AFRICA RISING A vision for an African price comparison
website
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AFRICA RISING Africas wealth is not its oil, no its diamonds;
it is the talents and creativity of its people. The true wealth of
Africa is its more than 900 million consumers and its countless
number of business leaders and entrepreneurs. .. Africa Rising by
Vijay Mahajan
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WHAT IS PRICE COPARISON ON THE WEB? It gives consumers the
ability to compare prices for similar and identical goods before
making an online purchase. - Similar are grouped and located
through the category structure. - Identical goods are matched by
intelligent queries that use product manufactures codes, model
names etc. RRRR 4
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HOW DOES IT GENERATE INCOME? CPC (COST PER CLICK) RRRR CPS
(COST PER SALE) CPA (COST PER ACTION) Affiliate referral similar to
Google
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EXAMPLES Price check South Africa U Price South Africa Beslist
- Netherlands Scandid - India
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TECHNOLOGIES DATA EXTRACTION (traditional) AUTOMATED WEB
SCRAPING (advanced) Merchant APIs (in-house dev)
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MARKET RESEARCH My research indicates that access to develop
the SA price comparison media is distorted: - Skills required lead
to deployment taking place from technology houses. - No guarantee
of successful technology implementation otherwise. - SA currently
has 6 active sites with little take-up in the media sector. - One
brand holds the Lions share of the market - MEDIA 24 (Price check)
- Modeled on European standards; is partially successful in the SA
market. - Market distortions aid and maintain the current status
qua.
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RESEARCH CONCLUSION - The South African market is still under
saturated. - High revenue generation is possible for a
well-positioned quality product. - Africa requires a hybrid model
that offers both physical and online trade. - SA would also benefit
from such a product. - A bulls-eye marketing plan could deliver a
uniquely African product. - South African has much room for
expansion while Africa is wide open. this product should be driven
from the media sector while supported by an innovative technology
provider.
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AFRICAN HYBRID MODEL Currency National identity National brands
Language Local variables
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AFRICAN HYBRID MODEL DRC French Congolese Frank ZAMBIA English
Kwacha ANGOLA Portuguese - Kwanza
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BIG PICTURE MEGA ONLINE STORE GPS plays a big roll
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DEVELOPMENT MODELS - - In-house development - Off the shelf
(in-house implementation) - Technology partnership The ideal
partner
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CHALLENGES - - Internet savvy ??? (Getting there Africas smart
phone generation) - eCommerce savvy - Merchant readiness -
Co-ordination skills ?? (Cape Town has Africa already) - Payment
Not (pre pay model)
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MISSION, VISION & GOALS - Goals - Launch a South African
version (Bull-eye marketing plan) Mission - Roll out the African
Hybrid Model Vision - Reshape the industry with development of a
dateless system using search engine technology (Google)
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CONCLUSION - Its a bold plan but certainly interesting