ADVERTISING RATES Effective January 1, 2012

OFFICES AND DIRECTORYMAIN OFFICE1624 North Meadowcrest Boulevard, Crystal River, FL 34429(352) 563-6363 or Toll Free 1-888-852-2340

E-MAIL AND PHONE DIRECTORYAdvertising E-mail advertising@chronicleonline.comAdvertising Retail & Classified Display...........(352) 563-5592Advertising Fax...............................................(352) 563-3252Billing/Accounting...........................................(352) 563-6363Classified Reader...........................................(352) 563-5966

1. PERSONNELAdvertising/Operations Director.........................Trina MurphyAdvertising Sales Manager.................................Trista StokesClassified Reader Sales Manager......................John MurphyDesign Team Leader.........................................David WorltonAd Coordinator Team Leader.......................Renee McCallumEditor.............................................................Charlie BrennanCirculation Director..........................................Kathie StewartProduction Director..............................................Tom FeeneyBusiness Manager................................................Jeff GordonPublisher........................................................Gerard Mulligan

2. REPRESENTATIVEFlorida Press Association2636 Mitcham Drive, Tallahassee, FL 32308(407) 429-2450

3. TERMS OF PAYMENT & COMMISSIONSA. All local retail rates are non-commissionable.B. All advertisements are sold on a cash-in-advance basis, unless credit approval has been granted by the newspaper. C. Credit may be granted to advertisers who submit a complete customer information form.D. The balance owed on advertising is due upon receipt.A 1.5 percent monthly late charge will be added to a delinquent balance remaining 30 days after statement date. Billing periods are calendar months. Advertiser agrees to hold newspaper harmless for all fees and expenses it may incur in enforcing payment of any amount during this agreement period.

4. GENERAL RATE POLICIESA. None of the terms and conditions of this schedule may be altered except in a written form signed by an authorized manager of the Citrus County Chronicle.B. The publisher reserves the right to change any of the rates, discounts, conditions, production dates or specifications set out in the Rate Card in effect for any contract.C. If any advertiser fails to meet a contracted advertising level, the difference between the earned and the contracted rate will be billed to the customer.D. Newspaper guarantees that it will provide advertiser with no less than 30-day notice of any contract-advertising rate changes. Advertiser reserves the right to cancel this agreement on or before the effective date of any such rate price change. Advertising used will be billed at earned rate if contract is broken by advertiser.

5. ADVERTISING RATESA. Local Retail RatesLocal Retail Lineage Contract RatesCONTRACT DAILY SUNDAYOpen Rate $34.60 $40.90150” $28.78 $32.69250” $25.18 $28.59500” $23.95 $27.20750” $22.76 $25.821,000” $21.62 $24.551,500 $21.01 $24.002,000” $20.65 $23.463,000” $19.43 $22.065,000” $18.54 $21.067,500” $18.17 $20.6410,000” $17.80 $20.2215,000” $16.22 $18.4220,000” $14.24 $16.19

Repeat Bonus RateEarn substantial discounts when you repeat your ad a second, third or more times during the week. Original ad must run at full price and repeat ads must run within the following six days. No discount available for Sundays or holidays.1st Run FULL RATE2nd Run 20% Discount3rd or More 35% Discount

Frequency Discount Rates13 week contracts allow you to earn substantial discounts by running consecutive weekly advertisements. Repeat bonus discounts also apply.

DAILY SUNDAY13 Week Contract $26.00 $29.00

ZONED ADVERTISING SECTIONSZoned news and advertising sections allow the advertiser to target specific geographical areas. The editions contain local columnists, photos and news items about the community they serve. Zoned editions are published every Wednesday, Thursday, Friday and Saturday as a section of the Citrus County Chronicle.

Crystal River Current/Homosassa BeaconReaches approximately 25,803 readers in the Crystal River, Lecanto, Inglis, and Yankeetown areasOpen Rate $ 16.5213 Week Contract $ 9.5526 Week Contract $ 7.5352 Week Contract $ 6.74Pickup Rate From Chronicle $ 6.70Publication Day: Wednesday/FridayDeadline: Friday 5pm

Inverness PioneerReaches approximately 26,574 readers in the Inverness, Lecanto, Hernando, and Floral City areasOpen Rate $16.5213 Week Contract $ 9.5526 Week Contract $ 7.5352 Week Contract $ 6.74Pickup Rate From Chronicle $ 6.70Publication Day: ThursdayDeadline: Monday 5pm

Approximately11,847

Circulation

Approximately10,872

Circulation

Central Ridge VisitorReaches approximately 15,092 readers in the Central Ridge communities of Pine Ridge, Beverly Hills, Citrus Springs, Lecanto, and Black DiamondOpen Rate $ 12.9713 Week Contract $ 7.5326 Week Contract $ 6.9152 Week Contract $ 6.29Pickup Rate From Chronicle $ 6.25Publication Day: SaturdayDeadline: Wednesday 5pm

GREENBELT GAZETTEThe Greenbelt Gazette is a special publication intended to furnish the residents of Sugarmill Woods with updated community news including the social/recreational events that affect the lifestyles of the community residents. Greenbelt Gazette is direct mailed to 10,000 Sugarmill Woods readers.

Advertising Rates*Full Page (6x10.25”) $715Half Page (6x5”) $4103x5” $2852x5” $2002x3” $115Business Card (2x2”) $ 75

Publication Day: Third Thursday of each month

Guaranteed Positions**Back Page $1069 Page 2 $1000 Inside Back $980*Price includes Marketplace**Includes process color

Contract DiscountsA 20% Discount will be given with a 12 month contract.

Color (All Zones):Process: 10” ad or less $70, 11”-33” $85, 34”-50” $100, 50”+ $1251 or 2 color: 10” ad or less $45, 11”-33” $60, 34”-50” $75, 50”+ $100

B. The Classified MarketThe classified marketplace is enormous. Nearly one out of two adults has thought about making a purchase or otherwise being active in one of the key, classified advertising categories including auto, real estate, merchandise, recruitment or merchandise in the past year.

C. National RatesThe following rates apply to accredited advertising agencies. Credit will be granted to agencies with the proper documentation of the liability for payment. A 15 percent commission is available to qualifying agencies. No other rates are commissionable.

NATIONAL DAILY SUNDAYRetail $40.71 $48.19

PREPRINT RATESRates indicated are dollars per thousand.(Thanksgiving Day is full run distribution only.)

Full Run (30K+) Part-Run (-30K)Daily Sun./Holiday Daily Sun./Holiday

SINGLE SHEET - CPM8.5 x 11 sheet $42 $46 $49 $51

STD-TAB-FLX - CPM2S-4T-8F $48 $50 $57 $594S-8T-16F $53 $56 $61 $636S-12T-24F $58 $60 $65 $68

Approximately6,562

Circulation

Approximately4,272

Circulation

8S-16T-32F $62 $64 $69 $7312S-24T-48F $72 $75 $81 $8316S-32T-64F $81 $83 $89 $9120S-40T-80F $89 $92 $99 $10224S-48T-96F $99 $102 $109 $11228S-56T-112F $108 $111 $119 $122

PREPRINT LINAGE ALLOWANCEAdvertisers signing a preprint contract for 24 or more inserts per year may apply dollars toward the fulfillment of bulk annual contracts. Lineage credit is determined by dividing dollars spent by contracted ROP space rate.

ANNUAL PREPRINT CONTRACT DISCOUNTSFREQUENCY DISCOUNT6-23xs 3%24-35 xs 6%36-51 xs 9%52-77 xs 13%78-103 xs 17%104-+xs 20%

*Additional pages add $1.00 per standard size page. There is a 10,000 minimum. Please contract your sales representative for quantities needed for specific publication dates. Preprints must be delivered 5 working days prior to day of insertion. Delivery hours: Monday-Friday 8:00am - 5:00pm, or by special arrangement. All preprints must be shipped on pallets, skids or in boxes, bundled in standard quantities and uniform turns.

Allow 2 percent spoilage for inserts not printed in-house.

PRINT-and-DELIVER PROGRAMWe offer full web and single sheet printing services. Rates include design, layout, typesetting, printing and distribution. Please allow a two-week lead time for production.

SINGLE SHEET INSERT CPM RATESSingle side, single color $70.00Single side, two colors $84.00Two sides, single color $81.00Two sides, two colors $91.00Printed on 60 pound paper in a choice of 10 colors, white, light pink, light yellow, light blue, light green, gold, gray, ivory, orange & red.Minimum quantity 10,000. Prices include printing and distribution. $4.00 additional per thousand for other colors.

FRONT PAGE STICKY NOTE ADVERTISINGUsing Sticky Notes is an exclusive front page position for your advertising message. Sticky Notes are offered 6 days a week (Not available for Monday publication). Call for holiday rates. Pricing includes printing & application.Weekday: $1,500Sunday: $2,000

6. GROUP COMBINATION RATESThe Citrus County Chronicle and our other Citrus Publishing newspapers can provide your business with outstanding coverage on Florida’s Nature Coast. Our family of products includes a daily newspaper, weekly newspapers, shopper products, and zoned community newspapers along with a variety of niche publications including real estate and tourism guides.

We offer local businesses discounted combination pick up rates for when you purchase more than one of our newspapers. The cost for pick-up ads is reduced after the initial Citrus County Chronicle purchase at the regular prices. Combo discounted ads must run within 6 days of the original advertising placement to receive the discount. No copy or size changes are allowed for the combination buy. Please ask your salesperson for details of the combo buy to help maximize your advertising investment.

Weekly newspapers: Chiefland Citizen/Tri-County Bulletin $8.75, Williston Pioneer Sun News $5.00, Cedar Key Beacon $3.30, Riverland News/Riverland Shopper $8.00, Sumter County Times $8.00, South Marion Citizen $8.00, West Marion Messenger $5.00, The Gadsden County Times $6.00, The Wakulla News $6.00Zoned Editions: Crystal River Current $7.53, Homosassa Beacon $7.53, Central Ridge Visitor $7.53 and Inverness Pioneer $9.55Daily Newspapers: Citrus County Chronicle, Retail Daily $26.00, Retail Sunday $29.00, Classified Display Daily $15.11, Classified Display Sunday $17.80.

7. Color RatesProcess: 2”-33” $135, 34”-65” $185, 66”-95” $265, 96”-129” $3501 or 2 color: 2”-33” $95, 34”-65” $140, 66”-95” $175, 96”-129” $195Use color to grab the attention of readers. Color will increase the effectiveness of your advertisement by 43 percent. (Source: NAA Do It In Color!).

8. STANDARD AD UNITS - All Sizes Accepted

9. SPLIT RUN - Does Not Apply

10. SPECIAL SERVICES - Does Not Apply

11. SPECIAL PAGES, FEATURESSUNDAYLocal, National, Commentary, Sports, Business, Real Estate, USA Today, Stocks, Comics, Community, TV.MONDAYLocal, National, Community, Sports.TUESDAYLocal, National, Sports, Stocks, Health & Lifestyles, Wheels.WEDNESDAYLocal, National, Sports, Stocks, Education, Community,Crystal River Current.THURSDAYLocal, National, Sports, Food, Stocks,Inverness Pioneer.FRIDAYLocal, National, Sports, Stocks, Entertainment,Homosassa Beacon.SATURDAYLocal, National, Sports, Religion, Central Ridge Visitor.

12. ROP DEPTH REQUIREMENTSAds over 18 inches in height will be billed at 21.5 inches. The gutter on a double-truck is billed as a full column.

13. CONTRACT, COPY REGULATIONS A. PROOF CORRECTIONSAdvertisers will be furnished advertising proofs upon request when advertising copy is submitted according to proof deadline. Communication of proof correction instructions are the responsibility of the advertiser. The newspaper assumes no liability for corrections not made by advertiser on the proof. Proof corrections should be limited to minor corrections or deletions in copy originally submitted by advertiser. Excessive proof corrections, including alterations of original layout will be subject to additional charges.

B. ADJUSTMENTS AND REBATESAdjustments for errors will be made in the form of additional advertising space and will be in no greater amount than the space occupied by the error. Notice of errors must be given in time for correction before additional insertions are made. The newspaper will not be responsible for more than one incorrect insertion on an ad. Claims for error adjustment must be made within seven days of publication.

C. ADVERTISING1. All property rights, including any copyright interests in advertisements produced by the newspaper shall be the sole property of the newspaper. No such advertisement or any part thereof may be reproduced without the prior written consent of the newspaper.

2. Advertising will be published on the dates requested. If for some reason advertising cannot be placed as requested, the publisher will not be held liable for damages to the advertiser.

3. The advertiser assumes full and complete responsibility for advertising content that is printed and published. The advertiser shall indemnify and save the newspaper harmless against any demands, claims or liabilities arising from the printing of an advertisement.

4. The publisher reserves the right to accept, classify, cancel, edit, or reject any advertising copy submitted, and to place the words “PAID ADVERTISEMENT’ on any advertisement.

5. The newspaper assumes no financial responsibility for errors in advertisements of preprint inserts.

D. BROKERED ADVERTISINGThe newspaper will not accept brokered advertising.

E. POLITICAL AND GOING-OUT-OF BUSINESS ADVERTISINGAll political and going-out-of-business advertisements are accepted on a paid in advance basis only. These advertisements must meet all the laws, regulations and guidelines of national, state and local government.

14. CLOSING TIMES/DEADLINESCitrus County ChronicleEDITION PROOF DEADLINE FINAL DEADLINEMonday 5pm Wednesday 5pm ThursdayTuesday 5pm Thursday 5pm FridayWednesday 5pm Friday 5pm MondayThursday 5pm Monday 5pm TuesdayFriday 5pm Tuesday 5pm WednesdaySaturday 5pm Wednesday 5pm ThursdaySunday 5pm Wednesday 5pm ThursdayViewfinder (TV Magazine)EDITION DEADLINESunday 5pm Monday, 2 weeks prior to publication.

15. MECHANICAL MEASUREMENTS/APPLICATIONSA. SUPPORTED GRAPHIC APPLICATIONSAcrobat 5.0, Quark 6.0, Creator 7.0, Photoshop CS2, Illustrator 10When possible, send files in PDF format with all fonts embeddedINCLUDE SUPPORT FILESGraphics saved TIF, EPS, JPG - Grayscale/CMYK.METHODS OF DELIVERY AVAILABLEAP AdSend, E-Mail & FTP - Call for correct addresses.Documents will be published as submitted.B. MEASUREMENTS

ROP CLASSIFIED1 column 1.639” 1.055”2 columns 3.389 “ 2.222”3 columns 5.139” 3.388”4 columns 6.889” 4.555”5 columns 8.639” 5.722”6 columns 10.389” 6.889”7 columns 8.055”8 columns 9.222”9 columns 10.389”

16. Special Classification RatesDiscount rates are available for Shopping Center Associations, Chambers of Commerce, Churches and other non-profit organizations.

A. Automotive RatesALL RATES INCLUDE PROCESS COLOR4 -7 pages month $ 1,1008 -11 pages month $ 85512 - 15 pages month $ 78516- 19 pages month $ 710

B. Non Profit Rates DAILY SUNDAYChurch Rate $14.56 $16.90Non Profit/Shopping Center $14.56 $16.90

C. Furniture RatesChronicle/Full Page $1,599 includes Market PlaceChronicle/PCI $17.00

D. Political RatesThe following rates apply to all Political advertising. Political ads are accepted on a paid in advance basis only. These advertisements must meet all the laws, regulations and guidelines of national, state and local government. Rate packages also exist that include an online component.

DAILY SUNDAY$26.00 $29.00

E. REAL ESTATE ADVERTISINGLicensed Brokers & Associates Only12 Month Contract & Non-Contract RateCONTRACT - Classified Display Rates Open $ 26.4313 Weeks $ 9.5026 Weeks $ 8.9852 Weeks $ 8.70

17. LEGAL/CLASSIFIED DISPLAY ADVERTISING RATESLocal Classified Contract Rates.

A. CLASSIFIED DISPLAYLocal Classified Display Lineage Contract Rates.CONTRACT DAILY SUNDAYOpen Rate $24.30 $28.74250” $20.37 $23.12400” $18.10 $20.84850” $17.19 $19.541,200” $16.29 $18.491,600” $15.37 $17.452,400” $14.80 $16.953,500” $14.47 $16.445,000” $13.59 $15.428,500” $12.89 $14.6412,500” $12.21 $13.8716,500” $ 11.54 $13.1522,500” $ 10.88 $12.6133,000” $ 9.95 $11.32

Repeat Bonus RateEarn substantial discounts when you run your ad a second, third or more times during the week. Original ad must run at full price and repeat ads must run within the following six days. Discount does not apply to special rated products. No discount available for Sunday.

Frequency Discount Rates13 week contracts allow you to earn substantial discounts by running consecutive weekly advertising. Increased advertisement size each week earns additional rate incentives. Repeat bonus discounts also apply.

DAILY SUNDAY13 Week Contract $18.00 $21.84

1st Run Full Rate2nd Run 20% Discount3rd or More 35% Discount

B. CLASSIFIED DISPLAY EMPLOYMENT ADVERTISINGLocal Classified Employment Lineage Contract Rates.CONTRACT DAILY SUNDAYOpen Rate $26.43 $30.94250” $23.81 $26.64400” $21.15 $23.68850” $20.07 $22.481,200” $18.98 $21.311,600” $17.98 $20.102,400” $17.43 $19.503,500” $16.90 $18.965,000” $15.86 $17.748,500” $15.06 $16.8612,500” $14.28 $15.9616,500” $13.47 $15.1022,500” $12.68 $14.5433,000” $11.64 $13.02

C. National RatesThe following rates apply to accredited advertising agencies. Credit will be granted to agencies with the proper documentation of the liability for payment. A 15 percent commission is available to qualifying agencies. No other rates are commissionable.NATIONAL DAILY SUNDAYClassified $31.09 $36.40

D. Legal RatesCall for details of our legal advertising rates.

18. SUNDAY COMICSFront Page 6 col. x 7” $330 Includes process colorBack Page 6 col. x 9.5” $440 Includes process color

19. TV MAGAZINEWe offer a variety of advertising opportunities in our weekly television section.

20. CIRCULATION/READERSHIPThe Citrus County Chronicle is one of the fastest growing newspapers in the state of Florida

SOURCE: *Audit Bureau of Circulation Report period ending December 31, 2009. **Readership figures based on 2.3 readership

CIRCULATION* READERSHIP**Daily (Mon.-Sat.) 28,025 68,457Sunday 32,220 74,106

ELECTRONIC MEDIAwww.chronicleonline.com

The Citrus County Chronicle’s Website www.chronicleonline.com offer a host of targeted advertising opportunities. We offer display, video, text, rich media and search advertising opportunities.

We deliver more than 480,000 page views and 65,000 unique visitors each month, more than any other local website.

Please refer to the Online Advertising Supplemental Rate Card for additional demographic and rate information.