Advertising TechniquesAdvertising Techniques

Media Literacy English 10

Media Literacy English 10

Avante GardeAvante Garde

The suggestion that using this product puts the user ahead of the times.

Ex. A toy manufacturer encourages kids to be the first on the block to have a new toy.

The suggestion that using this product puts the user ahead of the times.

Ex. A toy manufacturer encourages kids to be the first on the block to have a new toy.

Facts and FiguresFacts and Figures

Statistics and objective factual information is used to prove the superiority of a product.

Ex. A car manufacturer quotes the amount of time it takes their car to get from 0 to 100 k.p.h.

Statistics and objective factual information is used to prove the superiority of a product.

Ex. A car manufacturer quotes the amount of time it takes their car to get from 0 to 100 k.p.h.

Weasel WordsWeasel Words

These are used to suggest a positive meaning without actually really making any guarantee.

Ex. A weight loss company saying their product “may” help you loose as much weight as the person in the ad.

These are used to suggest a positive meaning without actually really making any guarantee.

Ex. A weight loss company saying their product “may” help you loose as much weight as the person in the ad.

PatriotismPatriotism

The suggestion that purchasing this product shows a love of your country.

Ex. A company bragging about its products being made in America and employing American workers.

The suggestion that purchasing this product shows a love of your country.

Ex. A company bragging about its products being made in America and employing American workers.

TransferTransfer

Words and ideas with positive connotations are used to suggest that the positive qualities should be associated with the product and the user.

Ex. A clothing manufacturer wanting people to wear their product to stay cool during the summer shows people wearing their clothing at a sunny seaside setting where there is a cool breeze.

Words and ideas with positive connotations are used to suggest that the positive qualities should be associated with the product and the user.

Ex. A clothing manufacturer wanting people to wear their product to stay cool during the summer shows people wearing their clothing at a sunny seaside setting where there is a cool breeze.

Plain FolksPlain Folks

The suggestion that the product is a practical product and of good value for ordinary people.

The suggestion that the product is a practical product and of good value for ordinary people.

Snob AppealSnob Appeal

The suggestion that the use of the product makes the consumer part of an elite group with a luxurious and glamorous lifestyle.

The suggestion that the use of the product makes the consumer part of an elite group with a luxurious and glamorous lifestyle.

BriberyBribery

Something offered to serve as an influence or to persuade someone.

Ex. Free fries with the purchase of any burger.

Something offered to serve as an influence or to persuade someone.

Ex. Free fries with the purchase of any burger.

TestimonialTestimonial

A famous personality is used to endorse the product.

Ex. Steve Nash representing Nike and Vitamin Water.

A famous personality is used to endorse the product.

Ex. Steve Nash representing Nike and Vitamin Water.

SloganSlogan

Identifies a product or service with an idea.

Ex. Eat Fresh. (Subway) Ex. M’m! M’m! Good! (Campbell’s

Soup) Ex. Impossible is nothing. (Adidas)

Identifies a product or service with an idea.

Ex. Eat Fresh. (Subway) Ex. M’m! M’m! Good! (Campbell’s

Soup) Ex. Impossible is nothing. (Adidas)

Name CallingName Calling

The advertiser compares its product or service to the competition in a way that is favorable to the advertiser.

Ex. The Ford F-150 has better fuel efficiency than the Dodge Ram.

The advertiser compares its product or service to the competition in a way that is favorable to the advertiser.

Ex. The Ford F-150 has better fuel efficiency than the Dodge Ram.