AFFIX

The Pro/Tekh Fashion Affixx line represents Elgon's contribution to fashion and styling.

Pro/Tekh Affixx is the fruit of....

Elgon ResearchAlways sensitive to its clients' needs, it satisfies their tastes and stimulates the development of trends.The result of thirty years' experience. A point of departure for constant evolution and a guarantee for safety in on-going renewal.

A summary of today's needs. Different life styles, the demand for personalized styles, attention to hair health.From all of this comes AFFIXX: Forward-looking trends. A complete range of styling products to meet all styling needs and create personalized looks.

Complete range of styling treatments for the stylist's every need.

Specific styling products for personalized looks. The wide range of AFFIXX treatments allows for personalized interpretations of any fashion trend.

With hairdryers

Comb

Natural drying

Brush

Styling iron

Synergy for every style and hair type.

The fixative and cosmetic components of individual treatments are perfectly compatible so they can be used in combination to adapt the results to personal needs and tastes.

Stylistic characteristics:

Polymeric resins adhere perfectly to the hair to give hold, body and volume without leaving a residue.

Elastic, completely soluble copolymeric resins give brilliance and elasticity.

Acrylic resins for hold, anti-static effect and resistance to humidity.

Lanoline and glycerine with wax effect for strong but not static hold.

Plant resins (gum) for a firm but flexible hold..

Cosmetic Characteristics

All AFFIXX treatments have a marked anti-static effect, making it easier to style the hair.

Lanoline, glycerine, silicon complex improve the appearance of the hair, enhancing shine and a natural look.They protect the hair from high temperatures and prevent the formation of split ends.

Treatment characteristics:

Provitamin B5: reinforces, protects, hydrates and conditions the hair, preventing split ends.Wheat protein: conditions and makes hair fibre heat-resistant.Vitamin PP: energizes and nourishes the hair.

Trace elements:Zinc: has anti-oxidant properties and encourages cell renewal.Iron: promotes oxygenation and hair tone.Magnesium: increases hair strength and resistance.Copper: improves elasticity of hair fibre and the keratinization process.Silicon: has a primary rol

Aloe extract: high moisturizing and emollient properties.Vitamin E: natural anti-oxidant.Sun filter: protection again UV rays.

Maximum efficiency in protecting and hydrating the hair.Only healthy hair can make the most of a style and a look.

Flexible holding power.The evolution in fashions and the daily use of styling products requires various levels and intensities of hold.Care and maintenance of healthy hair.It's no longer enough for a styling product to give just an effect. Frequent use means it must also be able to care for and improvethe hair's condition.The possibility to use in synergy with other products.Freedom means a wide variety of styles that often need more than one product to be effective. This requires synergies that further increase and personalize the looks that can be created.No heaviness, no opacity.These problems are no longer acceptable. Products need to be easily removable to allow for change and the creation of new aesthetic effects.Fresh and discrete scents.Appreciation of a perfume is very personal. It has been proven that some scents can evoke images and sensations of freshness and naturalness. In any case, the intensity of a styling product's scent should never overpower the personal perfume.

Versatility for personalized looks.Straight, soft, wavy and curly - looks that can work with all these hair types need versatile products to produce more than one effect.Specificity to support precise styling needs.Personalization of a style is expressed by making very different choices which in some cases need specific products.Marked cosmetic properties for a natural look and shine.Caring for personal appearance is not limited to attention to the cut or line, but also needs beautiful shiny, natural hair.

Styling products today: what results are required of them?

IRREPLACEABLE IN THE SALON RELIABLE IN EVERYDAY USE

STRAIGHTEN, SHINE, MODEL.

Hair Smoother, Straight Look, Format Wax:to smooth, straighten, shine, model.Sculpting Gel, Design Glue: to sculpt, soften, shape.Foam Flex Hold, Foam Strong Hold, Spray Gel:to give strength, volume, freedom.

STRENGTH, VOLUME, FREEDOM.

SCULPT, SOFTEN, SHAPE

Light Drops, Serum Vital, Pack Oil, to add shine, protect, restructure.Finsh Spray Flex Hold, to hold, give body, personalize.

IRREPLACEABLE IN THE SALON RELIABLE IN EVERYDAY USE

HOLD GIVE BODY, PERSONALIZE. SHINE, PROTECT, RESTRUCTURE.

Objective: to create smooth styles for hard-to-style, rebellious hair in a short time.Mission: to make frizzy hair softer and more manageable, give body and lustre, protect against heat from the dryer.Use: Squeeze Hair Smoother into the palm of the hand, lightly rub together and apply to individual sections, distribute evenly, blow dry.Special agents:Provitamin B5: strength, hydration, no split ends.Zinc: more cellular renewal.Iron: more oxygenation and tone.Magnesium: more strength for the hair.Copper: more elasticity.Silicon: improves molecular structure.Result: hair is more manageable and holds style for longer, smooth, natural look, hair structure protected against damage from heat.

HAIR SMOOTHER

Smooth hairstyles for coarse, rebellious hair.

Soft, manageable silky hair, protected against heat from the dryer.

Squeeze into the palm of the hand, rub together lightly and apply to sections, rinse.

PROVITAMIN B5:Strength, hydration. no split ends.ZINC: more cell renewal.IRON: more oxygenation and tone.MAGNESIUM: more strength for the hair.COPPER: more elasticity.SILICON: improves molecular structure.

Objective: to create a non-permanent extra smooth look using a styling iron.Mission: give texture to the hair, protect against heat, prevent split ends.Use: spray generous amount of Affixx Straight Look onto individual sections of hair, distribute evenly. First smooth with hairdryer, finish with styling iron. Does not produce smoke.Special agents:Wheat protein: dehydration no, resistance to heat yes.Provitamin B5: strength, hydration. prevents split ends.Zinc: more cellular renewal.Iron: more oxygenation and tone.Magnesium: more strength for the hair.Copper: more elasticity.Silicon: improves molecular structure.Sun Filter: protection against UV rays.Result: hair acquires body and is easier to comb, shiny and straight, the film formed around the hair protects it from heat, smog and humidity.

STRAIGHT LOOK

WHEAT PROTEIN:dehydration no, resistance to heat yes.PROVITAMIN B5: strength, hydration, prevents split ends.ZINC: more cellular renewal.IRON: more oxygenation and tone.MAGNESIUM: more strength for the hair.COPPER: more elasticity.SILICON: improves the molecular structure.SUN FILTER: protects against UV rays.

Non-permanent extra smooth look with styling iron.

Improves hair texture, protection against heat, no split ends.

Spray generously onto individual sections, smooth with hairdryer first, finish with styling iron. Does not produce smoke.

Objective: modelling gloss to shape fashion looks.Mission: give waxed but clean definition with a dynamic look.Use: especially on hard-to-style, rebellious hair, warm a small amount of Format Wax on the fingertips and apply with light movements.Special agents:Lanoline: smoothing properties.Glycerine: emollient properties.Provitamin B5: strength, hydration, prevents split ends.Zinc: more cellular renewal.Iron: more oxygenation and tone.Magnesium: more strength for the hair.Copper: more elasticity.Silicon: improves the molecular structure.Result: an ultra-trendy waxed look that does not dirty the hair.

FORMAT WAX

LANOLINE:smoothing properties.GLYCERINE:emollient properties.PROVITAMIN B5:strength, hydration, prevents split ends.ZINC :more cellular renewal.IRON: more oxygenation and tone.

MAGNESIUM:

more streng.COPPER: more elasticity.SILICON: improves the molecular structure.

Modelling gloss to shape fashion looks.

Soft, defined texture, clean-looking hair, dynamic look.

Warm a small amount of Format Wax on the fingertips and apply with light movements.

Objective: to hold, sculpt, define.Mission: strong, instant hold, construct a look without drying out the hair even with the use of heating appliances.Use: apply to damp or dry hair, shape with the hands to create the desired style.Special agents:Provitamin B5: strength, hydration, prevents split ends.Zinc: more cellular renewal.Iron: more oxygenation and tone.Magnesium: more strength for the hair.Copper:more elasticity.Silicon: improves the molecular structure.Result: lasting, non-greasy wet look, shiny and without build-up, can be re-modelled with water.

SCULPTING GELPROVITAIN B5:strength, hydration, prevents split ends.ZINC: more cellular renewal.IRON: more oxygenation and tone.MAGNESIUM: more strength for the hair.COPPER: more elasticity.SILICON: improves the molecular structure.

Gel for strong, instant hold.

To fix, sculpt and define look, also with hairdryer, without drying out.

Apply to damp or dry hair and shape with the hands to create the desired style.

Objective: to create effects without greasing or wetting the hair.Mission: to hold and add lustre to the style, even on the finest hair which holds a style with difficulty.Use: place Design Glue on the palm of the hand, rub vigorously to soften the product, use the fingertips to gather and distribute product and shape the style.Special agents:Provitamin B5: strength, hydration, prevents split ends.Zinc; more cellular renewal.Iron: more oxygenation and tone.Magnesium: more strength for the hair.Copper: more elasticity.Silicon: improves the molecular structure.Result: dry hair, finished look without build-up that can be re-modelled over and over. The product is easily washed out with shampoo.

DESIGN GLUEHOLD and definition, can be re-modelled.

Create effects without greasing or wetting.

PROVITAMIN B5: strength, hydration, no split ends.ZINC: more cellular renewal.IRON: more oxygenation and tone.MAGNESIUM: more strength for the hair.COPPER: more elasticity.SILICON: improves the molecular structure.

Rub onto the palm of the hand, apply with the fingertips.

Objective: to give energy and silkiness.Mission: light hold.Use: shake well, spray onto the palm of the hand, rub lightly and apply to the hair.Special agents:Provitamin B5: strength, hydration, prevents split ends.Zinc: more cellular renewal.Iron: more oxygenation and tone.Copper: more elasticity.Silicon: improves the molecular structure.Result: leaves hair shiny, airy and light, holds the style. Easily brushed out.

FOAM FLEX HOLDPROVITAMIN B5: strength, hydration, prevents split ends.ZINC: more cellular renewal.IRON: more oxygenation and tone.MAGNESIUM: more strength for the hair.COPPER: more elasticity.SILICON: improves the molecular structure.

Energy and lustre.

Light hold.

Shake, spray into palm and rub between the hands, apply.

Objective: to give hold to natural, curly or wavy styles.Mission: quickly fix the natural effect of the style.Use: spray on during finishing for a re-stylable hold.Special agents:Provitamin B5: strength, hydration, no split ends.Zinc: more cellular renewal.Iron: more oxygenation and tone.Magnesium: more strength for the hair.Copper: more elasticity.Silicon: improves the molecular structure.Result: defined but easily brushable style with no build-up.

SPRAY GELPROVITAMIN B5: strength, hydration, prevents split ends.ZINC: more cellular renewal.IRON: more oxygenation and tone.MAGNESIUM more strength for the hair.COPPER: more elasticity.SILICON: improves the molecular structure.

Hold for free, curly, wavy looks.

Quickly fixes the natural effect of the style.

Spray on during finishing for a re-stylable hold.

Objective: to give strength and texture to fine hair.Mission: to hold and give volume.Use: shakes well, spray Strong Hold onto the palm of the hand, rub lightly between the hands and apply to the hair.Special Agents:Vitamin PP: gives energy and nourishment.Provitamin B5: strength, hydration. prevents split ends.Zinc: more cellular renewal.Iron: more oxygenation and tone.Magnesium: more strength for the hair.Copper: more elasticity.Silicon: improves molecular structure.Result: invisible, non-sticky, does not dry hair, respects the integrity of the hair fibre.

FOAM STRONG HOLD

STRENGTH and

structure for fine hair.

Hold and volume.

Shake, spray onto hand and massage, apply.

VITAMIN PP: gives energy and nourishment.PROVITAMIN B5: strength, moisturizes, prevents split ends.ZINC: more cellular renewal.IRON: more oxygenation and tone.MAGNESIUM: gives more strength to hair.COPPER: more elasticity.SILICON: improves the molecular structure.

Objective: to give shine, calm and smooth medium-coarse and unruly hair.Mission: add a touch of light to compact, classic and informal styles, brighten the color.Use: pour a few drops onto the palm and rub between the hands, apply lightly to the hair, distributing the product evenly.Special agents:Silicon complex: shines, smooths, protects the hair structure from heat, prevents split ends.Result: color is brilliant. The protective film around the hair protects it from humidity and smog.

LIGHT DROPS

Gives BRILLIANCE, calms and smooths medium-coarse and unruly hair.

Finishing touch of Light. Brightens the color.

Pour a few drops into the hand, apply evenly to the hair.

SILICON COMPLEX:

shines, smooths, protects the hair against heat, prevents split ends.

Objective: restructure, give body and hold to over-treated hair.Mission: condition and protect hair against damage from heat sources, give volume to the style.Special agents:Provitamin B5: strength, hydration, prevents split ends.Zinc: more cellular renewal.Iron: more oxygenation and tone.Magnesium: more strength for the hair.Copper: more elasticity.Silicon: improves the molecular structure.Result: Vitaminized hair with natural, lasting hold.

PACK OILRESTRUCTURE, give body and hold to over-treated hair.

Conditions and protects from dryer heat, adds volume to the style.

Apply to the scalp and work along the length of the hair with the fingers, dry.

PROVITAMIN B5: strength, hydration, prevents split ends.ZINC: more cellular renewal.IRON: more oxygenation and tone.MAGNESIUM: more strength for the hair.COPPER: more elasticity.SILICON: improves the molecular structure.

Objective: to give fullness and lustre to fine, tired hair.Mission: to protect fine, fragile hair that breaks with brushing and cannot tolerate heat from the dryer.Use: pour a few drops of Serum Vital into the hand and apply to fine or long hair before drying. Do not rinse before drying.Special agents:Aloe extract: highly moisturizing and emollient.Vitamin E: natural anti-oxidant. Provitamin B5: strength, hydration, prevents split ends.Zinc: more cellular renewal.Iron: more oxygenation and tone.Magnesium: more strength for the hair.Copper: more elasticity.Silicon: improves the molecular structure.Sun filter: protects hair from the negative effects of the sun every day.Silicones: shine, protect against heat, prevents split ends.Result: leaves hair easy to comb and shiny from root to end. The sun filter protects hair from UV rays.

GIVES BODY and lustre to fine, tired hair.

PROTECTS

fine, fragile hair during brushing.

ALOE EXTRACT:hydrating and emollient.VITAMIN E:natural anti-oxidant.PROVITAMIN B5: strength, hydration, prevents split ends.ZINC: more cellular renewal.IRON: more oxygenation and tone.MAGNESIUM: more strength for the hair.COPPER: more elasticity.SILICON: improves the molecular structure.

Pour a few drops onto the hands and apply to fine hair and long styles.

SERUM VITAL

Objective: to make the

finished style long-lasting.

Mission: light, invisible hold

with a single gesture, with no

build-up, easy to remove.Use:

shake well, spray evenly onto

hair from a distance of 25cm.

Special agents:Provitamin B5:

strength, hydration, prevents

split ends.Zinc: more cellular

renewal.Iron: more oxygenation

and tone.Magnesium: more

strength for the hair.Copper:

more elasticity.Silicon: improves

the molecular structure.

Result. does not dry hair,

no build-up even with daily use.

Prolonged use in salon has

no negative effects for stylists .

FINISH SPRAY FLEX HOLD

HOLDS the

finished

style.

LIGHT

Invisible

hold.

No build-up,

easy to

remove.Shake

Spray

from

approx.

25cm.

PROVITAMIN B5:

strength,

hydration,

prevents split

ends.

ZINC: more

cellular

renewal.IRON:

more oxygenation

and tone.

MAGNESIUM:

more strength for

the hair.

COPPER:

more elasticity.

SILICON:

improves the

molecular structure.