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OVERVIEW OF AMERICANEAGLE.COM

AMERICANEAGLE.COM OVERVIEW

Family-owned and operated

Started in the software design business in 1978 and

transitioned to Web development at the advent of

the Internet

Developed over 5,000 Web solutions since 1995

Employs over 200 full-time Web professionals

Offices in Chicago, New York, Washington DC, Dallas,

Los Angeles, Philadelphia and Cleveland

Solutions range from simple brochure sites to

complex online applications, including many robust

B2B and B2C ecommerce sites

Stable: With over 160 full-time professionals and 30 years of experience, Americaneagle.com is a solid

and debt-free organization.

Portable: Client owns the source code for the Web site and Content Management System.

Reliable: Americaneagle.com platforms are developed in proven technologies to ensure that Web

applications are scalable and sustainable .

Scalable: Americaneagle.com’s platform is highly customizable and new features and web initiatives

can be implemented at any time, per your desire and need. Clients are not forced to wait for upgrades.

Innovative: Americaneagle.com is at the forefront of design, architectural, and technological advances

to create highly relevant and engaging Web sites.

Focused: Americaneagle.com designs and develops sites with great attention to user interface and

marketing tactics to ensure that sites are built for optimal traffic, conversion rates, and sales.

Versatile: Americaneagle.com’s exposure and experience across a wide array of industries enables us

to apply tools and strategies from one industry to another where relevant.

AMERICANEAGLE.COM ADVANTAGES

AMERICANEAGLE.COM FEATURED CLIENTS

SERVICES & PROCESS

Web Strategy & Consulting

Web Site Design & Branding

Web Development

Ecommerce System Development

Third Party Integrations

Multimedia

Email Marketing

Search Engine Marketing

Social Networking Development

Content Management Systems

PCI-Compliant Hosting

Ongoing Maintenance Services

Unparalleled Customer Service

And more…

AMERICANEAGLE.COM SERVICES

“We have used Americaneagle.com for our Chicago Auto Show Web site for about 8 years now. I think that speaks volumes for our level of endorsement. There are tons of designers and hosting firms out there, all wanting to have our business. We choose AE because they get the job done for us in great form….We get hundreds of compliments from viewers/visitors and our participating manufacturers and media visiting our site for everything from basic information to detailed specs for the show. Americaneagle.com is an outstanding organization.”

Paul Brian, Director of Communications Chicago Auto Show

AMERICANEAGLE.COM PROCESS

ECOMMERCE DESIGN & USER INTERFACE

Americaneagle.com creates ecommerce designs that are

tailored to the unique needs of the client’s brand, product,

and audience.

Americaneagle.com’s graphic design services focus on best

practices, as well as customizing the user interface to

produce optimal usability and conversion rates for the

client at hand.

Americaneagle.com’s goal is to maximize the client’s ROI

by engaging the user in your brand, designing well-crafted

navigation, creating a streamlined ordering process, and

optimizing marketing and merchandising opportunities.

AMERICANEAGLE.COM DESIGN & USER INTERFACE

“Since the re-launch of WeatherTech.com, we have experienced nearly a 50% increase in overall conversion rates. We appreciate the professionalism and expertise shown by everyone at your find company!”

Brian Evans, Director of Ecommerce WeatherTech.com

STEPS TO DESIGN SUCCESS

AMERICANEAGLE.COM DESIGN & USER INTERFACE

Creative Discovery

Brand

Product

Audience

Information Architecture

Site Map

Homepage Diagram

Design Guidelines

Character

Treatments

Palettes

Typography

Navigation

Template Development

ECOMMERCE PLATFORM

Americaneagle.com leverages the proven idev ecommerce platform to begin

all ecommerce projects.

Implementations and customizations are managed by a dedicated project

team within Americaneagle.com’s ecommerce department.

Americaneagle.com’s idev ecommerce platform powers many large retail sites

that handle millions to hundreds of millions of dollars annually.

Product Management w/ Item Wizard

Order Management

Shipping Management

Back Office Integration

Reporting Tools

Merchandising

Marketing & Promotion Tools

Multimedia Integration

Social Networking Integration

Search Engine Marketing

idev Site Search

idev Broadcast Email

idev Content Management

Custom Development

And more…

KEY FEATURES

AMERICANEAGLE.COM ECOMMERCE

Manage Departments

Manage Subdepartments

Activate or Deactivate Departments

Manage Attributes

Manage Items

Item Wizard for Child Item Generation

Manage Product Attributes

Manage Product Departments/Subdepartments

Manage Product Descriptions

Manage Product Pricing

Manage Product SEO Data

Upload Product Images

Automatic Picture Resizing

Upload Related Documents

Upload Related Media

Manage Related Items

Manage Inventory and Inventory Actions

Manage Product Reviews

Flag Featured Items

Manage Shipping and Tax Parameters

Custom Shipping Solutions

Manage Orders

View and Export Orders

Create Orders for New and Existing Customers

Shopping Cart Look-up

And more!

STORE MANAGEMENT


Search and Sort by Top Sellers, Popularity, Rank, etc.

Search and Sort by Product Attributes

Product Finder Tools

Advanced Fly-out Menus w/ Merchandising Space

System-Generated Related Items based on Purchasing Behavior

Product Placement based on Browsing and Purchasing Behavior

In-cart Product Placement

Product Reviews

Advanced Marketing Rules and Promotions

% Off, $ Off, Free Shipping

Buy X, Get Y

Free Gift with Purchase

Single-Use Promo Codes

Tiered Discount Promos

Customer Announcements

Customer Loyalty Programs

Email Responders w/ Merchandising Space

And more!

MERCHANDISING & MARKETING



Customer Reports by Purchase Behavior

$ Spent, # of Orders, AOV, etc.

Order Reports

By Item, Department, By Promo Code, By Order Value, etc.

Top Selling Reports

By item, department, location, etc.

Abandoned Cart Reports

By Item, Department , By Top Abandoned Items, etc.

Saved Cart Reports

By Item, Department, By Top Saved Items, etc.

Related Item Reports

Promo Code Reports with Conversion Tracking

Banner Ad Reports with Conversion Tracking

Referral Code Reports with Conversion Tracking

And more!

REPORTING

ADVANCED SEARCH

AJAX Auto-Suggest Menu

Visual Search

Spell Check

Stemming Algorithm

Faceted Navigation

Sort by Rank, Price, Alphabetical, etc.

Intelligent Ranking

Control Product Ranking

More Items Like This

Suggestions for Zero Results

Search Term Reporting w/ Conversion Tracking

And more!

KEY FEATURES

AMERICANEAGLE.COM ADVANCED SEARCH

CONTENT MANAGEMENT SYSTEM

AMERICANEAGLE.COM CONTENT MANAGEMENT

Fully Customizable

Almost 100% Web Site Control

Intuitive Graphic Interface

Privilege-based User Administration

Access Rights and Workflow

Personal Quicklinks

Custom Dashboard

Navigation Control

Page Builder

Manage Dynamic Content Areas

Intuitive WYSIWYG Editors

Asset Management

Integrated Ticketing System

KEY FEATURES

http://www.chiasso.com/

AMERICANEAGLE.COM CONTENT MANAGEMENT

Manage Navigation

Create New Pages

Choose from Templates

Edit Pages

Activate and Deactivate Pages

Control SEO Data

WYSIWYG Text Editor

Insert Programming Modules

Preview Page

Schedule Page

CONTENT TOOL Beyond managing the ecommerce store, clients are able to control virtually every static page of the Web site through Americaneagle.com’s Content Tool Editor. You will be able to provide your site visitors with timely, value-added content that not only encourages repeat visits but also opens up the door to enhanced SEO exposure. The tools for building new content pages are based on clear, step-by-step processes that non-technical staff can manage. Key features of the Content Tool Editor include:

INTEGRATION

AMERICANEAGLE.COM INTEGRATION

NetSuite

Escalate (Ecometry)

Retail Pro

Microsoft Dynamics

MAS90

MAS200

MAS500

SAP

Quickbooks

Stone Edge Order Manager

Dydacomp MOM

New Haven Software

MNP

AS400

Custom Solutions

and More…

INTEGRATION EXPERIENCE Most ecommerce website solutions today involve some level of integration with back-office systems. Americaneagle.com has integrated with many third-party systems. A few of these include, but are not limited to:

AMERICANEAGLE.COM INTEGRATION

INTEGRATION PROCESS Americaneagle.com looks at every integration project individually; however it is always a step-by-step process:

Define

Develop

Test

INTEGRATION HIGHLIGHTS

Communication techniques include but are not limited to: Flat File Exchange, XML Web Services, EDI, Com API, and Database Replication.

All integrations have debugging and logging interfaces to manage the communication.

Failover techniques in order to keep the e-commerce platform up and running although communications with outside systems may not be available.

Monitoring of communication between applications.

Transition plans for data migration out of legacy applications or old e-commerce platforms.

MARKETING YOUR WEBSITE

AMERICANEAGLE.COM BROADCAST EMAIL

Intuitive interface for Web site administrators.

Unsurpassed reliability, performance and deliverability.

Delivery monitoring, virtual routing, smart bounce management, real-time reporting, and live updates keep your system current with ever-changing domain policies.

Supports all leading authentication standards.

Create, modify and store as many subscription lists as you need.

Upload email list(s) to broadcast email system for a custom email to a targeted list that is not in your broadcast system.

Unlimited list data segmentation based on custom fields.

Message preview and testing.

Send e-mail now, schedule it to go later, or create a recurring broadcast.

Can-SPAM compliance features

Opt-Out provision for users to remove themselves from your email list(s).

Performance tracking to assess the success of email campaigns.

Sync unsubscribes, bounces, and tracking activities with your database.

KEY FEATURES

AMERICANEAGLE.COM SEARCH ENGINE MARKETING

Good organic search exposure is important to the success of a Web

site. Indeed, search-engine exposure will ensure achievement of two

primary goals: increased Web traffic and improved online sales.

As we do with any site development project, Americaneagle.com will

design and program each page of the site to conform to current

search engine indexing technology. Americaneagle.com will not only

develop the site for optimal exposure at launch, we will build in the

tools that allow key SEO data to be maintained over time.

Americaneagle.com’s search engine tools and tactics have

contributed to top search engine placement for many online retailers,

leading to increased traffic and, moreover, increased conversions.

Content and Keyword Development

Title Tag Management

Alt Tag Management

Meta Description Management

URL Rewrite Controls

KEY SEO FEATURES

AMERICANEAGLE.COM SOCIAL MEDIA INTEGRATION

Participating in social media puts your brand into realms online where people

are socializing, so your audience can learn about your brand and share with

others. Implementing a strategy to capitalize on social media includes:

Remembering your main website is the brand hub – this is where you ultimately want to drive people to come and interact with your brand – preferably in online sales or redirecting them to physical locations.

Developing and following a company social media strategy.

Making your website and corporate communications social-media friendly.

Being an active member in the social media solutions (ie Blog, Twitter, Facebook, MySpace, YouTube, etc.)

Twitter, Facebook, MySpace, Blog, YouTube, etc.

“Follow Us” Call-outs

Integration of Feeds

Posting Valuable Content (from company news to store promotions)

Custom Design for Twitter and Blog

App Development

Ecommerce Integration

And more!

KEY SOCIAL MEDIA STRATEGIES

HOSTING & MAINTENANCE

Park Ridge, IL Primary Data Center

New PCI-Compliant Data Center in Chicago, IL

Currently Supporting over 200 PCI-Compliant Sites

Dedicated OC-3 & T-3 Circuits (SBC & QWEST)

Natural Gas Generator Power Backup System

20 Hour Battery Backup System

24x7 Monitoring and Alerts

Firewall and AntiVirus Systems

Microsoft IIS, SQL, ASP, .NET – “Mainstream”

Secured Facilities and System Access

15 Full-Time Server Administrators in 3 Shifts for 24x7

Support

AMERICANEAGLE.COM HOSTING

No Service Disruption – Ability to handle

high-volume traffic.

Chicago Bears Web site suffered NO

downtime during their run to the Super

Bowl in 2007 (unlike competing teams).

ChicagoBears.com brought in 2,800+

e-commerce transactions, valuing more

than $250,000 in sales, while competitor’s

site was down.

Again in 2008, Americaneagle.com was

able to handle increased traffic for

Giants.com for Super Bowl XLII.

AMERICANEAGLE.COM HOSTING

Live customer service 24x7.

No Outsourcing! Customer Service staff is located in our

Park Ridge, IL headquarters.

Staffed with 30+ full-time professionals, including skilled

customer service representatives, html staff,

programmers, and server staff

You will have dedicated Account Managers who will

oversee your account after launch.

Issues and requests are managed through the

Americaneagle.com extranet for organized and timely

follow-through on outstanding issues and requests.

We are here to support any issues and provide ongoing

services from strategic consulting to seasonal updates to

launching unique online marketing programs and more.

AMERICANEAGLE.COM CUSTOMER SERVICE

SUCCESS STORIES

AMERICANEAGLE.COM SUCCESS STORIES

WhiteHouse.gov: Americaneagle.com launched the official site for the US

White House at the inauguration of President Barack Obama. The timely and

seamless transition of the new site contributed to what was the most public

site launch in the history of the Internet. The new WhiteHouse.gov, which

incorporates blogs, video, photo galleries, and more, has been fundamental

to the President’s communication efforts and is fully integrated with Twitter,

Google Moderator, and other social media outlets.

Chicago Bears Store: The official store for Chicago Bears merchandise more

than doubled their sales after Americaneagle.com launched the ecommerce

redesign in the 2007 playoff run. The store processed numerous transactions

per second with no disruption, despite incredibly high traffic.

WeatherTech: Since 2000, Americaneagle.com has redesigned the auto

accessory retailer’s Web site 3 times. Since the original redesign,

WeatherTech.com sales have increased exponentially, due largely to

improved user interface with each redevelopment. The latest redesign

improved the conversion rate from 6% to 10%. Since 2000, sales have gone

from less than $1million to well over $20million per year.


Fence Center: Fence Center, the largest fencing source on the Internet,

initially contacted Americaneagle.com in 2005 to create their first e-

commerce site. With the success of the original online storefront, due in

large part to optimal search engine visibility, Americaneagle.com recently

redesigned FenceCenter.com to align the site with the latest Web

technologies and design standards, which doubled the site’s conversion rate.

Air-O-Swiss: Launched in 2008, Swiss-based company Air-O-Swiss has

experienced online sales totals nearing 8x the company’s initial investment in

under 6 months. Air-O-Swiss was careful to launch the new ecommerce store

as a soft sell so as not to cause turmoil with their current US vendors, but

since launch, vendors are experiencing higher sales as well.

Foods Across America: Cross channel merchant, Foods Across America

(established by Vienna Beef) has experienced online sales totals surpassing

4x the company’s initial investment in under a year. In addition to a highly

navigable and branded website, the success is also attributable to cross

channel marketing efforts including two catalog drops since the site launched

in October 2008.


Chiasso: Internet Retailer recognizes a select number of e-commerce Web

sites each year for their innovative approaches to online retailing. In

December 2007, Americaneagle.com proudly celebrated the recognition of

client Chiasso as one of the “Top 50” retailing sites in Internet Retailer’s

annual selection of “Best of the Web.” This came shortly after

Americaneagle.com gave Chiasso’s online storefront a major overhaul.

Snow Blowers Direct: For 2008, Internet Retailer expanded its Best of the

Web from 50 sites to 100 sites, due to the growing number of outstanding

ecommerce Web sites. Among the “Hot 100” selected by Internet Retailer

was Americaneagle.com client Snow Blowers Direct. As a leading online

snow blower superstore, Snow Blowers Direct was selected as a pace-setting

Hot 100 Web site following a complete redesign by Americaneagle.com.

Elderluxe: For 2009, Americaneagle.com client Elderluxe was featured as a

“Hot 100” ecommerce site in Internet Retailer’s Best of the Web.

Americaneagle.com launched the start-up ecommerce store of high-end

products for aging audiences in 2006 with a focus on interface and

functionality for an older demographic of Internet users.

Art Sbarounis

AMERICANEAGLE.COM 1 S. NORTHWEST HWY.

5TH FLOOR PARK RIDGE, IL 60068

[email protected] 847.699.0300