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1/17/13 7:43 PM
December 2012
WELCOMING THE New Year 2013!
1
A company doesn’t last so many years
by standing still; rather it endures by
reinventing itself, always striving to
delight its customers and by winning in
the marketplace.
That’s OUR story – from PATMAN in
1995, to APS in 2007 and now
AFOOZO in 2011.We have built on our
sound foundation and have never
stopped innovating – be it our modular
food concepts – Kaapi & More,
Sandwich Board, Masala Street, Kwick
on the Go and Oriental Majik, our
lounge/café all day dining and coffee
concept – ETC; the themed Restobar-
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Aamchi Margarita; A new FM division
“Teamwork” and “Bombay Butlers” our
event management division. The
common threads we have always
shared over our journey have been the
sound values instilled by our
Chairman, Mr. V.S.Patel and the
guidance from our Managing Director,
Ravi Manchandani and it is on this
solid platform that we have positioned
ourselves to have a very exciting 2013.
My heartiest wishes to you for the New
Year 2013.“
Athiti Devo Bhava”
- Vikram Gurbaxani, CEO
INSIDE THIS ISSUE:
FACILITY CONTRACTS PAGE 2-3
BOMBAY BUTLERS PAGE 4
WHATS NEW? PAGE 5
FEEDBACKS PAGE 5-7
Afoozo news
2 AFOOZO NEWS
DECEMBER 2012 SAW AFOOZO PVT.
LTD BAG TWO PRESTIGIOUS
HOUSEKEEPING AND SPECIALISED
CLEANING CONTRACTS –
THE ETERNAL GANDHI MUSUEUM IN
NEW DELHI AND THE YASH RAJ
FILMS STUDIOS IN MUMBAI
BOTH THESE SITES REQUIRED
SPECIALISED TEAMS OF HIGHLY
QUALIFIED HOUSEKEEPING O&M
AND PERSONNEL – AFOOZO HAD
BOTH THE EXPERIENCE AND THE
STAFF!
1
Gandhi Smriti formerly known
as Birla House or Birla
Bhavan, is a museum
dedicated to Mahatma Gandhi,
situated on Tees January
Road, in New Delhi, India. It is
the location where Mahatma
Gandhi spent the last 144 days
of his life and was
assassinated on January 30,
1948. It was originally the
house of the Indian business
tycoons, the Birla's family. It is
now known as the Eternal
Gandhi Multimedia
2
Museum established in 2005.
It was the lawns of this building,
where Gandhiji was
assassinated.
FACILITY MAINTENANCE
[Type text] [Type text] [Type text]
WORKS MTE
3
YRF (Yash Raj Films) has
recently opened a state-of-the-
art, fully integrated Film Studio.
This one-of-its-kind Studio
houses three Sound Stages
and is the only complete
soundproof and air-conditioned
Studio in India. The Audio Wing
houses the most advanced
audio recording and post-
4
production facilities. Both the
sites – The Eternal Gandhi
Museum and the YRF Studios
require a high level of cleaning
footfalls are very high at all
times. Afoozo with its
experience and trained
housekeeping & Operations &
Maintenance personnel was
just the right answer!
AFOOZO’s hospitality experts
of varied experience in India
and overseas - provide the
perfect guest experience at
all our sites. Be it a Food &
Beverage outlet, Food Court,
Hotels, Hi- End Cafeteria or a
Guest House, we ensure
seamless services on-site at
client properties, acting as
ambassadors who provide an
array of conveniences. This
perfect AFOOZO experience
4 AFOOZO NEWS
Our own brand Bombay Butlers specializes in event management and party catering bringing to
the table 15 years of cumulative experience in the event management industry. Started in the
year, 1995 under the Patman Brand Bombay Butlers today has strength of over 100 employees.
This past month, Bombay Butlers catered to a private corporate event for Dhow Chemicals in
Mumbai managing an event for more than 400 people.
For any more information on Bombay Butlers for if you are looking at a catering requirement for
your event contact Jitendra Talreja.
Jitendra Talreja, our culinary head brings to Afoozo more than 20 years of experience, including
representing the organization at Asian Games in China and the London Olympics.
BOMBAY BUTLERS
ETC MICROSITE
In 2013, AFOOZO will start looking at marketing in a whole different light. This year we will
introduce several green marketing initiatives.
To start with, we have successfully launched our ETC Microsite. A series of webpages linked to
the main website on ETC to provide detailed brand information and franchising options for new
business opportunities
The ETC microsite can be accessed at www.afoozo.com/etc
This microsite is a start to other microsites that will follow for each brand at Afoozo.
AFOOZO WEB CAFE
We have now launched “Afoozo Cafe” – an interactive website where customers can view daily
and weekly menus, access various e-coupons and post comments and feedback
The Afoozo Web Café is now live and can be accessed on http://afoozo-online.com
AFOOZO NEWS
Starting January 2013, the monthly newsletter – AFOOZO NEWS will be available online on the
Afoozo Website in a user-friendly format. You can access the newsletter via
http://afoozo.com/afoozo_news_dec_2012
WHAT’S NEW AT AFOOZO?
6 AFOOZO NEWS
Afoozo Pvt. Ltd manages 6 Ginger Hotel properties across the country: Agartala, Ahmedabad,
Bangalore, Mysore, Panthnagar and New Delhi (only housekeeping)
As a norm, each guest fills up a guest experience / comment card, which is then collated by the
team’s CRM manager – this not only helps us to know what the customer wants, but also works
towards letting us as a hospitality company know what we can do better!
These graphical shots will show high levels of guest satisfaction that we received this past year.
GINGER, Ahmedabad
GINGER, Agartala
0% 20% 40% 60% 80% 100%
Jan-‐12 Apr-‐12 Jul-‐12 Oct-‐12
Jan-‐12
Feb-‐12
Mar-‐12
Apr-‐12
May-‐12
Jun-‐12
Jul-‐12
Aug-‐12
Sep-‐12
Oct-‐12
Nov-‐12
Dec-‐12
Need Improvement 17% 7% 12% 10% 8% 3% 8% 5% 6% 4% 2% 2%
Good/Excellent 83% 93% 88% 90% 92% 97% 92% 95% 94% 96% 98% 98%
0% 20% 40% 60% 80%
100%
Feb-12
Mar-12
Apr-12
May-12
Jun-12
Jul-12
Aug-12
Sep-12
Oct-12
Nov-12
Dec-12
Need Improvement 4% 11% 7% 7% 9% 1% 8% 6% 4% 4% 5%
Good/Excellent 96% 89% 93% 93% 91% 99% 93% 94% 96% 96% 95%
Customer feedbacks
GINGER, Mysore
GINGER, Panthnagar
GINGER, Bangalore
0%
50%
100%
Jan-12
Feb-12
Mar-12
Apr-12
May-12
Jun-12
Jul-12
Aug-12
Sep-12
Oct-12
Nov-12
Dec-12
Need Improvement 0% 7% 6% 1% 0% 3% 3% 2% 3% 1% 2% 5%
Good/Excellent 100% 93% 94% 99% 100% 97% 97% 98% 97% 99% 98% 95%
0% 20% 40% 60% 80%
100%
Dec-11
Jan-12
Feb-12
Mar-12
Apr-12
May-12
Jun-12
Jul-12
Aug-12
Sep-12
Oct-12
Nov-12
Dec-12
Need Improvement 4% 14% 3% 4% 3% 5% 7% 6% 10% 6% 2% 3% 3%
Good/Excellent 96% 86% 97% 96% 97% 95% 93% 94% 90% 94% 98% 97% 97%
0%
20%
40%
60%
80%
100%
Feb-‐12 May-‐12 Aug-‐12 Nov-‐12
Feb-‐12
Mar-‐12
Apr-‐12
May-‐12
Jun-‐12
Jul-‐12
Aug-‐12
Sep-‐12
Oct-‐12
Nov-‐12
Dec-‐12
Need Improvement 26% 35% 22% 22% 18% 24% 28% 31% 30% 26% 38%
Good/Excellent 74% 65% 78% 78% 82% 76% 72% 70% 70% 74% 62%
8 AFOOZO NEWS
CAB CANTEEN, Jamnagar
IIT-M RES PARK, Chennai
0% 20% 40% 60% 80%
100%
Mar-12
Apr-12
May-12
Jun-12
Jul-12
Aug-12
Sep-12
Oct-12
Nov-12
Dec-12
Need Improvement 6% 19% 17% 11% 6% 13% 10% 10% 8% 4%
Good/Excellent 94% 81% 83% 89% 94% 87% 90% 90% 92% 96%
CAB Guest feedback - Feb'12 to Dec'12
0%
20%
40%
60%
80%
100%
Jan-12
Feb-12
Mar-12
Apr-12
May-12
Jun-12
Jul-12
Aug-12
Sep-12
Oct-12
Nov-12
Dec-12
Need Improvement 16% 20% 15% 0% 18% 31% 26% 13% 19% 19% 5% 9%
Good/Excellent 84% 80% 85% 0% 82% 69% 74% 87% 81% 81% 95% 91%
GAJENDRA KUMAR, HOTEL MANAGER
(GINGER MYSORE)
“I Must Compliment today's staff food which was extraordinary
and the taste was really outstanding. Keep continuing the same
at all times! I’m also monitoring the Guest Feedback on the food
and it’s been very positive! Great levels of efficiency from the
team!
The services, quality of
stay, cleanliness, food and
its quality are very good.
I am so happy to stay
with Ginger Keep it up!
Yogesh Pandey (Goa)
It’s very nice! I hope that I will live again in this hotel next trip. Food
is very good, and service personnel are very good and very polite.
Roman Bozhenko
(Ginger Ahmedabad Guest)
