Advertising Package

OverviewFACT is part of the group of companies that includes record label The Vinyl Factory; musicstore Phonica Records and a gallery/events space that celebrates the fusion of music and art.

Hailed by the New Yorker as their ‘music website of the year,’ and by The Guardian’s as the ‘most influential,’ FACT is renowned worldwide for breaking news and showcasing new talentbefore it enters the mainstream, cherished for its exclusive weekly mix series, in-depthinterviews, opinionated reviews and frontline dispatches from the global music scene.

AudienceFACT’s readers are young, affluent, culture-loving music and art fans passionate about new music, live gigs, club nights and parties, festivals, the latest technology and must-have gadgets. Discerning, eternally unsatisfied eclectic music lover that needs blunt, honest music reporting. 60% are male, 30% 16-24 and 65% 25-34.

Advertising Success

Music is at the core, and as a discerning affluent audience, FACT readers are going to GIGS, CLUBS and FESTIVALS, consuming MUSIC, ART, FILM and TECHNOLOGY. They lead very active social lives where experiences and critical behaviour are the true currency.

FACT has successfully worked with the following brands: Adidas, Diesel, Absolut, Nike, Nissan, Tiger Beer, BT, Wrangler, Intel and Samsung; record labels such as EMI, Sony BMG, Warner Music, Domino Recording Company, Warp Records, 4AD and XL Recordings; and music festivals across the globe including SONAR, Mutek, Unsound, EXIT, Outlook, Lovebox, Bestival, Field Day, Wireless and many more.

Website statistics (August 2012)

1,700,000+ page views a month800,000+ visits a month385,000+ unique users a month

Average visit duration5 minutes 55 seconds

50% UK25% United States20% Continental Europe5% Rest of the World

Source: Google Analytics

Advertising rates

Leaderboard (728x90)

Tenancy rate of £129+VAT per week or £389+VAT per month.

CPM rate of £6 or £8 for expandable banners

MPU (300x250)

Tenancy rate of £119+VAT per week or £359+VAT per month.

CPM rate of £5 or £8 for expandable banners

FACT weekly newsletter

25,000+ registered users receive and read this newsletter every week.

FACT runs weekly competitions via the newsletter offering its readers new music, tickets to gigs and privileged access to events.

Advertising

468x60 banners (GIF or JPEG only)

£99+VAT each or 4 for the price of 3

Vinyl Factory Publishing Limited18 Marshall Street, London W1F 7BETel: +44 (0)20 7025 1385 / Fax: +44 (0)20 7287 4912E-mail: antony.hill@thevinylfactory.comWeb: http://www.factmag.com