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ADVERTISING, SPONSORSHIP AND PROMOTIONAL OPPORTUNITIES
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MAJOR NEW YORK CITYDESTINATIONS
SITE 2013 VISITS FOUNDED
Metropolitan Museum of Art 6.3 million 1872
Museum of Natural History(including The Rose Center for Earth & Space) 5.0 million 1877
National September 11 Memorial & Museum 5.0 million 2011
CHELSEA PIERS 4.0 MILLION 1995
Madison Square Garden Arena 4.0 million 1879
Statue of Liberty/Ellis Island 3.8 million 1886
Yankee Stadium 3.7 million 2009
Empire State Building 3.5 million 1931
Jacob Javits Convention Center 3.5 million 1986
Citi Field 2.4 million 2009
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WHAT THEY’RE SAYING
“If Central Park is the city’s collective backyard, Chelsea Piers is becoming a collective rec room – a mega-mall of health and fitness.”
The New York Times
“The 30-acre waterfront sports complex, Chelsea Piers, is an inexhaustible haven
for the athletically inclined.”
Vogue
“One of the city’s biggest — and most successful—private urban development
projects of the last few years, it’s a terrific multifunctional recreational facility.”
Frommer’s New York City
“The whole enormous shebang may be the most nearly complete sports and fitness
center in the known universe.”
Gourmet
“Chelsea Piers has turned 30 acres of Hudson riverfront into a first-class athletic center that offers sporting opportunities
available nowhere else.”
The Wall Street Journal
“Spending a day is incredible at this enormous supergym, a city itself with
unmitigated diversions.”
USA Today
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OFFICIAL SPONSORS OF CHELSEA PIERS
ORGANIC FOOD
BANK & CREDIT CARD
CRUISE LINE HEALTH & WELLNESS
SPORTS APPAREL &FOOTWEAR
WATERBEVERAGESICE HOCKEY
GOLF APPAREL
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PAST SPONSORS
ATHLETIC ENERGY FOOD
®
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CHELSEA PIERS OVERVIEW
Chelsea Cove/Hudson River Park
Sky Rink
The Sports Center & Spa
Pier Sixty Event Center
The Lighthouse Event Center
The Golf Club
Current
Bowlmor
The Field HousePier 62
Pier 61
Pier 60
Pier 59
23rd StreetVehicular Entrance
24th Street
11th
Ave
.
23rd Street
17th StreetMaritime Center
West Side Highway
• Chelsea Cove Park (Pier 62)
• The Field House (Headhouse)
• Silver Screen Studios (Film & TV) (Headhouse)
• The Lighthouse Event Center (Pier 61)
• Sky Rink (Pier 61)
• Pier Sixty Event Center (Pier 60)
• CBS College Sports Broadcast Center
• The Sports Center (Pier 60)
• The Spa at Chelsea Piers
• Bowlmor (Headhouse, Bowling)
• Pier 59 Studios (Fashion Photography)
• The Golf Club (Pier 59)
• Current Event Center (Pier 59)
• Maritime Center
• Restaurants/Retail
Chelsea Piers delivers one of the largest concentrations of active-lifestyle sports enthusiasts in the New York Metropolitan
area, multiple sports venues, and high-traffic public spaces. With five dedicated sports venues and three event centers
spanning six city blocks, Chelsea Piers offers golf, ice hockey, a health club, indoor soccer, basketball, bowling, rock
climbing, summer sports camps and much more.
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THE FIELD HOUSE
• Gymnastics - New York City’s largest and best-equipped gymnastics training center
• Rock Climbing - Specially designed for children, teens and adult beginners
• Soccer - two artificial-turf playing fields for adult and youth leagues and clinics
• Basketball - two hardwood basketball courts for adult and youth leagues and clinics
• Batting Cages - Four batting cages
• Dance - Adult and youth programs
• Pre-school Programming
• Daycare - Five-room childcare center
• Corporate Team Building - Over 3,500 participants per year
• Birthday Parties - Over 1,000 birthday parties per year
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THE SPORTS CENTER
• #1 Health Club in New York
• 1/4-mile indoor track, 200-meter banked competition track
• 6-lane, 25-yard swimming pool & whirlpool
• 3 hardwood basketball/volleyball courts
• Indoor sand volleyball court
• 6,000-sq.-ft. cardiovascular training area
• 14,000-sq.-ft. strength training area
• 2 fitness studios & private Spinning™ room
• 10,000-sq.-ft. rock climbing wall
• Two outdoor sundecks overlooking the Hudson River
• Boxing ring and training circuit
• Triathlon Training Programs
• Locker facilities with sauna & steam rooms
• The Spa at Chelsea Piers
• Corporate Team Building
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THE GOLF CLUB
• 4 tiers - 52 heated and weather-protected hitting stalls
• 200-yard fairway
• Automatic ball tee-up system
• Golf Academy with 13 teaching professionals - 2,000 square foot indoor training center
• 2 putting greens - Indoor and Outdoor
• 2 Full Swing Simulators - 51 Championship courses from all over the world
• 2 meeting/event spaces
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SKY RINK
• 2 Indoor Ice Rinks
• Ice Hockey
• Figure Skating
• General Skating
• Skating School
• Private Event Space (Sunset Terrace)
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TENANTS AND OTHERS
• Pier Sixty, The Lighthouse & Current Event Centers Accommodates gala dinners, corporate meetings,
weddings, Bar/Bat Mitzvahs, trade shows and
product launches
• Bowlmor 40 state-of-the-art lanes, computerized scoring, music,
league play, café and grill, and an amusement arcade
• The Maritime Center Luxury Yachts and dinner cruises
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THE CHELSEA PIERS CUSTOMER
1. DEMOGRAPHIC PROFILE: User Groups
Frequent Users
• League Participants
• Adults & Children Enrolled in Classes & Camps
• Avid Golfers
• Sports Center Health Club Members
Destination Users
• Recreational Customers:
Golf
Batting
Bowling
Day Pass Users at the Sports Center
Pick-up Basketball
Birthday Party Attendees
• Corporate Event Attendees
2. DEMOGRAPHIC PROFILE: Gender
• Male = 55%
• Female = 45%
3. DEMOGRAPHIC PROFILE: Market Segments
• Parents and their Children (30-55)
• Single Adults (25-44)
• “Corporate New York” (22-65)
• Affluent
4. PSYCHOGRAPHIC PROFILE
• Active-Lifestyle
• Early Adopters
• Influencers
• Competitive
• Demanding
• Internet-savvy
5. WHERE DO THEY LIVE
• 74% Manhattan
• 14% Brooklyn
• 12% Other
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ADVERTISING BENEFITS
(ENGAGEMENT + TRUST) X TARGETED CONTACT = BRAND IMPACT
Advertisers and Sponsors can align with the most prestigious amateur sports facility in the world to create
a powerful branding and advertising presence. As one of New York City’s top destinations for active-lifestyle
adults, families and children, Chelsea Piers represents an ideal opportunity for advertisers and sponsors to
showcase their brands to a highly targeted demographic, build brand equity, and drive sales.
• Minimize wasted impressions by localizing your message to a highly targeted demographic. Focus on prospects most likely to buy your products and services.
• Deliver your message in an uncluttered environment so that it will be seen by the consumer, and stand out from the competition.
• Secure category exclusivity.
• Generate buzz and excitement around a brand and new product lines through a variety of promotional programs including sampling and experiential marketing tours.
• Align your brand with one of your target consumer’s passion points – Chelsea Piers.
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CHELSEA PIERS ASSETSADVERTISING & BRANDING - EAST FACADE
PIER 59 PIER 60 PIER 61
PIER 60 ENTRANCEVIEW: West from West 20th Street
Location West Side Highway from 22nd to 18th Streets (Pier 59, 60, 61)
Direction Parallel to the
West Side Highway
Size Three (3) Billboards
40’ high x 80’ wide
DEC 100,000 (Northbound)
Also visible to southbound traffic.
Pricing $25,000 per month (net) per billboard.
Discounts available for multi-monthcommitments.
Note: The Chelsea Piers billboards are business signs. Specific criteria must be met in order for Chelsea Piers to accept advertising.
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CHELSEA PIERS ASSETSADVERTISING & BRANDING - SOUTH FACADE
Location West Side Highway at 17th Street
Direction Faces south, towardsnorthbound traffic on the West Side Highway
Size 37’ high x 45’ wide
DEC 100,000 (Northbound)
Pricing $25,000 per month (net)Discounts available for multi-monthcommitments.
Note: The Chelsea Piers billboards are business signs. Specific criteria must be met in order for Chelsea Piers to accept advertising.
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CHELSEA PIERS ASSETSADVERTISING & BRANDING - LIGHTBOXES
Location Interior GaragesPier 60, Pier 61Chelsea Piers
Quantity Eight (8) double-sided lightboxesSixteen (16) faces
Size 7’ high x 11’ wide
DEC 10,000
Pricing Pier 60: $10,000 per month (net)Pier 61: $10,000 per month (net)
Discounts available for multi-month
commitments.
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CHELSEA PIERS ASSETSADVERTISING & BRANDING - PEDESTRIAN WALKWAY
Location Pier 60: Pedestrian WalkwayPier 61: Pedestrian Walkway
Quantity Four (4) Faces
Size 36’ 6” wide x 20’ 6” high
Illumination Dusk to midnight daily
DEC 10,000
Face North & South
Pricing$15,000/unit per month (net)Discounted rates available for multiple units.
Production & Installation
$7,500 net
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CHELSEA PIERS ASSETSADVERTISING & BRANDING - VIDEO SCREEN
The 30’ x 40’ Chelsea Piers Video Screen is in clear view of all Chelsea Piers visitors, as well as south-
bound traffic on the West Side Highway (36.5 million individuals travel south past Chelsea Piers on the
West Side Highway each year). The color screen, which faces southbound traffic, can run either animated
or video commercials, text messages or static images. Messages run in 15-20 second increments over a
10-12 minute cycle. Messages can be changed periodically, providing Advertisers and Sponsors with
valuable flexibility in their communications strategy.
Video Screen time is determined based on the level of advertising or sponsorship commitment.
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CHELSEA PIERS ASSETSADVERTISING & BRANDING - VIDEO WALL
Location Main Level, Pedestrian WalkwayChelsea Piers, NYC
Direction Faces north, visible to pedestrians who enter Chelsea Piers at the Pier 62 main entrance.
Size 13’ w x 7.5’ h
Illumination 10:30am - 11:00pm daily
Display 30 second commercial spot with sound to play 4 times per hour.
DEC 10,000
This Full HD seamless plasma display provides high impact
advertising with sound to Chelsea Piers pedestrian traffic. The state-of-
the-art display can run commercials and movies using Blu-ray or DVD
video discs, or live HD cable televison.
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CHELSEA PIERS ASSETSADVERTISING & BRANDING – EMAIL NEWSLETTERS
Each month, Chelsea Piers sends out 5-6 email newsletters to
approximately 15,000 customers. This includes venue specific
newsletters and CP eFriends, a complex-wide email. These email
newsletters update our customers on the latest programming,
upcoming events and exclusive offers at Chelsea Piers.
Sponsors of Chelsea Piers receive banner advertising in these news-
letters, and can use them to support promotions for Chelsea Piers
customers or specific brand initiatives. In addition, Sponsors have
an opportunity to send dedicated emails to customers at specific
venues allowing for a more targeted approach to your marketing
strategy.
Specific email newsletters are sent to customers of each of the
following venues:
• CP eFriends (complex-wide)
• Golf Club
• Field House
• Sports Center
• Sky Rink
• Summer Camp
In addition, sponsors can also be included in Chelsea Piers
Facebook and Twitter posts. Chelsea Piers has an engaged and
growing network of over 26,000 “Likes” and “followers.”
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CHELSEA PIERS ASSETSADVERTISING & BRANDING – ONLINE
The Chelsea Piers website receives over 1.8 million unique visits per
year. The site is an important resource for our customers, providing
them with league schedules, special events, monthly specials, and pro-
gram registration information. Chelsea Piers can integrate a sponsor
on its website in a variety of ways. Some examples include web links
for monthly promotions at the Field House, featured member benefits
at the Sports Center and Golf Getaways at the Golf Club.
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CHELSEA PIERS ASSETSADVERTISING & BRANDING – PRINT
Complex-Wide Publications
Sponsors of Chelsea Piers may be included in all major complex-wide
Chelsea Piers collateral. This includes advertising in Tee Times (published
once a year, with a distribution of 10,000 per issue) and the Sports
Center Club Newsletter (published twice a year, with a distribution of
12,000 per issue). In addition, sponsors may receive logo placement
in the Chelsea Piers complex-wide brochure (50,000 copies per year).
chelseapiers.com/sc
A MEMBER “TRIs” SOMETHING NEW AND FINDS SUCCESS
If you often start your day with a
workout at the Sports Center, perhaps you
have seen them: triathletes tearing around
the club’s ¼-mile track at 6:00am, making
waves in the 25-yard pool, or carefully
wheeling high-tech bikes through the
parking lot. These are the members of the
Full Throttle racing team and they descend
on the Sports Center at 5:30am five days
a week to train in the three disciplines
that comprise a triathlon. While the
intensity of this team might translate into
an intimidating prospect for some, one
member proves that with equal doses of
motivation and enthusiasm, anyone can
proudly don the red, blue and yellow Full
Throttle racing singlet.
As 2012 came to a close, Steve
Borne crept past the 250 pound mark,
was being treated for high blood pressure
and felt generally uncomfortable doing
most activities — even walking
up stairs was difficult. So,
Steve set a New Year’s
resolution to start training
for and competing in triathlons, a sport he
had dabbled in during his early 20s, when
an Internet search brought him to the
Sports Center. Despite a number of years
of inactivity, Steve literally jumped feet first
into his Sports Center triathlon training
endeavor. He became a member of the
club on January 2, 2013 and joined the
highly decorated Full Throttle Endurance
Racing Team later that same week.
When Steve showed up for the first day
of training, head coach Scott Berlinger
admits he thought the newbie might have
been lost. However; his initial surprise
faded quickly when Steve’s immediate
hard work and dedication proved that he
was in the right place. In fact, Steve did not
miss a single day of workouts for seven
months, resulting in the loss of 63 pounds.
“A triumph of consistency,” as Steve
calls it, which was made possible by the
inspirational and high-level coaching he
received from Scott Berlinger along with
the support and camaraderie of his fellow
teammates. “I could not have gone through
the transformation I did working on my
own,” concludes Steve, “and not for lack of
CLUB NEWSTH E SPORTS CE NTE R AT CH E LSEA P I E RS • MAY 2014
Steve flanked by coaches Scott Berlinger and
Andrew Kalley.
CONTINUED ON PAGE 3
SC Newsletter 4-14.indd 1 4/9/14 11:03 AM
A Publication of the Golf Club at Chelsea Pierschelseapiers.com/gc
2014 SEASON
FOR LOVE OF THE GAME
Golf Club Members Share Their Passion For The Sport
NEW FACES AT THE ACADEMY
Meet Our New Teaching Pros
GC Newsletter 4-14.indd 1 5/19/14 9:43 AM
THE WAY WE WEREFirst opened in 1910, the Chelsea Piers are the last
survivors of a once grand row of nine ocean liner piers — a frequent port of call for the great ships that sailed during the heyday of transatlantic voyages.
Walk along Sunset Strip and view the historic photomurals that depict some of the high points of Chelsea Piers’ early history. Witness the anxious crowds awaiting the arrival of the Titanic survivors after the great ship sank on April 15, 1912, during her maiden voyage while en route to Chelsea Piers. Catch a glimpse of the 1936 U.S. Olympic team that sailed to the Berlin Games from Chelsea Piers, and see Jesse Owens’ triumphant return with his four gold medals.
After serving as a base for warships during both World Wars, changing transportation trends in the 1960s brought Chelsea Piers’ shipping days to an end. In 1994, Chelsea Piers was reborn when con-struction began on the restoration and revitalization of the Piers and surrounding waterfront. Today, as a state-of-the-art sports and entertainment complex, the Piers provide a vibrant environment, showcasing both historic architecture and the waterfront’s adaptability to New York City’s changing needs.
YEAR-ROUND SPORTS VILLAGEChelsea Piers is a place where anyone with a
few hours to spare can enjoy healthy, fun-filled rec-reation. Five different athletic facilities — the Field House, Sky Rink, the Sports Center health club, the Golf Club and Bowlmor Chelsea Piers — offer an unrivaled combination of sports and entertainment.
Join one of the many youth or adult league teams that compete regularly in basketball, soccer, golf and ice hockey, or take classes in a wide variety of sports. Chelsea Piers also boasts New York City’s ultimate health club — the Sports Center — which is located at Pier 60. Here, you’ll find more equipment, group fitness classes, personal trainers and training programs than any other club in Manhattan.
If you’re a kid, Chelsea Piers is a dream come true. Take classes in more than 27 different sports, or reserve your place in one of our popular sum-mer or school break sports camps. From preschool programs and child care to birthday parties, school field trips and project gradua-tions, Chelsea Piers has something for children of all ages.
N E E D A P L A C E T O P L A Y ?
23rd Street & Hudson River ParkNew York, New York 10011 | 212.336.6666
chelseapiers.com
PROUD SPONSORS OF CHELSEA P IERS
MANHATTAN’S ULTIMATE YEAR-ROUND PLAYGROUND!
Golf • Ice Skating • Ice Hockey • Bowling
Basketball • Soccer • Baseball • Barre
Rock Climbing • Gymnastics • Health Club
Spa • Swimming • Triathlon Training • Yoga
Summer & School Break Sports Camps
Child Care and Preschool
Riverside Restaurants • Private Event Spaces
Dining Cruises • Spectacular Sunsets
PRIVATE AND CORPORATE EVENTSWith multiple riverside meeting and reception
spaces, Chelsea Piers is one of New York City’s most popular destinations for private and corporate events. Chelsea Piers event spaces can accommodate 10 to 2,000 guests. Event formats include fun-filled activity outings and team building days, cocktail receptions, gala fundraisers, corporate picnics, scavenger hunts, holiday parties, weddings, Bar and Bat Mitzvahs, Sweet Sixteens, high school proms and more.
MARITIME CENTERThe Chelsea Piers Maritime Center offers numerous
ways for visitors to enjoy the Hudson River. Take a harbor dining cruise aboard Spirit Cruises or Bateaux New York. Enjoy a relaxing tour of New York harbor aboard the Schooner Adirondack. Host a one-of-a-kind group outing aboard the Atlantica or Manhattan Elite private charter yachts. Or, simply stroll along our one-mile riverside esplanade and take in the scenic views.
RETAIL SHOPSLooking for a new set of golf clubs? Hockey or figure
skates? A bowling ball? A new boat? You can find them all right here. On-site specialty sport retailers make it easy for Chelsea Piers patrons to test out and purchase top-rated equipment and sports apparel.
RIVERSIDE DININGSpecialty restaurants provide convenient and delicious dining at Chelsea Piers. Located on Pier 62, ’wichcraft offers delicious hand-crafted sandwiches, salads, soups and
sweets, plus a seasonal grill menu, kids menu and Stonyfield Organic Frozen Yogurt Bar. If
pizza is your pleasure, head to Sky Rink at Pier 61, where Famous Famiglia serves up family-friendly quick-service meals. Located between Piers 59 and 60, Bowlmor Chelsea Piers features a full-service kitchen and bar serving innovative American cuisine and cocktails.
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Chelsea Piers is out of this world, but just across town. Stunning river views, refreshing breezes, open spaces and scores of opportuni-ties for fun and relaxation make the Piers seem miles away from the bustle of Manhattan. Located within Hudson River Park between 17th Street and 22nd Street, the Piers are easily accessible by public transportation, car, taxi, bike, blades, boat and foot.
CARS AND TAXISCars and taxis enter Chelsea Piers through the
vehicular entrance at 23rd Street and the West Side Highway. Taxi stands are located at the entrances to Pier 61 and Pier 60. Moderately priced on-site parking is available. Pick-up and drop-off locations are shown on the map above.
PUBLIC TRANSPORTATIONThe M23 bus crosses Manhattan on 23rd
Street and stops directly in front of Chelsea Piers. The M23 connects with all of Manhattan’s north-south bus routes and subway lines:
#6 - Park Avenue N, R - Broadway/Fifth Avenue
M, F, PATH - Sixth Avenue #1 - Seventh Avenue C, E - Eighth Avenue
The M14-D bus crosses Manhattan on 14th Street and terminates at 18th Street & the West Side Highway, directly across from Pier 59.
The M12 bus travels between Columbus Circle and the West Village and stops on 11th Avenue, directly adjacent to Pier 62.
PEDESTRIAN ACCESSTraffic lights and crosswalks guide pedestri-
ans, skaters and cyclists across the highway to entrances at 22nd Street, 20th Street and 18th Street at the West Side Highway. A 1-mile pub-lic esplanade extends around the perimeter of Chelsea Piers and an interior walkway connects the facilities. The Hudson River Park bikeway/walkway runs parallel and through Chelsea Piers. On-site bike racks are available.
M23
M12
M14
NEED A PLACE TO PLAY?chelseapiers.com
Chelsea Piers is for everyone — adults and kids, committed athletes and those learning a sport for the first time. Membership is not required and all the equipment you need is right here.
Chelsea Piers opened to rave reviews in 1995, and the excitement hasn’t stopped since. One of New York City’s top attractions, this amazing riverside sports and entertainment complex sits in the heart of Hudson River Park, New York City’s expanse of public green space. With the Hudson River to the west and the Hudson River Park bikeway/ walkway and the High Line to the east, Chelsea Piers attracts NYC residents and visi-tors alike, day and night, year-round.
“Like Google, Chelsea Piers established itself as a basic necessity almost as soon as it appeared on the scene. It’s hard to remember NYC without it.”
— Time Out New York Kids
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“With each stop, the final destination of the M23 bus became clearer. Some passengers got on with golf clubs, others with hockey sticks, a few with bowling balls. We were trundling to Chelsea Piers, the once-crumbling Hudson River docks that in 1995 opened as a self-proclaimed athletic paradise.”
— The New York Times
W E L C O M E T O C H E L S E A P I E R S
G E T T I N G T O C H E L S E A P I E R S
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r. ©2014 Chelsea Piers Management, Inc.
If you can imagine it, chances are you’ll find it at Chelsea Piers. Whether it’s an automated golf ball tee-up system across a four-tier, 52-stall driving range, year-round ice skating, 40 state-of-the-art bowling lanes, a Hudson River view for your next celebration, gymnastics galore or simply a day of bliss at the spa, this 28-acre sports and entertainment complex has you covered. So, go ahead. Think big. We sure do!
And there’s more! New York’s premier health club — the Sports Center at Chelsea Piers — features one
of the country’s most challenging rock climbing walls, a 25-yard indoor pool, indoor sand volleyball court, boxing ring, triathlon training programs, 100+ weekly
group fitness classes and much more. If you enjoy the water, take a cruise or enjoy a schooner tour of New York’s
harbor. Relax on a bench or walk to the end of a pier and watch the sun set over the Hudson River.
CP Brochure 14.indd 1 10/29/14 5:15 PM
THE WAY WE WEREFirst opened in 1910, the Chelsea Piers are the last
survivors of a once grand row of nine ocean liner piers — a frequent port of call for the great ships that sailed during the heyday of transatlantic voyages.
Walk along Sunset Strip and view the historic photomurals that depict some of the high points of Chelsea Piers’ early history. Witness the anxious crowds awaiting the arrival of the Titanic survivors after the great ship sank on April 15, 1912, during her maiden voyage while en route to Chelsea Piers. Catch a glimpse of the 1936 U.S. Olympic team that sailed to the Berlin Games from Chelsea Piers, and see Jesse Owens’ triumphant return with his four gold medals.
After serving as a base for warships during both World Wars, changing transportation trends in the 1960s brought Chelsea Piers’ shipping days to an end. In 1994, Chelsea Piers was reborn when con-struction began on the restoration and revitalization of the Piers and surrounding waterfront. Today, as a state-of-the-art sports complex, the Piers provide a vibrant environment, showcasing both historic architecture and the waterfront’s adaptability to New York’s changing needs.
YEAR-ROUND SPORTS VILLAGEChelsea Piers is a place where anyone with a
few hours to spare can enjoy healthy, fun-filled recreation. Six different athletic facilities — the Field House, Sky Rink, the Sports Center health club, the Golf Club and the 300 New York bowling center — offer an unrivaled combination of sports activities.
Join one of the many youth and adult league teams that compete regularly in basketball, soccer, bowling, golf and ice hockey, or take classes in a wide variety of sports. Chelsea Piers also offers New York City’s ultimate health club — the Sports Center — which is located at Pier 60. Here you’ll find more equipment, classes, personal trainers and programs than any other club in Manhattan.
If you’re a kid, Chelsea Piers is a dream come true. Take classes in over 27 different sports, or reserve your place in our popular rock climbing and gymnastics combo class, “Rock-N-Roll.” Birthday parties, summer and holiday sports camps, preschool programs and child care — Chelsea Piers has something for children of all ages!
N E E D A P L A C E T O P L A Y ?
23rd Street & Hudson River ParkNew York, New York | 212.336.6666
www.chelseapiers.com
PROUD SPONSORS OF CHELSEA P IERS
MANHATTAN’S ULTIMATE YEAR-ROUND PLAYGROUND!
Golf • Ice Skating • Hockey • Bowling
Basketball • Soccer • Baseball • Dance
Rock Climbing • Gymnastics • Health Club
Spa • Swimming • High Performance Training
Summer & School Break Sports Camps
Child Care and Preschool
Riverside Restaurants • Private Party Spaces
Dining Cruises • Spectacular Sunsets
PRIVATE AND CORPORATE EVENTSWith multiple riverside meeting and reception
spaces, Chelsea Piers is one of New York City’s most popular destinations for private and corporate events. Chelsea Piers event spaces can accommodate 10 to 2,000 guests. Event formats include fun-filled activity outings and team building days, cocktail receptions, gala fundraisers, corporate picnics, scavenger hunts, holiday parties, weddings, Bar and Bat Mitzvahs, Sweet Sixteens and high school proms.
MARITIME CENTERThe Chelsea Piers Maritime Center offers numerous
ways for visitors to enjoy the Hudson River. Take a harbor dining cruise aboard Spirit Cruises or Bateaux New York. Learn to sail with the acclaimed Offshore Sailing School. Enjoy a relaxing tour of New York harbor aboard the Schooner Adirondack. Or, simply stroll along our one-mile riverfront esplanade and take in the scenic views.
RETAIL SHOPSLooking for a new set of golf clubs? Hockey or figure
skates? A bowling ball? A new boat? You can find them all right here. On-site specialty sport retailers make it easy for Chelsea Piers patrons to try out and purchase top-rated equipment and sports apparel.
RIVERSIDE DININGSpecialty restaurants provide convenient and delicious dining at Chelsea Piers. ’wichcraft and Stonyfield Organic Dairy Bar, located on Pier 62, offer delicious hand-crafted sand-
wiches, salads, soups and treats. If pizza’s your pleasure, head to Sky Rink at Pier 61,
where Famous Famiglia serves up family-friendly quick-service meals. Chelsea Brewing Company at Pier 59 is a popular spots for delicious burgers, sal-ads and cocktails overlooking the Hudson River and marina. The 300 New York bowling center features a full-service café and bar service.
CH
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– P
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, NY
1001
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Chelsea Piers is out of this world, but just across town! Stunning river views, refreshing breezes, vibrant colors and scores of oppor-tunities for fun and relaxation make the Piers seem miles away from the bustle of Manhattan. Located within Hudson River Park between 17th Street and 23rd Street, the Piers are easily accessible by public transportation, car, taxi, bike, blades, boat and foot.
CARS AND TAXISCars and taxis enter Chelsea Piers through the
vehicular entrance at 23rd Street and the West Side Highway. Taxi stands are located at the entrances to Pier 61 and Pier 60. Moderately priced on-site parking is available. Pick-up and drop-off locations are shown on the map above.
PUBLIC TRANSPORTATIONThe M23 bus crosses Manhattan on 23rd
Street and stops directly in front of Chelsea Piers. The M23 connects with all of Manhattan’s north-south bus routes and subway lines. Subway-bus connections are located at the following 23rd Street stations:
#6 - Park AvenueN, R - Broadway/Fifth Avenue
M, F, PATH - Sixth Avenue#1 - Seventh AvenueC, E - Eighth Avenue
The M14-D, which crosses Manhattan on 14th Street, terminates at 18th Street and the West Side Highway across the street from Pier 59.
PEDESTRIAN ACCESSTraffic lights and crosswalks guide pedestri-
ans, skaters and cyclists across the highway to Chelsea Piers’ entrances at 22nd Street, 20th Street and 18th Street at the West Side Highway. A one-mile public esplanade extends around the perimeter of Chelsea Piers and an interior walkway, Sunset Strip, connects the facilities. The Hudson River Park bikeway/walkway runs parallel and through Chelsea Piers, making the Piers an ideal destination for bikers, joggers and walkers. Bike racks are available.
M23
M14
NEED A PLACE TO PLAY?www.chelseapiers.com
Chelsea Piers is for everyone — adults and kids, committed athletes and those learning a sport for the first time. Membership is not required, and all the equipment you need is right here.
Chelsea Piers opened to rave reviews in 1995, and the excitement hasn’t stopped since. One of the City’s top attractions, this amazing riverside sports and entertainment complex sits in the heart of the Hudson River Park, New York City’s expanse of public green space. With the Hudson River to the west and the Hudson River Park bikeway/walkway and The High Line to the east, Chelsea Piers attracts residents and visitors alike, day and night, year-round.
“Like Google, Chelsea Piers established itself as a basic necessity almost as soon as it appeared on the scene. It’s hard to remember NYC without it.”
— Time Out New York Kids
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“With each stop, the final destination of the M23 bus became clearer. Some passengers got on with golf clubs, others with hockey sticks, a few with bowling balls. We were trundling to Chelsea Piers, the once-crumbling Hudson River docks that in 1995 opened as a self-proclaimed athletic paradise.”
— The New York Times
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If you can imagine it, chances are you’ll find it at Chelsea Piers. Whether it’s an automated ball tee-up system across a four-tier, 52-stall driving range, year-round ice skating, 40 state-of-the-art bowling lanes, a Hudson River view for your next celebration, gymnastics galore or simply a day of bliss at the spa, this 28-acre sports and entertainment complex has you covered. So, go ahead. Think big. We sure do!
And there’s more! New York’s premier health club — the Sports Center at Chelsea Piers — features
one of the country’s most challenging rock climbing walls, a 25-yard indoor pool, indoor sand volleyball, boxing, triathlon training programs, 100+ classes
a week and much more. If you enjoy the water, try sailing or take a schooner tour of New York’s harbor.
Relax on a bench or walk to the end of a pier and watch the river roll by.
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CHELSEA PIERS ASSETSADVERTISING & BRANDING – ONSITE SIGNAGE
Sponsors of Chelsea Piers receive a
comprehensive signage package that includes:
9’ x 6’ Banners at the Field House
8’ x 3’ Dasherboards at Sky Rink5’ x 3’ Banners at the Golf Club
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CHELSEA PIERS ASSETSADVERTISING & BRANDING – ONSITE SIGNAGE
3’ x 1.5’ Logo Tags on double-sided
Banners at the Sports Center
Sponsor Display Logo at the
Entrance to Chelsea Piers
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SCHELSEA PIERS ASSETS
ADVERTISING & BRANDING – CUSTOM ONSITE SIGNAGE
364 sq.- ft. Mural
at the Golf Academy
5.5’ x 40’ Fairway Tower Banners
at the Golf ClubLogo Plaque above the
Field House Front Desk
Elevator Door Wrap
at Sky Rink
9’ x 8’ Parking Garage Entry Banners
at the Golf Club
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CHELSEA PIERS ASSETSPROMOTIONS
Sponsors can target key prospects through a variety of promotional programs.
All programs can be supported via on-site POPs, the Chelsea Piers website, email
newsletters, the Chelsea Piers video screen and Facebook/Twitter. What follows is a
sample promotion with Norwegian Cruise Line:
Enter-to-Win Sweepstakes:
Norwegian Cruise Line Promotion
Chelsea Piers customers entered to win an all-expense paid Norwegian Cruise Line
vacation. The sweepstakes was promoted through the Chelsea Piers email newsletters
online at chelseapiers.com, on the Chelsea Piers Video Screen and in social media.
Chelsea Piers HomepageOver 1.8 million visits per year
Social MediaEngaged and growing network
of over 25,000 Facebook “Likes”and Twitter “followers.”
Email Newsletters5-6 email newsletters to apx. 20,000 customers monthly
West Side Highway Video ScreenViewed by 100,000 people per day
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CHELSEA PIERS ASSETSEVENT SPONSORSHIP
Chelsea Piers sponsors have an opportunity to be recognized as a
sponsor of high-profile events at Chelsea Piers. These events provide
sponsors with an opportunity to promote their brand and sample their
product to a highly targeted audience.
Events take place throughout the year at all of the Chelsea Piers venues.
In addition, Chelsea Piers works with partners to develop and execute
customized events to meet their marketing objectives.
What follows is a representative sample of the wide range of events
and programs that take place at Chelsea Piers.
Field House
• Parents Week
• Youth Sports Festival
• Customer Appreciation Weeks
Golf Club
• Golf Fest
• Date Night
• Member Appreciation Events
• Customer Appreciation Weeks
Sky Rink• Holiday on the Hudson
Skating Show
• ISI Figure Skating Competition• Chelsea Challenge International Hockey Tournament
Sports Center
• Sunset Socials• Bouldering Cup (Rock Climbing
Competition)
• Cave Nights at the Rock Wall
• Open House Events
• Member Guest Events
• Member Street Fair
Demo Clubs from Top Manufacturers
Technology Demos
Complimentary Schools & Swing Tips
Lessons with Golf Pros
Kids’ Corner, Raffles & Prizes and more!
GOLFFEST
KICK OFF A NEW GOLF
SEASON AT CHELSEA PIERS!
Saturday, May 312:00pm – 6:00pm
chelseapiers.com/golffest
Join us for the
11th Annual Golf Fest
and enter to win a
trip to Hawaii.
NYP 1-4p GC 4-24-14.indd 1 4/14/14 3:01 PM
1/4 Page Ad, New York Post
11x17 Poster on Sunset Strip
Date Night at the Golf Club
Youth Sports Festival
SEE
VEN
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Friday, December 19, 2014 • 7:00pm
ENTER FOR A CHANCE TO WIN A TRIP FOR FOUR TO HAWAIIOne Winner will enjoy a trip for four to Hawaii courtesy of Hawaiian Airlines with non-stop service from JFK to Honolulu.
One (1) winner will be selected from entries submitted at Holiday on the Hudson on 12/19/14. Winner will receive round-trip air for 4 provided by Hawaiian Airlines. No purchase necessary. Must be 21 years of age or older to enter.
Sky Rink at Chelsea Piers | Pier 61 – 23rd Street & Hudson River Park | NYC
For more information, call 212.336.6100 ext. 6168/6152.
PRESENTED BY
CHELSEA PIERS
FREEEVENT
Free but ticketed.Limit 2 tickets/person.
Tickets are available at the Sky Rink Front Desk beginning December 3, 2014.
GROUP PERFORMANCESBy Sky Rink Skaters including:
Elite Prep and Junior PrepFuture Stars
Skating School students
STARRING
Top Regional and
Divisional Competitive
Figure Skating Champions
We encourage you to bring a new, unwrapped toy with you to the show!
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Customized Sales Promotions
Chelsea Piers is the premier location in New York City for client enter-
taining, retailer and consumer events, corporate functions, employee
parties, media events, travel professional expos, etc. With state-of-the-
art athletic facilities and first-class catering and event spaces, Sponsors
receive a package of hospitality benefits that can be used to connect
with and entertain their important clients.
Below is a summary of the many ways sponsors can use Chelsea Piers
for entertaining:
Client Entertaining
Popular activities include hitting golf balls or taking a lesson at the Golf
Club, rock climbing on the largest, most impressive indoor climbing
wall in the Northeast or a workout at the Sports Center and a massage
at the Spa at Chelsea Piers.
Business-to-Business Initiatives
The Chelsea Piers sports venues can be used as a platform for a wide
range of business-to-business initiatives. For example, sponsors can host
seminars at the Golf Club, followed by open hitting contests and swing
tips from Chelsea Piers pros.
CHELSEA PIERS ASSETSBUSINESS ENTERTAINING
THE PLAYERS Room at the Golf Club
Driving Range at the Golf Club
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Company Parties/Meetings
Chelsea Piers is the perfect location for staff training or team building
events, employee participatory events (i.e. a skating and pizza party
at Sky Rink or a cocktail and golf event at the Golf Club), small depart-
mental meetings or full-day seminars. Dedicated event spaces Pier
Sixty, The Lighthouse, Current and Sunset Terrace can accommodate
both social events and meetings for groups of 100 to 2,500.
Media Events
Sponsors can use Chelsea Piers to showcase their brand and services
through press events.
Discounts and Complimentary Memberships
Sponsors can secure discounts and access to New York’s premier
sports complex for its employees, partners and other stakeholders.
CHELSEA PIERS ASSETSBUSINESS ENTERTAINING
Team Building
Rockwall Climbing at the Sports Center
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CHELSEA PIERS ASSETSSAMPLING • PRODUCT DISPLAY • EXPERIENTIAL MARKETING
ADIDAS STONYFIELD
POWERADE ION4 LAUNCH(COCA-COLA COMPANY)
YU GI OH!
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CHELSEA PIERS ASSETSSAMPLING • PRODUCT DISPLAY • EXPERIENTIAL MARKETING
SHARE A COKE CUSTOM CANS GOT MILK?
PETFIT SAMPLING TENT ADIDAS SHOEBOX ON THE BIKEWAY/WALKWAY
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CHELSEA PIERS ASSETSSAMPLING • PRODUCT DISPLAY • EXPERIENTIAL MARKETING
AT&T MICROSOFT
OLD NAVY CORE POWER
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CHELSEA PIERS ASSETSSAMPLING • PRODUCT DISPLAY • EXPERIENTIAL MARKETING
UNDER ARMOUR TEAM UA NEXT CHALLENGE
HAWAIIAN AIRLINES SAND VOLLEYBALL TOURNAMENT
UNDER ARMOUR COMBINE 360
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CHELSEA PIERS ASSETSSAMPLING • PRODUCT DISPLAY • EXPERIENTIAL MARKETING
UNDER ARMOUR STRENGTH IN THE SAND CLASS
COCA-COLA LIVE POSITIVELY EVENT
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CHELSEA PIERS ASSETSCUSTOMER ACQUISITION
On-Site Marketing Access To Email Databases and Mailing Lists
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OTHER SPECIAL EVENTS
PRODUCT LAUNCHGeneral Mills - Box Tops For Education
Kellogg’s - Marshmallow Blasted Fruit LoopsLaunch & Pokemon Cereal
Cannon - Mobile UnitArm & Hammer - Blue Box
Biotherm - Aqua SportPolo Ralph Lauren - Fragrance
Royal Caribbean - Explorer Of The SeasMattel - Barbie Sport Initiative
The North Face - Tekware IntroductionBanana Boat Suntan Lotion
Tag Heuer - Diving Event - Diving WatchBlack Swan - Wine LaunchGravity Hills - Wine Launch
Game Show Network - Dodgeball PromoAqua Leisure/First Fitness - Children’s Fitness Products
Panasonic - Camcorder LaunchCoca-Cola Brands, Fuze, Sprite, Coke Zero,
Powerade Ion4 and OthersGlidden PaintsVerizon Fios
PRODUCT DISPLAYFord
Daimler ChryslerBmw
Dr. Scholl’sPolar Heart Rate Monitors
Audi
SAMPLINGPfizer - Neosporin
Dunkin’ DonutsStarbucks Coffee
Morningstar FarmsMrs. Paul’s Fish N’ DipsUnilever - All Detergent
Quaker OatsGot Milk?
Hill’s Pet FoodReebok
Pirate’s BootySmucker’sChobani
Susie’s Super ClubNew BalanceFresh WaveStonyfield
ZicamHi-Chew
MOBILE TOURSSeaworld Orlando - Shamu Across America
Mattel - Matchbox Across AmericaClub Med
Air JamaicaFuji Photofilm Usa Digital Experience
Dell Total Business Truck TourNational Geographic Photo Tour
Charmin PottypollozaYu-Gi-Oh! ‘Time 2 Duel’ Tour
BlackberryBubblicious Blow In Tour
Popcorn, IndianaShare A Coke
Old Navy – Tweet For Your Feet
chelseapiers.com
Chelsea Piers Management, Inc.Chelsea Piers, Pier 62, Suite 300
New York, NY 10011
For further information:
Dana ThayerSenior Vice President
Arie SladowskySenior Sponsorship Manager
Updated March 2014
