Proposed Advertising and Promotions Plan

October 6, 2012

COLGATEFor BAM 104 Class Requirement SY 2012-2013 1st Sem

Situation Analysis

The CBEA College Dean and Department Chair of Miriam College aspires to achieve double digit growth of enrollees in SY 2013 – 2014. Current BAM 104 Students were tasked to use Advertising and Promotions as tool in achieving such objective thru presentation of Integrated Marketing Communications Plan.

Target Audience

The target audience

RELEVANT IMC TOUCH POINT

EVENT

A brief background of CBEAVideo presentation of the activities of

each CBEA courses.Invite a previous CBEA student to

talk about her achievements after she graduated from Miriam College

SPEAKER

• Ivonne Chan Profile

Objectives

• To create brand and product awareness.• To show target audience how graduates from

Miriam College with a CBEA course can excel.

Cost Estimates

Key Performance Index (KPI)

• This will be evaluate through getting the number of examinees who choose a CBEA course.

PRINT MEDIA

FLYER (FRONT)

FLYER (BACK)

Objectives

• To retain the information to the students.• To reach the attention of their parents of the

targeted audience.• To attract and encourage the incoming 1st year

student to choose a CBEA course

Cost Estimates

Key Performance Index (KPI)

• This will be evaluate through getting the number of examinees who choose a CBEA course.

Banner (small)

Objective

• To inform students about the MCET review center.

Cost Estimates

Key Performance Index (KPI)

• Evaluation through the enrollees of the review

• Conduct a FGD to the MCET instructor about the students feedback.

POSTERS

Objective

• To attract the attention of the 4th year high school student who are currently thinking of their future schools in college.

Cost Estimates

Key Performance Index (KPI)

Internet / Interactive

IMC tool 2012 2013

July Aug. Sept. Oct. Nov. Dec. Jan. Feb. Mar. April May June

Event

Talk

Print Media

Flyer

Banner

Poster

Product Placement

Fan

2012 2013

July Aug. Sept. Oct. Nov.

Dec. Jan. Feb. Mar. April. May

June

Word of mouth

MCET

Internet/Interactive

Facebook Fanpage