Ae bc ppt12

Recap

1© Aptech Training Ltd. FZE

Recap

In the previous lesson you learnt to:

• Understand the product life cycle

• Use vocabulary pertaining to the product life cycle

• Describe line graphs

For Aptech Centre Use Only

Raising Capital


At the end of this lesson you will be able to:

• Speak about factors involved in raising capital

• Identify key features from a text

• Recognise and use reference in writing

• Talk about their own experiences in using persuasion


Learning Objectives


Reading Skills


Pre-reading

Discuss these quotes with a partner. Do you agree with them?

“Before borrowing money from a friend it’s best to decide which you need

more.” – Addison H. Hallock

“The surest way to ruin a man who doesn’t know how to handle money is to

give him some.” – George Bernard Shaw


Reading Skills


Discussion

• How do you feel about borrowing money? Would you borrow money from

any of these sources? Why or why not?

a. a family member

b. a colleague or friend

c. a bank

d. a payday loan company

e. a credit-card company

• How is borrowing for a company different from borrowing for a private

individual?For Aptech Centre Use Only


Vocabulary

Choose the correct definition for each of the words below.

Word Definition

advocate (n) to get or make sure of something

viability (n)measurements or numbers that give

information about something

potential (adj) to make something stronger

potential (n) to consider

secure (v) the ability to succeed

weigh up (v)a person or organisation who publicly

supports something

fuel (v) the ability to work as it is supposed to

metrics (n) possibleFor Aptech Centre Use Only


Vocabulary

Answers

Word Definition

advocate (n)a person or organisation who publicly

supports something

viability (n) the ability to work as it is supposed to

potential (adj) possible

potential (n) the ability to succeed

secure (v) to get or make sure of something

weigh up (v) to consider

fuel (v) to make something stronger

metrics (n)measurements or numbers that give

information about somethingFor Aptech Centre Use Only


Exercise

Use the words from 12.2.1 to complete the following sentences. You may have to change the form of the word.

1. You would have to convince me of the project’s ___________ before I invest in it.

2. We will be able to move ahead once you have ___________ the loan.

3. I’m afraid that the ___________ risks are too great for me to invest that much

money.

4. You need to ___________ all the possible outcomes before making a decision.

5. He showed us the ___________, and they looked good.

6. I’m not surprised he bought more shares in the company: he has always been one of

their strongest ___________. For Aptech Centre Use Only

Answers

1. You would have to convince me of the project’s ___________ before I invest in it.

2. We will be able to move ahead once you have ___________ the loan.

3. I’m afraid that the ___________ risks are too great for me to invest that much

money.

4. You need to ___________ all the possible outcomes before making a decision.

5. He showed us the ___________, and they looked good.

6. I’m not surprised he bought more shares in the company: he has always been one of

their strongest ___________.


Exercise

viability

secured

potential

weigh up

metrics

advocatesFor Aptech Centre Use Only

Reading Skills


Pre-reading

Imagine if you were trying to raise

capital for your company.

What advice would you give?


Reading Skills


Exercise

Work with a partner.

• Student A reads the first half of the text; Student B reads the second half.

• Take notes of the key points of your section of the article.

• Note the use of a topic sentence at the beginning of each paragraph to

introduce the topic.

• Use your notes to explain the key points to your partner. For Aptech Centre Use Only

Reading Skills


Exercise

Read the whole article and work with your partner to answer these

questions.

1. Why can it be difficult to raise money when you are starting a business?

2. What will investors be interested in besides your business plan?

3. Why is it important to ‘know your metrics’?

4. How can your customers help you in raising capital?

5. Why do you think this is an effective strategy?

6. Should you accept all the offers potential investors make?For Aptech Centre Use Only

Writing Skills


Cohesion – Reference

• In writing it is important to relate different parts of the text to each other.

This is known as reference.

• There are several common ways to do this – pronouns such as he, she,

and they are used to refer to people who have already been identified.

• Words like this, that and it refer to things or situations that have just

been mentioned.


Writing Skills


Expressions

What do the underlined words refer to?

A

this: ___________________________________________________

This: ___________________________________________________

its: ____________________________________________________

they: ___________________________________________________

B

their: ___________________________________________________

This: ___________________________________________________

they: ___________________________________________________

it: _____________________________________________________


Writing Skills


Expressions

What do the underlined words refer to?

A

this: raising money

This: taking out a bank loan, or second mortgage to raise money

its: your business

they: your management team

B

their: your customers

This: customer comments and feedback

they: investors

it: securing investors


Reading Skills


Exercise

• Read a conversation between two people discussing their experiences of

raising capital for their companies.

• Work with a partner to fill in the gaps in the conversation.

• Then listen to the recording to check your answers.

Listening Skills


Reading Skills


Exercise

Answers

Marc: Yes, they were very interested in seeing my

__________________.

Angela: Did they ask about your _____________________?

business plan

management team

Listening Skills


Reading Skills


Exercise

Answers

Marc: At first they were not too sure, but when I showed them

the __________, they came around. They told me they

thought it had a lot of ___________.

metrics

potential

Listening Skills


Reading Skills


Exercise

Answers

Marc: I think they’re still ____________. Can you think of anything else I could do that would convince them to invest in my firm?

Angela: Have you considered using your ___________? You could ask them to put a review of your products on your website, for example. I did that when I was looking for capital and it really made a difference.

weighing it up

customers

Listening Skills



Your Own Experience

• Think of an experience where you tried to persuade someone to do something.

• It could be a friend, a colleague or a member of your family.

• You are going to explain how you influenced their decision.

• Make brief notes on:

– What did you try to persuade them to do?

– What arguments did you use to try to convince them?

– Did you use any evidence to help change their mind?

– What was the result?

– Would you do anything differently if you had to do a similar thing again?For Aptech Centre Use Only


Test Your Knowledge

1. Select the expressions that are useful for negotiation.

Language

1 You may invite anyone who you think will be interested in our product launch.

2The suppliers which neglected our idea ordered for more packets after seeingcustomers’ demand.

3The company sold its division in Europe where they had invested more thanexpected.

4 The investors of the company attended the annual meeting which took place ina remote town.

5 There are three board members that find the decision far-fetched.For Aptech Centre Use Only


Test Your Knowledge

1. Answers

Language

1You may invite anyone who you think will be interested in our productlaunch.

2The suppliers which neglected our idea ordered for more packets after seeingcustomers’ demand.

3The company sold its division in Europe where they had invested morethan expected.

4 The investors of the company attended the annual meeting which tookplace in a remote town.

5 There are three board members that find the decision far-fetched.For Aptech Centre Use Only


Test Your Knowledge

2. Select the correct option.

Statement Option 1 Option 2

1 ____ flow was a problem throughout the year. money cash

2The shareholders _____ money into the new product.

poured flooded

3The company _______ out money to please its customers.

splashed pumped

4Further operational expenses ______ money from their reserves.

tapped drained

5The bank decided to ____ over the company after considering its long term relationship with them.

flow tide



Test Your Knowledge

2. Answers

Statement Option 1 Option 2

1 ____ flow was a problem throughout the year. money cash

2The shareholders _____ money into the new product.

poured flooded

3The company _______ out money to please its customers.

splashed pumped

4Further operational expenses ______ money from their reserves.

tapped drained

5The bank decided to ____ over the company after considering its long term relationship with them.

flow tide



In a Nutshell…

In this lesson you learnt to:

• Speak about factors involved in raising capital

• Identify key features from a text

• Recognise and use reference in writing

• Talk about their own experiences in using persuasion


26

Thank You

© Aptech Training Ltd. FZE


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Ae bc ppt12