Advertising in the 1920’s

By Jin, Amy and Julia

Why Advertising was Developed

•The mass production and the lowering of prices

-on consumer goods meant that more items were available to more people than ever before along with new transportation makes it easier.

•Advertising a product changed, from announcing the existence of a produce, to persuading the public they truly needed and deserved to own it for themselves.

•Advertising helped build new companies and marketing chains.

• Radio advertising• Billboard advertising • Catalogue• Companies sponsor celebrities• Everyday people promoting

products in the streets. (Travel)

How Advertising was Introduced

•Selling or promoting commercial products

•Essential component of modern strategy

Traveling Salesmen

Radio advertising• New radio stations opened almost every

week• Averts and songs in radio programs were

widely used to praise products• The government made no attempt to

regulate radio advertising• The public was bombarded with

information encouraging them to buy new consumer goods.

• The buying of goods or services by mail delivery: “home-shopping”

• A publication containing a list of general merchandise from a company

Catalogues/mail order

1925 catalogue featuring the latest men's suits.

• Contract that allows the buyer to hire the goods for a monthly rent

• Customers who could not afford the original price can now pay off by months

• Pay a certain % of the price of the item but with interest

• Easy to get and people got into debt

Hire Purchase

Effects of Advertisement• Great economic boom of 1920 was helped

by the considerable extent by advertising.• American public bombarded with

information encouraging them to buy • Made life easier and provided more

entertainment • Labour saving products allow them to take

up new forms of entertainment, so entertainment industry grows.

• Famous people start sponsoring products.• Public remembers the slogan's of

companies• Woman have more free time and freedom

Thank You