ADVERTISING WITH SOCIAL MEDIATherese Kuster

TargetClick Powered by Mudd Advertising

My Background

-Businesses Using Profiles-Great audience-Social Media Examiner

-Engagement with other profiles-Social media for SEO

-Multiple, diverse clients-Paid social media-Explore beyond Facebook/Twitter

- Automotive space: specific audience- Internal Marketing- Google+

Points to Cover

1.Set Accurate Expectations

2. Select your channels

3. Measure, Measure, Measure

1. Set Accurate Expectations

Can I sell a car on Facebook? NO!

•What can you do with social media?• Increase Awareness• Increase Engagement• Grow online audience• Direct elsewhere

2. Select your Channels

You do not need to

be on every social platform to be successful.

Be all in, or all out.

2. Select your channels - Facebook

- Standard text, image or video post.

- Not shown to all fans.

2. Select your channels - Facebook

-Promoted Posts

-Help Reach more people

-Cost based on fanbase

2. Select your channels - Facebook

- CPC Model

- Facebook Retargeting

- Sponsored Stories

2. Select your channels - Twitter

Regular Tweet

Promoted Tweet

2. Select your channels - other

3. Measure, Measure, Measure

Remember the goals/expectations you set at the beginning

3. Measure, Measure, Measure

Remember the goals/expectations you set at the beginning

Review

1.Set Accurate Expectations

2. Select your channels

3. Measure, Measure, Measure

THANK YOUTherese Kuster

TargetClick Powered by Mudd Advertising

therese.kuster@mudd.com