AdvertisingOpportunities

National ConferenceDigital Marketing

National ConferenceAwards and

Recognition Book

QuarterlySkillsUSA ChampionsFlagship Magazine

FALL 2018

championsSkillsUSA

The Drive to Do MorePaying It Forward

career readyturning a job into a passion

helping others out of poverty

who’s competingat internationals

an amazing trajectoryin aerospace:

where it all began

SkillsUSA National Leadership and Skills Conference • June 25-29 • Louisville, Ky.

Visits

53rd Annual National Leadershipand Skills ConferenceDIGITAL PACKAGES & SPONSORSHIPS

2017 Digital Marketing Opportunities

Showroom Views

Leads

ONLINE DIRECTORYINTERACTIVE FLOOR PLANSHOW PLANNERMOBILE APP

championsSkillsUSA

SkillsUSA Member Magazine Rates and Information

SkillsUSA Champions Editorial Profile • Connect with SkillsUSA members in print and online • Advertise your company, opportunities, programs and products • Promote your products and reach your future skilled employees • Recruit motivated, prepared students to your college or postsecondary program

SkillsUSA Champions is our flagship publication for career and technical educators and students who are interested in cultivating SkillsUSA Framework skills essential to success in further education and employment. This dynamic resource motivates members and builds a community through relevant and inspiring content shared on a digital hub and in two print editions per school year.

SkillsUSA is a national, nonprofit organization serving over 365,000 middle school, high school and college/postsecondary students and teachers who are involved in training programs for technical, skilled and service occupations. With nearly 20,000 classrooms in 53 state and territorial associations, SkillsUSA has a national reach. In addition, more than 600 corporations, trade associations and labor unions support SkillsUSA’s work through cash donations, in-kind donations and volunteer time.

SkillsUSA prepares America’s Career and Technical Education students for employment in high-performance work environments. The organization provides educational programming, experiences and competitive events that help students master leadership, technical skills, effective communication, teamwork, work ethic and professional development as they enjoy opportunities for local, state and national recognition.

SkillsUSA Champions is much more than a magazine. The vibrant, modern and professional content provides useful information and inspiration for all audiences. Teachers can implement Champions as part of their classroom instruction using a comprehensive lesson plan. Students can be inspired for their chapter activities and career decision-making. Corporate sponsors can see the value of the programs they support and share their messages with our members who will be their future employees or customers.

Circulation Primary audience: Teachers and students in public CTE high school or college/postsecondary programs; middle school programs are also served

Secondary audience: School administrators, business and industry partners (corporations, trade associations, labor unions), alumni, news media, parents and community influencers

Demographics: Students represent 81% of SkillsUSA membership; 61% are male; 87% are in high school; membership is national, and in every state, but concentrated in the North and Southeast

Print edition: SkillsUSA Champions magazine is delivered in print to teachers twice a year, Fall and Spring

Digital edition: SkillsUSA Champions is delivered through our digital hub, with new content monthly

Digital Hub Advertising RatesChampions Digital Hub — Content Updated Monthly(publisher’s discretion as to page and placement)

Landing Page - 300 x 250 pxDesktop Footer - 728 x 90 pxMobile Footer - 320 x 100 px

$1,500 for 12 WeeksFor access to two isses of

Champions Magazine in print, add $1,500

Digital campaigns run twelve weeks and begin on the first business day of the month. Campaigns can be renewed if space is available. SkillsUSA makes placements of all digital ads.

Electronic file formats accepted: • GIF, JPEG or PNG files • Creative should be tested for stability across all browser platforms • Creative and campaigns are subject to approval by the publisher • Creative due five business days prior to campaign start • All creative with a white background must have a 1x1 pixel black border

To place digital ads, contact Tiffany Govender at 703-737-0614 or tgovender@skillsusa.org

Print EditionAdvertising Rates (for print ads only) Mailed to all SkillsUSA professional members twice a year

Ad Size 1x Partner 2x Partner

Full page $4,000 $3,600 $3,800 $3,400

2/3 page $2,750 $2,500 $2,550 $2,300

1/2 page $2,000 $1,800 $1,800 $1,600

1/3 page $1,750 $1,500 $1,550 $1,350

1/6 page $700 $500 $600 $400

Inside Covers: Additional $500 for inside front or inside back cover

Back Cover: Additional $800 for the back cover

Recognized advertising agencies qualify for 15% discount*

championsSkillsUSA

.........................................RATES AND INFORMATION

Closing Dates

Print Edition Terms and Conditions • SkillsUSA invoices for ads when advertising materials are due before publication• Advertisers and their advertising agencies are held jointly responsible for payment • SkillsUSA reserves the right to reject ads of a questionable nature • Frequency discounts are only applicable within the same publishing school year • Discounts apply only to qualifying partners as defined by SkillsUSA • Advertisers are responsible for the accuracy of their advertisement• Ads received after the advertising materials deadline or ad changes will be billed at $100 extra• Advertiser will be billed for time to resize ads or to correct existing ads *Agency commissions are applied to recognized advertising agencies only.

To place print ads, contact Helen Carafa at 703-737-0637 or hcarafa@skillsusa.orgAll advertising rates are subject to change without notice but will not affect any contracts already in place.

Fall Issue (28 Pages) Spring Issue (28 Pages)

Advertising Commitment Date:

Fall: July 15 Spring: Nov. 15

Advertising Materials Due:

Fall: Aug. 15 Spring: Jan. 1

Publishing Date:

Fall: Oct. 15 Spring: March 1

Electronic FilesFile formats accepted:Adobe Acrobat PDF (Preferred)Adobe InDesignAdobe PhotoshopAdobe Illustrator

• Packaged files must include links, images and fonts • All images/photos must be 300 dpi • No web or Internet images can be used• All full-page ads must include bleeds• Keep live matter 1/4” from trim; allow 1/8” for bleeds• Remove all crop and registration marks from ads

championsSkillsUSA

.........................................RATES AND INFORMATION

Mechanical Requirements1/6 Page 2.306 w x 4.75 h

1/3 square 4.778 w x 4.75 h

1/3 vertical 2.306 w x 9.75 h

1/3 vertical bleed 2.806 w x 10.75 h

1/2 island 4.778 w x 7.25 h

1/2 horizontal 7.25 w x 4.813 h

1/2 horizontal bleed 8.25 w x 5.125 h

2/3 vertical 4.778 w x 9.75 h

2/3 bleed 5.278 w x 10.75 h

1 page* 8.25 w x 10.75 h

*Full page ad with bleed is 8.5w x 11h Live matter should be 7.75w x 10.25h

April 13, 2020

Advertising Contract:

Company Contact Name

Company Address City State ZIP

Telephone Number Email

Billing Info:

Purchase Order

Amount to be billed Authorized by

Billing Company Name Billing Contact

Billing Address City State ZIP

Billing Telephone Number Billing Fax

Billing Email

Size of Print Ad:(check appropriate size)

Full page _____2/3 page _____1/2 page _____1/3 page _____1/6 page _____

Digital Ad:2 month digital ad

List months:________________________________

Frequency:(check insertions)

1 x _____2 x _____

Special Requests:(check all that apply)

_____ Inside front cover (+ $500) _____ Inside back cover (+ $500) _____ Back cover (+ $800) _____ Please contact me about creating layout and design work for my ad (+ $500) List name, phone number and email: ___________________ ___________________ ___________________

CHAMPIONS TERMS:I agree to the terms outlined in this rate card and authorize billing by SkillsUSA to my company:

__________________________________________________________ _______________Signature of Authorized Representative Date

Return to: Helen Carafa at SkillsUSA, 14001 SkillsUSA Way, Leesburg, VA 20176Contact: hcarafa@skillsusa.org or 703-737-0637

ADVERTISING COMMITMENT DEADLINEApril 5, 2019

ADVERTISING ARTWORK DEADLINE April 26, 2019 (Camera-ready art required)

To reserve your space, contact: Amy SerafinoCorporate Development Officer aserafino@skillsusa.orgDirect: 703-737-0621

ADVERTISING MATERIALS GUIDELINESTo ensure your ad is printed cor-rectly, provide a link to native files. While emailing high-resolution PDF files is acceptable, large files can be problematic.

Email links to download files to: tgovender@skillsusa.org

Native Applications: Adobe Cre-ative Cloud InDesign, Photoshop, or Illustrator applications preferred.

Proofs: Matchprint or equivalent contract proof is recommended

File Requirements: All final images and images within layers must have a resolution of 300 dpi (dots per inch). All Adobe InDesign, Illustrator and Photoshop native and linked files must be converted to a CMYK mode.

Fonts: Please include all screen and printer fonts.

Images: Color or grayscale images must be supplied as CMYK TIFFs or EPSs with a resolution of 300 dots per inch at the intended reproduction size.

Page Trim Size: 8"w x 10.875 "hBleeds: Keep all live matter at least .375" from trim; allow .125" from trim size for bleeds.

PDF: Native files are preferred. Should you choose to send a PDF file, when distilling files in Adobe Acrobat, generate a press quality file, and be sure to embed all fonts.

SkillsUSA Logo: Ads using the SkillsUSA logo must meet graphic standards. For more information on use of the SkillsUSA logo, visit the official SkillsUSA website: http://www.skillsusabrandcenter.org/; call Tiffany Govender at 703-737-0614; or email tgovender@skillsusa.org.

For 15,000 attendees, this book is the go-to guide for the 2019 SkillsUSA National Leadership and Skills Conference. This 64-page book features not only recognitions and awards, but also competition descriptions and a pull-out program of the week’s events. Don’t miss this opportunity to get your message into the hands of competitors, teachers, business partners and more! This pub-lication will drive foot traffic to your SkillsUSA TECHSPO or Meet the Employer location!

2019 RATE CARD

SkillsUSA Awards and Recognition Book

To reserve your ad space, please complete the following, and email it to aserafino@skillsusa.org

Name: __________________________________________________________________

Title: ___________________________________________________________________

Email: _________________________________________ Ad size preference half full

Company Name: ___________________________________________________________

Signature: _______________________________________________________________

Mechanicals

Page Trim Size: 8"x10.875"

Ad Trim Size Width Height

1/2 Page 8" 5.4375"

Full-Page 8" 10.875"

*Bleeds: add .125" to trim size for bleeds; Keep all live matter at least .375" from trim

Ad Rates Four Color

1/2 Page Bleed $2,000

Full-Page Bleed $3,000

SkillsUSA • 14001 SkillsUSA Way • Leesburg,VA 20176 • www.skillsusa.org

Visits

55th Annual National Leadershipand Skills ConferenceDIGITAL PACKAGES & SPONSORSHIPS

Digital Marketing Opportunities

Showroom Views

Leads

ONLINE DIRECTORYINTERACTIVE FLOOR PLANSHOW PLANNERMOBILE APP

Get Noticed at NLSCThe NLSC website houses the official exhibitor directory, floor plan, and show planner attednees use to find new products and services while planning their visit to the show. It is the only complete resource for exhibitor information that is updated in real time before, during, and after the show. Upgrade your listing to make sure attendees can find your company information and booth at the show.

Visibility + Content = Lead Generation.

To Purchase, Visit:https://nlsc19.mapyourshow.com/7_0/exhview/

Get Priority PlacementLike Google AdWords, when users search for your company’s keywords or categories you can show up at the top of search results.

Upload Content Choose between the complimentary basic listing and uploading your logo, product images, videos, and more.

Make Your Booth Stand OutAdding a bright red corner peel to your booth will make it easy for visitors to find you at the show.

Be a Featured ExhibitorA select number of exhibitors will be featured in an exclusive list on this year’s event website.

EXCLUSIVE

ENHANCED

BASICMore ImpressionsUpgrade your listing today and get more traffic on the online directory and floor plan. 10X

THE VIEWS!

15X THE VIEWS!

5X

10X

Listing Options

Premium Listing: $500

• Includes the Enhanced Listing• 4 additional screens for video

(for a total of 8 display panels)• Online booth is highlighted with a corner peel• Slotted listing at the top of search results• Appears both online & on the mobile app

Enhanced Listing: $200

• Includes the SkillsUSA Package• 2 additional panels for image/text

(for a total of 4 display panels)• Ability to upload press releases• Access to online leads• Included in Featured Exhibitor List• Highlighted in search results• Appears both online & on the mobile app

To Purchase, Visit:

https://nlsc19.mapyourshow.com/7_0/exhview/

Each exhibitor at this year’s NLSC show receives a SkillsUSA Package. Choose one of the enhanced listing options below in order to upload your logo, product images, videos, and more for attendees to get a preview of what you’re bringing to this year’s show.

ENHANCED LISTINGS

SkillsUSA Package• Complimentary• Access to Online Leads• Company Logo• 2 Product Images• Social Media Links

EXCLUSIVE SPONSORSHIPS *All sponsorships require the Premium Listing.

Cluster Package320x50 pixel image (640x100 required for upload).

Guaranteed #1 listing in the category.

+$200

Hall Banner728x90 pixel image on the online hall

(1456x180 required for upload).

+$1,000

To Purchase, Visit:https://nlsc19.mapyourshow.com/7_0/exhview/

MOBILE SPONSORSHIPS

• Message alerts pushed out on the mobile app based ona scheduled date/time

• 2 messages available each day of the show (6 total)• Message consists of:

Push Notification: $200/each

• Subject: 20 characters

• Push Notification: 60 characters

• Full Length Message: Unlimited (although we recommend clear and concise)

Rotating Banner: $1,000/each• Static banner placed at the bottom of the various

main content pages of the mobile app• Only 5 available• Banners link to your mobile listing for lead capture

(must be jpg or gif files, sized at 1080 x 169; we’llshrink to fit various screen sizes)