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POST SHOW REPORT26 MAY - 28 MAY 2014
CTICC, CAPE TOWN, SOUTH AFRICA
AFRICA’S FIRST TRULY
GLOBAL FOOD &
HOSPITALITY TRADESHOW
FOOD & HOSPITALITY WORLD POST SHOW REPORT The first edition of Food Hospitality World Africa certainly sent a strong message to the market - we mean business.
The inaugural exhibition staged at the end of May in Cape Town, South Africa, attracted not only a wide variety of exhibitors, but a host of local and international delegates, visitors and buyers. Organised by Fiera Milano Exhibitions Africa, the trade show presented a new, more streamlined and professional approach to the food and hospitality trade sector on the African continent and by all accounts, from those who attended, a much needed one. More than just an exhibition for vendors to display their latest wares, trends and services, this Show, which took place over three days, also provided the ideal environment for business to business networking and lead generation. Running concurrently with the exhibition, Fiera Milano Exhibitions Africa incorporated a con-ference into Food Hospitality World Africa, attracting some of South Africa’s and pan-African leading speakers, innovators and businessman. Tackling topical issues such as Food Security, en-ergy conservation and hospitality trends, the first conference was held to be a great success - with some the speakers and conference delegates connecting and forming business relationships.
The objectives of staging a quality platform for those in the sector to connect, converse and trade was more than adequately achieved. This is evidenced by the support from South Africa’s Department of Trade and Industry who brought over twenty international buyers from as far afield as the middle-East and other parts of Africa and who have already committed to maintaining their presence at forthcoming exhibitions.
Overall, Food Hospitality World Africa established itself as a strong platform for Fiera Milano to entrench itself on the African continent and an ideal place to conduct business.
FOOD HOSPITALITY WORLD – ONE SHOW, MILLIONS OF OPPORTUNITIES· More than 3000 delegates from the range of food & hospitality sectors attended the Show over the span of three days.
· A total of 197 pre-fixed meetings were requested for the exhibitors combined, out of these a total of 124 Meetings were accepted. At least twice that amount ended up in quality meetings being concluded. For example: The Inward DTI Buyers Group from the UAE reported on 150 quality meetings after the show, while they had only 50 pre-fixed.
· We received more than 1052 pre-registration requests and 990 confirmed their presence.
· A large portion of the pre-registered visitors were decision makers within SMME’s, including managing directors, general managers and procurement managers.
· We received excellent feedback from both exhibitor & buyers on the quality of the show.
SHOW FEATURE AREAS
THE LION’S DEN
South African innovators of products for the food and hospitality industry, had the chance to present to an audience of opinion leaders and potential buyers. Each innovator who was selected to enter the Lion’s Den had 20 minutes to present their product and convince the audience that they were worthy of consideration. Overseeing the process and judging the winner of the business start-up prize including an exhibition stand at the world renowned Tuttofood in Italy, worth R500K, was business commentator and former broadcaster, Chris Gibbons. The winner was Wade Allcott of Setta Kitchenware.
FOODS FROM AROUND THE WORLD
Leading chefs from across the globe presented new products for the food, beverage and hospitality industry. From earth friendly ozone hygiene products that can remove DNA from chopping boards to the finest Italian charcuterie, chefs and restaurateurs were guaranteed to see products they hadn’t seen before in action.
GELATO WORLD
This was a first in South Africa and paid tribute to the ice cream and frozen yogurt industry and related products and its huge potential in Africa. Forty-minute demonstrations by leading Gelato masters showcased machinery, ingredients, Gelato bars and other Gelato related products which generated excellent business opportunities for Gelato related products & distributors in the African market place.
FOOD HOSPITALITY WORLD CONFERENCE
Three days dedicated to the following topics: Doing business in Africa; Sustainability and Food Security and the latest global food trends – for those at the coal-face. Keynote speakers were from abroad and local and proved to be a must attend three day programme for anyone involved in the food, beverage and hospitality industry.
MARKET VISITS
The programme included behind the scene tours with leading retailers, distributors and hotel chains. Exhibitors and buyers did excellent networking and gathered a good understanding of the South African market place.
EXHIBITOR PROFILE· 75% of exhibitors rated the Show between Good and Excellent where as 70% of the exhibitors were very satisfied with the visitors at the show.
· 70% of existing exhibitor said they will participate at Food Hospitality World Africa again next year.
· 70% of the exhibitors benefited from the pre-fixed B2B meetings and about 50% have already started deals with buyers.
KEY REASONS FOR EXHIBITING· To seek business contacts and generate new business
· To meet prospective clients and get their first hand view on their products
· To introduce a new product launch to the market leaders and decision makers
· To launch a new product into the African market
· To explore the South African market
· To establish companies presence in the market
· To reinforce their brand presence in a new market
· To push sales / overseas sales in case of International clients
· To find new distributors for their products
· To establish joint ventures
· To gain a more comprehensive market understanding
· To gauge the market preference for their new products
Afrox
Alessi
Arcaqua
Barloworld
Bartenders Workshop
Berfin (Pty) Ltd
Beyond Innovation Cc
Busy Corner Meat Wholesalers
Consorzio Frantoi Artigiani D’italia
Corsini Biscotti Srl
Creative Living
Donnelli Vini Spa
Ecopack
Essse Caffe’ Spa
Ferrarini S.P.A
Fratelli Foods (Pty) Ltd
Bastianich
Baladin
San Remo
Lurisia
La Dolce Vita
Fry’s Family Foods
Fynbos Fine Foods
Good Hope Meat Hyper
Healing Earth
Higel Kaltetechnik E.K
Hotel Stuff/ Green Stuff
I.C.E
Idiom Wines / Whalehaven Wines
Illy- 20 Years in SA
International Hotel School
Indezi River Cheese
Iqlaas Foods Pty Ltd
Klein Karoo
La Spaziale Spa
Lettas Kraal
Montebianco Spa
Morgenster Wine & Olive Estate
Nuova Portalupi Salumi
Oakhurst Olives (Pty) Ltd
Pacmar
Pernigotti
Pesto Princess
Rcl Foods
Rentokil Pestaurant
SA Rooibos Tea Supplies
Salumificio Vitali Spa
Seagull
Setta Kitchenware
Shaker SA
Showntell
Sicily Manufacturing
Smeg
Spulboy Germany
Tenuta Vinea
The Deli Box
The Greenleaf Olive Company
Torrefazione Monforte Srl
Toschi Vignola Srl
Tuttofood/Host
Viticoltori Ponte Srl
Western Cape Fine Food Initiative
The Pasta Factory
Oryx Salt
Spice Mecca
Cput
False Bay College
Wicked Waffles
The Allergen
Munch Bowls
Comessa Foods
Classic Marmalade
Sage Kitchen
Ezulwini Chocolates
Moravia
Blue Africa
Marbin
Rio Largo Olive Oil
Igadi Olive Oil
Berry Flavours
Winston and Julia Chocolate
Wilde at Heart
2014 FOOD HOSPITALITY WORLD AFRICA EXHIBITOR LIST
Industrial gases
Special gases
Liquid petroleum gas
Hospitality gases
Filler materials
Gas equipment
Arc equipment
Personal Protective Equipment
Ecocups (100% compostable and biodegradable)
Ecobowls (100% Compostable & Biodegradable)
Ecoware (Versatile Bagasse Solutions)
Disposable Tableware (100% compostable & biodegradable)
Cutlery, Straws & Serviettes
Bags & Greaseproof Paper
Cartons
Cardboard boxes made from at least 50% recycled material and are recyclable & compostable (8 sizes)
Italian foods
Beer products
Wine
Coffee
Vegetarian produce (protein alternatives & meat analogues)
Vegetarian Recipe development
Vegetarian Product development
Halaal products
Hot Deli (prepared meals)
Online directory for hospitality (hotels, buyers, suppliers, offices, government, hopsitals, architects, designers, etc)
Eco-friendly online directory
Subscription service
Newsletter, workshops, consultations, exhibitions, presentations, projects
Coffee
Ostrich meat (Retail & Catering/Wholesale)
International - Ostrich (wholesale/catering)
By-Product (ostrich oil & carcass meat)
Pet Food (chews, bones, treats)
Powders for ice cream
Flavour pastes
Cured Hams
Processed meats
Meat & deli meats
Ham (Prosciutto)
Cured Meats
Cold Meats
Butcher (Beef, lamb & poultry)
Processed meats
Sausages
Salami
Olives
Extra virgin olive oil
Gargano Drop
Organic Oil
Flavoured Oil
Fruit juices
Pressed Fruit Juices
Nectars
Fruit Juice Blends
Fruit Juice Blends in PET
Pesto (fresh, refrigerated, bottled)
Spice Pastes
Spice Relish
Balsamic Vinegar
Milk Frother
Tortilla wraps
Mediterranean-style food products dips olives pickles & refrigerated foods
Chillies - fresh, sauces, jams & pickles
Chai tea
Fresh organic products supplying hospitality trade
Processed berries: jams toppings preserves, concentrates fresh berry packages ready to eat fruit frozen berry range
Spices: spice mixes whole spices rice legumes syrups & flavours
EXHIBITOR SECTORS
WHAT OUR EXHIBITORS HAVE TO SAY
“Oakhurst Olives has connected with several serious buyers from all over Africa. I did more business in one morning at Food Hospitality World Africa, than I could have hoped to have done in months of hard negotiations”.
Pieter du Toit, Oakhurst Olives (voted finest Olive Oil word-wide)
“We were firmly established in European markets, but needed to expand into Africa. Of the eight di-rectly matched meetings set up by Fiera Milano prior to the show, five resulted in orders into Africa. Each order was of such significance, that if even one of those meetings had resulted in an order I would have been satisfied. I now have the key distributers in the leading Pan African countries tied up as a result of my participation in Food Hospitality World Africa.”
Stan Hohowsky, Klein Karoo Co-Operative (the largest group of ostrich meat producers in South Africa.)
“For the Western Cape Fine Foods Initiative (WCFFI) and its members (now over 620 food produc-ing SMEs) Food Hospitality World Africa (FHWA) was a great success. The Buyers Lounge and the Lion’s Den concepts were business linkage & enabling platforms of a high standard which allowed our companies the opportunity to meet international and local buyers, importers and distributors whom we otherwise were simply not able to meet or it’s too expensive and time-consuming to access. We found the quality of visitors to be very impressive. We thank the organisers who have done a great job in bringing FHWA to our shores, with fresh and innovative concepts. We believe that this event is set to grow to be the preferred food and hospitality trade show week in Africa and we look forward to next year as we continue to reap the benefits for our food producers and stake-holders.”
Nazeem Sterras; CEO | Western Cape Fine Food Initiative NPC
“Firstly, Setta Kitchenware would like to thank Fiera Milano Exhibitions Africa for bringing this world class concept to South Africa. As winner of the Lion’s Den Most Innovative Product Award, we were extremely honoured. The exhibition was a great success for Setta and we are still following up with the leads generated by the quality buyers who attended the FHWA. Can’t wait for TuttoFood in Milan next year!”
Wade Allcott, Setta Kitchenware (winner of the Lion’s Den Most Innovative Product Award)
AC’S Cash & Carry
Adriatic
Africa Sun Limited
Al Maya International (FZC)
“Americana”
Arabella Hotel and Spa
BAY GROUP
Britos Food International (Pty) Ltd
Broadway Sweets
Burnley Lodge
Cape Grace Hotel
Cape Peninsula University of Technology
Cape Royale Luxury Hotel & Spa
Cape Town Hotel School
Capespan
Cargo Compass SA Pty Ltd
Cerebos Salt
Ciro Beverage Solutions
City Lodge Hotels
Compass Group Southern Africa
Core Catering Supplies
CSIR International Convention Centre
Cubana
Cubana Latino Caffe
Currencies Direct
Dairybelle (Pty) Ltd
Deep Catch
Dewcrisp
Eagle Systems (Cape)
Emirates Snack Foods
Entyce
Enviromall
Fedics
Finlar Fine Foods (Pty) Ltd
FNB
Food Lover’s Market Stoneridge
Fournews (PTY) LTD
Fratelli Foods
Fry’s Family Foods
G5 Investments
Halewood International
Harbour House Group
Heat and Control SA
Hilton Worldwide
Hotel & Restaurant
I&J Limited
ICON Arabia
Islamic Council of South Africa
IMS Africa
Iqlaas Foods
Irvin & Johnson
Joubert& Monty Famous Biltong
JT International
Kauai
Kitchen World
Leisure Hotels Group
Lloyds Register LRQA
LNT Events
LTC international LLC
LTK Capital
Lulu Group International
MAC Brothers
Macadams International
Marcel’s Gourmet Frozen Yoghurt
Massmart
Meikles Hotel
Mexicorn CC
Middle East Food Trading Est
Mindpearlpearl
MSC - Meditteranean Shipping Line
Occasional Treats
Old Mutual
Outdoor Warehouse
Pakco
Pioneer Foods
Primi World
Protea Hotel Breakwater Lodge
Protein Delish
PUNB Perbadanan Usahwan Nasional Berhad
QK Meats SA PTY LTD
Ramniklal B. Kothary & Co. L.L.C
Rani Resorts
Registrar Corp
Rialto Foods
SA Navy
Savino Del bene
Sea Harvest Corporation (Pty) Ltd
Seagull Industries
Seatram Sea and Air(PTY) LTD
Shoprite
Sir Juice (PTY) LTD
Southern Sun The Cullinan
Spar
Sparta
Spinneys Dubai LLC
Stifen
Stone Soup
T.Choithram & Sons LLC
Table Bay Hotel
The Department of Trade and Industry (the dti)
The Kove Collection
The Westin Cape Town
The Wicked Waffle
Tropicana for Projects
Tsebo Outsourcing Group
Tsogo Sun
Tuna Marine Foods
V&A Waterfront
Village and Life
Visi Global
Willowton Group
Woodlands Dairy
Zevenwacht Super spar
· To establish contacts with new business suppliers
· To understand the current market trends in the industry
· To evaluate product offerings from the industry
· To find / buy new products in the market
· To network with industry colleagues
· To obtain information / literature on product rates
· To attend features / challenge
OUR KEY VISITORS
KEY REASONS TO VISIT
WHAT OUR IMPORTANT VISITORS HAVE TO SAY
BUYER FEEDBACK:
“My experience overall was very good in terms of the staff & logistics. My first impression was that the show was smaller than I expected, however I ended up extending my stay because of the quality of the products I found. When one visits larger exhibitions, it is almost like speed dating, whereas at FHWA, I was able to actually negotiate deals in more detail and finalise agreements due to the quality of the exhibition, versus quantity of exhibits. ”
Sherif Emam Tropicana Projects, Egypt
“It was nice to be part of the trade mission to FHWA. It gave us a great opportunity not only to meet many suppliers in South Africa but also experience first-hand the extreme hospitable nature of your countrymen. We are sure that the trade between our countries will increase after this experience. We take this opportunity to thank you and the South African Department of Trade and Industry in putting up this wonderful mission.”
Kirti Meghnani Group Procurement Manager, Choithrams
“The event was a great opportunity to meet with well-established F&B companies of South Africa who are export ready. The buyers from UAE and Oman benefited a lot from the site visit to Woolworths as well as by learning about new products at the Lion’s Den section of Food Hospitality World Africa.”
Sidharth Mehta, Trade Marketing Officer, the dti South African Consulate General - Dubai
“The Food Hospitality World Africa conference was beneficial for us because we have now entered into serious discussions with a number of delegates who share our interest in providing actual, practical and commercial solutions to future food security. The conference gave us an opportunity to demonstrate a real world solution to a real world problem.”
Roy Henderson, Green Cell Technologies, South Africa
Decision Makers 62
Part Decision Makers 24
Consultants/Advisory 8
Don’t Decide 6
THE DECISION MAKING POWER OF THE VISITORS THAT ATTENDED THE SHOW
Other 11.7
Professional Association 5.8
Retailer 6.7
Horeca 75.8
VISITOR FROM PARTICULAR OCCUPATION/SECTOR/ACTIVITY OF COMPANY
PROFILES OF VISITORS THAT ATTENDED FHWA
Owner/Business Partner/MD/GM 54
Purchase/F&B Manager/Chefs 23
Marketing/Sales Manager 12
Marketing/Sales Managers
Others 4
7
Definitely 61
Probably 34
Probably Not 5
PERCENTAGE OF VISITORS WHO WILL PARTICIPATE AGAIN IN FHWA
VISITOR PROFILE
Decision Makers
THE DECISION MAKING POWER OF THE VISITORS THAT ATTENDED THE SHOW
62
Part Decision Makers 24
Consultants/Advisory 8
Don’t Decide 6
VISITOR COMPANY TYPE
402
258
48
162144
6178
54
96
246
120
78 6690
216
24
60
Impor
ter
Café C
hain
Retaile
r
Hotel
Chain
Agent
Restau
rant
Cha
in
Larg
e Dist
ribut
ion C
hain
Special
ities-D
eli S
tore
Who
lesale
r
Distrib
utor
Restau
rant
Caterin
g
Expor
ter
Guesth
ouse
Manufa
cture
rEduc
ation
al Ins
titute
Consu
lting
450
400
350
300
250
200
150
100
50
0
A FEW KEY EXHIBITORS
TM
LETTAS KRAALOlive Oil
ST-logo.indd 1 16/05/2014 12:03
MEDIA COVERAGE
Print is both consumer and business and a number of titles are represented in both the long lead (working on 3 - 4 month lead times) and short lead media, however, it should be noted that while these titles are well established (over a period of years), the offering is not as varied as European or North American markets.
Broadcast - radio is split between national broadcasters, regional and community.
Broadcast - television is both terrestrial and satellite and programming covers all 11 official languages in South Africa and through satellite channels, programming is seen across the continent
Digital - the lack of broadband penetration across the continent, including South Africa, means that online media is restricted to online magazines which have robust and interactive audiences. However, mobile magazines and mobi-webiste information portals are growing exponentially, and when linked to social media channels, are where information is being read and shared, more and more.
In respect to Food Hospitality World Africa, as a trade show, the focus of the communi-cations efforts were on talking to business media channels.
The objectives were two-fold:
• To encourage exhibitor participation and; • To drive delegate/visitor attendance to the exhibition and the conference.
To talk to these audiences, several press releases were generated and pitched to the appropriate media channels and titles to achieve coverage. The variety of topics gener-ated by the staging of FHWA attracted the interest of media throughout the show, most especially that to do with the Lion’s Den.
Interviews for key spokespersons were also obtained on radio stations as varied as one of the biggest, most listened to business stations to a community radio station that targets the Muslim population where the Halal World topic and the Halal tourism trend were discussed.
Media Values
The value of the coverage amounted to R2 857 758.00 which reached a national and an international audience (across Africa) of 17m.
PARTNERS & SPONSORS
BOOK YOUR STAND TODAYContact Louise Cashmore
Fiera Milano Exhibitions Africa (Pty) Ltd
P.O. Box 31137, Tokai, 7966, Cape Town, South Africa
T: +27 21 702 2280 | F: +27 21 702 0719 | C: +27 83 462 7836