Upload
others
View
1
Download
0
Embed Size (px)
Citation preview
www.ecocontact.info
„Experiences in marketing of organic food in Austria“
Seventh Framework Programme:“Food Consumer Science in the Balkans“
Split2nd February 2010
dr. Štefan Merkač- Ecocontact
www.ecocontact.info
Market share of organic food in Europe
www.ecocontact.info
How much spend people for organic food
www.ecocontact.info
Organic farms in Austria:
over 20.000 organic farms in AT
14% of all farms15,8% of agricultural area
www.ecocontact.info
www.ecocontact.info
9 Organisations of Organic Farmers in Austria
www.ecocontact.info
Advertisingfor organicFood
Ministy ofAgriculture
Direct marketing
http://www.vulgo-hafner.at/
Products: sheeps cheese, pork, lamb
Small farmSlolutionCooperations
http://www.derbiobote.at/
House delivery30 organic farmer bring you all from A to Z
„Organic messenger“
Organic food - catering
http://www.tischleindeckdich.co.at
„The Wishing Table“
www.sonnenalm-milch.at
120 schools and kindergartens 200 shops
Buschenschenken -“vine farm restaurant“
http://www.einkaufenaufdembauernhof.at/
Shop in shop systems
www.ecocontact.info
Organic in the Supermarket Chain„Hofer“
www.ecocontact.info
Organic in the Supermarket Chain „Spar“
www.ecocontact.info
Organic in the Supermaket Chain
pioneer „Billa“since 15 years
over 1000 organic products
www.ecocontact.info
The 100 % Organic - Supermakets in Austria
„biomarket“8x in Austria
www.biomarket.at
„biomaran“5x in Austria
www.biomarkt.co.at
„basic“2x in Austria
http://www.basicbio.at
www.ecocontact.info
Organic food in canteen kitchens
1,9 millon Austrians eat in every day in canteen kitchensfor instance: Hospital in Vienna 30% organic food
www.ecocontact.info
Biohotelswith special standards 100% organic
www.biohotels.info
45x in Europe
„Farm holidays“
http://www.urlaubambauernhof.at
www.ecocontact.info
Let us look ahead
Organic food Enviroment Protection
Healthpreparedness
Gmo free
Slow food
Fair trade
Small andtransparent
Regional lokal
Good partners for organic food
Hidden GMO feed
550.000 tons soybeans imported per year for industrial meat production in Austria
No labelling for meat, milk and eggs produced with GMOfeed
www.ecocontact.info
GMO-free labeling in Austria:
over 400 products
www.ecocontact.info
Idea: Organic labelling - Alpe Adria Pannonia
AT-NO1-BIO
Josef GruberWanderweg 9
9142 Liebenfels
Zur Anzeige wird der QuickTime™ Dekompressor „TIFF (LZW)“
benötigt.
www.ecocontact.info
„Food Style“ survey in Austria :
55% often buy organic food.
83% say healthy food is important but just 10% buy it exemplary.
Of this 10% 70% are womanwell educated with high income.Healty eating is for them a philosophie of life.Dr. Sophie Karmasin November 2007
http://www.frischehof.at/
ALL IN ONEOrganic farm, shop, cafe,restaurant,meeting point, educational institution, house delivery, internet shop
www.ecocontact.info
Chance:True cooperationand new partnership directbetween organic food producer and consumer
Zur Anzeige wird der QuickTime™ Dekompressor „TIFF (LZW)“
benötigt.
www.ecocontact.info
Thank you for your Attention!
www.ecocontact.info