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Advertising Rates
Reach professionals plus Gen X and millennial readers throughout Tampa Bay
Publishes Space/Copy Deadline
Monday .....................................................Thurs., 10:30 a.m.Tuesday .................................................. Thurs., 10:30 a.m.Wednesday ................................................ Fri. , 10:30 a.m.Thursday ................................................... Mon., 10:30 a.m.Friday ......................................................... Tues., 10:30 a.m.
Over 392,900 readers each week. 97% pickup rate!
Monday-Thursday Edition 70,000 copies per day
Annual Frequency Open 4 wks 13 wks 26 wksPickup rate
52 wks Color
Pre
miu
ms 4-Page Wrap $12,300 $8,852 $7,472 $5,860 $4,364 included
5 col. x 1.5” Front Banner $1,200 - - - - - - - - - - - - included
5 col. x 1.5” Back Banner $800 - - - - - - - - - - - - included
Sta
ndar
d A
ds
10 col. x 11.5” 115” * $5,750 $4,026 $3,335 $2,530 $1,783 +$400
π 5 col. x 11.5” 57.5” $2,875 $2,013 $1,668 $1,265 $891 +$200
π 3 col. x 11.5” 34.5” $1,725 $1,208 $1,001 $759 $535 +$200
π 5 col. x 5.5” 27.5” $1,375 $963 $798 $605 $426 +$100
π 2 col. x 11.5” 23” $1,150 $805 $667 $506 $357 +$100
π 3 col. x 5.5” 16.5” $825 $578 $479 $363 $256 +$100
5 col. x 2.75” 13.75” $688 $481 $399 $303 $213 +$50
π 2 col. x 5.5” 11” $550 $385 $319 $242 $171 +$50
3 col. x 2.75” 8.25” $413 $289 $239 $182 $128 +$50
5 col. x 1.5” 7.5” $375 $263 $218 $165 $116 +$50
1 col. x 5.5 6” $300 $210 $174 $132 $93 +$50
π 2 col. x 2.75” 6” $300 $210 $174 $132 $93 +$50
Weekend Edition publishes Fridays, avail. all weekend 90,000 copies
Annual Frequency Open 4 wks 13 wks 26 wksPickup rate
52 wks Color
Pre
miu
ms 4-Page Wrap $14,052 $10,460 $9,452 $7,612 $6,232 included
5 col. x 1.5” Front Banner $1,500 - - - - - - - - - - - - included
5 col. x 1.5” Back Banner $1,000 - - - - - - - - - - - - included
5 col. x 1.5” Wknd Guide $800 - - - - - - - - - - - - included
Sta
ndar
d A
ds
10 col. x 11.5” 115” * $6,325 $4,830 $4,025 $3,105 $2,415 +$700
π 5 col. x 11.5” 57.5” $3,163 $2,415 $2,013 $1,553 $1,208 +$350
π 3 col. x 11.5” 34.5” $1,898 $1,449 $1,208 $932 $725 +$350
π 5 col. x 5.5” 27.5” $1,513 $1,155 $963 $743 $578 +$250
π 2 col. x 11.5” 23” $1,265 $966 $805 $621 $483 +$250
π 3 col. x 5.5” 16.5” $908 $693 $578 $446 $347 +$150
5 col. x 2.75” 13.75” $756 $578 $481 $371 $289 +$150
π 2 col. x 5.5” 11” $605 $462 $385 $297 $231 +$150
3 col. x 2.75” 8.25” $454 $347 $289 $223 $173 +$150
5 col. x 1.5” 7.5” $413 $315 $263 $203 $158 +$150
1 col. x 5.5 6” $330 $252 $210 $162 $126 +$150
π 2 col. x 2.75” 6” $330 $252 $210 $162 $126 +$150
π Similar ad sizes available in broadsheet format. * Total inches billed.
Weekly featuresTampa Bay Inc.: Business briefs and features, MondaysPaws: Cute photos, tips and stories on pets, TuesdaysCuisine: Restaurant reviews and recipes, WednesdaysWeekend: Live music listings, restaurant reviews and things to do, Fridays
Available at over 2,500 locations including 900 office and business locations!
Source: 2017 Nielsen Scarborough (r1)
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tbt* Results Program
Source: 2016 Nielsen Scarborough (r2)
Publishes Space/Copy Deadline
Monday .....................................................Thurs., 10:30 a.m.Tuesday .................................................. Thurs., 10:30 a.m.Wednesday .................................................. Fri., 10:30 a.m.Thursday ................................................... Mon., 10:30 a.m.Friday ......................................................... Tues., 10:30 a.m.
Over 392,900 readers each week. 97% pickup rate!
Tampa Bay’s #1 free daily newspaperFrom business briefs and career tips in Monday’s The Office feature to live music listings, restaurant reviews, things to do and more on Fridays, tbt* provides professionals with fast news they can use.
Color included in all rates.
Black and white ads available.
5-Day Deal 4-Day Deal 2-Day DealAd copy remains the same. Ads run 5
days in a row Monday – Friday.* Ad copy remains the same. Ads run 4
days in a row Monday – Thursday.*
Ad copy remains the same. Ads must run within the same week.* Ads run
any 2 days Monday – Thursday.
Annual Frequency 4 wks 13 wks 26 wks 52 wks 4 wks 13 wks 26 wks 52 wks 4 wks 13 wks 26 wks 52 wksπ 5 col. x 11.5” 57.5” $4,740 $4,395 $3,978 $3,619 $3,275 $2,988 $2,758 $2,528 $2,615 $2,270 $1,954 $1,695
π 3 col. x 11.5” 34.5” $3,084 $2,877 $2,627 $2,411 $2,125 $1,953 $1,815 $1,677 $1,649 $1,442 $1,252 $1,097
π 5 col. x 5.5” 27.5” $2,580 $2,415 $2,216 $2,044 $1,775 $1,638 $1,528 $1,418 $1,355 $1,190 $1,039 $915
π 2 col. x 11.5” 23” $2,256 $2,118 $1,951 $1,808 $1,550 $1,435 $1,343 $1,251 $1,166 $1,028 $902 $798
π 3 col. x 5.5” 16.5” $1,788 $1,689 $1,569 $1,466 $1,225 $1,143 $1,077 $1,011 $893 $794 $703 $629
5 col. x 2.75” 13.75” $1,590 $1,508 $1,408 $1,322 $1,088 $1,019 $964 $909 $778 $695 $619 $558
π 2 col. x 5.5” 11” $1,392 $1,326 $1,246 $1,178 $950 $ 895 $851 $807 $662 $596 $536 $486
3 col. x 2.75” 8.25” $1,194 $1,145 $1,085 $1,033 $813 $ 771 $738 $705 $547 $497 $452 $415
5 col. x 1.5” 7.5” $1,140 $1,095 $1,041 $994 $775 $ 738 $708 $678 $515 $470 $429 $395
1 col. x 5.5 6” $1,032 $996 $953 $915 $700 $670 $646 $622 $452 $416 $383 $356
π 2 col. x 2.75” 6” $1,032 $996 $953 $915 $700 $670 $646 $622 $452 $416 $383 $356
*All deals require a frequency contract. π Similar ad sizes available in broadsheet format.
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tbt* Advertising Guidelines & Contracts
Advertising Rates ROP advertising rates are black and white unless otherwise stated. All contract rates require a 12-month agreement at an investment or frequency level unless specified otherwise. All advertising space rates are based on standard ad sizes. See Standard Ad Size Specifications.
Payment Information All rates are net cash with order unless credit has been approved. Where credit is extended, invoices are payable on terms stipulated. Advertisers will be invoiced on a monthly basis or cash basis depending on financial condition and known credit data. No prompt payment discount. Accounts past due will be charged 18% annual interest and may incur additional expense should the use of a collection agency, attorney or both be required. Claims for errors in billing must be made within 30 days of date of invoice to be considered. Rates can be revised with 30 days’ written notice.
Deadlines & Creative ServicesSpace reservations must be made in accordance with the deadline for regular proofing procedure. See Publication Deadlines. Advertisers are entitled to one initial proof and if necessary one revised proof. Advertiser accepts the responsibility for error when late copy/artwork is provided since no proof will be shown. Deadlines indicate when ad materials are due in the Times Creative Marketing Department in downtown St. Petersburg.
Holiday Circulation tbt* will not publish on New Year’s Day,Thanksgiving, or Christmas and the previous day’s edition will remain out on the days we don’t publish. tbt* will publish on all other weekday holidays.
St. Petersburg (Headquarters)Physical Address490 First Ave. S., St. Petersburg, FL 33701Mailing Address
P.O. Box 1121, St. Petersburg, FL 33731-1121
General Advertising: 800-333-7505 ext. 8725tampabay.com/mediakitAdvertising Departments: Retail: 727-893-8725 National: 727-893-8249 (Fax: 727-893-8981) Co-op: 727-893-8249 Classified: 877-321-7355 (Fax: 800-416-1353) Digital: 727-893-8255
Brandon (Riverview)11268 Winthrop Main St., Suite 101 Riverview, FL 33578813-661-2425 Fax: 813-661-2429
Brooksville15365 Cortez Blvd., Brooksville, FL 34613352-754-6101 Fax: 352-754-6133
Central Pasco (Cypress Creek)26240 Golden Maple Loop Wesley Chapel, FL 33543813-909-4600 Fax: 813-909-4611
Clearwater1130 Cleveland St., Suite 100A Clearwater, FL 33755727-445-4860 Fax: 727-445-4191
Plant City110 E. Reynolds, Suite 100-A Plant City, FL 33563813-704-6850
Tampa1000 N. Ashley Dr., Suite 700, Tampa, FL 33602813-226-3318 Fax: 813-226-3334
West Pasco (Port Richey)11321 U.S. Hwy. 19 N., Port Richey, FL 34668727-869-6212 Fax: 727-869-6273
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SELMON EXPY
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Tarpon Springs
Port Richey
New Port Richey
Crystal Beach
Clearwater Beach
Sand Key
Belleair Beach
Indian Rocks Beach
N. Redington Beach
Indian Shores
Redington Beach
Treasure Island
Madeira Beach
St. Pete Beach
Tampa
Riverview
Brandon
Wesley Chapel
Sun City Center
St. Petersburg
Gulfport
Pinellas
Hillsborough
Pasco
tbt* Distribution Points
Available at more than 2,500 locations, including 900 offices and businesses
0 5 10 15 20 Miles
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