AFRICAN-AMERICAN ADULTS 55+ COVER...AAA (subset of Alternative) Listen to FM Radio on Mobile Phone (NEW) Adult Contemporary Listen to Radio Online (Any) Adult Hits Listen to Pure-Play

�

AFRICAN-AMERICAN ADULTS 55+

2016 Edition

RAB / GfK MRI GOLD DIGGER PROSPECTING REPORTS

RADIO FORMAT REPORTS DIGITAL AND SATELLITE AUDIO REPORTS

AAA (subset of Alternative) Listen to FM Radio on Mobile Phone (NEW) Adult Contemporary Listen to Radio Online (Any) Adult Hits Listen to Pure-Play Internet Music / Radio Online Adult Standards / Easy Listening Listen to Streaming AM/FM Radio Online All News Listen to Satellite Radio All Sports Podcast Audience All Talk Alternative DEMOGRAPHIC AND LIFESTYLE REPORTS

CHR / Contemporary Hits Adults 18+ with Any Children Under Age 18 in Household Classic Hits Adults 18+ with Any Children Under Age 12 in Household (NEW) Classic Rock Adults 18+ with Any Children Under Age 6 in Household Classical Adults 18+ with Any Children Age 3-5 in Household (NEW) Country Adults 18+ with Any Children Age 3-11 in Household Ethnic Adults 18+ with Any Children Age 6-11 in Household Gospel Affluent Households (Adults with $150K+ Household Income) Hispanic (all genres) African-American Adults 18-34 Hot AC (subset of Adult Contemporary) African-American Adults 25-54 Hot Country African-American Adults 55+ Hurban Blue-Collar Men 18+ Jazz Boomer Generation (Born 1946-1964) Mexican / Tejano / Ranchera (subset of Hispanic) Early Boomers (Born 1946-1955) (NEW) News / Talk Late Boomers (Born 1956-1964) (NEW) Oldies College Students Market Public Radio Empty Nesters I (Adults 40-54, No Children Under 18 in Household) Religion / Christian Empty Nesters II (Adults 55-64, No Children Under 18 in Household) Rhythmic Empty Nesters III (Adults 65+, No Children Under 18 in Household) Rock Grandparents / Great-Grandparents Market Soft AC / Lite Rock Generation X (Born 1965-1976) Spanish AC (subset of Hispanic) Hispanic Adults 18-34 Tropical (subset of Hispanic) Hispanic Adults 25-54 Urban (all genres) Hispanic Adults 55+ Urban AC (subset of Urban) Live w/Partner, Fiance, Boy/Girlfriend of Same or Opposite Sex (NEW) Urban Contemporary (subset of Urban) Millennials / Generation Y (Born 1977-1944) Variety Pre-Boomers (Born Before 1946) Professional / Managerial Men 18+ SPORTS AND TRAFFIC REPORTS Professional / Managerial Women 18+ Auto Racing on Radio (excluding NASCAR) Rural Americans (Adults 18+ Residing in C&D Counties) Boxing on Radio Self-Employed in Own Business (Adults 18+) College Baseball on Radio Self-Employed Professionals (Adults 18+) College Basketball on Radio Single Persons Households (Adults 18-34) (NEW) College Football on Radio Single Persons Households (Adults 35-49) (NEW) College Sports on Radio – Total Single Persons Households (Adults 50+) (NEW) High School Sports on Radio Teen Households (Adults 18+ with Any Teens 12-17 in Household) Horse Racing on Radio Working Women 18+ MLB Baseball on Radio Young Couples (Adults 30-39, No Children Under 18 in Household) MLS Soccer on Radio Young Singles (Adults 18-24, Single) NASCAR Auto Racing on Radio NBA Basketball on Radio NFL Football on Radio NHL Hockey on Radio PGA Golf on Radio Summer Olympics on Radio Traffic Reports Audience Winter Olympics on Radio WNBA Basketball on Radio WWE Wrestling on Radio

RAB’S CONSUMER PROSPECTING REPORTS WILL HELP YOU MAKE MONEY

Looking for new revenue streams? RAB’S PROSPECTING REPORTS are a great tool to help you develop new business for your station. These reports generated through GfK MRI’s Gold Digger ™ program will help you mine the strengths of your format by tapping into the research service’s 2015 Doublebase national database of nearly 50,000 respondents. Our PROSPECTING REPORTS based on GfK MRI’s Gold Digger ™ program zero in on how your programming reaches prime users of a wide variety of brands, products and services. This targeted focus on your listeners’ propensity to buy/use translates to major sales opportunities for your Radio station. Our PROSPECTING REPORTS based on GfK MRI’s Gold Digger ™ identify the heaviest usage patterns for Radio listeners and key demographic segments that are represented by higher-than-average usage patterns. The “norm” for every category represents an Index of 100. We’ve sorted through more than 6,000 important category definitions and rank those that index the highest among listeners to your station’s format, sports programming, or demographic groups that are part of your audience composition. The higher the Index, the more likely your listeners are to buy products, use services or engage in specific activities. With this powerful ammunition, you can find new prospects in new industries or improve relationships with existing clients. The intent of these reports is not for you to have to comb through them looking for a specific data point on product or service usage or other information. When you want specific information, please don’t hesitate to call on RAB’s Member Response team to request a standard GfK MRI report on that topic. We’ll quickly provide you with an in-depth look on any category available in the database. The new, enhanced PROSPECTING REPORTS based on GfK MRI’s Gold Digger™ program also examine a number of lifestyle and attitudinal questions. This information can be crucial in writing copy that will appeal to your station’s audience. Your Programming and Promotion teams can utilize this data to help determine what types of activities will appeal to listeners and what kinds of products/services top their lists (great for putting together contests and promos). Once you have identified the opportunities outlined in RAB’S PROSPECTING

REPORTS based on GfK MRI’s Gold Digger ™ program, be sure to take advantage of all the additional support information RAB can provide to help you become a valued long-term marketing partner to your clients. Just call RAB Member Response (toll-free) at 1-800-232-3131 – or visit RAB.com to access additional information.

RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: AFRICAN-AMERICAN ADULTS 55+

1

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

32

33

34

35

36

37

38

39

40

41

42

43

44

45

46

47

48

49

50

51

52

53

54

55

56

57

58

59

60

61

62

63

64

65

66

A B C D

Total

Adults

18+

African-

American

Adults

55+

Index 100 100

Index 100 707

Index 100 615

Index 100 422

Index 100 401

Index 100 395

Index 100 378

*

Index 100 368

Index 100 365

Index 100 364

*

Index 100 326

*

Index 100 322

*

Index 100 319

Index 100 318

Index 100 317

Index 100 310

Index 100 291

*

Index 100 289

Index 100 287

*

Index 100 286

Index 100 286

*

Index 100 286

Index 100 278

Index 100 276

Index 100 275

Index 100 274

Index 100 274

Index 100 270

Index 100 269

Index 100 268

Index 100 266

Index 100 264

Watched track and field events on TV - past year

Bought Daily Drawing ticket - past year

Ordered by mail or phone from JCPenney - past year

Have/had rheumatoid arthritis (RA) - past year

Wear dentures

Marital status: legally separated

Patronized Captain D's - past 6 months

Bought tires at Sears - past year

Patronized Popeyes Chicken - past 6 months

Ordered by mail or phone from Publishers Clearing House - past year

Patronized Ryan's - past 6 months

Household spends under $20 in foodstores in average week

Listened to or purchased gospel music recordings/other audio - past 6 months

Watch daytime dramas on TV

Mufflers bought at Midas - past year

Shopped Piggly Wiggly - past 6 months

Bought women's pants suit - past year

Watch what I eat to restrict salt intake

Marital status: widow/widower

Have/had hepatitis - past year

Watch track & field games shows on TV

Called a toll-free number for information after exposure to healthcare advertisement(s) - past year

Listen to Urban radio formats (any genre)

Watched WNBA basketball on TV - past year

Ordered by mail or phone by Fingerhut - past year

Watch Monday-Friday late night network news/information programs on TV

Total Adults 18+

Listen to Gospel radio formats

Listen to Urban AC radio format (subset of Urban)

Bought women's skirt suit - past year

Listen to Jazz radio format

Patronized Church's Fried Chicken - past 6 months

GfK MRI Doublebase - 2015 - Weighted to Population (000)

External sources of data are not MRC accredited

No audit was generated for this report; *Projections relatively unstable

Radio Advertising Bureau / www.rab.com /


1

A B C D

Total

Adults

18+

African-

American

Adults

55+

67

68

69

70

71

72

73

74

75

76

77

78

79

80

81

82

83

84

85

86

87

88

89

90

91

92

93

94

95

96

97

98

99

100

101

102

103

104

105

106

107

108

109

110

111

112

113

114

115

116

117

118

119

120

121

122

123

124

125

126

127

128

129

130

Index 100 262

*

Index 100 261

Index 100 252

Index 100 250

Index 100 250

*

Index 100 249

*

Index 100 244

*

Index 100 243

*

Index 100 242

Index 100 241

*

Index 100 239

Index 100 239

*

Index 100 238

Index 100 238

*

Index 100 236

Index 100 236

Index 100 233

Index 100 232

*

Index 100 232

*

Index 100 230

*

Index 100 230

*

Index 100 229

Index 100 227

*

Index 100 227

*

Index 100 227

Index 100 227

*

Index 100 226

Index 100 226

*

Index 100 225

Index 100 225

Index 100 224

Index 100 223

Mufflers installed by service center or dealer - past year

Shopped Save-A-Lot - past 6 months

Watch early morning news on TV

Household Composition: One adult, no children under 18

Personally have considerable interest in video ads seen in shopping malls

Bought Midas muffler(s) for vehicle - past year

Have/had kidney ailments - past year

Member of church board

Watch tennis shows on TV

Patronized Checkers - past 6 months

Used any hair growth products - past year

Have/had hair loss - past year

Bought anti-freeze/coolant at Kmart - past year

Foreign travel: Took any trip to Barbados

Shopped Lady Foot Locker - past 3 months

Read newspapers for relaxation only

Means of travel on any domestic trip - past year: Railroad/train

Bought blood glucose monitor - past year

Bought Meineke muffler(s) for vehicle - past year

Have/had gout - past year

Did not personally drive any miles in past year

Shopped BI-LO - past 6 months

Watch daytime game shows on TV

Bought spark plugs at NAPA - past year

Had vehicle transmission serviced at Aamco - past year

Means of travel on any domestic trip - past year: Charter or tour bus

Mufflers bought at specialty muffler shop - past year

Shopped Burlington Coat Factory - past 3 months

Have/had insulin-dependent diabetes - past year

Parents of child(ren) under age 18 living in household are not present in household

Shopped Fred's - past 3 months

Member of AARP Roadside Assistance






1

A B C D

Total

Adults

18+

African-

American

Adults

55+

131

132

133

134

135

136

137

138

139

140

141

142

143

144

145

146

147

148

149

150

151

152

153

154

155

156

157

158

159

160

161

162

163

164

165

166

167

168

169

170

171

172

173

174

175

176

177

178

179

180

181

182

183

184

185

186

187

188

189

190

191

192

193

194

*

Index 100 222

*

Index 100 221

Index 100 221

*

Index 100 220

*

Index 100 219

Index 100 218

Index 100 216

*

Index 100 216

Index 100 215

*

Index 100 215

Index 100 215

*

Index 100 214

Index 100 214

Index 100 213

Index 100 212

Index 100 212

Index 100 211

*

Index 100 210

Index 100 208

Index 100 208

Index 100 206

*

Index 100 206

Index 100 205

*

Index 100 205

Index 100 205

*

Index 100 204

Index 100 204

Index 100 204

Index 100 203

Index 100 203

*

Index 100 203

Index 100 203

Watch Sunday news/interview shows on TV

Watch what I eat to control cholesterol level

Personaly have considerable interest in video ads seen in medical offices

Attitudes Toward Advertising: Advertising helps me keep up-to-date about products and services that I need or would like to have.

Watch syndicated general adult programs on TV

Had professional perm/body wave - past 6 months

Used laxatives/fiber supplements - past 6 months

Bought 4 pieces of fine jewelry - past year

Shopped Lord & Taylor - past 3 months

Most recent vehicle bought/leased is any Mitsubishi

Bought tires at Goodyear - past year

Referred to paper Yellow Pages for hotels/motels - past year

Personally have considerable interest in video ads seen in drug stores

Watch weekend early evening network news on TV

Have/had non-insulin-dependent diabetes - past year

Highest level education completed/highest degree received: 12th grade, no diploma

Patronized Joe's Crab Shack - past 6 months

Watch what I eat to control blood sugar level

Shopped Family Dollar - past 3 months

Watched greyhound racing on TV - past year

Personally have considerable interest in video ads seen in large discount/department stores

Ordered by mail or phone from Home Shopping Network - past year

Household income: Under $20,000

Have/had hypertension/high blood pressure - past year

Drank any malt liquor - past 6 months

If making decision on new car or truck today, would buy a Lincoln

If making decision on new car or truck today, would buy a Buick

Personally have considerable interest in video ads seen in convenience stores

Personally have considerable interest in video ads seen at gas stations

Had vehicle transmission serviced at Cottman - past year

Referred to paper Yellow Pages for travel services (excluding airlines, hotels/motels) - past year

Most recent vehicle bought/leased is any Lincoln






1

A B C D

Total

Adults

18+

African-

American

Adults

55+

195

196

197

198

199

200

201

202

203

204

205

206

207

208

209

210

211

212

213

214

215

216

217

218

219

220

221

222

223

224

225

226

227

228

229

230

231

232

233

234

235

236

237

238

239

240

241

242

243

244

245

246

247

248

249

250

251

252

253

254

255

256

257

258

Index 100 202

Index 100 202

Index 100 202

Index 100 201

Index 100 200

Index 100 200

Index 100 199

*

Index 100 199

Index 100 198

Index 100 198

*

Index 100 198

*

Index 100 198

Index 100 198

Index 100 197

Index 100 196

Index 100 196

*

Index 100 195

Index 100 194

Index 100 194

Index 100 194

Index 100 193

*

Index 100 193

*

Index 100 193

Index 100 193

Index 100 192

Index 100 192

*

Index 100 191

*

Index 100 191

Index 100 191

Index 100 190

Index 100 189

*

Index 100 189

Shopped Acme - past 6 months

Visited Six Flags Over Georgia - past year

Member of AARP

Auto/vehicle covered AARP from The Hartford insurance policy

Referred to paper Yellow Pages for airlines/airline tickets - past year

Ordered by mail or phone from Office Depot - past year

Have/had prostate problems - past year (men only)

Buy/eat foods labeled as lactose-free for weight control/other health reasons

Personaly traveled 10-20 miles in town, city or suburb as driver or passenger in a car or truck - past week

Currently own/lease any Mercedes-Benz

Watch professional basketball specials on TV

Ordered by mail or phone from Book of the Month Club - past year

Ordered by mail or phone from 1800PetMeds - past year

Shopped Lane Bryant - past 3 months

Patronized Old Country Buffet - past 6 months

Highest level education completed/highest degree received: 11th grade or less

Requested a free sample after exposure to healthcare advertisement(s) - past year

Bought anti-freeze/coolant at AutoZone - past year

Most recent vehicle bought/leased is any Mercedes-Benz

My mode of transportation on a typical weekday is taking a bus

Worked for a political party - past year

Shopped Neiman Marcus - past 3 months

Personally traveled less than 10 miles in town, city or suburb as driver or passenger in a car or truck - past week

Drank any regular caffeine-free cola drinks (not diet ) - past 6 months

Patronized Shoney's - past 6 months

Visit the Internet for relaxation only

Watch daytime talk/variety shows on TV

Patronized Golden Corral - past 6 months

General Attitudes: I feel really good about seeing celebrities in the media that share my ethnic background.

Affiliated with Democratic political party

Shopped Dress Barn - past 3 months

Mature couples II: adults age 55-64, no children 17 or under living at home






1

A B C D

Total

Adults

18+

African-

American

Adults

55+

259

260

261

262

263

264

265

266

267

268

269

270

271

272

273

274

275

276

277

278

279

280

281

282

283

284

285

286

287

288

289

290

291

292

293

294

295

296

297

298

299

300

301

302

303

304

305

306

307

308

309

310

311

312

313

314

315

316

317

318

319

320

321

322

*

Index 100 189

Index 100 188

*

Index 100 188

Index 100 187

Index 100 187

*

Index 100 186

*

Index 100 186

Index 100 186

*

Index 100 186

Index 100 185

*

Index 100 185

Index 100 184

Index 100 184

*

Index 100 184

*

Index 100 183

*

Index 100 182

Index 100 181

*

Index 100 181

*

Index 100 181

Index 100 181

Index 100 181

*

Index 100 180

Index 100 180

*

Index 100 180

Index 100 180

*

Index 100 180

Index 100 180

Index 100 179

Index 100 179

Index 100 179

*

Index 100 179

Index 100 178

Watch documentary/informational shows on primetime TV

Watch what I eat to control lactose intolerance

Shopped Ethan Allen - past year

Have/had cancer - past year

Attitudes Toward Advertising: On average, brands that are advertised are better in quality than brands that are not advertised.

Most recent vehicle bought/leased is any Infiniti

Use AT&T long-distance call services (landline)

Watch college basketball specials on TV

Personally have considerable interest in video ads seen in fast-food or family restaurants

Had brakes installed at Meineke - past year

Asked doctor to prescribe a specific drug after exposure to healthcare advertisement(s) - past year

Bought tires at auto parts store - past year

Flew Air Jamaica on any foreign trip (including Alaska, Hawaii)

Watched regular season NBA basketball on TV - past year

Watch early morning talk/information/news shows on TV

Patronized Rally's - past 6 months

Spent $250+ in total on men's cologne for self - past year

Wired or sent money through MoneyGram - past year

Patronized Krystal - past 6 months

Bought spark plugs at car dealer - past year

Bought gasoline at Clark - past 6 months

Car/other vehicle batteries bought at Sears - past year

Any tire care/maintenace - past year

Bought oil filters at Pep Boys - past year

Shopped Foot Action - past 3 months

Watched women's tennis on TV - past year

Household Composition: Married couple, no adult children, no children under 18, other adult(s) present

Buy/eat foods labeled as low-sodium for weight control/other health reasons

Computer peripherals own at home: Tape/Cartridge drive

Attitudes Toward Advertising: I like to look at advertising.

Bought oil filters at discount auto store - past year

Auto repair chain store added or changed motor oil - past year






1

A B C D

Total

Adults

18+

African-

American

Adults

55+

323

324

325

326

327

328

329

330

331

332

333

334

335

336

337

338

339

340

341

342

343

344

345

346

347

348

349

350

351

352

353

354

355

356

357

358

359

360

361

362

363

364

365

366

367

368

369

370

371

372

373

374

375

376

377

378

379

380

381

382

383

384

385

386

Index 100 178

Index 100 178

Index 100 177

Index 100 177

Index 100 177

Index 100 177

*

Index 100 177

*

Index 100 177

Index 100 177

*

Index 100 176

Index 100 175

*

Index 100 175

*

Index 100 175

*

Index 100 174

Index 100 174

Index 100 174

Index 100 173

Index 100 172

Index 100 172

*

Index 100 172

*

Index 100 172

Index 100 171

*

Index 100 171

Index 100 171

*

Index 100 170

Index 100 170

Index 100 169

Index 100 169

*

Index 100 169

*

Index 100 168

Index 100 168

Index 100 168

Provide caregiver/caretaker services/support by assisting with personal care

Household Income: $20,000-$29,999

Have/had ulcer(s) - past year

Tire dealer added or changed motor oil - past year

Have had osteoarthritis - past year

Have/had sleep apnea - past year

Obtained information about an ailment/prescription drug through a patient support group - past year

Watched any tennis (men's or women's) on TV - past year

Referred to paper Yellow Pages for household furnishings - past year

Spent $100-$249 in total on men's cologne as gifts - past year

Patronized Blimpie Subs & Salads - past 6 months

Personally have considerable interest in video ads seen in grocery stores

Visited cardiologist - past year

Shopped Shoe Carnival - past 3 months

Have/had dry eyes - past year

Patronized Zaxby's - past 6 motnhs

Personally have considerable interest in video ads seen in warehouse/club stores

If making decision on new car or truck today, would buy an Infiniti

Had brakes installed at Midas - past year

Spent $250+ in total on women's perfume/cologne as gifts - past year

Member of Allstate Motor Club

Read newspapers for both relaxation and inspiration

Held or ran for political office - past year

Bought anti-freeze/coolant at Sears - past year

Shopped Food Lion - past 6 months

Patronized Bojangles - past 6 months

General Attitudes: I’m more connected to my ethnic heritage than my parents are.

Watched bowling on TV - past year

Referred to paper Yellow Pages for education/schools - past year

Currently own/lease any Lincoln

Marital status: divorced

Refilled a prescription after exposure to healthcare advertisement(s) - past year






1

A B C D

Total

Adults

18+

African-

American

Adults

55+

387

388

389

390

391

392

393

394

395

396

397

398

399

400

401

402

403

404

405

406

407

408

409

410

411

412

413

414

415

416

417

418

419

420

421

422

423

424

425

426

427

428

429

430

431

432

433

434

435

436

437

438

439

440

441

442

443

444

445

446

447

448

449

450

Index 100 168

*

Index 100 168

Index 100 167

Index 100 167

Index 100 167

Index 100 167

*

Index 100 167

Index 100 167

Index 100 167

Index 100 167

Index 100 167

Index 100 166

*

Index 100 166

Index 100 166

Index 100 166

Index 100 166

*

Index 100 166

*

Index 100 165

Index 100 165

*

Index 100 164

Index 100 164

*

Index 100 164

Index 100 164

Index 100 163

Index 100 163

*

Index 100 163

*

Index 100 163

Index 100 162

*

Index 100 162

*

Index 100 162

Index 100 161

Index 100 161

Shopped Military Commissary - past 6 months

Watched NBA basketball playoffs/finals on TV - past year

Mature couples III: adults age 65+, no children 17 or under living at home

Another household member added motor oil additives - past year

Personally have considerable interest in video ads seen in office building lobbies

Spent under $100 on tires - past year

Purchased any fine jewelry at Jared - past year

Another household member installed spark plugs - past year

My mode of transportation on a typical weekend is taking a bus

Auto/vehicle insurance acquired at dealership where car/vehicle was purchased

Drank any port, sherry and dessert wines - past 6 months

My mode of transportation on a typical weekday is taking a taxi/cab

Bought tires at Walmart - past year

Listened to regular season NBA basketball on radio - past year

Had extermination treatment from Orkin - past year

Shopped any Military Exchange - past 3 months

Bought air filters for vehicle at AutoZone - past year

Referred to paper Yellow Pages for auto dealers and sales - past year

Bought mufflers at Meineke - past year

Personally rented a truck/trailer from Enterprise - past year

Personally rented a truck/trailer for commercial/business purposes - past year

My family/friends often ask for and trust my advice on newspapers

Patronized any fast-food/drive-in restaurant for seafood - past 6 months

Bought spark plugs at AutoZone - past year

Bought home blood pressure monitor - past year

Used lactose-reduced fresh milk - past 6 months

Referred to paper Yellow Pages for home improvement and repairs - past year

Bought anti-freeze/coolant at Pep Boys - past year

Shopped Winn-Dixie - past 6 months

Car/other vehicle batteries installed by service center or dealership - past year

Watch weekend sports anthologies on TV

Patronized White Castle - past 6 months






1

A B C D

Total

Adults

18+

African-

American

Adults

55+

451

452

453

454

455

456

457

458

459

460

461

462

463

464

465

466

467

468

469

470

471

472

473

474

475

476

477

478

479

480

481

482

483

484

485

486

487

488

489

490

491

492

493

494

495

496

497

498

499

500

501

502

503

504

505

506

507

508

509

510

511

512

513

514

*

Index 100 161

Index 100 161

Index 100 161

Index 100 161

*

Index 100 161

Index 100 160

*

Index 100 160

Index 100 159

Index 100 159

*

Index 100 159

Index 100 159

Index 100 159

Index 100 159

Index 100 159

Index 100 159

Index 100 158

*

Index 100 158

Index 100 157

Index 100 157

Index 100 157

Index 100 157

*

Index 100 157

Index 100 157

Index 100 157

Index 100 156

Index 100 156

*

Index 100 156

Index 100 156

Index 100 156

*

Index 100 155

Index 100 155

Index 100 155

Household bought/used any environmentally friendly/"green"/recycled-content paper products - past year

Means of travel on any domestic trip - past year: Scheduled bus

Watch Monday-Friday early evening network news on TV

Consumer Confidence: Economy/business in the U.S. will be better in the coming year

Referred to paper Yellow Pages for department stores - past year

Patronized Hardee's - past 6 months

Patronized Waffle House - past 6 months

Visited podiatrist - past year

Stayed at InterContinental Hotels - past year

Personally decided brand of motor oil additive to buy (alone or with someone else) - past year

Had brakes installed at Sears - past year

Change anti-freeze/coolant in vehicle year-round

Have/had heart attack/heart disease - past year

Buy/eat foods labeled as low-cholesterol for weight control/other health reasons

Provide caregiver/caretaker services/support by making doctor's appointments

Regularly listen to Summer Olympics on radio

Watch Monday-Friday late evening local news on TV

Shopped Belk - past 3 months

Car/other vehicle batteries bought at AutoZone - past year

Watched boxing on TV - past year

Visit the Internet for information only

Health Attitudes: I prefer popular brand-name drugs, even if they cost more.

If making decision on new car or truck today, would buy a Cadillac

Have/had overactive bladder - past year

Personally have considerable interest in video ads seen in office building elevators

Bought 3+ bottles women's perfume/cologne for self - past year

Domestic travel: Took any trip to Mississippi, Louisiana

Ordered by mail or phone from Staples - past year

Listened to WWE wrestling on radio - past year

Visited urologist - past year

Patronized Boston Market - past 6 months

Requested additional information on advertised product after seeing a newspaper ad - past month






1

A B C D

Total

Adults

18+

African-

American

Adults

55+

515

516

517

518

519

520

521

522

523

524

525

526

527

528

529

530

531

532

533

534

535

536

537

538

539

540

541

542

543

544

545

546

547

548

549

550

551

552

553

554

555

556

557

558

559

560

561

562

563

564

565

566

567

568

569

570

571

572

573

574

575

576

577

578

Index 100 155

Index 100 155

Index 100 155

*

Index 100 155

Index 100 154

Index 100 153

Index 100 153

Index 100 153

*

Index 100 153

Index 100 152

*

Index 100 151

Index 100 151

Index 100 151

*

Index 100 150

Index 100 150

Index 100 150

Index 100 150

Index 100 150

Index 100 150

Index 100 149

Index 100 149

Index 100 149

Index 100 148

Index 100 148

Index 100 148

Index 100 148

*

Index 100 148

Index 100 148

Index 100 148

Index 100 148

*

Index 100 148

*

Index 100 148

Household had home delivery of water/seltzer - past 6 months

Referred to paper Yellow Pages for auto repair and services - past year

Household used any indoor insecticides - past 6 months

Foreign travel: Took any trip to Jamaica

Listened to auto racing (excluding NASCAR) on radio - past year

Currently own/lease any Cadillac

Patronized Red Lobster - past 6 months

Household net worth: $50,000-$99,999

Watch pageant specials on TV

Watch TV for information and inspiration

Have/had high cholesterol - past year

Shopped Dollar General - past 3 months

Shopped Payless - past 3 months

Watched weightlifting competitions on TV - past year

Most recent vehicle bought/leased is any Buick

My ideal car is green and trendy

Shopped A & P - past 6 months

Vacation Travel Attitudes: I prefer guided tours to traveling independently.

Shopped Body Shop - past 3 months

Anti-freeze/coolant added/changed by service center/auto dealer - past year

Decision maker for mufflers bought for vehicle in past year was someone else

Bought any merchandise/services from in-home sales rep - past 6 months

Made an appointment to see a doctor after exposure to healthcare advertisement(s) - past year

Personally have considerable interest in video ads seen in coffee shops, cafes or delis

Bought anti-freeze/coolant at Advance Auto Parts Store - past year

Car/other vehicle batteries bought at car dealer - past year

Member of any religious club

Bought gasoline for vehicle more than 3 times a week - past 6 months

Shopped Men's Wearhouse - past 3 months

Referred to paper Yellow Pages for attorneys - past year

Eating habits: Consider self to be semi-vegetarian

Personal car rental in past year was direct from company by phone






1

A B C D

Total

Adults

18+

African-

American

Adults

55+

579

580

581

582

583

584

585

586

587

588

589

590

591

592

593

594

595

596

597

598

599

600

601

602

603

604

605

606

607

608

609

610

611

612

613

614

615

616

617

618

619

620

621

622

623

624

625

626

627

628

629

630

631

632

633

634

635

636

637

638

639

640

641

642

*

Index 100 147

Index 100 147

Index 100 147

Index 100 147

Index 100 147

*

Index 100 147

*

Index 100 146

Index 100 146

*

Index 100 146

Index 100 146

Index 100 146

Index 100 146

Index 100 145

Index 100 145

Index 100 145

Index 100 145

Index 100 145

Index 100 145

Index 100 145

Index 100 145

*

Index 100 145

*

Index 100 145

Index 100 145

*

Index 100 145

Index 100 145

Index 100 144

Index 100 144

Index 100 144

*

Index 100 144

Index 100 144

Index 100 144

*

Index 100 143

Heard about current auto/vehicle insurance carrier through direct mail sent to home

Ordered by mail or phone from Macy's - past year

Ordered by mail or phone from Avon - past year

Had vehicle transmission serviced - past year

Purchased a money order - past year

Cultural purity: Keeping my culture free from outside influences is very important

Referred to paper Yellow Pages for personal care services other than beauty salons - past year

Bought tires at Discount Tire Co. - past year

I like to dress in the latest fashions.

I have a great deal of knowledge/experience in newspapers

Listened to NBA basketball playoffs/finals on radio - past year

Currently own/lease any Infiniti

My family/friends often ask for and trust my advice on insurance

Watch reality-based TV shows

Provide caregiver/caretaker services/support by assisting with chores

Shopped Giant - past 6 months

My family/friends often ask for and trust my advice on fashion, clothing

Provide caregiver/caretaker services/support by providing transportation

Health Attitudes: Sometimes I skip a dose of my prescription drugs because I worry about the side effects.

Bought motor oil additives - past year

Personally/jointly have small business loan

Watched men's tennis on TV - past year

Total amount spent at convenience stores - past month: $11-$19

Someone else decided on brand of spark plugs to buy - past year

My family/friends often ask for and trust my advice on magazines

General Attitudes: I strive to achieve a high social status.

Service center or dealer added motor oil additives - past year

Patronized KFC - past 6 months

Purchased any fine jewelry at a department store - past year

Buy/eat foods labeled as sugar-free for weight control/other health reasons

Bought gasoline at BP/Amoco - past 6 months

Ordered by mail or phone from Pottery Barn - past year






1

A B C D

Total

Adults

18+

African-

American

Adults

55+

643

644

645

646

647

648

649

650

651

652

653

654

655

656

657

658

659

660

661

662

663

664

665

666

667

668

669

670

671

672

673

674

675

676

677

678

679

680

681

682

683

684

685

686

687

688

689

690

691

692

693

694

695

696

697

698

699

700

701

702

703

704

705

706

Index 100 143

Index 100 143

*

Index 100 143

*

Index 100 143

Index 100 143

*

Index 100 143

Index 100 143

*

Index 100 143

Index 100 143

Index 100 143

Index 100 142

*

Index 100 142

Index 100 142

*

Index 100 142

Index 100 142

*

Index 100 142

Index 100 141

Index 100 141

Index 100 141

Index 100 141

*

Index 100 141

Index 100 141

*

Index 100 141

*

Index 100 141

*

Index 100 141

Index 100 140

Index 100 140

Index 100 140

Index 100 140

Index 100 140

*

Index 100 140

*

Index 100 140

Average monthly landline bill for personal local and long-distance calls: $60-$99

I have a great deal of knowledge/experience in fashion, shoes

If making decision on new car or truck today, would buy a Mercedes-Benz

Flew AirTran Airways on any domestic trip

Foreign travel: Took any trip to Israel

Bought men's casual/non-business suit - past year

Used chewing gum smoking cessation method - past year

My family/friends often ask for and trust my advice on fashion, shoes

Use AT&T local call services (landline)

Obtained information about an ailment/prescription drug through pamphlets/brochures - past year

Bought gasoline for vehicle 3 times per week - past 6 months

Referred to paper Yellow Pages for plumbers and electricians - past year

Ever listen to AM radio

Shopped Dillard's - past 3 months

Used Jackson Hewitt on-site office for tax preparation - past year

Wired or sent money through Western Union - past year

Watch news specials on TV

Patronized Baker's Square - past 6 months

Spent $100-$249 in total on women's perfume/cologne for self - past year

Shopped Saks Fifth Avenue - past 3 months

Personally dorve 1-999 miles - past year

Patronized HomeTown Buffet - past 6 months

Spent total of $10 or less at fast-food/drive-in restaurants - past month

Attended track & field events - past year


Shopped RAC Rent-A-Center - past year

Household net worth: Under $50,000

Health Attitudes: I consult my pharmacist for health advice.

My family/friends often ask for and trust my advice on fashion other than clothing and shoes

Health Attitudes: In general, newer drug brands work better than older brands.

Ordered by mail or phone from ProFlowers - past year

Most recent vehicle bought/leased is any Cadillac






1

A B C D

Total

Adults

18+

African-

American

Adults

55+

707

708

709

710

711

712

713

714

715

716

717

718

719

720

721

722

723

724

725

726

727

728

729

730

731

732

733

734

735

736

737

738

739

740

741

742

743

744

745

746

747

748

749

750

751

752

753

754

755

756

757

758

759

760

761

762

763

764

765

766

767

768

769

770

*

Index 100 140

Index 100 139

Index 100 139

Index 100 139

*

Index 100 139

*

Index 100 139

Index 100 139

*

Index 100 139

*

Index 100 139

Index 100 139

Index 100 138

Index 100 138

Index 100 138

Index 100 138

Index 100 138

Index 100 138

Index 100 138

Index 100 138

Index 100 138

Index 100 137

Index 100 137

*

Index 100 137

Index 100 137

Index 100 137

Index 100 137

Index 100 137

Index 100 137

*

Index 100 137

Index 100 137

Index 100 136

Index 100 136

Index 100 136

Contribute to political organizations/causes

Watch awards specials on TV

Provide caregiver/caretaker services/support by giving medication

Shopped Kmart - past 3 months

Household spends $20-$39 in foodstores in average week

Buy/eat foods labeled as gluten-free for diet control/other health reasons

My family/friends often ask for and trust my advice on home furnishings

Collect stamps as a hobby

Shopped BJ's Wholesale Club - past 6 months

Buy/eat foods labeled as fat-free for diet control/other health reasons

Read TV listings in weekday newspaper (print)

Bought 3+ bottles men's cologne as gifts - past year

Spent $100 or more at laundry/laundromat - past 6 months

Interest In Advertising: Advertising on radio provides me with meaningful information about the product use of other consumers.

Automotive Attitudes: I generally purchase the most expensive model with all the luxury appointments and options.

Health Attitudes: My medical conditions limit my lifestyle somewhat.

I have a great deal of knowledge/experience in fashion, clothing

General Attitudes: I attend religious services regularly.

Personally have considerable interest in video ads seen in airports

Newspapers Three in One: Read newspapers for relaxation, inspiration and information

Shopped Dollar Tree - past 3 months

Food Attitudes: I only buy food items that are name-brand, not generic brands.

Watched WWE wrestling on TV - past year

Personally decided on brand of anti-freeze/coolant to buy for vehicle (alone or with someone else) - past year

Watched professional wrestling (excluding WWE) on TV - past year

Watch Monday-Friday early evening local news programs on TV

Household installed garage door - past year; work done by outside contractor

Have/had erectile dysfunction (ED) - past year (Men only)

No children under age 18 currently living at home

Referred to paper Yellow Pages for banking, finance and insurance - past year

Referred to paper Yellow Pages for supermarkets/grocers - past year

Used any pipe tobacco - past 6 months






1

A B C D

Total

Adults

18+

African-

American

Adults

55+

771

772

773

774

775

776

777

778

779

780

781

782

783

784

785

786

787

788

789

790

791

792

793

794

795

796

797

798

799

800

801

802

803

804

805

806

807

808

809

810

811

812

813

814

815

816

817

818

819

820

821

822

823

824

825

826

827

828

829

830

831

832

833

834

Index 100 136

*

Index 100 136

*

Index 100 136

Index 100 136

Index 100 135

Index 100 135

*

Index 100 135

Index 100 135

Index 100 135

*

Index 100 135

Index 100 135

Index 100 135

Index 100 135

Index 100 134

Index 100 134

Index 100 134

Index 100 134

Index 100 134

Index 100 134

*

Index 100 134

Index 100 134

Index 100 134

*

Index 100 134

Index 100 134

Index 100 134

Index 100 134

*

Index 100 133

Index 100 133

Index 100 133

Index 100 133

Index 100 133

*

Index 100 133

Spent $100-$249 in total on women's big-ticket apparel items - past year

My mode of transportation on a typical weekend is taking a train (railroad)

Interest In Advertising: For me, advertising in newspapers is amusing.

I have a great deal of knowledge/experience in insurance

Participated in Karate - past year

Household used cents-off coupons 3 times - past 3 months

Paid cash to buy gas for vehicle(s) - past month

Shopped Sears - past 3 months

Drank any caffeine-free regular carbonated soft drinks (excluding colas) - past 6 months

Car/other vehicle batteries bought at tire dealer/store - past year

Spent less than $50 in total on watches - past year

My mode of transportation on a typical weekday is riding the subway/Metro

Another household member added gasoline additives - past year

Heard about current auto/vehicle insurance carrier through a newspaper or magazine (print) ad

Vacation Travel Attitudes: Group tours are fun and a good way to meet people.

General Attitudes: My cultural/ethnic heritage is an important part of who I am.

Interest In Advertising: Advertising on TV provides me with meaningful information about the product use of other consumers.

My family/friends often ask for and trust my advice on soft drinks

Bought gasoline at Walmart - past 6 months

Visited ear, nose & throat specialist - past year

Someone else decided brand of motor oil additive to buy - past year

Bought muffler(s) for vehicle - past year

Consumer Confidence : Economy/business in the U.S. is better now than it was a year ago

Bought 5-6 pieces of fine jewelry - past year

General Attitudes: Marriage should only be legal between a man and a woman.

Fashion & Style Attitudes: When I smell a perfume or cologne sample that I like in a magazine, I will purchase it

Interest In Advertising: Advertising in newspapers provides me with meaningful information about the product use of other consumers.

Shopped RAC Rent-A-Center - past year

Attended WNBA basketball games - past year

Watched bicycle racing on TV - past year

Interest In Advertising: Advertising on TV provides me with useful information about bargains.

Air filters installed in vehicle by service center or dealership - past year






1

A B C D

Total

Adults

18+

African-

American

Adults

55+

835

836

837

838

839

840

841

842

843

844

845

846

847

848

849

850

851

852

853

854

855

856

857

858

859

860

861

862

863

864

865

866

867

868

869

870

871

872

873

874

875

876

877

878

879

880

881

882

883

884

885

886

887

888

889

890

891

892

893

894

895

896

897

898

Index 100 133

Index 100 133

*

Index 100 133

Index 100 133

*

Index 100 133

Index 100 132

*

Index 100 132

*

Index 100 132

Index 100 132

*

Index 100 132

*

Index 100 132

Index 100 132

Index 100 132

*

Index 100 132

Index 100 132

*

Index 100 131

Index 100 131

Index 100 131

Index 100 131

*

Index 100 131

Index 100 131

*

Index 100 131

Index 100 131

Index 100 131

Index 100 131

Index 100 130

Index 100 130

Index 100 130

*

Index 100 130

*

Index 100 130

Index 100 130

Index 100 130

Shopped Value City Furniture - past year

Consulted radio for advice on fees/travel arrangements - past year

Shopped DSW - past 3 months

Bought 2 bottles men's cologne for self - past year

Spent $100-$249 on tires - past year

Used organic ice cream - past 6 months

Finance Attitudes: You are better off having what you want now as you never know what tomorrow brings.

Purchased a watch for self - past year

Bought greeting cards at dollar store - past 6 months

General Attitudes: I like to live a lifestyle that impresses others.

Referred to paper Yellow Pages for pharmacies - past year

Discussed an ailment/remedy with a friend or relative after exposure to healthcare advertisement(s) - past year

Bought gasoline additives - past year

Foreign travel: Took any trip to Hong Kong

General Attitudes: I love keeping up with celebrity news and gossip.

Foreign travel: Took any trip to Aruba

Referred to paper Yellow Pages for carpet cleaning - past year

Interest In Advertising: Advertising in magazines provides me with useful information about bargains.

Voted in federal, state or local election - past year

Purchased any fine jewelry at Kay Jewelers - past year

Traditional gender roles: Following traditional roles for men and women is very important

Bought NAPA muffler(s) for vehicle - past year

Watch primetime general drama shows on TV

Spent $50-$99 in total on costume jewelry - past year

Personally have considerable interest in video ads seen in gyms/health clubs

Personally have considerable interest in video ads seen in bars/pubs

Kind of fine jewelry purchased in past year: Any earrings

Purchased any fine jewelry at Zales - past year

Listened to or purchased jazz music recordings/other audio - past 6 months

Bought spark plugs - past year

Bought multi-component audio system - past year

Paid for gasoline purchases with cash - past month






1

A B C D

Total

Adults

18+

African-

American

Adults

55+

899

900

901

902

903

904

905

906

907

908

909

910

911

912

913

914

915

916

917

918

919

920

921

922

923

924

925

926

927

928

929

930

931

932

933

934

935

936

937

938

939

940

941

942

943

944

945

946

947

948

949

950

951

952

953

954

955

956

957

958

959

960

961

962

*

Index 100 130

*

Index 100 130

Index 100 130

Index 100 130

Index 100 130

Index 100 130

Index 100 130

Index 100 129

Index 100 129

Index 100 129

Index 100 129

Index 100 129

Index 100 129

*

Index 100 129

*

Index 100 129

*

Index 100 129

Index 100 129

Index 100 129

Index 100 128

Index 100 128

Index 100 128

Index 100 128

Index 100 128

*

Index 100 128

Index 100 128

Index 100 128

Index 100 128

Index 100 127

*

Index 100 127

Index 100 127

Index 100 127

Index 100 127

Rented car at home (local rental) for personal use - past year

Listen to Oldies radio format

Most recent car rental for business use was from Alamo

Vacation Travel Attitudes: I am willing to pay more for a flight in order to travel on my favorite airline.

Vacation Travel Attitudes: Planning a vacation is just as much fun as the trip itself.

Watch professional football pre-game shows on TV

Shopped Big Lots - past 3 months

Finance Attitudes: People often ask my advice when it comes to financial matters.

Auto/vehicle covered by Nationwide insurance policy

Consulted Yahoo!Travel for advice on fees/travel arrangements - past year

Bought 3+ bottles men's cologne for self - past year

Watch skating specials on TV

Bought tires at America's Tire - past year

Shopped Havertys - past year

Had brakes serviced in past year

Auto/vehicle covered by Allstate insurance policy

Status: Achieving a higher social status is very important

Change anti-freeze/coolant in vehicle in summer only

Listen to Religion/Christian radio formats

General Attitudes: Prayer is a part of my daily life.

Patronized Ruby Tuesday - past 6 months

Visited eye doctor - past year

Bought oil filters at AutoZone - past year

Bought spark plugs at Advnce Auto Parts Store - past year

TV Three in One: Watch for relaxation, inspiration, information


Patronized any fast-food/drive-in restaurant for chicken - past 6 months

General Attitudes: Religion should be the pillar of our society.

Finance Attitudes: I regularly read financial news or financial publications.

Bought anti-freeze/coolant for vehicle - past year

Service center or dealer added gasoline additives - past year

If making decision on new car or truck today, would buy a Lexus






1

A B C D

Total

Adults

18+

African-

American

Adults

55+

963

964

965

966

967

968

969

970

971

972

973

974

975

976

977

978

979

980

981

982

983

984

985

986

987

988

989

990

991

992

993

994

995

996

997

998

999

1000

1001

1002

1003

1004

1005

1006

1007

1008

1009

1010

1011

1012

1013

1014

1015

1016

1017

1018

1019

1020

1021

1022

1023

1024

1025

1026

Index 100 127

Index 100 127

Index 100 127

Index 100 127

Index 100 127

Index 100 127

Index 100 127

Index 100 127

Index 100 127

Index 100 127

Index 100 127

Index 100 126

Index 100 126

Index 100 126

Index 100 126

Index 100 126

Index 100 126

Index 100 126

Index 100 126

Index 100 126

Index 100 126

*

Index 100 126

*

Index 100 126

Index 100 125

Index 100 125

Index 100 125

*

Index 100 125

*

Index 100 125

Index 100 125

Index 100 125

*

Index 100 125

Index 100 125

Bought tires at Firestone Complete Auto Care - past year

Obtained information about an ailment/prescription drug through a magazine advertisement - past year

Used on-site tax preparation service other than H&R Block or Jackson Hewitt for tax preparation - past year

Power: Having control over people and resources is very important

Shopped Shop 'N Save - past 6 months

Mufflers bought at gas station/garage - past year

Looking good: Seeking the utmost attractive appearance is very important

Spent total of $11-$20 at fast-food/drive-in restaurants - past month

Currently own/lease any Buick

Household's Internet service provider is AT&T

Fashion & Style Attitudes: I love to mix and match high and low end designers when putting together an outfit.

Spent $50-$99 in total on watches - past year

Currently carry identity theft insurance coverage

Personally decided on brand of spark plugs to buy (alone or with someone else) - past year

Have/had chronic/severe pain - past year

Currently carry mortgage insurance coverage

Referred to paper Yellow Pages for doctors, dentists and other medical services - past year

Automotive Attitudes: I buy vehicles that reflect my commitment to support the environment.

Interest In Advertising: Advertising in magazines provides me with meaningful information about the product use of other consumers.

Kind of fine jewelry purchased in past year: Any bracelet

Bought mid-grade gasoline for vehicle - past 6 months

Automotive Attitudes: I often take the opportunity to discuss my knowledge of automobiles with others.

General Attitudes: Family is important to me, but I have other interests that are equally important.

Listen to Urban Contemporary radio format (subset of Urban)

Fashion & Style Attitudes: I often try different ways to style my hair.

Household bought/used any environmentally friendly/"green"/non-toxic/biodegradable household cleaning/laundry products - past year

Household own/leases 1 vehicle

I have a great deal of knowledge/experience in cleaning products

Reason for selecting current life insurance: Size of company

Other household member, not self, is the parent of child(ren) under age 18 living in household

Self-interest: Putting my interest ahead of others' is very important

Watched marathon/road running, triathlon and other endurance events on TV - past year






1

A B C D

Total

Adults

18+

African-

American

Adults

55+

1027

1028

1029

1030

1031

1032

1033

1034

1035

1036

1037

1038

1039

1040

1041

1042

1043

1044

1045

1046

1047

1048

1049

1050

1051

1052

1053

1054

1055

1056

1057

1058

1059

1060

1061

1062

1063

1064

1065

1066

1067

1068

1069

1070

1071

1072

1073

1074

1075

1076

1077

1078

1079

1080

1081

1082

1083

1084

1085

1086

1087

1088

1089

1090

*

Index 100 125

*

Index 100 125

Index 100 125

Index 100 125

Index 100 125

Index 100 125

Index 100 125

Index 100 125

Index 100 125

Index 100 125

Index 100 124

Index 100 124

Index 100 124

*

Index 100 124

*

Index 100 124

Index 100 124

Index 100 124

Index 100 124

Index 100 124

*

Index 100 123

Index 100 123

Index 100 123

Index 100 123

Index 100 123

Index 100 123

Index 100 123

Index 100 123

Index 100 123

Index 100 123

*

Index 100 123

Index 100 123

*

Index 100 123

Interest In Advertising: Advertising on radio provides me with useful information about bargains.

Bought gasoline at Texaco - past 6 months

Bought men's business suit - past year

Car/other vehicle batteries bought at NAPA - past year

Spent $50-$99 on men's cologne for self - past year

Internet/Online Attitudes: The Internet has little impact on my daily life.

Finance Attitudes: I find the ups and downs of the financial markets exciting.

Car/other vehicle batteries installed by other household member - past year

Patronized any family restaurant/steakhouse for take-out - past 6 months

Personally traveled 21-35 miles in town, city or suburb as driver or passenger in a car or truck - past week

Bought 3+ bottles of women's perfume/cologne as gifts - past year

Most recent vehicle acquired was bought/leased 5+ years ago

Shopped Kroger - past 6 months

Purchased gift card/prepaid card at bank - past 6 months

Household bought/used fresh or frozen lamb - past 6 months

Referred to paper Yellow Pages for auto parts and supplies - past year

Faith: Holding to religious faith and belief is very important

Have/had constipation - past year

Vacation Travel Attitudes: The Internet is not a secure way to make travel plans.

Car/other vehicle batteries bought at Pep Boys - past year

Acquired 2nd home mortgage (home equity loan) - past year

Member of any Fraternal Order

Household Income: $30,000-$39,999

I have a great deal of knowledge/experience in fashion other than clothing and shoes

Attended a political rally, speech, or organized protest of any kind - past year

Wired or sent monty through U.S. Postal Service - past year

I dress more fashionably than most people.

Shopped Publix - past 6 months

Bought tires at Pep Boys - past year

Referred to paper Yellow Pages for electronic equipment, supplies and services - past year

Interest In Advertising: Advertising on mobile phones provides me with useful information about bargains.

Bought 2 bottles women's perfume/cologne as gifts - past year






1

A B C D

Total

Adults

18+

African-

American

Adults

55+

1091

1092

1093

1094

1095

1096

1097

1098

1099

1100

1101

1102

1103

1104

1105

1106

1107

1108

1109

1110

1111

1112

1113

1114

1115

1116

1117

1118

1119

1120

1121

1122

1123

1124

1125

1126

1127

1128

1129

1130

1131

1132

1133

1134

1135

1136

1137

1138

1139

1140

1141

1142

1143

1144

1145

1146

1147

1148

1149

1150

1151

1152

1153

1154

Index 100 123

*

Index 100 123

Index 100 123

Index 100 122

Index 100 122

Index 100 122

Index 100 122

Index 100 122

Index 100 122

Index 100 122

*

Index 100 122

Index 100 122

*

Index 100 122

Index 100 122

*

Index 100 122

Index 100 122

Index 100 122

Index 100 122

*

Index 100 122

Index 100 122

Index 100 122

Index 100 122

Index 100 122

Index 100 122

Index 100 122

Index 100 121

Index 100 121

Index 100 121

Index 100 121

Index 100 121

Index 100 121

Index 100 121

Shopped Foot Locker - past 3 months

Finance Attitudes: I often take the opportunity to discuss my knowledge of financial products or services with others.

I want to be considered fashionable.

Discussed ailment/remedy with doctor after exposure to healthcare advetisement(s) - past year

Household currently has 1 auto/vehicle covered by insurance policy

Bought Lotto or drawing game ticket (other than Lottery, Instant Game/Scratch-Off, Daily Drawing, Mega Millions, or Powerball) - past

year

General Attitudes: I make sure I take time for myself each day.

Always vote in local elections

Automotive Attitudes: I seek out vehicles with bold, innovative designs that stand apart from others on the road.

Read newspapers for inspiration only

Bought gasoline at Citgo - past 6 months

Health Attitudes: I'm often first to try the most advanced medicines.

Patronized Ponderosa - past 6 months

Watched college basketball on TV - past year

Purchased any gold fine jewelry pieces - past year

Most recent car rental for personal use was through Enterprise

My mode of transportation on a typical weekday is taking a train (railroad)

Personally spend $60-$79 in foodstores in average week

Watched NCAA basketball tournament on TV - past year

Drank any prepared mixed drinks without liquor - past 6 months

My mode of transportation on a typical weekend is riding the subway/Metro

Shopped Wegmans - past 6 months

Went hunting on any domestic vacation or honeymoon trip

Spent $100 or more on professional dry cleaning - past 6 months

Personally traveled 36-50 miles in town, city or suburb as driver or passenger in a car or truck - past week

Radio Three in One: Listen to radio for relaxation, inspiration and information

Reason for selecting current life insurance: Years in business

Spent $100-$249 in total on men's cologne for self - past year

Technology Attitudes: Technology has little impact on my daily life.

Fashion & Style Attitudes: I consider my fashion style to be trendy.

Buy/eat foods labeled as high-fiber for weight control/other health reasons

Watch late night talk/variety shows on TV






1

A B C D

Total

Adults

18+

African-

American

Adults

55+

1155

1156

1157

1158

1159

1160

1161

1162

1163

1164

1165

1166

1167

1168

1169

1170

1171

1172

1173

1174

1175

1176

1177

1178

1179

1180

1181

1182

1183

1184

1185

1186

1187

1188

1189

1190

1191

1192

1193

1194

1195

1196

1197

1198

1199

1200

1201

1202

1203

1204

1205

1206

1207

1208

1209

1210

1211

1212

1213

1214

1215

1216

1217

1218

Index 100 121

Index 100 121

*

Index 100 121

*

Index 100 121

Index 100 121

Index 100 121

Index 100 121

Index 100 121

Index 100 121

Index 100 121

Index 100 121

Index 100 121

Index 100 121

Index 100 121

Index 100 121

Index 100 121

*

Index 100 121

*

Index 100 120

Index 100 120

*

Index 100 120

*

Index 100 120

Index 100 120

Index 100 120

Index 100 120

Index 100 120

Index 100 120

Index 100 120

*

Index 100 120

*

Index 100 120

Index 100 120

Index 100 120

Index 100 120

Bought air filters for vehicle at Advance Auto Parts Store - past year

I have a great deal of knowledge/experience in the news

Listen to radio for both information and inspiration

Household has had roofing work done - past year

General Attitudes: A company's environmental record is important to me in my purchasing decisions.

Visited Kings Dominion (Virginia) - past year

Consulted Yahoo!Travel for advice on sightseeing/activities - past year

Health Attitudes: I go to the doctor regularly for check-ups.

General Attitudes: I seek out variety in my everyday life.

Patronized Hard Rock Cafe - past 6 months

Bought a sport watch - past year

Shopped Sam's Club - past 6 months

Interest In Advertising: Advertising on TV provides me with useful information about new products and services.

Consumed sparkling bottled water or seltzer - past 6 months

Bought lottery tickets at convenience store - past month

Automotive Attitudes: I look for vehicles that offer spirited performance and powerful acceleration.

General Attitudes: I enjoy being the center of attention.

Own a dress watch

Watch what I eat to maintain regularity

Mufflers bought at auto parts store - past year

General Attitudes: My goal is to make it to the top of my profession.

Bought premium/super gasoline for vehicle - past 6 months

My family/friends often ask for and trust my advice on real estate

Shopped RadioShack - past year

Spent less than $25 in total on costume jewelry - past year

I have a great deal of knowledge/experience in magazines

Use Time-Warner local call services

My family/friends often ask for and trust my advice on shoppping

Ordered from HP.com - past year

Personally have considerable interest in video ads seen in movie theater lobbies

Household bought/used any environmentally friendly/"green" products - past 6 months

Spent under $100 in total on fine jewelry - past year






1

A B C D

Total

Adults

18+

African-

American

Adults

55+

1219

1220

1221

1222

1223

1224

1225

1226

1227

1228

1229

1230

1231

1232

1233

1234

1235

1236

1237

1238

1239

1240

1241

1242

1243

1244

1245

1246

1247

1248

1249

1250

1251

1252

1253

1254

1255

1256

1257

1258

1259

1260

1261

1262

1263

1264

1265

1266

1267

1268

1269

1270

1271

1272

1273

1274

1275

1276

1277

1278

1279

1280

1281

1282

Index 100 120

Index 100 120

Index 100 120

Index 100 119

Index 100 119

Index 100 119

Index 100 119

*

Index 100 119

Index 100 119

Index 100 119

Index 100 119

Index 100 119

Index 100 119

Index 100 119

Index 100 119

Index 100 119

Index 100 119

Index 100 119

Index 100 119

Index 100 119

Index 100 119

Index 100 119

*

Index 100 119

*

Index 100 118

Index 100 118

Index 100 118

Index 100 118

Index 100 118

Index 100 118

Index 100 118

Index 100 118

Index 100 118

My family/friends often ask for and trust my advice on the news

Cut out a newspaper ad for future reference - past month

My family/friends often ask for and trust my advice on automotive products

Fashion & Style Attitudes: I follow a strict skin-care routine.

Patronized Smokey Bones - past 6 months

Bought Flowmaster muffler(s) for vehicle - past year

Personally added anti-freeze/coolant in vehicle - past year

Used women's perfume/cologne - past 6 months

Bought a dress watch - past year

Household Composition: Married couple only (no other adults, no children)

Air filters for vehicle bought at car dealer - past year

Auto/vehicle covered by Liberty Mutual insurance policy

Bought Mega Millions ticket - past year

Bought 2 pieces of fine jewelry - past year

Technology Attitudes: Computers are too confusing to be of much use to me.

I have a great deal of knowledge/experience on prescription drugs

Shopped T.J. Maxx - past 3 months

Internet/Online Attitudes: The Internet is a good way to meet new people.

General Attitudes: My philosophy is "Life should be as much fun as possible."

Interest In Advertising: Advertising in newspapers provides me with useful information about new products and services.

Rented car at home (local rental) for business use - past year

I have a great deal of knowledge/experience in radio

Vacation Travel Attitudes: It's worth it to me to pay more for high quality hotel accommodations.

Drank any premium Champagne/sparkling wine - past 6 months

Watched high-school sports on TV - past year

Obtained information about an ailment/prescription drug through a pharmaceutical company - past year

Listened to or purchased faith and inspiration music recordings/other audio - past 6 months

Household used any outdoor insecticides - past 6 months

Most frequently shopped grocery store is less than 1 mile from home

Spent $100-$249 in total on women's perfume/cologne as gifts - past year

Finance Attitudes: I enjoy learning about financial products or services from others.

Filled prescription at drug store/pharmacy - past year






1

A B C D

Total

Adults

18+

African-

American

Adults

55+

1283

1284

1285

1286

1287

1288

1289

1290

1291

1292

1293

1294

1295

1296

1297

1298

1299

1300

1301

1302

1303

1304

1305

1306

1307

1308

1309

1310

1311

1312

1313

1314

1315

1316

1317

1318

1319

1320

1321

1322

1323

1324

1325

1326

1327

1328

1329

1330

1331

1332

1333

1334

1335

1336

1337

1338

1339

1340

1341

1342

1343

1344

1345

1346

Index 100 118

Index 100 118

Index 100 118

Index 100 118

Index 100 117

Index 100 117

Index 100 117

Index 100 117

Index 100 117

Index 100 117

Index 100 117

Index 100 117

Index 100 117

*

Index 100 117

Index 100 117

Index 100 117

*

Index 100 117

*

Index 100 117

*

Index 100 117

Index 100 117

Index 100 117

Index 100 116

Index 100 116

*

Index 100 116

Index 100 116

*

Index 100 116

Index 100 116

*

Index 100 116

Index 100 116

*

Index 100 116

Index 100 116

Index 100 116

Automotive Attitudes: Having a vehicle that is fun to drive is a top consideration in my purchasing decision.

Spent $500 or more in total on watches - past year

Bought gasoline at Hess - past 6 months

Foreign travel: Took any trip to Middle East (excluding Israel)

Just as the Bible says, the world literally was created in six days.

Bought one item of men's clothing - past year

General Attitudes: I consider myself a spiritual person.

Shopped GNC - past 6 months

Most recent vehicle bought/leased has DVD player

Household installed laminate flooring - past year; work done by outside contractor

Average monthly landline bill for personal local and long-distance calls: $100 or more

Decison maker for mufflers bought for vehicle in past year was myself (alone or with someone else)

Automotive Attitudes: My first consideration in choosing a vehicle is its exterior styling.

General Attitudes: Global warming is a serious threat.

Most recent vehicle bought/leased is a sedan/hard-top/2-door

Purchased any fine jewelry at a warehouse/club store - past year

Use Sprint long-distance call services

Fashion & Style Attitudes: When a celebrity designs a product, I am more likely to buy it.

Shopped Citgo convenience store - past 6 months

Filed taxes after the IRS deadline - past year

Fashion & Style Attitudes: I'll buy trendy clothes even if they're not the highest quality.

Drank any non-cola diet caffeine-free soft drinks - past 6 months

Drank any regular carbonated soft drinks (excluding colas) - past 6 months

Used computer software program other than H&R Block TaxCut, TaxACT, or TurboTax for tax preparation - past year

Have/had nail fungus - past year

Shopped Ross Stores - past 3 months

I have a great deal of knowledge/experience in home furnishings

Interest In Advertising: Advertising on mobile phones provides me with meaningful information about the product use of other

consumers.

General Attitudes: I consider myself outspoken.

Public image: Protecting my reputation, saving face is very important


Shopped Harris Teeter - past 6 months






1

A B C D

Total

Adults

18+

African-

American

Adults

55+

1347

1348

1349

1350

1351

1352

1353

1354

1355

1356

1357

1358

1359

1360

1361

1362

1363

1364

1365

1366

1367

1368

1369

1370

1371

1372

1373

1374

1375

1376

1377

1378

1379

1380

1381

1382

1383

1384

1385

1386

1387

1388

1389

1390

1391

1392

1393

1394

1395

1396

1397

1398

1399

1400

1401

1402

1403

1404

1405

1406

1407

1408

1409

1410

Index 100 116

Index 100 116

Index 100 116

*

Index 100 116

Index 100 116

Index 100 116

Index 100 116

*

Index 100 115

Index 100 115

Index 100 115

*

Index 100 115

*

Index 100 115

Index 100 115

Index 100 115

*

Index 100 115

Index 100 115

Index 100 115

Index 100 115

*

Index 100 115

Index 100 115

Index 100 115

Index 100 115

Index 100 115

Index 100 115

Index 100 115

*

Index 100 115

Index 100 115

Index 100 115

Index 100 115

Index 100 115

*

Index 100 115

Index 100 115

Kind of fine jewelry purchased in past year: Any brooch/pin

Patronized Long John Silver's - past 6 months

General Attitudes: I see myself as somewhat of a loner.

Flew Air Canada on any foreign trip (including Alaska, Hawaii)

My family/friends often ask for and trust my advice on vehicles other than automobiles

My family/friends often ask for and trust my advice on grocery shopping

Have had hearing loss - past year

Bought motor oil at Advance Auto Parts Store to personally add/change - past year

Bought men's overcoat - past year

I have a great deal of knowledge/experience in grocery shopping

Paid any bills in person - past year

Usually shop convenience stores mid-day - (10AM-2PM)

Shopped IGA - past 6 months

Read newspapers for both information and inspiration

Automotive Attitudes: I enjoy learning about automobiles from others.

Health Attitudes: Before I begin taking any drug, I look for as much information about it as possible.

Member of Anytime Fitness

Own HDTV-ready TV set

Interest In Advertising: Advertising on radio provides me with useful information about new products and services.

Shopped Marshalls - past 3 months

Watched gymnastics competitions on TV - past year

Read newspapers for both relaxation and information

Most recent vehicle acquisition was bought/leased with financing from the auto manufacturer

I have a great deal of knowledge/experience in shopping

Bought gasoline at Gulf - past 6 months

Patronized any family restaurant/steakhouse of snacks - past 6 months

Interest In Advertising: Advertising in newspapers provides me with useful information about bargains.

Health Attitudes: Medication has improved the quality of my life.

Household owns an electric perk coffee maker

Currently own/lease any Lexus

Bought car/other vehicle batteries - past year

My family/friends often ask for and trust my advice on business travel






1

A B C D

Total

Adults

18+

African-

American

Adults

55+

1411

1412

1413

1414

1415

1416

1417

1418

1419

1420

1421

1422

1423

1424

1425

1426

1427

1428

1429

1430

1431

1432

1433

1434

1435

1436

1437

1438

1439

1440

1441

1442

1443

1444

1445

1446

1447

1448

1449

1450

1451

1452

1453

1454

1455

1456

1457

1458

1459

1460

1461

1462

1463

1464

1465

1466

1467

1468

1469

1470

1471

1472

1473

1474

Index 100 115

Index 100 115

Index 100 114

*

Index 100 114

Index 100 114

*

Index 100 114

Index 100 114

Index 100 114

Index 100 114

Index 100 114

Index 100 114

Index 100 114

Index 100 114

Index 100 114

*

Index 100 114

*

Index 100 114

Index 100 114

Index 100 114

Index 100 114

Index 100 113

*

Index 100 113

*

Index 100 113

Index 100 113

Index 100 113

Index 100 113

Index 100 113

Index 100 113

Index 100 113

Index 100 113

Index 100 113

Index 100 113

Index 100 113

Vacation Travel Attitudes: The best vacation is restful without too much physical exercise.

Someone else was descision maker for car/other vehicle batteries - past year

Obtained information about an ailment/prescription drug through a pharmacist - past year

General Attitudes: I consider myself sophisticated.

Health Attitudes: I am happy with my weight.

Automotive Attitudes: Rebates and incentives strongly influence my new vehicle purchase decisions.

Health Attitudes: I am willing to take prescription drugs even if my insurance company doesn't cover them.

Automotive Attitudes: I always follow the advice of my mechanic.

Used men's aftershave/cologne - past 6 months

My family/friends often ask for and trust my advice on prescription drugs

I follow the latest trends and fashions.

Vacation Travel Attitudes: Packaged deals are great, because I don't have to plan out the details too much.

General Attitudes: I avoid confrontation whenever possible.

My family/friends often ask for and trust my advice on radio

Ordered from SamsClub.com - past year

Household carries a floater policy(s) or additional coverage on homeowners or personal property insurance for collections (antiques,

coins, etc.)

Shopped Walmart Pharmacy - past 6 months

Member of insurance company roadside assistance other than Allstate Motor Club

Shopped FedEx Office - past year

My family/friends often ask for and trust my advice on business

Have/had osteoporosis - past year

Stayed at Howard Johnson - past year

Patronized T.G.I. Friday's - past 6 months

Flew Virgin Atlantic on any foreign trip (including Alaska, Hawaii)

Patronized Krispy Kreme Doughnuts - past 6 months

Health Attitudes: I prefer alternative medicine to traditional medical practices.

Any vehicle currently owned/leased is a sedan/hard-top/2-door

Rented or purchased Western movies/other video - past month

Bought any costume jewelry - past year

Amount spent on most recent vehicle bought/leased: $30,999-$39,999

Technology Attitudes: If I am to be able to use a new technology product, someone has to show me how to use it.

Watch horse racing specials on TV






1

A B C D

Total

Adults

18+

African-

American

Adults

55+

1475

1476

1477

1478

1479

1480

1481

1482

1483

1484

1485

1486

1487

1488

1489

1490

1491

1492

1493

1494

1495

1496

1497

1498

1499

1500

1501

1502

1503

1504

1505

1506

1507

1508

1509

1510

1511

1512

1513

1514

1515

1516

1517

1518

1519

1520

1521

1522

1523

1524

1525

1526

1527

1528

1529

1530

1531

1532

1533

1534

1535

1536

1537

1538

Index 100 113

*

Index 100 113

*

Index 100 113

Index 100 112

Index 100 112

Index 100 112

Index 100 112

Index 100 112

Index 100 112

Index 100 112

Index 100 112

Index 100 112

Index 100 112

Index 100 112

Index 100 112

Index 100 112

Index 100 112

Index 100 112

Index 100 112

Index 100 112

Index 100 112

Index 100 112

Index 100 112

Index 100 112

Index 100 112

*

Index 100 112

Index 100 112

Index 100 112

Index 100 111

Index 100 111

*

Index 100 111

Index 100 111

Shopped Bath & Body Works - past 3 months

Vacation Travel Attitudes: I'm happy to do very little, if any, sightseeing on my vacations.

Watch TV for informaton only

Highest level education completed/highest degree received: High school graduate/high school diploma or equivalent, such as GED

Used a check cashing service - past year

Drank any brandy, cognac, cordials, liqueurs - past 6 months

Health Attitudes: I rely on my physician to recommend drug brands.

Personal car rental was because own car was in accident or in shop for repairs - past year

Drank any non-cola diet soft drinks - past 6 months

General Attitudes: I often feel like my life is slipping out of control.

Automotive Attitudes: I enjoy personalizing my vehicle to reflect my individual tastes.

Use Time-Warner long-distance call services

Bought gasoline at Marathon - past 6 months

Interest In Advertising: Advertising on mobile phones provides me with useful information about new products and services.

Food Attitudes: People often ask my advice when it comes to food.

General Attitudes: To me, it is important to keep up-to-date with news and current affairs.

I have a great deal of knowledge/experience in new food items

Interest In Advertising: For me, advertising on TV is amusing.

Bought women's blazer - past year

Personally spend $80-$99 in foodstores in average week

Fashion & Style Attitudes: Clothes made by fashion designers are more appealing.

Spent under $100 in total on clothing - past year

Watch weekend college football on TV

Total amount spent at convenience stores - past month: $51-$99

Stayed at America's Best Value Inn - past year

Have/had snoring problems - past year

General Attitudes: It’s important to me that my children continue my family’s cultural traditions.

My family/friends often ask for and trust my advice on finance/investments

Read classified advertisements in weekday newspaper (print)

Listened regularly to traffic reports - past year

Food Attitudes: I evaluate the nutrition of menu items when ordering at a restaurant.

Currently own/lease any Mitsubishi






1

A B C D

Total

Adults

18+

African-

American

Adults

55+

1539

1540

1541

1542

1543

1544

1545

1546

1547

1548

1549

1550

1551

1552

1553

1554

1555

1556

1557

1558

1559

1560

1561

1562

1563

1564

1565

1566

1567

1568

1569

1570

1571

1572

1573

1574

1575

1576

1577

1578

1579

1580

1581

1582

1583

1584

1585

1586

1587

1588

1589

1590

1591

1592

1593

1594

1595

1596

1597

1598

1599

1600

1601

1602

Index 100 111

Index 100 111

Index 100 111

Index 100 111

*

Index 100 111

*

Index 100 111

Index 100 111

*

Index 100 111

Index 100 111

*

Index 100 111

Index 100 111

*

Index 100 111

Index 100 111

Index 100 111

Index 100 111

*

Index 100 111

Index 100 111

Index 100 111

Index 100 111

*

Index 100 111

Index 100 111

Index 100 110

*

Index 100 110

Index 100 110

Index 100 110

Index 100 110

Index 100 110

Index 100 110

Index 100 110

Index 100 110

Index 100 110

Index 100 110

Household Composition: No married couple, more than one adult

Interest In Advertising: For me, advertising in magazines is amusing.

General Attitudes: I'd rather prepare a meal than eat in a restaurant.

Reason for selecting current life insurance: Agent recommendation

Visited gastroenterologist - past year

Automotive Attitudes: The vehicle a person owns says a lot about him or her.

General Attitudes: People who are worried about the environment are overreacting.

Shopped Rite Aid - past 6 months

Automotive Attitudes: People often ask my advice when it comes to automobiles.

Acquired small business loan - past year

Purchased any fine jewelry for self - past year

Food Attitudes: Eating at a fast food restaurant is fun.


Vacation Travel Attitudes: People often ask my advice when it comes to vacation travel.

General Attitudes: I consider myself to be very sociable.

Personally added gasoline additives - past year

Technology Attitudes: At first, I was nervous about using computers, but now I'm much more comfortable.

Mufflers bought at Pep Boys - past year

My family/friends often ask for and trust my advice on sports

Finance Attitudes: Investing in the stock market is too risky for me.

Patronized Famous Dave's - past 6 months

Auto/vehicle covered by Mercury insurance policy

Finance Attitudes: The economy has a direct effect on my spending habits.

Bought air filters for vehicle at Pep Boys - past year

The federal government should encourage prayer in public schools.

Shopped Thomasville - past year

General Attitudes: Children have a right to be spoiled.

Vacation Travel Attitudes: Concerns about security issues have made me less likely to travel.

Household bought/used any environmentally friendly/"green" light bulbs - past year

Shopped at an advertised store after seeing newspaper ad - past month

Bought air filters for vehicle at NAPA - past year

Watch golf specials on TV






1

A B C D

Total

Adults

18+

African-

American

Adults

55+

1603

1604

1605

1606

1607

1608

1609

1610

1611

1612

1613

1614

1615

1616

1617

1618

1619

1620

1621

1622

1623

1624

1625

1626

1627

1628

1629

1630

1631

1632

1633

1634

1635

1636

1637

1638

1639

1640

1641

1642

1643

1644

1645

1646

1647

1648

1649

1650

1651

1652

1653

1654

1655

1656

1657

1658

1659

1660

1661

1662

1663

1664

1665

1666

Index 100 110

Index 100 110

Index 100 110

*

Index 100 110

Index 100 110

*

Index 100 110

*

Index 100 110

Index 100 110

*

Index 100 110

Index 100 110

Index 100 110

Index 100 110

Index 100 110

Index 100 109

Index 100 109

Index 100 109

Index 100 109

*

Index 100 109

*

Index 100 109

Index 100 109

*

Index 100 109

Index 100 109

Index 100 109

Index 100 109

Index 100 109

Index 100 109

Index 100 109

*

Index 100 109

*

Index 100 109

Index 100 109

Index 100 109

Index 100 109

Amount spent on most recent vehicle bought/leased: $50,000+

Obtained information about an ailment/prescription drug through a doctor or other healthcare professional - past year

Shopped Stop & Shop - past 6 months

Male principal shopper for household

Used ATM/other financial services at convenience store - past month

Finance Attitudes: When I find a financial product or service that I like, I typically recommend it to people I know.

General Attitudes: I am very interested in the fine arts.

Personal car rental in past year was direct from company/walk-in (no reservation)

Finance Attitudes: I only save for a specific purpose.

Household bought pleated shades - past year

General Attitudes: I don't mind giving up my personal time for work.

Foreign travel: Took any trip to Puerto Rico

Purchased fine jewelry at retail chain (other than Jared, Kay Jewelers, Zales) - past year

Reason for selecting current auto/vehicle insurance: Years in business

Listen to Variety, other radio formats

General Attitudes: Keeping a neat, organized home is a top priority for me.

A woman's life is fulfilled only if she can provide a happy home for her family.

Health Attitudes: I am always looking for new ways to live a healthier life.

Spent less than $50 on gasoline for vehicle(s) - past month

Drank any diet caffeine-free cola drinks - past 6 months

Automotive Attitudes: I look forward to technology advances in new vehicles.

Bought oil filters at Advance Auto Parts Store - past year

Made contributions of less than $50 to charities/causes/other organizations - past year

Patronized O'Charley's - past 6 months

Most recent vehicle bought/leased is any Lexus

Food Attitudes: I don't allow junk food in my home.

Most recent car rental for business use was from Budget

Was an active member of any group trying to influence public policy or government - past year

I have a great deal of knowledge/experience in cooking

Shopped Macy's - past 3 months


Attended Alpine skiing and ski jumping events - past year






1

A B C D

Total

Adults

18+

African-

American

Adults

55+

1667

1668

1669

1670

1671

1672

1673

1674

1675

1676

1677

1678

1679

1680

1681

1682

1683

1684

1685

1686

1687

1688

1689

1690

1691

1692

1693

1694

1695

1696

1697

1698

1699

1700

1701

1702

1703

1704

1705

1706

1707

1708

1709

1710

1711

1712

1713

1714

1715

1716

1717

1718

1719

1720

1721

1722

1723

1724

1725

1726

1727

1728

1729

1730

Index 100 109

Index 100 109

Index 100 109

*

Index 100 109

Index 100 109

*

Index 100 109

*

Index 100 109

Index 100 109

Index 100 109

Index 100 109

Index 100 109

Index 100 109

Index 100 108

Index 100 108

Index 100 108

Index 100 108

*

Index 100 108

Index 100 108

Index 100 108

Index 100 108

Index 100 108

Index 100 108

Index 100 108

Index 100 108

Index 100 108

Index 100 108

*

Index 100 108

Index 100 108

*

Index 100 107

Index 100 107

Index 100 107

Index 100 107

Household has had roofing work done - past year; work done by self or other household member

Health Attitudes: In general, I think herbal supplements are effective.

Consulted TV for advice on fees/travel arrangements - past year

Interest In Advertising: For me, advertising on mobile phones is amusing.

Patronized Whataburger - past 6 months

Read TV listings in Sunday/weekend newspaper (print)

Bought car/other vehicle batteries at Advance Auto Parts Store - past year

Referred to paper Yellow Pages for home appliance repairs - past year

Patronized Burger King - past 6 months

Bought women's fur coat, jacket, stole - past year

Shopped Aldi - past 6 months

Consumer Confidence: Economy/business in the U.S. is about the same now as it was a year ago

Technology Attitudes: I want others to say "wow" when they see my electronics.

Simplicity: Keeping your life and mind as uncluttered as possible is very important

Foreign travel: Took any trip to Japan

Tradition: Preserving time-honored customs is very important

Vacation Travel Attitudes: I'd rather travel in the U.S. than to a foreign location.

Watched golf (excluding PGA, LPGA) on TV - past year

My family/friends often ask for and trust my advice on interior decorating

Most recent car rental for business use was from Enterprise

My family/friends often ask for and trust my advice on cleaning products

Technology Attitudes: I am among the first of my friends and colleagues to try new technology products.

General Attitudes: The government should pay more attention to environmental issues.

Automotive Attitudes: I'm loyal to my vehicle brands and stick with them.

Service center or dealer installed oil filters in vehicle - past year

Foreign travel: Took any trip to Scotland

Household used cents-off coupons 0-2 times - past 3 months

Attended NFL football playoffs/Super Bowl - past year

Patronized Wing-Stop - past 6 months

Fashion & Style Attitudes: I rely on magazines to keep me up to date on fashion.

Personally added motor oil additives - past year

Interest In Advertising: Advertising in magazines provides me with useful information about new products and services.






1

A B C D

Total

Adults

18+

African-

American

Adults

55+

1731

1732

1733

1734

1735

1736

1737

1738

1739

1740

1741

1742

1743

1744

1745

1746

1747

1748

1749

1750

1751

1752

1753

1754

1755

1756

1757

1758

1759

1760

1761

1762

1763

1764

1765

1766

1767

1768

1769

1770

1771

1772

1773

1774

1775

1776

1777

1778

1779

1780

1781

1782

1783

1784

1785

1786

1787

1788

1789

1790

1791

1792

1793

1794

Index 100 107

*

Index 100 107

Index 100 107

*

Index 100 107

*

Index 100 107

Index 100 107

*

Index 100 107

Index 100 107

Index 100 107

Index 100 107

*

Index 100 107

Index 100 107

Index 100 107

Index 100 107

Index 100 107

Index 100 107

Index 100 107

Index 100 106

Index 100 106

*

Index 100 106

*

Index 100 106

Index 100 106

Index 100 106

*

Index 100 106

Index 100 106

Index 100 106

Index 100 106

*

Index 100 106

Index 100 106

Index 100 106

Index 100 106

*

Index 100 106

Vacation Travel Attitudes: I often take the opportunity to discuss my knowledge of vacation options with others.

Most recent vehicle bought/leased is any Volvo

Fashion & Style Attitudes: Maintaining a youthful appearance is important to me.

Bought air filters for vehicle - past year

Foreign travel: Took any trip to the Bahamas

Rented car at location adjacent to airport for personal use - past year

Most frequently shopped grocery store is 1-2 miles from home

Personally decided on brand of air filters to buy for vehicle - past year

Food Attitudes: I don't have very much interest in cooking.

Domestic travel: Took any trip to Arkansas, Oklahoma

Foreign travel: Took any trip to the Cayman Islands

Food Attitudes: I'm fine with eating at a restaurant by myself.

Drank any regular cola drinks (not diet) - past 6 months

Stayed at Renaissance Hotels - past year

Use Verizon for local call services

Read magazines for both information and inspiration

Automotive Attitudes: I consider safety first when shopping for a new vehicle.

My family/friends often ask for and trust my advice on politics

Vacation Travel Attitudes: I frequently choose active vacations with lots to do.

Collect figurines as a hobby

Listened to horse racing on radio - past year

Patronized International House of Pancakes (IHOP) - past 6 months

Contributed $50-$99 to charities/causes/other organizations - past year

Health Attitudes: I take medicine as soon as I don't feel well.

Visited allergist - past year

Finance Attitudes: I'm happy to use the phone to carry out day to day banking transactions.

Visited internist - past year

Stayed at Four Seasons - past year

Equality: Desiring equal opportunity for all is very important

Household bought/used fresh or frozen veal - past 6 months

Household owns sailboat (any size)

Vacation Travel Attitudes: When I find a vacation spot I like, I go back whenever I can.






1

A B C D

Total

Adults

18+

African-

American

Adults

55+

1795

1796

1797

1798

1799

1800

1801

1802

1803

1804

1805

1806

1807

1808

1809

1810

1811

1812

1813

1814

1815

1816

1817

1818

1819

1820

1821

1822

1823

1824

1825

1826

1827

1828

1829

1830

1831

1832

1833

1834

1835

1836

1837

1838

1839

1840

1841

1842

1843

1844

1845

1846

1847

1848

1849

1850

1851

1852

1853

1854

1855

1856

1857

1858

Index 100 106

Index 100 106

Index 100 106

Index 100 106

Index 100 106

Index 100 106

Index 100 106

Index 100 106

Index 100 106

Index 100 106

Index 100 105

Index 100 105

*

Index 100 105

*

Index 100 105

*

Index 100 105

Index 100 105

Index 100 105

Index 100 105

Index 100 105

Index 100 105

*

Index 100 105

Index 100 105

*

Index 100 105

Index 100 105

Index 100 105

Index 100 105

Index 100 105

Index 100 105

*

Index 100 105

Index 100 105

Index 100 105

*

Index 100 105

Watch primetime game shows on TV

My family/friends often ask for and trust my advice on education

I have a great deal of knowledge/experience in TV shows

Visited Six Flags America (Maryland) - past year

Used lozenge smoking cessation method - past year

Bought women's leather coat or jacket - past year

My family/friends often ask for and trust my advice on sporting equipment

Wealth: Having material possessions, a lot of money is very important

Interest In Advertising: Advertising on the Internet provides me with meaningful information about the product use of other consumers.

Shopped H-E-B - past 6 months

Social responsibility: Working for the welfare of society is very important


Food Attitudes: Frozen dinners are a convenient alternative for a meal.

Spent less than $100 in total on women's big-ticket apparel items - past year

Referred to Internet Yellow Pages for electronic equipment, supplies and services - past year

Finance Attitudes: I feel overwhelmed by financial burdens.

Vacation Travel Attitudes: Travel and hotel discounts have a strong influence on where I choose to travel and where I choose to stay.

General Attitudes: I frequently wish I had more time to spend with my family.

Air filters for vehicle bought at discount auto store - past year

Patronized Fuddruckers - past 6 months

Listened to MLS soccer on radio - past year

Reason for selecting current homeowners/personal property insurance: Size of company

Food Attitudes: I try to eat a healthy breakfast every day.

Bought battery-operated clock - past year

General Attitudes: I am interested in finding out how I can help the environment.

General Attitudes: I work primarily for the salary.

Watch weekend professional football on TV

Purchased any diamond fine jewelry pieces - past year

Spent $1-$49 in total on women's perfume/cologne as gifts - past year

Have/had asthma - past year

I have a great deal of knowledge/experience in automotive products

General Attitudes: My home is an expression of my personal style.






1

A B C D

Total

Adults

18+

African-

American

Adults

55+

1859

1860

1861

1862

1863

1864

1865

1866

1867

1868

1869

1870

1871

1872

1873

1874

1875

1876

1877

1878

1879

1880

1881

1882

1883

1884

1885

1886

1887

1888

1889

1890

1891

1892

1893

1894

1895

1896

1897

1898

1899

1900

1901

1902

1903

1904

1905

1906

1907

1908

1909

1910

1911

1912

1913

1914

1915

1916

1917

1918

1919

1920

1921

1922

*

Index 100 105

Index 100 105

Index 100 105

Index 100 105

Index 100 105

Index 100 105

Index 100 105

*

Index 100 105

Index 100 105

*

Index 100 104

Index 100 104

Index 100 104

*

Index 100 104

Index 100 104

Index 100 104

*

Index 100 104

Index 100 104

*

Index 100 104

*

Index 100 104

Index 100 104

Index 100 104

*

Index 100 104

Index 100 104

Index 100 104

Index 100 104

Index 100 103

Index 100 103

*

Index 100 103

Index 100 103

*

Index 100 103

Index 100 103

Index 100 103

Have seen video ads in drug stores - past 6 months

Personally rented a truck/trailer from Penske - past year

Bought oil filters at car dealer - past year

Patronized Ruth's Cris Steak House - past 6 months

Automotive Attitudes: I often ask the advice of others when it comes to automobiles.

My family/friends often ask for and trust my advice on coffee

Food Attitudes: I enjoy being creative in the kitchen.

Mufflers installed by auto repair chain store - past year

My family/friends often ask for and trust my advice on new food items

Social tolerance: Respecting ethnic, religious, and racial differences is very important

Health Attitudes: If a drug brand works, I stick with it.

Personally drove 1,000-2,999 miles - past year

Health Attitudes: I follow a regular exercise routine.

Sewed any garments from patterns - past 6 months

Used cigarette rolling papers - past 6 months

Household installed aluminum windows - past year

Watch what I eat to control food allergies

Fashion & Style Attitudes: I buy new clothes at the beginning of each season.

Obtained information about an ailment/prescription drug through TV advertisement - past year

Attended fishing competitions - past year

Finance Attitudes: I like to take risks when investing for the chance of a high return.

Bought any tires - past year

Household bought ready-made vertical blinds - past year

Interest In Advertising: For me, advertising on radio is amusing.

Household's Internet service provider is Cablevision (Optimum)

Automotive Attitudes: I want the cheapest and easiest to maintain vehicle I can find.

Technology Attitudes: To me, it’s important to always be reachable wherever I am.

Interest In Advertising: For me, advertising on the Internet is amusing.

Being youthful: Feeling young is very important

Patronized Au Bon Pain - past 6 months

Bought two items of men's clothing - past year

Average monthly landline bill for personal local and long-distance calls: $26-$59






1

A B C D

Total

Adults

18+

African-

American

Adults

55+

1923

1924

1925

1926

1927

1928

1929

1930

1931

1932

1933

1934

1935

1936

1937

1938

1939

1940

1941

1942

1943

1944

1945

1946

1947

1948

1949

1950

1951

1952

1953

1954

1955

1956

1957

1958

1959

1960

1961

1962

1963

1964

1965

1966

1967

1968

1969

1970

1971

1972

1973

1974

1975

1976

1977

1978

1979

1980

1981

1982

1983

1984

1985

1986

*

Index 100 103

Index 100 103

Index 100 103

Index 100 103

*

Index 100 103

Index 100 103

Index 100 103

Index 100 103

Index 100 103

Index 100 103

Index 100 103

Index 100 103

Index 100 103

*

Index 100 103

Index 100 103

Index 100 103

Index 100 103

Index 100 103

Index 100 103

Index 100 103

*

Index 100 103

*

Index 100 103

Index 100 103

*

Index 100 103

Index 100 103

Index 100 103

Index 100 102

*

Index 100 102

Index 100 102

Index 100 102

Index 100 102

Index 100 102

General Attitudes: I like to shower my loved ones with gifts.

I have a great deal of knowledge/experience in health care

General Attitudes: Given the choice, I would be my own boss.

Heard about current auto/vehicle insurance carrier through a radio or TV ad

General Attitudes: I feel I am more environmentally conscious than most people.

Shopped Chico's - past 3 months

Have seen video ads in medical offices - past 6 months

Read classified advertisements in Sunday/weekend newspaper (print)

Shopped JCPenney - past 3 months

Fashion & Style Attitudes: I am more likely to buy a brand that I know supports a charity.

Car/other vehicle batteries bought at warehouse/club store - past year

Race: American Indian or Alaska Native

Fashion & Style Attitudes: I often use natural or organic beauty products.

Household owns a kerosene heater

Food Attitudes: I typically drink wine with dinner.

Bought women's raincoat - past year

Food Attitudes: I'm a creature of habit, and stick to the food I know I like.

Automotive Attitudes: I consider myself to be an automotive enthusiast.

General Attitudes: I must admit, I work most weekends.

Interest In Advertising: For me, advertising in newspapers appears at inconvenient moments.

Bought juice drinks at convenience store - past month

Purchased any fine jewelry - past year

Respecting ancestors: Showing respect to those who came before us is very important

Health Attitudes: In general, I feel I eat right.

Watched LPGA golf on TV - past year

General Attitudes: Juggling family and work demands is very stressful for me.

Auto/vehicle covered by The General insurance policy

Watch professional football specials on TV

Used organic soups - past 6 months

Health Attitudes: Over the counter medications are safer than prescription drugs.

Attended regular season NBA basketball games - past year

Shopped Walgreens - past 6 months






1

A B C D

Total

Adults

18+

African-

American

Adults

55+

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

2020

2021

2022

2023

2024

2025

2026

2027

2028

2029

2030

2031

2032

2033

2034

2035

2036

2037

2038

2039

2040

2041

2042

2043

2044

2045

2046

2047

2048

2049

2050

Index 100 102

Index 100 102

*

Index 100 102

Index 100 102

*

Index 100 102

Index 100 102

Index 100 102

Index 100 102

Index 100 102

Index 100 102

Index 100 102

Index 100 102

Index 100 102

Index 100 102

*

Index 100 102

Index 100 102

Index 100 102

*

Index 100 102

Index 100 102

Index 100 102

Index 100 102

Index 100 102

Index 100 102

Index 100 102

Index 100 102

Index 100 102

*

Index 100 102

Index 100 102

Index 100 102

*

Index 100 102

Index 100 102

Index 100 102

Spent $25-$49 in total on costume jewelry - past year

Watched equestrian events on TV - past year

Health Attitudes: Vitamin supplements improve one's health.

Internet/Online Attitudes: Instant messanger keeps me in touch with my friends.

General Attitudes: I enjoy maintaining traditions.

Played Bingo as leisure activity - past year

Reason for selecting current life insurance: Location

Patronized Baskin-Robbins - past 6 months

Watch entertainment specials on TV

Kind of fine jewelry purchased in past year: Any ring (excluding engagement ring)

Knowledge: Being well educated is very important

Household has had roofing work done - past year; work done by outside contractor

Vacation Travel Attitudes: I love doing research on a location before I go on vacation.

General Attitudes: I often find myself in a leadership position.

Fashion & Style Attitudes: Being able to customize an item makes me more willing to purchase it.

Consumed any bottled water or seltzer - past 6 months

Bought Powerball ticket - past year

My family/friends often ask for and trust my advice on automobiles

Technology Attitudes: I like to have a lot of gadgets.

Automotive Attitudes: I always maintain my vehicle as recommended by the manufacturer's manual.

If making decision on new car or truck today, would buy a BMW

Shopped Sears Appliance & Hardware - past year

Used a cash-advance company - past year

Fashion & Style Attitudes: I often spend more money than I expected to on my fashion purchases.

Vacation Travel Attitudes: I'd rather take a few weekend vacations than one long vacation.

Vacation Travel Attitudes: I often ask the advice of others when it comes to vacation travel.

I have a great deal of knowledge/experience in beauty

Food Attitudes: I prefer picking up quick meals to cooking meals.

Purchased any sterling fine jewelry pieces - past year

Watch football bowl games/specials on TV

Stayed at Baymont Inns & Suites - past year

Automotive Attitudes: I think of vehicles as basic transportation.






1

A B C D

Total

Adults

18+

African-

American

Adults

55+

2051

2052

2053

2054

2055

2056

2057

2058

2059

2060

2061

2062

2063

2064

2065

2066

2067

2068

2069

2070

2071

2072

2073

2074

2075

2076

2077

2078

2079

2080

2081

2082

2083

2084

2085

2086

2087

2088

2089

2090

2091

2092

2093

2094

2095

2096

2097

2098

2099

2100

2101

2102

2103

2104

2105

2106

2107

2108

2109

2110

2111

2112

2113

2114

Index 100 102

Index 100 102

*

Index 100 101

Index 100 101

Index 100 101

Index 100 101

Index 100 101

Index 100 101

*

Index 100 101

Index 100 101

Index 100 101

Index 100 101

Index 100 101

*

Index 100 101

Index 100 101

Index 100 101

Index 100 101

*

Index 100 101

Index 100 101

*

Index 100 101

Index 100 101

*

Index 100 101

Index 100 101

*

Index 100 101

Index 100 101

Index 100 101

Index 100 101

Index 100 101

Index 100 101

Index 100 101

Index 100 101

Index 100 101

Amount spent on most recent vehicle bought/leased: $40,000-$49,999

Domestic travel: Took any trip to Virginia, West Virginia

Listen to radio for both relaxation and inspiration

Read circulars/inserts/fliers in weekday newspaper (print)

General Attitudes: Pets deserve to be pampered.

Modesty: Being modest, self-effacing is very important


Household had concrete or masonry work done - past year

Fashion & Style Attitudes: I am loyal to only a few fashion brands and stick with them.

Ordered by mail or phone from QVC - past year

Food Attitudes: I regularly eat organic foods.

Shopped BP Food Mart - past 6 months

Most recent vehicle bought/leased has OnStar, Tele Aid, or other vehicle monitoring system

Shopped CVS Pharmacy/Longs Drugs - past 6 months

Household owns 4 or more televisions

Had professional laser hair removal treatments - past 6 months

Spent total of $30 or less at family restaurants/steakhouses - past month

Bought oral irrigation device - past year

Ordered by mail or phone from Crate & Barrel - past year

Household owns 3 televisions

Thrift: Being economical or careful with money and avoiding excesses is very important

Bought Lottery ticket - past year

General Attitudes: I like to learn about foreign cultures.

Referred to Yellow Pages for beauty salons - past year

Ordered by mail or phone from Coldwater Creek - past year

Food Attitudes: I try to eat healthy these days and pay attention to my nutrition.

Food Attitudes: I rely on product labels to help me make decisions when food shopping.

Auto/vehicle covered by GEICO insurance policy

My family/friends often ask for and trust my advice on beauty

Had major engine repair on any vehicle owned/leased - past year

Ambition: Aspiring to get ahead is very important

Food Attitudes: I prefer cooking with fresh food rather than canned or frozen.






1

A B C D

Total

Adults

18+

African-

American

Adults

55+

2115

2116

2117

2118

2119

2120

2121

2122

2123

2124

2125

2126

2127

2128

*

Index 100 101

Index 100 101

Index 100 101

Index 100 101

Index 100 101

Index 100 101

Index 100 101Household Income: $40,000-$49,999

Referred to Internet Yellow Page for auto dealers and sales - past year

Read display advertisements in weekday newspaper (print)

Kind of fine jewelry purchased in past year: Any necklace

Shopped 7-Eleven for groceries/food - past 6 months

Vacation Travel Attitudes: I enjoy learning about vacation options from others.

General Attitudes: I prefer a set routine in my daily life.





Documents

AFRICAN-AMERICAN ADULTS 55+ COVER...AAA (subset of Alternative) Listen to FM Radio on Mobile Phone (NEW) Adult Contemporary Listen to Radio Online (Any) Adult Hits Listen to Pure-Play