8/8/2019 Advertising Tarunendra

http://slidepdf.com/reader/full/advertising-tarunendra 1/4

ADVERS.No. Word

1 Adjacencies

2 Adspend

3 Billing

4 Campaign

5 Flyposting

6 Jingle

7 Soft Sell

8 Demonstration

9 Participations

10 Commodity

11 Reinforcement

12 Slogan

13 Source bolsters

14 Subheads

15 Billstickling

16 Trade advertising

17 Gag

18 Clipping19 Appropriation

20 Copy Platform

21 Tabloid

22 Trade journal

23 Display

24 Exhibit

25 Hard Sell

26 Impulse buying

27 Livery

28 Cold-Call

29 Promotion mix

8/8/2019 Advertising Tarunendra

http://slidepdf.com/reader/full/advertising-tarunendra 2/4

30 Clickthrough

8/8/2019 Advertising Tarunendra

http://slidepdf.com/reader/full/advertising-tarunendra 3/4

TISING & SALES PROMOTIONMeaning

Commercial spots purchased from local television network.

Several advertisers buy commercial time or spots on network TV.

A favourable consequence associated with a particular response.

A standerd company statement also called a tagline for ads.

Favourable thoughts generated towards the message presenter.

Secondary headline in a print ad.

Advertising directed at re-sellers.

The maximum amount of money allocated for a specific purpose.

A window display or other point of purchase display.

A display at a trade show or theme park.

Making an unplanned purchase.

The elements of marketing communication to target audience.

The amount of  money spent on advertising for  a product or  activity

The way in which a performer  or  an event is advertised, especially the

importance that is given to themA series of  things such as television advertisements or  posters that tryto persuade people to buy aproduct

The activity of  sticking printed announcements or  advertisements in places where they are not allowed

Something that makes such a sound, as a small bell or ametal pendant.

a way of  advertising or  selling products by persuading people to buythem in a relaxed and pleasantmanner 

An explanation, display, illustration, or experiment showing how something works

An article of trade or commerce, esp. a product asdistinguished from a service.

A person who is employed to stick advertising posters to walls, fences, etc

A joke, esp. one introduced into a script or an actor's part.

The act of a person or thing that clips.

Plan for use by the copywriter that defines the basic theme of the advertising cam  

A newspaper whose pages, usually five columns wide, areabout one-

half the size of a standard-sized newspaper page.

A periodical containing new developments, discussions, etc,

concerning a trade or profession

Amethod of  selling in which someone tries very hard to persuade  customers to buy something

The colours and designs that a company uses on its products or  onvehicles that belong to the company

A call made by a salesman on a potential customer withoutmaking an appointment

8/8/2019 Advertising Tarunendra

http://slidepdf.com/reader/full/advertising-tarunendra 4/4

The process of  clicking on an advertisement on a website in order  to move to another  page or  website