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Advocacy Success
@ your library
Michael Dowling
American Library Association
Director, International Relations Office
and Chapter Relations Office
Perceptions and Use of Libraries
ALA Gallup ‘Usage and Perception Study Poll in
1998
Q: ‘Will Libraries Exist in the Future?’
90% Yes (87% 18-34 year olds)
• Libraries are popular but taken for granted and
rarely visible
“ALA must be in the public awareness business if
libraries are to thrive in the 21st Century”
Keith Michael Fiels
ALA Executive Director
Campaign Goals
• Increase awareness and support for libraries by increasing the visibility of libraries in a positive context and by communicating clearly and strongly why libraries are both unique and valuable
• Update the image of libraries and librarians, sustaining and strengthening their relevance
• Bring renewed energy to the promotion of libraries and librarians
• Increase library usage — at school, on college and university
campuses, for daily life
• Increase funding for libraries
• Bring librarians to the table at public policy discussions on key issues:
intellectual freedom, equity of access and narrowing the digital divide
• Positively impact recruitment efforts for the profession.
The Campaign Can Speak To:
• general public -- parents, children, students, senior citizens and business people;
• educators, school groups and administrators;
• government leaders, policymakers and opinion leaders;
• librarians and those who are considering the library profession;
• media;
• strategic partners, including funding agencies.
Tag Line- Brand
@ + your + library ‘at’ in English
=Technology = ownership = place, destination
Sample Campaign Phrases to Promote
the Library
• Check it out @ your library
• Something for everyone @ your library
• Explore @ your library
• Get connected @ your library
• Car fixes @ your library
University of Hawaii at Manoa
Honolulu, HI
Some Ways To Use the Campaign
• Feature on Association Website
• Conference Theme
• National Library Day or Week
• Literacy Programs
• Target specific group or audience on the value of libraries
• Promote old or new programs and services
• Partnerships to expand message
• Help government programs
Resources and Activities for
Different Types of Libraries
Make A Big Launch
Campaign for America’s Libraries
Launch April 2001
First Lady Laura Bush and Mike Bordick of the Baltimore Orioles Baseball Team during National Library Week 2001
67th IFLA Council and General Conference
Libraries and Librarians: Making a Difference
in the Knowledge Age
August 16th - 25th 2001, Boston, USA
Campaign for the World’s
Libraries
Partnership between IFLA and ALA since 2001
Over 35 countries and regions have created
various public promotion campaigns
the past fifteen years
Campaign for the World’s Libraries Website
http://www.ifla.org/at-your-library
Joint State Library and Library
Association Initiatives
Maryland Library
Association &
Maryland State
Department of
Education
Statewide @ your library
campaign:
“The Internet, only
better @ your library”
Delaware Library Association
Billboard on a major highway to celebrate National Library Week 2001
Public Library Bookmobile
Harness the power of reading @ your library
Public Library Reading Contest
South Georgia Regional Library
Outreach to Specific Audiences ( Farmers)
The Rolling Prairie Library System of Decatur, Ill. promoted libraries with the "Think outside the barn @ your library" booth at the 2009 Farm Progress Show.
The booth reminded visitors of all the resources available at libraries across the countries and around the world.
The Farm Progress show is held annual, and is largest agricultural show in the world. More than 100,000 people attend daily, from more than 20 states and 10 countries.
Social Media- Video and Blog Campaigns
ALA Campaign Partners
Magazine Partner
• Five year partnership with
each year showcasing how the
library helps with a different
aspect of life. Woman write in
with their stories of how the
library helped them.
Food Company Promoting Milk
Program For Teenagers
• 3,500 libraries registered
• 1,500 entries from teen’s
nationwide on book that
inspired them
Feedback from ALA Members
2004
2/3 Report Their
Libraries Participating
87% said Campaign is a
good thing for ALA
http://download.aaslh.org/AASLH-Website-Resources/IMLS+National+Study+Full+Report.pdf
Public Library Use in the United States
Create Campaign (Nicaragua)
Campaign Website (Argentina)
Annual Conference Theme
Brazil
Feature Ideas and Themes in
Association Journal
Italian Library Association (AIB)
featured a different
@lla tua biblioteca
concept in their journal in the
first year of their participation
National Library Week or Day Theme
LAI-Ireland LIASA- South Africa
South Africa National Library Week
Tied to National Goals
Promoting Libraries and Library Services
College of Southern Idaho Greek Library
State Libraries of Australia Monthly
Campaign
Monthly focus on different collection areas (business, genealogy) led to 10%
increase in use of libraries across South Australia
A one month campaign created by
the region of Tuscany in Italy
highlighted the many services that
public libraries in the region offer to
babies and children. Approximately
160 libraries participated in over 260
initiatives.
Literacy and Children’s Services Promotion
• Japan Library Association
guide promoting books in
other languages
Promoting Library Resources
Special Events @ your library
Libraries in Romania Rule the Night
In 2012 the National Association of
Librarians and Public Libraries in
Romania (ANBPR) and The Librarians
Association in Romania (ABR) joined
together to participate in the Campaign.
The associations kicked off an unusual
kicked off an unusual after hour’s
campaign of activities in dozens of
libraries across the country of cultural
under the title Nocturne Library or
Libraries Night.
Taiwan- Opening New Library
and It’s New Vision
Provide users a third space
beyond home and work place at
the National Library of Public
Information
Individual Library Creates Campaign to Increase Library
Usage
• Zayed University Library- Dubai, United
Arab Emirates
• “Discover” “explore” “learn”
and “read” @ your library designed to
showcase the library.
• ‘Name the Camel’ Contest for Students
Rahal - “traveler” in Arabic
Working With Government In Argentina To
Fight Drug Addiction
• Partnering with SEDRONAR (Secretary of Planning for the Prevention of the
Drug Addiction and the Fight against Drug trafficking)
• Great example of how libraries and the Campaign can help governments raise
awareness and provide support for problems in society
Adoption by Government Agencies
Mexican Ministry of Culture
Guide for Library Staff to
Services to Teenagers
Partnering with National UNESCO Commission
-Libraries from all of Latvia took part in the
campaign and encouraged children and young
people to enquire about exotic places and cultures.
Jamaica
• The first activity held was a Poster Competition which was launched
to sensitize the entire nation about the “Learn to Read-Read to
Learn” activities.
Building Strong Communities
@ your library
• Joined Campaign in summer 2010
• New Executive Board made commitment to expose the public
of Barbados to the values of the Campaign and to highlight
the roles of libraries and the work of librarians.
• First Campaign activity a poster competition for kids
similar to the Jamaica’s successful campaign
Financial Literacy Education in Libraries
• Partnership between the
U.S. Federal Reserve Bank
and the American Library
Association.
•900 libraries participated
in 2015
• Through libraries seniors will have access to a free and comprehensible financial
education. This improve their knowledge of financial concepts and tools such as
budget planning, investments, income and expenses, credits, financial risk, online
banking in order to make wise financial decisions in the future for themselves and
their families. ANBR has found a partner in IREX Romania that is providing financial
support and advice with the campaign.
• The campaign:
Provide 20 librarian trainers at 10 pilot libraries with knowledge of financial
concepts and tools such as budget planning, investments, income and
expenses, credits, financial risk online banking
Provide training and mentoring for at least 1000 seniors through its network of
10 public libraries included in the project
Bulgaria- Go Green @ your library
Go Green @ your library
aims at positioning Bulgarian
libraries as leaders in
environmental action and
education
- provide information on best
practices and give suggestions for
programs and services that
individual libraries might wish to
implement;
- include the green topic into BLIA’s
annual campaign – e.g. National
Library Week, Marathon of
Reading, Summer Reading
Program, etc.
- encourage creativity - organize a
competition for green projects and
award the best ones.
• Initiative run by volunteers
from around the world and by
the American Library
Association, in partnership
with Nordic Game Day and the
Australian Library and
Information Association, to
reconnect communities
through their libraries around
the educational, recreational,
and social value of all types of
games.
November 21, 2015!
http://igd.ala.org
Tracking Perceptions and Use of Libraries
http://www.oclc.org/content/dam/oclc/reports/pdfs/Percept_all.pdf
2005 http://www.pewinternet.org/topics/libraries/
Campaign for the World’s Libraries Website
http://www.ifla.org/at-your-library
