials

envirometal compact™ professional

refillable lip color case–mint green

refillable lip color case–flax

pencil sharpener

makeup brushes

cheekspetal essence™ face accents

urukuuruku color gloss

uruku lip pigment

uruku bronzer

5introduction

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notes

complexion inner light™ concealer

inner light™ mineral dual foundation

inner light™ mineral loose powder

inner light™ mineral pressed powder

inner light™ mineral tinted moisture spf15

lipsnourish-mint™ lip definer

nourish-mint™ smoothing lip color

nourish-mint™ sheer mineral lip color

nourish-mint™ renewing lip treatment

nourish-mint™ rehydrating lip glaze

lip shine

eyespetal essence™ single eye color

petal essence™ eye color trio

petal essence™ eye definer

mosscara™ conditioning formula with iceland moss

color Options™ eye shadow transformer

compacts/accessoriesenvirometal compact™ total face

envirometal compact™ essentials

envirometal compact™ professional

refillable lip color case–mint green

refillable lip color case–flax

pencil sharpener

makeup brushes

cheekspetal essence™ face accents

urukuuruku color gloss

uruku lip pigment

uruku bronzer

6


• describe the demographics of the mature guest

• identify the beauty concerns of the mature guest

identifying the mature guest2


7identifying the MAtURe gUest


• describe the demographics of the mature guest

• identify the beauty concerns of the mature guest

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every beauty consultation involves listening with intent to understand the guest. To do this, it’s not only important that we hear what the guest is saying at the moment, it’s essential that we have insight into what beauty and fashion icons have influenced the guest’s personal style. Decades of fashion trends, personalities, celebrities and models have provided inspiration to the ageless beauty guest. Our role as aveda makeup artists is to help her transform this inspiration into her own modern fashion statement.

the following demographics provide insight into the various generations of the ageless beauty guest and how to reach them.


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generation xthe newest demographic of the ageless beauty market is generation x, named after its rejection of traditional social structures. generation x is highly influenced by celebrities, media and counter culture. the generation x woman is just beginning to notice that her skin care and makeup needs are changing over time. modern luxury, style and wellness products are a big draw for generation xers.

• Generation X was born between 1965 and 1976.

• Generation X is between the ages of _______ and _______.

• Who are some beauty icons of Generation X’s beauty icons?

targeting generation x1 form the connection between aveda products and high-end

luxury items.

2 demonstrate aveda as a modern, eco-conscious lifestyle brand.

3 advertise with style, creativity and wit.


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t2baby boomers

the baby boomer generation feels less affected by the passage of time. baby boomers reaped the benefits of better nutrition, exercise and medical advances, and they feel younger than members of other generations. the baby boomer woman looks for anti-aging, health and nutrition products that will help her maintain her independence and sense of youth. as we move further into the new millennium, aging baby boomers will continue to influence product development.

• Baby Boomers were born between 1946 and 1964.

• Baby Boomers are between the ages of _______ and _______.

• Who are some of Baby Boomers’ beauty icons?

targeting the baby boomers1 continue to focus on health, nutrition and quality of life as the

foundation of beauty and fashion.

2 advertise using more real-life women and female athletes and fewer fashion models.

3 advertise using older models and celebrities to attract the baby boomer as she ages.


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the silent generationthe silent generation includes guests who are in their 60s and older. the silent generation woman has been influenced by the residual effects of the great depression and world war ii; therefore, they often seek value in terms of quantity. silent generation women older than 65 may be on social security and confined to a tight budget. however, though the perceived value of “more” appeals to silent generation women, they also respond to professional honesty and product quality. Once you have gained her trust, the silent generation woman is a very loyal guest.

• The Silent Generation was born between 1925 and 1946.

• The Silent Generation is between the ages of _______ and _______.

• Who are some of the Silent Generation’s beauty icons?

targeting the silent generation1 emphasize “less is more” when using aveda products.

2 demonstrate the quality of aveda products.

3 demonstrate the long-lasting wearability of aveda makeup.


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* Source: Aveda Focus Groups with Pure Privilege Salon Guests (Minneapolis, Denver), 4/09, N=15

mature guest beauty concerns*

• Aging skin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100%

• Dry skin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50%

• Acne, weight, facial hair . . . . . . . . . . . . . . . . . . . . . 30%

• Yellowing teeth, grey hair, age spots . . . . . . . . . . 20%

her view on aging: “keep it real”

“i want to look younger.”

0%

“i want to look good for my age.”

100%vs

• 47% purchase skin care products that contain anti-aging properties.

• 50% purchase skin care products that contain SPF.

• 90% are currently covering grey hair.

• Participates in her own wellness.

• “I want to look like me.”

• Is comfortable in her own skin.


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* Source: Aveda Focus Groups with Pure Privilege Salon Guests (Minneapolis, Denver), 4/09, N=15

notes

14


• learn the appropriate language to use when discovering the needs of and providing solutions for mature guests

• learn makeup consultation for guests of any age

service cycle consultation3


15service cycle consultation

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discover needs & consultationcreate a discovery question for each category.

face

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cheeks

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17service cycle consultation

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notes


• understand the science of skin aging

• recommend appropriate skin care systems using the elemental natureSM Questionnaire

• prepare the skin before a makeup application

18

how do we age?4


19HOW DO WE AGE?

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intrinsic aging— natural aging*

Our genetics help determine the rate at which we age. though changes begin in our early 20s, the signs of intrinsic aging may not become visible for decades. some of these changes include:

• Thin, transparent skin

• Fine lines and wrinkles

• Bone loss that causes bones to shrink away from the skin, resulting in sagging skin

• Loss of underlying fat, resulting in hollowed cheeks and eye sockets

• Dry skin that may itch

• Inability to sweat sufficiently to cool the skin

• Greying hair that turns white

• Unwanted hair

• Hair loss

* information from aveda education: science of skin aging participant guide


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extrinsic aging— premature aging*

a number of extrinsic factors often act together with the normal aging process to prematurely age skin. some of these changes include:

• sun: the sun is a major culprit of premature aging, resulting in freckles, age spots, spider veins, leathery and rough skin, fine lines and wrinkles and skin cancer.

• improper diet and nutrition

• lack of exercise

• unhealthy lifestyle

• repetitive facial expressions: Over time, repetitive facial expressions can lead to fine lines and wrinkles.

• gravity: The skin’s elasticity declines dramatically in our 50s when the effects of gravity becomes more evident. gravity causes the ears to elongate, the eyelids to fall, the tip of the nose to droop and jowls to form. the upper lip becomes smaller and lower lip larger.

• sleeping positions: wrinkles can also be caused by resting your face on the pillow in the same way for years.

• smoking and alcohol abuse: smoking and excessive alcohol consumption have a direct and cumulative effect on the skin. research shows that an individual who smokes ten or more cigarettes a day for a minimum of 10 years is statistically more likely to develop deeply wrinkled, leathery skin than non-smokers.

* information from aveda education: science of skin aging participant guide

21HOW DO WE AGE?

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aMy elemental natureSM imbalance is:

My skin care system is:

additional recommendations/products:

SKIN CARE RECOMMENDATIONS

morning

cleanse

tone

moisturize

treat

evening

cleanse

tone

moisturize

treat

professional service recommendations:

elemental natureSM facial

botanical skin resurfacing treatment

green science™ skin-renewing treatmentSM

botanical kinetics™

tourmaline charged

all-sensitive™

outer peace™

green science™

enbrightenment™

enbrightenment™ discoloration treatmentSM

outer peace™ acne relief treatment

aveda men pure-formance™ facial

Soy ink on 100% post-consumer recycled paper. Please recycle. ©Aveda Corp., Minneapolis, MN 55449-7106 800.328.0849 USA / 763.951.6999 aveda.com A7FM-01-1003

BEAUTIFUL SKINSTARTS HEREelemental natureSM

a

Ayurveda, a 5,000 year-old Indian healing tradition, tells us that the spirit of natural elements (infinity, air, fire, water and earth) are to be found in all living things, including you. When these elements are balanced, your skin looks healthy, vital and radiant. When skin concerns surface, it could be a signal that an element needs to be balanced — and Aveda’s here to help.

How would you describe your skin?

Out of the conditions noted, what is your primary concern with your skin?

Which products do you currently use on your skin?

MY SKIN HAS:

dryness

flakiness

fine lines

wrinkles

lack of firmness

occasional dullness

sensitivity

redness

reactivity

hyperpigmentation/freckles

discoloration

pink undertones, no sensitivity

oiliness

no or few wrinkles

larger pores

blackheads

acne/blemishes

normal or combination conditions

elements needing balance: infinity/air elements needing balance: fire elements needing balance: water/earth


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elemental natureSM and inner light™ complexion chart

elemental naturesm

Infinity/Air Fire Water/Earth

skin type Normal-to-Dry Dry/Dehydrated Sensitive Oily/Acne Normal-to-Oily

Complexion Occasionally dull, burns, then tans

Sallow, burns easily, may eventually tan

Red undertones, noticeable capillaries, always burns

Overall shininess, rarely burns

Occasional shininess, some resistance to burning

Texture Resistance to burning, small pores

Dry, thin skin, small pores, fine lines

Delicate, soft/smooth prone to inflammation and early wrinkles

Soft, some puffiness/ water retention, large pores, few wrinkles

Smooth, thick, large pores, few wrinkles

Challenges Spot dryness/ lack of moisture

Flaky, rough Prone to irritation, rash/itch, breakouts

Excess oil, blackheads whiteheads, acne

Oily in T-Zone, spot blemishes

Balancing Finish Semi-matte/Dewy Dewy Semi-matte Matte Semi-matte/Matte

Balancing Inner Light™

Product System:Mineral Tinted Moisture SPF 15Mineral Loose PowderMineral Pressed PowderMineral Dual Foundation

1 Concealer2 Tinted Moisture3 Powder Loose,

Pressed or Dual Foundation





OR

1 Concealer2 Dual Foundation

1 Concealer2 Tinted Moisture3 Dual Foundation

OR


1 Concealer2 Dual Foundation3 Powder Loose or

Pressed

OR


Tips Use minimal powder where needed on face

Allow skin to remain dewy and hydrated

For maximumcoverage, recommend Inner Light™ Mineral Dual Foundation

If this skin type prefers Inner Light™ Tinted Moisture SPF15, use only where needed on face

Explain the importance of proper skin careand moisturizing when applying Inner Light™ Mineral Dual Foundation

Skin loses moisture with age. Replace cleansing bars and gels with cremes. Replace lightweight lotions with rich moisturizers that add extra nourishment to the skin. And don’t forget the lips! Apply a lip balm nightly, and wake moisturized!

Quench the sKin’s thirst

23HOW DO WE AGE?

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• create dewy, semi-matte and matte complexion finishes

• balance complexion challenges for mature skin

inner light™

complexion finishes

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25inner light™ complexion finishes

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complexion overview

One of the reasons for applying complexion products is to create a balanced, healthy-looking complexion.

consider the condition of the skin when choosing complexion products. this will help determine the amount of coverage needed. guests with few skin challenges will need less coverage than those with challenges such as excessive discoloration or blemishes.

also consider the skin type (element) when making recommendations. this will help to determine the product finish and texture needed. for example, guests with water nature (oily/acne) may prefer powder complexion products to control oil, while guests with air nature (dry/dehydrated) may prefer dewy, hydrating complexion products to balance dryness.

To ensure even coverage and best results, use a light-up, magnifying mirror when applying complexion products.

lighten up

Skin becomes drier with age. Choose moisturizing foundations and use less powder to balance dryness.

LESS IS MORE


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choosing complexion shadesinner light™ concealer• Match concealer to skin tone when worn alone or applied with a

complexion product to balance natural skin tones.

• Choose one shade lighter when worn under a complexion product.

• For extreme under-eye circles, match concealer to skin tone to avoid a “grey effect” that sometimes occurs when the concealer is too light.

inner light™ mineral tinted moisture SPF 15• Select two to three shades that appear close to the natural skin tone.

• Always test complexion shades on the face. Apply a small amount of color on the cheek area or along the jawline with a cotton swab. blend slightly.

• Choose the shade that blends invisibly into the skin.

• If possible, compare the shades in daylight or natural light.

• Mix shades, if necessary, to create the perfect color.

inner light™ mineral dual foundation• Choose a shade that aligns with the guest’s Elemental Nature.SM

• The initial application may appear slightly lighter on oil-rich skin (Water Nature). As the powder absorbs the skin’s natural oils, it will become darker and balance the skin tone.

inner light™ mineral loose and pressed powders• Choose a shade that matches the skin tone.

• It is easy to apply these sheer formulas because they blend invisibly into the skin.

27inner light™ complexion finishes

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notes Don’t forget the brows! Brow hair tends to grey, thin or lose structure with age. Shaping and defining brows can take years off the face! To avoid a harsh, penciled-in look, use a stiff-bristled brush and soft brow shadow to create an arch that lifts the face.

A BroW-rAising ideA

If foundation seems to settle into fine lines, use a blush or foundation brush to apply it, creating a more sheer texture. Or replace foundation with a tinted moisturizer with an SPF.

HELLO, BRIGHT EYES

To make eyes appear fresh and awake, apply concealer to the inner and outer corners. Don’t set with heavy powder, as it will settle into fine lines.

A foundAtionAl tool

principles of makeup6


• explain the principles of color theory

• explain the principles of blending textures


29principles of makeup


• explain the principles of color theory

• explain the principles of blending textures

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color theory principles

Primary Colors• Primary colors cannot be created by mixing other colors together.

• All other colors are created from primary colors.

• Primary colors are strong, bold colors that are the building blocks of the color spectrum.

• The three primary colors are Red, Yellow and Blue.

Secondary Colors• Secondary colors are created by mixing equal amounts of two

primary colors.

• The three secondary colors are Green, Orange and Violet.

Tertiary Colors• Tertiary colors are created by mixing equal amounts of primary

and secondary colors.

• The six tertiary colors are Red-Orange, Yellow-Orange, Yellow-Green, Blue-Green, Blue-Violet and Red-Violet.


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Warm Colors On the color wheel, colors from Red to Yellow-Green are considered warm.

Cool Colors On the color wheel, colors from Red-Violet to Green are considered cool.

Neutral Colorsneutral colors are hues devoid of color. the center of the aveda color wheel represents the neutral colors of Black, White and Grey.


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Complementary Colors• Colors across from each other on the color wheel are called

complementary colors.

• when these colors are placed next to each other, they enhance each other. when they are mixed together, they neutralize each other.

• Using complementary colors on your guest’s eyes will enhance her eye color.


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Dark Y/O Dark B/G Dark B/V Dark V/R

D

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R/O

Light B/B

Light V/B

L

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O/R

Light Y/O

Pastel Blue

Pastel Violet

Pastel Y/O

YELLOW GREEN BLUE VIOLET

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VIOLET BLOOM

BLACK TULIP

GOBI SANDS

BLUE DAWN

AZURE RAINEARTH ROSE

COPPER HAZE

GOLDEN JASPER

COOLLIPS• Plums• Roses• Pinks

CHEEKS• Plum Touch• Tessarae• Rose Blossom

WARMLIPS• Peaches• Nudes• Spices

CHEEKS• Apricot Whisper• Peach Lights• Bronze Glow• Uruku Bronzers

TWILIGHT

PLUM MIST

AQUA PEARL

SWEET GRASS


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light & dark and bright colors

Light Colors—enlarge or bring out

Dark Colors—make an area appear smaller

Bright Colors—accentuate


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principles of blending texturesBasic Principles• Creme blends with creme • Powder blends with powder

Creme = Powder• Apply creme product first • Then layer with powder product examples:

Building Colors• Apply Petal Essence™ eye definer, and set with eye shadows

• Mix eye shadows with Color Options™ eye shadow transformer using your fingers or a brush


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notes

shine on

Many mature women shudder at the thought of shiny eye shadows. However, when used properly, they can help open the eyes, creating a fresher appearance.

36


• describe the characteristics of the classic and contour eye shapes

• apply a subtle makeup application best for each eye shape

• enhance the eye brows

subtle classic and contour eye applications

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37subtle classic and contour eye applications


• describe the characteristics of the classic and contour eye shapes

• apply a subtle makeup application best for each eye shape

• enhance the eye brows

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the classic and contour eye shapesthe classic eye shape (when eye is open)• Small or no visible eyelid.

• No crease or a crease that is close to the lash line.

• A large area from crease to brow.

• The lid and brow sizes are disproportionate.

the contour eye shape (when eye is open)• Medium to large eyelid.

• A natural crease halfway between the lash line and brow.

• A natural highlight at the brow bone.

• The lid and brow sizes are proportionate.


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7AV-2218-001Alt 6 NEW EYE – 1/08/10

Subtle ClassicEye Application

subtle classic eye application


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Choose shades with a subtle sheen or satiny finish and avoid shades that appear too frosty or glittery, as they accentuate fine lines and wrinkles.

All glitZ And no glAMour

AV-2218-001Alt 6 NEW EYE – 1/08/10


AV-2218-001Alt 6 NEW EYE – 1/08/10


1 prepare the lid.

tOOl: __________________

2 blend the highlight color from brow bone downward, and fade past the crease.

tOOl: _________________

AV-2218-001Alt 6 NEW EYE – 1/08/10


AV-2218-001Alt 6 NEW EYE – 1/08/10


3 apply the contour color from the lash line upward past the crease.

tOOl: __________________

4 smudge petal essence™ eye definer along the entire upper lash line.

tOOl:__________________


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Applying eye liner to the top lid gives the appearance of fuller lashes. Choose a dark brown or soft, greyish black to create a natural look. Applying eye liner to the bottom lid can appear heavy. Instead, apply a small amount of dark eye shadow and smudge to create a softer look.

drAW the line

AV-2218-001Alt 6 NEW EYE – 1/08/10


AV-2218-001Alt 6 NEW EYE – 1/08/10


5 set the petal essence™ eye definer with the define color.

tOOl: __________________

6 softly blend the define color along the lower lash line.

tOOl: __________________AV-2218-001Alt 6 NEW EYE – 1/08/10


AV-2218-001Alt 6 NEW EYE – 1/08/10


7 define the brow.

tOOl: __________________

8 apply mascara to the top and bottom lashes.

tOOl: __________________


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Subtle ContourEye Application

subtle contour eye application


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color her BeAutiful

Mature guests look best in fresh, neutral shades. Choose soft pinks, roses, peaches, beiges and browns to create a clean look. For trendier guests use seasonal colors in an age-appropriate way.

AV-2218-001Alt 1 – 12/27/09


AV-2218-001Alt 1 – 12/27/09


1 prepare the lid.

tOOl: __________________

2 apply the highlight color from brow to lash line.

tOOl: __________________

AV-2218-001Alt 1 – 12/27/09

Subtle ContourEye ApplicationAV-2218-001

Alt 1 – 12/27/09


3 blend the contour color into the crease and soften the edges.

tOOl: __________________

4 apply petal essence™ eye definer along the entire upper lash line.

tOOl: __________________


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give life to lAshesLashes tend to thin with age. Choose a brown or black mascara with a lengthening, thickening and conditioning formula and apply two coats to top and bottom lashes. Worried about smudging? Skip the bottom lash line.

AV-2218-001Alt 1 – 12/27/09


AV-2218-001Alt 1 – 12/27/09


5 set the petal essence™ eye definer with the define color.

tOOl: __________________

6 softly blend the define color along the lower lash line.

tOOl: __________________

AV-2218-001Alt 1 – 12/27/09


AV-2218-001Alt 1 – 12/27/09


7 define the brow.

tOOl: __________________

8 apply mascara to the top and bottom lashes.

tOOl: __________________


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balancing eyeseye shape: down-turned eyesobjective: to make the eyes appear lifted at the outer corners.

Balancing techniques:

• Apply concealer at outer edge.

• Apply a medium shade at the outer corner of the eye using an upward motion.

• If using liner, blend upward at the corner.


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balancing eyeseye shape: deep-set eyesobjective: to make the eyes appear less recessed.

Balancing techniques:

• Avoid using dark colors in the contour.

• Apply a medium shade from the lash line to the contour.

• Apply a highlight shade from the contour to the brow bone.


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balancing eyeseye shape: heavy lidobjective: to minimize the appearance of excess lid.

Balancing technique:

use the classic eye application, maintaining visible color on the heavy area of the lid with a medium shade. matte shades work better to minimize heaviness.


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notes

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• choose the right cheek colors for the mature guest

• balance and enhance facial features with cheek color

cheek application8


49CHEEK APPLICATION

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cheeksproducts used:

powder blush application• Powder cheek products can be applied using a dampened sponge over

hydrated or dewy skin.

• After applying a foundation and/or powder, lightly powder the cheek area using a blush brush or disposable applicator.

• Use a Blush Brush to gently blend the color in a circular motion along the cheekbones, from the apples of the cheeks toward the hairline.

To lift the face, sweep powder cheek products upward, toward the temples and higher on the cheeks.

A gloWing recoMMendAtion

Choose fresh, natural cheek colors, but don’t be afraid of colors with a little sheen. They add a beautiful glow to the skin.

up, up And AWAy

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lip applications9


• select lip colors for the mature guest

• perform intense and subtle versions of the precise lip application

• balance and enhance the lips


51lip ApplicAtions

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intense precise lip application

1 apply lip liner Benefits• Creates a more defined lip line

• Helps lipstick last longer

• Helps prevent feathering

Application1 prep the lips with nourish-mint™ renewing lip treatment.

2 following the natural contour of lips, begin the application at the outer corner of the top lip, working toward the center of the lip.

3 repeat on the other side of the mouth, working toward the center of the lip.

4 create an m-shape at the center of the top lip.

5 moving to the bottom lip, begin the application at the outer corner, working toward the center of the lip.


7 fill in the entire lip area with lip liner.

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3

4 6 5

Lips can lose color and shape with age. Use a colorless or flesh-colored lip liner to help prevent feathering or bleeding. Set lightly with loose powder for more staying power.

prolong the pucKer


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2 apply lip color Benefits• Acts as an important focal point to the guest’s overall look

• Finishes and polishes the look

Application1 for greater control when shaping lips, use the envirometal™

retractable lip brush.

2 following the natural contour of the lips, begin the application at the outer corner of the top lip, working toward the center of the lip.

3 repeat on other side of the mouth, working toward the center of the lip.

4 fill in the m-shape at the center of the top lip.

5 moving to the bottom lip, begin the application at the outer corner, working toward the center of the lip.


7 fill in the entire mouth with the lip color.

Subtle Precise Lip Application1 apply one of the following to the center of the lip:

• Nourish-Mint™ rehydrating lip glaze • Lip Shine • Uruku Color Gloss • Nourish-Mint™ sheer mineral lip color

2 blend outward to complete the look.

1 2

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Skin becomes drier with age, especially on the lips. Look for moisturizing lipsticks to create a fresh finish.

drinK it in

53lip ApplicAtions

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balancing lipsthin lipsBalancing techniques:• Line slightly outside natural lip lines.

• Lighter colors work better, as dark recedes.

• Add gloss to add fullness.

down-turned cornersBalancing technique:• Apply a small amount of concealer at the outside corners and balance the line at

the corners.

• Apply lip color in the center and blend outward to avoid going down into corners.

Dark, matte lip colors can make the lips appear smaller. Choose lip colors with creamy formulas in soft, satiny shades.

MAtte AttAcK


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balancing lipswrinkled/feathering lips Balancing technique:• Apply a small amount of powder around the lip line and line/fill in lips.

• Use soft lip color shades for a softer look.

• If you don’t use lip liner, lightly powder the lips with face powder, apply lip color, blot and reapply to avoid feathering.

Wrinkling is a normal part of the aging process. Lip wrinkles—those deep creases around the mouth—can be particularly distressing to see, as the mouth is a focal point of the face. However, a person’s lifestyle choices can influence the likelihood of lip wrinkles. Altering habits, like smoking and sun bathing, can hlep minimize skin damage around the mouth, including lip wrinkles.

lose the lip WrinKles

55lip ApplicAtions

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notesLipstick colors should be bright enough to liven up the face, but not so bright that they take over the whole look. Too-dark shades can age the face, and too-light shades can wash it out. Choose a fresh color that goes with the skin tone, and add a touch of gloss to the center of the lips to give the appearance of fullness.

A BAlAncing Act

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• ask for the sale

• increase your retail sales

• expand your makeup artistry skills

• build your confidence

close the sale10


57close the sale

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describe three of the most valuable pieces of information from this class and why.

how will you use this information to impact your makeup sales and skills?

how will you use this information to grow your career?

soy ink on 100% post-consumer recycled paper. please recycle. ©Aveda Corp., Minneapolis, MN 55449-7106 USA 800.328.0849 / USA 763.951.6999

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ageless beauty - l0ycp32otbx45a2841kweesw-wpengine.netdna ... · to the ageless beauty guest. Our role as aveda makeup artists is to help her transform this inspiration into her own