K+LIVEFEST

ADVERTISING

ORGANIZERINTRODUCTION

SPORTS AND MUSIC – NEW ENTERTAINMENT

K+ LIVE FEST

SPONSOR PACKAGE

CONTACT US

CONTENT1

2

3

4

5

ADVERTISING

ORGANIZERINTRODUCTION1

ADVERTISING

ADVERTISING

K+ - 3RD STRONGEST PAY TV IN VIETNAM

29%

24%

11%

36%

PAY TV MARKET 2016SCTV VTVCAB K+ OTHERS

( Source : MediaPartners 2016, K+ market analysis)

K+ has had a stable and fast increase in number of subscribers since our establishment.

-

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

1,600,000

2011 2012 2013 2014 2015 2016

K+’s CUMULATIVE ACTIVE SUBSCRIBERS

ADVERTISING

TPHCM

HÀ NỘI

PAY-TV MARKET OVERVIEW

DTH PAY TVPROVIDERS

Focus in in the South& Mekong Delta

FPT

CABLE PAY TV PROVIDERS IPTV

No. 1 DTH TV (Deliver to home) Nationwide

Cheapest in the marketMainly in HCMC

Focus in Hanoiand the North

VNPT

VIETTEL

ADVERTISING

DEMOGRAPHIC20 - 5O Years OldMale (70%) & Female (30%)Urban (50%) & Rural (50%)

DISTRIBUTION39% North/ 33% Central/ 27% South63 provinces, citiesVia: Satellite (DTH), Internet TV (MyK+ and MyK+ Now), Cable and IPTV (via co-distribution with: VTVcab, HTVC, VNPT, FPT, Viettel)

BEHAVIORALSEGMENTATIONSports, Football & Movie loversAffluent, PMEB: SEC A+/A/B

PENETRATION1.3M cumulative active subscribers 40,000 F&B subscribers60,000 monthly active myK+ accounts 670,000 active Facebook followers

ABOUT K+ – AUDIENCE AND DISTRIBUTION

ADVERTISING

EVENT PARTNERS

FOOTBALL LEAGUES& FEDERATION INTENATIONAL AGENCIES EVENT AGENCIES MEDIA PARTNERS

* And other 20 TV channels

SPORTS AND MUSIC– NEW ENTERTAINMENT2

ADVERTISING

ADVERTISING

SPORTS AND MUSIC – NEW ENTERTAINMENT

Sports and Music are the two biggest passion points on the planet. They are defined by the same fundamental intense EMOTION, DEVOTION, AND ENGAGEMENT. What else can make young girls scream and grown men hug?

Music can amplify the sports fan base, and add longevity to a promotional campaign.

LADY GAGA’S PERFORMANCE AT SUPERBOWL 2017

ADVERTISING

PREMIER LEAGUE – MOST WATCHED LEAGUE IN VIETNAM

A football league where all clubs have an oppotunity to succeedA competitive and compelling sport which inspires performance and ambition

SMG insight global consumer research study – 2012

42%

37%

27%

23% 23%

16%

Football Tennis Formular 1 Swimming Athletics Basketball

GLOBAL SPORT POPULARITY

ADVERTISING

PREMIER LEAGUE – GLOBAL ICONS

PREMIER LEAGUE – STAGE OF MOST SKILLFUL AND ICONIC STARS

Premier League has the most iconic football players and world-class managers competing head-to-head

ADVERTISING

PREMIEAR LEAGUE – AN EMOTIONAL ENTERTAINMENT

Premier League attracts 4.2 billion viewers and 1.2 billion fans globally and 14.5 million viewers in VIETNAM

VIETNAM14.5M

Source: Repucom 2014/15

ADVERTISING

LA LIGA - ALSO AMONG MOST-WATCHED LEAGUES

La Liga attracts 1.2 billion viewers globally and 12.8 million viewers in VIETNAM

OVER 1.2 BILLION TV VIEWERS AROUND THE WORLD – SEASON 2014-2015

EUROPE 47 COUNTRIESAUDIENCE 534.1 Million

MENA & AFRICA 66 COUNTRIESAUDIENCE 149.8 Million

AMERICA 27 COUNTRIESAUDIENCE 186.6 Million

ASIA & OCEANIA 24 COUNTRIESAUDIENCE 338.9 Million

Source: Mediapro season 2014/15

VIETNAM 12,771,000

ADVERTISING

LA LIGA – THE MOST EXPENSIVE CONTRACTS

AND THEIR STORIES OUTSIDE THE PITCH… THE PLAYERS HAVE THE HIGHEST INCOMEIN THE WORLD IN 2016 - FORBES

PLAYER

Cristiano Ronaldo Real Madrid $82 Billion

Lionel Messi Barcelona $77 Billion

Zlatan Ibrahimovic PSG $37 Million

Neymar Jr Barcelona $36 Million

Gareth Bale Real Madrid $34 Million

Wayne Rooney Man.Utd $26 Million

Sergio Aguero Man. City $24 Million

Luiz Suarez Barcelona $23 Million

Eden Hazard Chelsea $22 Million

Cesc Fabregas Chelsea $21 Million

$53 Million

$51 Million

$30 Million

$14 Million

$24 Million

$20 Million

$17 Million

$18 Million

$18 Million

$16 Million

CLUB INCOME SALARYAND BONUS

ADVERTISING

MOST POPULAR LEAGUE ON SOCIAL MEDIA

MOST POPULAR LEAGUE ONSOCIAL MEDIA

MOST POPULAR CLUBS ONSOCIAL MEDIA

Premier League and La Liga attract more than 80 million followers on social networks.Their clubs are also among top football clubs followed by social fans…

0

20000000

40000000

60000000

80000000

100000000

120000000

140000000

Real Madrid (La Liga)

Barcelona (La Liga)

Man. Utd (EPL)

Chelsea (EPL)

Arsenal (EPL)

Facebook Twitter

0

10000000

20000000

30000000

40000000

50000000

60000000

Premier League

As at Dec 26th 2016

La Liga Serie A Bundesliga

Facebook Twitter

ADVERTISING

MUSIC STARS AND THEIR FAN BASE

Source: www.socialbakers.com – As of April 2017

…they can amplify the fan base of EPL and La Liga, and add longevity to the event’s promotion.

PHAM ANH KHOANo. of fans: 112k

HOANG THUY LINHNo. of fans: 3M

TOC TIENNo. of fans: 1.2M

TUAN HUNGNo. of fans: 4M

K+Live Fest3

ADVERTISING

K+ LIVE FEST – CONCEPT AND KEY HOOKS

ADVERTISING

Go beyond broadcasting SPORTS to a festival where people can enjoy the real

sport atmosphere + entertainment

K+ is exclusively airing FOOTBALL matches

Live musicperformance andoutdoor activities

Live SUPER& EXCLUSIVE

match

Live interactionGLOBAL football

legends at the event

K+ is creating a series events which viewerscan feel the real and live atmosphere

ADVERTISING

EVENT STRUCTURE AND LOCATIONS

Location and timing subject to final EPL/ La Liga schedule

No.

1 EPL Kick-off match Ho Chi Minh 12/08/2017 10,000

2 September Binh Duong September 17 2,000

3 La Liga big event Ho Chi Minh October 17 10,000

4 November Can Tho November 17 2,000

5 December Da Nang December 17 2,000

6 January Nghe An January 18 2,000

7 March Hai Phong March 18 2,000

8 April Hanoi April 18 2,000

9 May Quang Ninh May 18 2,000

Event Lovation Timing Est participants

ADVERTISING

TARGET AUDIENCE DEMOGRAPPHICS

60% - MALE, 18 – 40They love football & specially EPL and La Liga

Usually gather at coffee shop to enjoy the matchLove the environment where they can see on big screen.

They can scream and cheer, discuss on-going match with the unknown next guy. They fell closer to the soccer field and into the game

40% - FEMALE, 18 – 40They love music, hanging out and have fun

Love to have fun together with their boyfriend and their familyThey can scream, dance and cheer with their music icon

They can also enjoy the game in the real atmosphere of a football stadium

MALE, (23 – 34)First Jobber

Interested in Football (Soccer)

FEMALE, (23 – 34)First Jobber

Interested in Music and Entertainment

ADVERTISING

EVENT COMMUNICATION

Awareness & association

Amplify and create awareness inSOCIAL CHANNEL

Update campaign process andinteraction with viewer. Campaign information.

AWARENESS DISCUSSIONENGAGEMENT & INFOMATION

, K+ AWARENESS ONLINE &

OFFLINE PRSOCIAL MEDIACAMPAIGN

WEBSITE Facebook Fanpage

Push visibility, generate maximum awareness.Lead to further interaction by driving target audience to website.

On Ground ActivationFeel The Field

Official information & onlineengagement hub, registering

ADVERTISINGOnline AdsK+ AdsPartner assets

ON GROUND ACTIVITY

EXPERIENCE

ADVERTISING

COMMUNICATION PHASES & ROADMAP (ONE BIG EVENT)

ADVERTISING

WHAT’S HOT?

EXCITING OUTDOOR ACTIVITIES POPULAR PERFORMERS

TARGETED ATTENDANCE OF 10.000 MUSIC & FOOTBALL LOVERS

ENGAGING SHOW,AMAZING STAGE & VISUAL

SPECTACLES

LIVE VIEWING WITH LIVECOMMENTARY

MORE THAN 20 BRANDS TO SERVE FOOD, BEVERAGE & BEER

ADVERTISING

ATTENDEE ALLOCATION (ONE BIG EVENT)

TOTAL 1 0 0 0 0 ATTENDEES

OFFLINE

4 0 0 0ATTENDEES

ONLINE

1 0 0 0ATTENDEES

KPLUS& SPONSORS

3 0 0 0ATTENDEES

FANCLUBS

2 0 0 0ATTENDEES

ADVERTISING

TICKET DELIVERY10.000 tickets expected to be delivered to attract and recruit at least 6000 – 7000 attendees.Booth will be placed at crowded / peak hour on weekend.

2 WEEKS BEFORE EVENT3 WEEKS BEFORE EVENT

UNIVERSITY 2.000 TICKETSTA: Last year students, teachers Range: 18-22 & 23-25 YO

COFFEE SHOP 1.000 TICKETSTA: Expats, officers, sport fans,outdoor fest fansRange: 23-30 YO

PUBLIC SITES 2.000TICKETSTA: Young adults, officers, staffs... Range: 23-30 YO

FAN CLUB 2.000 TICKETSTA: Football fansRange: 20-35 YO

OFFICE BUILDING 1.000 TICKETSTA: Expats, officers…Range: 25-35 YO

SHOPPING MALL 1.000 TICKETSTA: Family, parents…Range: 25-40 YO

SUPERMARKET 1.000 TICKETSTA: Family, parents…Range: 25-40 YO

ADVERTISING

OVERALL (ONE BIG EVENT)Total 23 booths to bring the best dynamic and exciting experiences for football lovers.Almost full day long with many different activities to keep them on their feet till the match starting.

MERCHANDISE BOOTH01 SPONSOR BOOTHS15

COMPETITION GAME BOOTH03

ORGANIZER BOOTH01

INTERACTIVE GAME BOOTH01F&B BOOTH02

ADVERTISING

DAY SHOW (BIG EVENT) (15:00 – 19:30)

15:00 –16:00DJ Melo

16:00 –16:30Game & Dancers

16:30 –17:30DJ King Lady

17:30 –18:00Game & Dancers

18:00 –19:00DJ Touliver

19:00 –19:30All game booth closes,only F&B, merchandising booth& sponsor booths still operating.

Games & side activities at boothsDJ performance / Dancers / Singers performane every one hour.

*All booths will be closed when the main program starts.

ADVERTISING

NIGHT SHOW (ONE BIG EVENT) (20:00 – 00:30)

20:00 – 20:05Opening20:05 – 20:10 FC performance

20:10 – 20:30Singerperformances

20:30 – 20:45PAK performances Singing 5 minsTalkshow 5 minsBall lifting 5 mins

20:45 – 21:15 Luis Figo sessionClip Figo 5 minsTalkshow 15 minsLa Liga Gift Give Away 5 minsFansign 5 mins

21:15 – 21:45Singerperformances

21:45 – 22:00Pre-match commentary session22:00 – 22:451st half22:45 – 23:00 Break / Singer performance23:00 – 23:45 2nd half23:45 – 00:00 Commentary session00:00 – 00:15Ending

Games & side activities at boothsDJ performance / Dancers / Singers performane every one hour.

*Note: Global Football legend: TBC

ADVERTISING

ARTISTS LINE-UPDJs (Day show) Band (Night show) Headliners

DJ Touliver | DJ MeloDJ King Lady

LIP BPB Nation

Toc Tien | Pham Anh KhoaTuan Hung | Hoang Thuy Linh

Note: Artist: TBC

ADVERTISING

STADIUM LAYOUT

ADVERTISING

WELCOME GATE

ADVERTISING

OUTSIDE STADIUM

ADVERTISING

TUNNEL

ADVERTISING

PHOTO CORNER

WELCOME ACTIVITIES – MUSEUM BOOTH

ADVERTISING

SPONSOR BOOTHS

ADVERTISING

15 Sponsor Booths with branded decoration and their own activities.

ACTIVITY BOOTHS

ADVERTISING

3 activities booths + 1 interactive game boothwhere groups can have fun together

MAIN STAGE

ADVERTISING

MAIN STAGE

ADVERTISING

VIP AREA

ADVERTISING

25x6m separated area to bring VIP guests the most beautiful view and best experiences

ADVERTISING

COMMUNICATION PHASES & ROADMAP (ONE SMALL EVENT)

ADVERTISING

ATTENDEE ALLOCATION (ONE SMALL EVENT)

TOTAL 2 0 0 0 ATTENDEES

OFFLINE

8 0 0ATTENDEES

ONLINE

2 0 0ATTENDEES

KPLUS& SPONSORS

6 0 0ATTENDEES

FANCLUBS

4 0 0ATTENDEES

ADVERTISING

TICKET DELIVERY3.000 tickets expected to be delivered to attract and recruit at least 1,200-2,000 attendees.Booth will be placed at crowded / peak hour on weekend.

2 WEEKS BEFORE EVENT3 WEEKS BEFORE EVENT

PUBLIC SITES 500 TICKETSTA: Young adults, officers, staffs... Range: 23-30 YO

FAN CLUB 1.000 TICKETSTA: Football fans Range: 20-35 YO

UNIVERSITY 500 TICKETSTA: Last year students, teachers Range: 18-22 & 23-25 YO

SUPERMARKET 500 TICKETSTA: Family, parents…Range: 25-40 YO

COFFEE SHOP 500 TICKETSTA: Expats, officers, sport fans,outdoor fest fans…Range: 23-30 YO

OVERALLTotal 21 booths to bring the best dynamic and exciting experiences for football lovers.Almost full day long with many different activities to keep them on their feet till the match starting.

MERCHANDISEBOOTH

BIG CITY01

SMALL CITY01

F&B BOOTHBIG CITY02

SMALL CITY01COMPETITIONGAME BOOTH

INTERACTIVEGAME BOOTH

BIG CITY03

SMALL CITY02

BIG CITY01

SMALL CITY01

SPONSORBOOTHS

BIG CITY15

SMALL CITY15ORGANIZERBOOTH

BIG CITY01

SMALL CITY01

ADVERTISING

ADVERTISING

DAY SHOW (SMALL EVENT) (15:00 – 18:30)

15:00 – 16:30 DJ Melo

16:30 – 17:00 Game & Dancers

17:00 – 18:00DJ King Lady

18:00 – 18:30 Game & Dancers

18:30 – 19:00 All game booth closes, only F&B, merchandising booth& sponsor booths still operating.

Games & side activities at boothsDJ performance / Dancers / Games every hour.

*All booths will be closed when the main program starts.

ADVERTISING

NIGHT SHOW (SMALL EVENT) (19:00 – 23:00)

19:00 – 19:05 Opening19:05 – 19:10 FC performance

19:15 – 19:45Singer performances

19:45 – 20:00PAK performances Singing 5 minsTalkshow 5 minsBall lifting 5 mins

20:00 – 20:30Singer performances

20:30 – 20:45Pre-match commentary session20:45 – 21:301st half21:30 – 21:45 Break / Singer performance21:45 – 22:30 2nd half22:30 – 22:45 Commentary session22:45 – 23:00 Ending

*Match time to be confirmed and event flow to be rescheduled.*Province event to be ended earlier than big cities event 1.5 hour.

ADVERTISING

ARTISTS LINE-UP (SMALL EVENT)DJs (Day show) Band (Night show) Headliners

DJ MeloDJ King Lady

LIP BPB Nation

Pham Anh Khoa | Hoang Thuy LinhHo Quang Hieu | Bao Anh

*Artists to be changed according to cities/provinces.

ADVERTISING

SOCIAL PLAN

Utilize KOLs/FAN CLUB Fanpages to extend information to T.A

KOLs & Influencers: Including people that famous online and have high influence/fans/followers that in our T.A

FANCLUB Fanpages: Fan page that have football/entertainment infor-mation

K+Fanpage

KOLS TargetAudience

FANCLUB Fanpage

Spreading strategy on Social

ADVERTISING

TIMELINEPHASE 1 PHASE 2 PHASE 3

K+ Event

KOL

HotFanpage

ContentDirection

• Share incoming event that bring a very new experience to viewer• Call for action to get the ticket.• Reminder to come to the event

• Share the feeling in the field• Share the atmosphere of the field

• Share the success of the event and how meaningful it is to the viewer• Call for joining next event

ADVERTISING

EVENT WEBSITE’S CONTENT STRATEGY (During project of 9 events)

K+ Bring Champion to Live

CAMPAIGN INFORMATIONK+ and SP0NSORS’ PRODUCTS/ SERVICE

Associate K+ with Sport

18-40 (focus single male 20-25), Love sport (campaign FEEL THE FIELDfocus on football lovers, HCM and location of activation)

I love sport, specially football, so I curious aboutwhat is happening around the world and in Vietnam that I can join

Mission

Content pillar

Fan’sMotivation

Format

Audience

• SPONSORS’ TVC & banners• K+’s TVC and banners

• Trailer and call for registration• Minigame post to win ticket• News and BTC of legend coming to Vietnam• Live the event

80%20%Mini clips, Photos, Live TVC, Photos, GIF

Frequency of posts: 2 times/week, .

OBJ

TACTIC

DURATION

CONTENTPILLAR

ADVERTISING

PR PLAN (ONE BIG EVENT)

• Utilize information of La Liga and Legend to attract attention of target audiences• Event information which mentions K+ as an organizer is a must-have content• Use KOLs' post on social media and their photos at the stadium to amplify the event.• In order to increase media coverage, every article will be re-aired on 1-2 another sites.• Partnership with a popular media to increase reliability of campaign• Choose online media which have high quantity of pageviews (>1 million per month) from our target audiences (People, 25-34 Y.O.)

• Create awareness of the event and support to call for registration• Amplify campaign success to increase awareness of K+

Totally 10 weeks: 8 weeks for Awareness phase and 2 weeks for Amplifying phase

Announce the event and call for registration

Championship lovers experience

Summaryof event

Capacityenhancement

Announce the event and call for registration• Update the schedule of La Liga, the championship is broadcast exclusively by K+• Announce the event held by K+ will bring new experience of football watching, especially live matches of the top league matches of the La Liga tournament.• Trigger information of Luis Figo• Ways to register.Suggested angles• 1st time ever K+ bring champion to live• Register to enjoy the real field atmosphere• Watch football match, sit together• Join the match from Vietnam by different way.• Luis Figo will come to Vietnam, won’t he?

Capacity enhancement• Summarize the event with impressive results although it is the 1st time held in Vietnam. • The reason is behind the successful event is K+ which is very popular as a Sport TV broadcasting in Vietnam. • K+ demonstrates their creativity (great idea) and professional perfor-mance (rich content, strategy and traditional products).Suggested anglesWho is behind the successful event?; What makes the event successful?

Summary of event• More than 10k people watched La Liga’s matches together in Vietnam.• Event photos with interesting activities, crowded audiences, hectic atmosphere, etc.Suggested angles• Thousands of championship lovers watch the narrative in Vietnam.• Event held by K+ brought Luis Figo to Vietnam last night• Sporting event held by K+ is successful at the first time.

Championship lovers experience• Use KOLs’ event photos as PR materials• Screenshot their Facebook after-event posts or their quotes to show how exciting the event is.Suggested angles• [KOL] watches the La Liga’s final match with thousands people excitedly• [KOL] quote: ‘’I feel the real field atmosphere like attending at Spanish stadium”

ADVERTISING

PR / ANGLE (ONE BIG EVENT)K+ BRING THE CHAMPIONS TO LIVE

AWARE – 2 month AMPLYFY – 2 weeksENGAGE1 month

CONTENTPILLAR

ADVERTISING

MEDIA PARTNERSHIP (ONE BIG EVENT) / EXAMPLEW1 W2 W3 W4

Teasing Event Day Amplify

W5 W6 W7 W8 W9 W10 W11 W12

Full brand content box:• Position: homepage• Name of box: K+ campaign name or Event• Content of articles in this box: information of K+, event (e.g: teasing event, trigger about Luis Figo, etc.). Maximum 15 articles with K+ campaign theme (like full brand article).• Duration: 12 weeks

Full brand background Banner:• Position: homepage• Duration: 4 weeks

Live article:Reporters from Zing attend and collect informationLively information and photos updated during eventPosition: Top 3 of The Thao/Song Tre category which displayed on homepageLive duration: 2 hours of event

Full brand Article:• Based on sub-column of The Thao/Song tre category• Duration: 8 weeks

Article 1:• Angle: What are attractive things at K+ event? (call for join) • Position: suitable category on homep-age

Article 5:• Angle: What made the success of K+ event• Position: suitable category on homep-age

Article 4:• Angle: K+ event exceed the success • Position: suitable category on homep-age

Article 3:• Angle: Luis Figo now in Vietnam • Position: suitable category on homep-age

Article 2:• Angle: Only 10 days left to join K+ event and meet Luis Figo • Position: suitable category on homep-age

ADVERTISING

ONLINE BEHAVIORS

0

500

1000

1500

2000

2500

0

50

100

150

200

250

300

• Top online behaviors of Male, 25-34 are: Using search engine to look for information, Using Social Network (Facebook), Viewing online video (YouTube) and reading online news.

Top 10 Most Visited Sites Top 10 Most Visited Sites (Sport)Comscore: M25 - 34Comscore: M25 - 34

ADVERTISING

CAMPAIGN OBJECTIVES & CHANNEL MAPPING

Online Display Social Ad Wifi @ Shopping MallSocial Promoting

Built AWARENESS Drive SUBMISSION

LANDING PAGE (REGISTER)

ADVERTISING

MEDIA TOUCH POINTS & USER JOURNEY

API Connect

@ Public Spaces& Shopping Malls

• Facebook Clicks• Facebook Lead Generation(Optional)

GDN (Placements)

Facebook Promoted Post

REGISTER

AWARENESS INTEREST SEARCH ACTION SHARE

WIFI

Online Display

Social Ad

LANDING PAGETraffic & Submission

Social Promoting

ADVERTISING

MEDIA DELIVERY

PRIORITY

MEDIA

TACTICS

CHANNEL

FORMAT

@ Shopping Malls & Public Space• Prioritize urban locations (HCMC)• Connect API to allow users register right on banner• Target Desktop & MobileOptionally target to Male

Shopping Malls & Public Spaces

News/Entertainment/Sport Facebook Facebook

Rich banners (Responsive) IAB banners (GDN) Facebook Link/Carousel Post Engagement

Google Display Network• Display IAB banner by selecting websites• Target Desktop & MobileLocation: HCMC

Facebook Carousels• TA Segment by Demography, InterestsFirst jobber: Aged 22 – 28 • Tailored message for right TA• Desktop & Mobile• Location: HCMC

Facebook Post Engagement• Increase Reaches & • Interactions for Facebook page post• Segment target to deliver right post to right audience, by Demography & Interests

WIFI ONLINE DISPLAY SOCIAL AD SOCIAL PROMOTING

st1 st2 rd2 nd3

OBJ

OOH Strategy

LCD/FRAME

Create awareness and call for registration

OOH selection Period Unit Estimated traffic

Enhance reach & frequency to our consumer in their destination places to reach our target• LCD at office building/shopping mall/apartment• Digital frame at building class A

LCD at office building/apartment

Digital frame 1 month

1 month

413

961

47,951,348

66,103,864

ADVERTISING

MEDIA – OOH (ONE BIG EVENT)

1 MONTH

MEDIA COMM EVENT

ADVERTISING

CAMPAIGN’S KPI – ONE BIG EVENT

• K+ 4 channels with total 1500 event promo spots• 35,840 event promo spots on K+’s partners• 20 mil fans from FC football community• Over 4 mil followers in total and 10,000 interactions on average via KOLs• 1,374 OOH building frames across HCMC• 65,000 arrivals to website

• 30s event promo clip• POSMs of the event in various locations• Event showreel• Display ad across Mall, Office building, other entertainment/ fitness sites• News about event on K+ channels• Nearly 72.5 million average page views for online PR• Event website and Youtube channel

• Attract 10,000 football & music fans• Approximately 15 activity booths• 9 hours of music and activities with performances and visuals

MEDIA COMM EVENT

ADVERTISING

CAMPAIGN’S KPI – ONE SMALL EVENT

• K+ 4 channels with total 200 event promo spots• 5,800 event promo spots on K+’s partners• 4 mil fans from FC football community• Over 1 mil followers in total and 2,000 interactions on average via KOLs• 233 OOH building frames across the city• 13,000 arrivals to website

• 30s event promo clip• POSMs of the event in various locations• Event showreel• Display ad across Mall, Office building, other entertainment/ fitness sites• News about event on K+ channels• Nearly 14.5 million average page views for online PR• Event website and Youtube channel

• Attract 2,000 football & music fans• Approximately 8 activity booths• 8 hours of music and activities with performances and visuals

ADVERTISING

SPONSORPACKAGE4

ADVERTISING

ONE BIG EVENT’S SPONSOR PACKAGE

No. No. Price (USD) NoteBenefitType of sponsor

1

2

3

4

Presenting sponsor 1 500,000 ExclusiveBenefits at event (posm, space) + Benefits with event communication + 325k media slots on K+ channels

Gold 2 300,000 ExclusiveBenefits at event (posm, space) + Benefits with event communication + 135k media slots on K+ channels

Silver 3 150,000 ExclusiveBenefits at event (posm, space) + Benefits with event communication + 45k media slots on K+ channels

Bronze 4 100,000 Non exclusiveBenefits at event + 20k media slots on K+ channels

5 Booth sponsors unlimited 50,000 Only benefits at event (posm, space) Non exclusive

ADVERTISING

ONE SMALL EVENT’S SPONSOR PACKAGE

No. No. Price (USD) NoteBenefitType of sponsor

1

2

3

4

Presenting sponsor 1 100,000 ExclusiveBenefits at event (posm, space) + Benefits with event communication + 65k media slots on K+ channels

Gold 2 80,000 ExclusiveBenefits at event (posm, space) + Benefits with event communication + 36k media slots on K+ channels

Silver 3 50,000 ExclusiveBenefits at event (posm, space) + Benefits with event communication + 15k media slots on K+ channels

Bronze 4 20,000 Non exclusiveBenefits at event + 5k media slots on K+ channels

5 Booth sponsors unlimited 5,000 Only benefits at event Non exclusive

CONTACT

ADVERTISING

Vietnam Satellite Digital Television Co., Ltd. (VSTV)15 Floor Tower A, Handi Resco Building, 521 Kim Ma St., Ba Dinh Dist., Hanoi, Vietnam26 Cao Thang, Ward 5, District 3, Ho Chi Minh City, Vietnam adsales@vstv.vn – http://ad.kplus.vn/

(Ms.) GIANG NGUYENHEAD OF ADVERTISING SALESgiang.nguyen@vstv.vn+84 988 012 791

(Mr.) THAI TRANADVERTISING ACCOUNT MANAGERthai.tran@vstv.vn+84 988 870 812

(Mr.) THU NGUYENADVERTISING ACCOUNT MANAGERthienthu.nguyen@vstv.vn+84 909 646 877