September 2019

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Summary - September 2019

▪ The Italian Online Scenario

▪ Mediaset Play

▪ Advertising Market

- January - August 2019

▪ Audience results

- September 2019

▪ Mediaset mainstream channels

- Audience results September 2019

- Focus Football: UEFA Champions League

and UEFA Euro 2020 qualifiers

- Programming Autumn 2019

- Programming December – Christmas Time

▪ Mediaset thematic channels:

Free-to-air stations and Pay offer

- Audience results September 2019

- Programming highlights October 2019

▪ Christmas Highlights

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Advertising market - Total media

TV63,8%Press

15,5%

Radio8,1%

Outdoor4,0%

Cinema0,3%

Internet8,3%

3.402

TOTAL

TV

PRESS

RADIO

OUTDOOR

CINEMA

INTERNET

Million € (Net figures)

-5,9

-6,4

-12,5

+2,5

-6,7

+23,7

+2,2

Δ % vs.January - August 2018

Total January - August 2019

Source: Nielsen. Not including Direct mail. Press with classified and local adspend. Internet with Web + Mobile + Tablet + Smart TV / Game consoles; without Search advertising

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Total advertising market - Top 10 sectors

463.607

364.790

239.337200.565 187.827

155.616 140.557 140.510 135.706 131.865

FOOD AUTOMOTIVE PHARMACEUTICAL RETAIL BEVERAGES TELECOMS MEDIA &PUBLISHING

LEISURE BODYCARE HOUSE &FURNITURE

-2,4% -10,5% 0,0% -6,0% -20,2% -2,4% +5,3% -10,6% -12,4% -11,9%

.000 € Jan. – Aug. 2019

Δ vs.Jan. – Aug. 2018

Source: AdEx Nielsen. Net figures. Ranking by Total investment

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TV advertising market - Split by sales house

2.169 Million € (Net figures)

January – August 2019

Source: Nielsen. Discovery includes Discovery Media and Kids channels marketed by PRS

Trend vs. January - August 2018

132

Top performing TV sectors

PUBLITALIA ‘8054,9%

Rai Pubblicità20,6%

La74,7%

Sky Media13,1%

Discovery6,7%

+30,0%

IT/PHOTOGRAPHY

+15,4% +11,7%

MOTOR VEHICLES LEISURE

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Audience results - September 2019

Share %

Mediaset

Canale 5

Italia 1

Retequattro

Multichannel (20 reported stations)

Rai

Rai 1

Rai 2

Rai 3

Multichannel (10 reported stations)

Gruppo La7 (2 reported stations)

Sky owned (Sky+Fox: 76 reported services)

Discovery (18 reported stations)

Individuals 15-34 y.o.15-64 y.o. 15-54 y.o.Housepersons

25-54 y.o.

TOTAL DAY

Source: Auditel

34,2

14,9

8,0

2,4

8,9

24,8

9,6

3,9

3,7

7,6

3,2

11,7

10,7

35,2

14,5

9,9

2,0

8,8

22,2

8,2

3,4

2,8

7,8

2,9

12,6

10,3

32,7

14,8

6,8

2,9

8,3

28,3

11,6

4,6

4,7

7,5

3,8

11,3

9,7

31,0

14,7

4,9

3,9

7,5

34,1

15,7

4,9

6,0

7,4

4,5

8,9

8,2

35,6

15,8

7,9

2,4

9,6

24,6

9,3

3,7

3,6

8,0

3,3

9,9

11,5

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Share %

Mediaset

Canale 5

Italia 1

Retequattro

Multichannel (20 reported stations)

Rai

Rai 1

Rai 2

Rai 3

Multichannel (10 reported stations)

Gruppo La7 (2 reported stations)

Sky owned (Sky+Fox: 76 reported services)

Discovery (18 reported stations)

PRIME TIME

Individuals 15-34 y.o.15-64 y.o. 15-54 y.o.

Audience results - September 2019

Source: Auditel. Prime Time: h. 19:30 – 24:00

Housepersons25-54 y.o.

36,5

16,8

8,0

3,0

8,7

27,6

12,3

4,7

4,2

6,4

3,4

10,9

8,9

38,3

17,4

9,5

2,6

8,8

24,6

11,0

4,0

3,2

6,4

3,1

11,8

8,2

32,4

14,8

5,3

4,9

7,4

35,9

18,4

5,4

5,7

6,4

5,0

8,5

7,1

37,9

17,4

8,3

3,0

9,2

27,3

11,7

4,6

4,3

6,8

3,4

9,5

9,7

34,5

15,9

7,1

3,5

8,1

31,0

14,4

5,3

5,0

6,3

4,2

10,4

8,1

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Audience results - September 2019

16,1% 15,6%

14,9% 17,7%

Individuals

Adults 15-64 y.o.

TALK SHOW TALENT SHOW

Caduta Libera

PRIME TIME

19,0%12,7%16,9% 14,4%

22,9%12,9%20,1% 16,1%

Individuals

Adults 15-64 y.o.

20,1%

20,3%

GAME SHOW

Live - Non è la D’Urso

Amici CelebritiesRosy Abate

U.S. TV SERIES

Beautiful

ITALIAN TV SERIES

Source: Auditel. Average results, audience shares

DAY TIME & ACCESS PT

GAME SHOW SHOWSHOW

Eurogames

TURKISH TV SERIES

20,0%

20,7%

Bitter Sweet

TemptationIsland

REALITY SHOW

SPANISH TV SERIES

18,5%

15,6%

16,7%

17,8%

Il Segreto

TALK SHOW

Pomeriggio Cinque

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Audience results - September 2019

Individuals

Source: Auditel. Average results, audience shares

Individuals

Adults +35 y.o.

Adults 15-34 y.o.

NEWS TALK SHOW NEWS TALK SHOWNEWS TALK SHOW

Dritto e RovescioQuarta Repubblica Quarto Grado

MOVIEMOVIE

8,3%7,7%8,3% 8,0%

15,7%10,1%14,9% 13,3%

5,2%

8,0%

6,2%5,6%5,5% 6,6%

6,8%6,3%6,2% 7,4%

6,3%

7,2%

PRIME TIME

PRIME TIME

MOVIEMOVIE

Love Rosie Doctor StrangeTomorrowland

Fuori dal Coro

NEWS TALK SHOW

Logan the Wolverine

MOVIE

SPANISH TV SERIES

Una vita

Independence Day

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Prime time programming Autumn 2019

Monday WednesdayTuesday Thursday Saturday

TALK SHOW/MOVIES/

SPANISH TV SERIES

GAME SHOW/MOVIES/

ENTERT. SHOW

REALITY SHOW/TALK SHOW

FOOTBALL/MOVIES

Programming is subject to change.

TALENT SHOW

Sunday

SPIRITO LIBERO

Friday

ITALIAN TV SERIES

I L P R O C E S S O

TALENT SHOW/MOVIES/

ITALIAN TV SERIES

MANCHESTER CITY / ATLANTA

BORUSSIA D. / INTER

JUVENTUS / ATLETICO M.

ADRIANOLive show OLTRE LA SOGLIA

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Programming is subject to change.

MondaySunday Thursday SaturdayFriday

MOVIES/ENTERT. SHOW FAMILY MOVIESMOVIES ENTERT. SHOW/

MOVIES

Tuesday Wednesday

MOVIESENTERT. SHOW MOVIES

Prime time programming Autumn 2019

8855

Programming is subject to change.

MONDAYS: DRAMA – STORIES ABOUT WOMEN – TV PREMIÈRES

Movie programming Autumn 2019

CINEMA 1 - TV PREMIÈRES

S

CINEMA 1 - TV PREMIÈRES

S

8855

MondaySunday WednesdayTuesday Thursday SaturdayFriday

Programming is subject to change.

NEWS TALK SHOWNEWS TALK SHOWMOVIES MOVIESNEWS TALK SHOW

Prime time programming Autumn 2019

ITALIAN TV SERIES NEWS TALK SHOW/ENTERT. SHOW

8855

Programming is subject to change.

Movie programming Autumn 2019CINEMA 4 - TV PREMIÈRES

PROGRAMMING

from 1st December 2019 to 11th January 2020

DECEMBER - CHRISTMAS TIME

8855

Programming is subject to change.

Mediaset - Programming highlights December /Christmas time

GAME SHOWFrom 6th January 2020 Early PT

Avanti un Altro

ENTERTAINMENT SHOWFrom Saturday 11th Janauary 2020

C’è Posta per Te

Striscia la Notizia

Grande Fratello Vip

Conto alla Rovescia

REALITY SHOWFrom Tuesday 7th January 2020

SATIRE NEWSFrom Monday to Saturday - Access PT

GAME SHOWFrom 18th November - Early PT

Tú sí que Vales

TALENT SHOWSaturdays, PT

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Programming is subject to change.

Mediaset - Programming highlights December /Christmas time

SPANISH TV SERIES4 episodes from 17th November

ITALIAN TV SERIESFridays (6 episodes) from 6th November

Oltre la Soglia

ITALIAN TV SERIESFridays (4 episodes) from 29th November

Il ProcessoI L P R O C E S S O

AMERICAN TV SERIESSeason 2 (4 episodes)

New Amsterdam

DOCUSERIESfrom December

Viaggio nella Grande Bellezza

8855

Programming is subject to change.

Mediaset - Programming highlights December /Christmas time

MUSIC CONCERT24th December

I L P R O C E S S O

Christmas Concert New Year’s Concert Live from Bari

FOOTBALL10th December

UEFA Champions League

INTER - BARCELONA

Adriano

LIVE SHOW WITH ADRIANO CELENTANOfrom 7th November (5 episodes)

TALK SHOWfrom 27th October

Tiki Taka

MUSIC CONCERT31st December

Live non é la D’Urso

TALK SHOWMondays from 28th October

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Programming is subject to change.

Mediaset - Programming highlights December /Christmas time

Le Iene

THEATRICAL SHOW25th December

ENTERTAINMENT SHOWSundays and Tuesdays - from 27th October

MOVIE PROGRAMMING

Cinema 1

MOVIE PROGRAMMINGMOVIE PROGRAMMING MOVIE PROGRAMMING

Cinema 1 – Fantasy Saga Season Nicolas Cage / Cinema 1

Tv Première Tv Première

Tv Première

DIN DON 2

Tv Première

Tv Première

Cinema 1 – Aldo Giovanni e Giacomo

UP & Down

8855

Programming is subject to change.

Mediaset - Programming highlights December /Christmas time

Stasera Italia

NEWS TALK SHOWFrom Monday to Friday/ Sundays and Saturdays

Quarta Repubblica

SPANISH TV SERIESENTERTAINMENT SHOWfrom 27th November

Dritto e Rovescio #CR4 - La Repubblica delle Donne Una Vita

Quarto Grado

NEWS TALK SHOW NEWS TALK SHOW

NEWS TALK SHOW

GROUP STAGE

J U V E N T U S

N AP O L II N T E R

ATA LAN TA

9237

G R O U P S TA G EM A T C H S C H E D U L E

17 September

1 October

22 October

5 November

26 November

10 December

K I C K O F F h . 2 1 . 0 0

TUESDAYS

Napoli - Liverpool

Juventus - Bayer Leverkusen

Manchester City - Atalanta

Borussia Dortmund - Inter

Juventus - Atlético Madrid

Inter - Barcelona

9237

4,9 mio (Individuals)

Adults 15-64 Share

Adults 25-54 Share

17th September - 1st October 2019

G R O U P S TA G E

Source: Auditel

21,5% 22,8%

8855Programming is subject to change.

05/09 Romania-Spain

06/09 Germany-Netherlands

07/09 Serbia-Portugal

09/09 Scotland-Belgium

10/09 France-Andorra

HIGHLIGHTS

14/11 Portugal-Lithuania

16/11 Germany-Belarus

17/11 Albania-France

19/11 Germany-North Ireland

EXCLUSIVE MATCHESUEFA EURO 2020 QUALIFIERS

Target: Individuals Target: Men

SEPTEMBER MATCHES AVERAGE RESULTS

Source: Auditel

2,1% 3,4%

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Mediaset Thematic MultichannelShare % - September 2019

Individuals

Women 25-54 y.o.

0,9

1,2

THE BEST FEMALE-SKEWED PROGRAMMING FOR YOUNG WOMEN

Affinity 141

Affinity 192

Individuals

Adults 25-54 y.o.

0,9

1,3

Individuals

Women 15-44 y.o.

0,9

1,7

Affinity 144

Individuals

Men +35 y.o.

1,1

1,3

Affinity 142

MOVIE PROGRAMMING AND HIGH QUALITY TV

HighlightsOctober

HighlightsOctober

MOVIE SEASON:VISIONI D’AUTORE

MOVIE SEASON:RITRATTO DI DONNA

Source: Auditel, Total day. Programming is subject to change

TV SERIES AND MOVIES FOR CRIME LOVERS

U.S. TV SERIES S. 3

BLOCKBUSTER MOVIES AND TV SERIES

REALITY SHOW

U.S. TV SERIES S. 1FIRST RUNS

GERMAN TV MOVIES

U.S. SITCOM S.5

MOVIE SEASON:FANTASTIC 20

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Mediaset Thematic MultichannelShare % - September 2019

Individuals

Men 25-54 y.o.

0,7

1,1

Affinity 173

HighlightsOctober

DOCUMENTARYFIRST RUNS

DOCUMENTARY FIRST RUNS

TO DISCOVER AND UNDERSTAND THE WORLD

TODAY’S AND YESTERDAY’S POP ROCK HITS

THE BEST OF MEDIASET PROGRAMMING

0,7

0,9

HighlightsOctober

Affinity 137

Individuals

Women 25-54 y.o.

Affinity 211Individuals

Men 15-34 y.o.

0,2

0,3MOVIE

ENTERTAINMENT AND SPORTS FOR A YOUNG,MALE AUDIENCE

Source: Auditel, Total day. Programming is subject to change

ENTERT. SHOW

THE BEST ROCK MUSIC

U.S. SITCOM S. 3

CITTA IN PERICOLO –MEGA COSTRUZIONI

I TESORI DELLE ANTICHE CIVILTA’

GAME SHOW

+

STROMBOLI E VULCANI DELLE EOLIE: TRA SCIENZA E MITO

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Source: Auditel. Children’s channels: h 7.00-22.00. Programming is subject to change

Mediaset Thematic MultichannelShare % - September 2019

Target: Children 4-14 y.o.

Individuals

Housep. with kids 0-14

4-14 y.o.

0,9

1,82,0

Individuals

Housep. with kids 0-14

4-7 y.o.

0,7

2,40,6

Target: Pre-school kids

TV SERIES - FIRST RUNS

TV SERIES – FIRST RUNS

TV SERIES – FIRST RUNS

TV SERIES – FIRST RUNS

HighlightsOctober

New Show - First TV Runs

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Mediaset Thematic MultichannelTGCOM24: Mediaset cross-platform round-the-clock all news channel

▪ “Breaking news” every 60 minutes

▪ Short live updates on the latest top stories

▪ Traditional 30’ newscasts

▪ Live talk-shows: in-depth reports on the

“news of the day”, with updates on the latest events

▪ Sports bulletins, press reviews, weather forecast

▪ Columns on topics such as politcs, economy, movies

▪ 24h live streaming simulcast online

Individuals

Men 15-64 y.o.

1,6

2,5

Morning Peak time: h. 6:00 - 8:30Share % September 2019

▪ ALL NEWS TV CHANNEL▪ HIGHLIGHTS INSIDE NEWSCASTS & TV SHOWS▪ ALL NEWS INTERNET WEBSITE▪ CITIZEN JOURNALISM▪ ALL NEWS FOR MOBILE DEVICES

Source: Auditel

8855

Pay-TV offerChannel lineup & Share% - September 2019

MOVIES

TV SERIES

Adults 15-64 y.o.

Adults 25-54 y.o.

Men 25-54 y.o.

High + Upper middle classes

Pay-TV subscribers 15-64 y.o.

0,6%

0,6%

0,8%

0,7%

2,3%

135

144

183

169

538

TOTAL DAY

Share

AFFINITY

index

Source: Auditel

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Programming Highlights: October 2019

Programming is subject to change

PRETTY LITTLE LIARS:THE PERFECTIONIST

SEASON 1 - FIRST RUNS

GOD FRIENDED MESEASON 1 - FIRST RUNS

ANIMAL KINGDOMSEASON 4 - FIRST RUNS

MR. ROBOT SEASON 4 - FIRST RUNS

THE 100 SEASON 6 - FIRST RUNS

THE NUN

JOHNNY ENGLISHKICK-ASS2

LIFE OF THE PARTY

THE DANISH GIRLNORTH COUNTRY

ITJASON BOURNE

MOVIES TV SERIES

BLINDSPOT SEASON 4 – FIRST RUNS

Pay-TV offer

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The Italian online scenarioWeb consumption

Source: Audiweb 2.0 - Total Digital Audience, July 2019

40,5 million monthly active users

32,3 million daily active users

4,32 Hours - Average daily online time per user

29,2 million Mediamond monthly reach

72% of total active users

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Mediaset Play – VOD portalThe online video hub of Mediaset

• AVAILABLE ON 4 SCREENS

• AUGMENTED CTV FUNCTIONS (RE-START & ON-DEMAND LIBRARY)

• CUSTOMIZABLE CONTENT LISTS

• LIBRARY INCLUDES MOVIES, DOCUMENTARIES, KIDS CONTENT…

The best of Mediaset content available across all screens.Content includes catch-up TV and live streaming, movies, documentaries andkids content.Connected TV functions include programme restart and the access to an on-demand library.

Source: Audiweb 2.0 – Total Audience Digital –Mar-May 2019 monthly average

AUDIENCE

9,11 mio users monthly

69,48 mio page views monthly

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Source: (ads Jan-Jun 2019)

Print Xmasmas Specials – December IssuesThe best pages for Christmas gifts

ICON DESIGN: Upmarket design• December Christmas special issue: 03/12• Circulation: 50,000

CASA FACILE: DIY and design• December Christmas and design shopping: 04/12• Circulation: 122,990

GRAZIA: Upmarket women’s fashion• Christmas special issue 201951: 5/12• Circulation: 160,288

DONNA MODERNA: Women’s current news and lifestyle• Christmas special issue 201950: 28/11• Circulation: 161,308

Italy’s reach-leading radio offerLeader among Italian radio groups

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