Advertising Strategies

Band Wagon

Everyone is buying the item and so should you.

What is the product being advertised?

We try harder.

Bias

Leave out part of the truth about a product

What product is being advertised?

Think different

Cartoon Character

A made up character promotes the product

Can you name the product that is sold?

Can you name the product that is sold?

Emotions

Use of base emotions to sell a product

How do you feel?

Excitement

Your life will be exciting if you have this product

What is the product being advertised?

Designed for living, engineered to last!

Facts and Figures

Use of all reliable information to sell the product

Can you name the Product?

Never, never, never stop moving

Family Fun

Your family members will be closer and happier if you buy this product

What product is being sold?

Gimmicks

You will receive a free item when purchasing this product

Glimmering Generalities

To stretch the truth- new and improved

What company is being represented by this ad?

Fair and square

Name Calling

The product discredits another similar product

What company is the ad for?

Repitition

Repeat of name or picture of the product throughout the advertisement

Scale

Shown larger or smaller than actual size

Sounds Good

Sound effects, jingles, songs, music

Which company does this slogan represent?

Think outside the bun

Which company does the slogan represent?

Better Ingredients, better pizza

Testimonial

Famous person promotes a product

Which company does this famous person represent?

Which company does this famous person represent?

Which company does this famous person represent?

Transfer

Everyone will get the same results as what is seen on the commerical

Which company do these people represent?