12
MID-AMERICA ASSOCIATION OF REAL ESTATE INVESTORS January 2013 Serving Members since 2003. National REIA Award of Excellence Honor of Merit Winner 2011 & 2012. NETWORKING : EDUCATION : COMMUNITY : GOVERNMENT Advertising Advertising Advertising Options Options Options MAREI’S MEMBER BENEFITS PROGRAM YOUR MEMBER BENEFITS AT - A- GLANCE Page 6 & 7 YOUR MESSAGE HERE

Advertising at Mid-America Association of Real Estate Investors

Embed Size (px)

DESCRIPTION

Have a product or service to offer to the Real Estate Investment Community in Kansas City, this booklet gives you some options for doing so at MAREI. Visit our website at http://www.MAREInet.com

Citation preview

Page 1: Advertising at Mid-America Association of Real Estate Investors

MI D - A ME R I C A A S S O C I A T I O N O F R E A L E S T A T E I N V E S T O R S

January 2013

Serving Members since 2003. National REIA Award of Excellence Honor of Merit Winner 2011 & 2012.

NETWORKING : EDUCATION : COMMUNITY : GOVERNMENT

Advertising Advertising Advertising

OptionsOptionsOptions

M

AREI’S

M

EM

BER B

ENEFITS P

ROGRAM

YOUR M

EM

BER B

ENEFITS

AT-A

-GLANCE

Page 6

&

7

YOUR

MESSAGE

HERE

Page 2: Advertising at Mid-America Association of Real Estate Investors

Page 2 MAREInet.com

@ Check out our Website MAREInet.com

Contact us by Phone 913-815-0111

Email US [email protected]

Join The Conversation MAREInet.com/Blog

Join Association MAREInet.com/Membership

Business Membership By far the best bang for your buck when targeting the Real Estate Professional for your

product or service in the Kansas City Metro would be a Business Membership with Mid-

America Association of Real Estate Investors.

The business membership includes all the access to our website and all the discounts

that our Standard Investor Membership. However, unlike the Investor Membership that

is for the person, the Business Membership follows the Business. So as a Business you

receive two guest passes to every monthly meeting (20+ meetings a year) that can be

used by the same two people or interchanged among several people each month.

Advertise in our Newsletter

Also included in a Business Membership is an advertisement in our monthly newsletter,

the Investment News. This is published once a month and posted on our website, our

social media pages, several online file sharing sites and emailed out to our 5000+ data-

base. You can see our latest Newsletters Online at: http://mareinet.com/resources/

newsletter/.

Advertise on our Website

Our website has a Service Provider Section that provides you with a home on our website

where you can create a full page advertisement of your choosing and link it to your web-

site. Some examples of ad pages might include: a photograph, two or three short para-

graphs, an embedded video, contact information and a sign up page for your product or

service. We can make it as elaborate or as simple as you would like. See our current

Service Provider Page: http://mareinet.com/library/service-providers/

Host a Vendor Table

While you can do all the advertising in the world in our Newsletter and on our Website,

meeting members face to face at our monthly meetings allows you to get face to face

with the members, build rapport and explain your product or service in person. To help

you facilitate the face to face interaction, we have Vendor Tables available for a fee from

6:00 to 7:00 before each meeting. These can be reserved for $25 for one night or $50

for 3 different nights. A Business Membership includes 3 free annually. Available on a

first-come first-served basis.

Some Stats

Incorporated 2003

350 Current Paid Members

North Meeting Attendance: 50

South Meeting Attendance:

100

180 Website Page Views a Day

Most Views from US, Canada

and Philippines - total 105

countries

Email Database 5000+

Facebook Page: 2446 Likes

Facebook Group: 1131 Mem-

bers

LinkedIn Group: 721 Members

Photo Caption

Page 3: Advertising at Mid-America Association of Real Estate Investors

Investment News Page 3

SERVICES THAT PUT PROS

AND INVESTORS FIRST

With our FIRST for Pro initiative, The Home Depot is taking Even better care of our best customers.

FAST IN AND OUT Time is money — we’ll get you back to work quickly.

Dedicated Pro Desk Associates.

Two hour advance order pulling.

In Store Hands On—How To

Workshops Want to learn How a project is completed. Check out our

workshops.

In store workshops each month, check out our website

and your local store.

Access step by step video 24-7 on our website—look for

our Project Guide Library

10% Price Guarantee If you find a lower price on identical in-stock item

We will match the price & beat it by 10%.

Excludes special orders & bid pricing and others—see website for complete details.

GREAT PRICES JUST FOR PROS

We Offer everyday low prices, plus more ways to save on

larger orders.

You can count on competitive pricing on everything in

every department

Volume pricing discounts available on purchases as low

as $2,500.

Instant bulk price savings available 1000s of items.

SPECIAL DISCOUNTS FOR MAREI

MAREI members receive special discounts at The

Home Depot nationwide.

Two percent rebate paid twice a year on all purchases

made through all registered accounts.

Twenty percent discount on selected paint brands.

Exclusive to members of National REIA.

EXCLUSIVE PROJECT ESTIMATOR APP

Coming in 2013, the Home Depot Project Estimator App for

iPad, a business changing tool for National REIA Chapter

members nationwide. Watch your local REIA Chapter for

more information.

Page 4: Advertising at Mid-America Association of Real Estate Investors

Page 4 MAREInet.com

Educational

Advertorials

As a member of MAREI,

we have several opportu-

nities for you to share

your expertise by helping

us to Educate the mem-

bership. By sharing your

knowledge you establish

yourself as a known ex-

pert in your field and

when a member needs a

service provider, they will

usually call the expert

they know first. And as a

business member, you are

the expert with the easy

to find phone number.

Write Educational Arti-

cles for the Blog part

of our website

Write Articles for the

Investment News, our

monthly newsletter.

Volunteer to teach a

specific topic or to

serve on a panel at

monthly meetings.

We are always looking

for experts in a wide

range of topics.

Partner with MAREI to

create a training webi-

nar or workshop to

teach the members

and showcase your

expertise.

Respond to questions

posted on the member

forum.

Be an active partici-

pate on our social me-

dia pages.

Photo Caption

Advertising Rates Your headline is an important part of the newsletter and should be considered carefully.

Rate Schedule

Size Non-Member Member Business Associate

Full Page Newsletter $175 $140 $115

1/2 Page Newsletter $145 $105 $85

1/4 Page Newsletter $75 $65 $50

1/8 Page Newsletter $55 $35 $25

List on Calendar $55 $35 $25

Property Posting $50 FREE FREE

eBlast: Send Once $55 $35 $25

eBlast: Send Twice $75 $55 $45

A 10% discount is given on ads pre-paid for 6-12 months. Any changes to a pre-paid ad will

incur a minimum charge of $20. The deadline to submit ad copy is the 1st of each month. All

ads must be prepaid. Contact to verify ad format can be accepted. PDF preferred. There is an

additional charge of $25 to typeset a business card ad or 1/4 page ad layout, $60 for a 1/2

page or full page lay-out. Opportunities also exist for advertising on www.MAREInet.com. Call

913-815-0111 for more information. Email ad copy to [email protected]. Mail payment to

MAREI, PO Box 8685, Prairie Village, KS 66208 or request an online payment for to use credit

or debit card.

Page 5: Advertising at Mid-America Association of Real Estate Investors

LET US HELP

KEEP PROPERTIES MARKETABLE

Keep Costs Under Control & Meet Tight Deadlines Dedicated to your Success, With Solutions for Every Surface & All the Essentials

EXCLUSIVE MEMBER DISCOUNT

MAREI as a member of National REIA is able to bring our

members the exclusive Sherwin William Discount Card that

offers unbeatable savings on paint, applicators, floorcov-

ering, paint sundries, wall covering, spray equipment,

and even window treatments!

Members look for your discount card in your members

Benefit Package or download from the Member’s Dis-

count Section of the MAREI Member Library.

National Account Services

Our strategic account teams can

simplify processes and maximize

efficiencies with centralized

account management.

LEED® & VOC Coatings

Download the latest guide on

our products that meet LEED®

and low VOC specs.

Color Services

Find out about our color design

services for properties and read

about the latest color trends.

Flooring Products &

Installation

Wide variety of name brands,

24-hour turnaround and reliable

installation.

Commercial Wallpaper

Sherwin-Williams is your

one-stop source for commercial

wall covering. Over 5,000

residential and commercial

wallpaper collections available.

Commercial Floor Coverings

From carpeting to sheet vinyl,

select the right floorcovering

specific to your needs. Fully

stocked national network, fast

turnaround and reliable service.

HomeScapes®

Enhance curb appeal and make

selection easier with pre-

selected exterior color schemes.

Finishing Touch™ Builder

Support Program

Comprehensive Program for

your Home Buyers: Welcome

Kits, Discount Cards, and Model

Home Programs.

ASK SHERWIN WILLIAMS

Find out more about all these products

and services offered by Sherwin Wil-

liams plus their Chip It Online Color

Matcher, ColorSnap Studio for iPad

and their Paint Pro Alerts by Text at

www.Sherwin-Williams.com .

Page 6: Advertising at Mid-America Association of Real Estate Investors

Page 6 MAREInet.com

Learn how to save money at Home De-pot and register for a 2% Rebate for all

purchases & rentals across the US. Plus 20% Discount on Paint in Kansas

City. And coming in 2013 the New Home Depot App for iPad exclusively for Chapter Members to use in project esti-

mation on home repair and remodel.

All members receive a discount card to access our exclusive discounts up

to 40% off all paint, supplies, and flooring—nationwide.

Websites for investors, landlords, and

other services. FREE trial.

Email and Social Media Marketing, Free

Trial and Discounts for paying in ad-

vance.

Screening for tenants & workers with 20% discount for members.

FORMS & DOCS

Member Library is packed with forms and docs, plus 15 % discount at EZ Landlord Forms for premium forms.

Market your rentals on the nations top ranked rental site. Member discount

is 20% off Regular Prices.

Save on select FedEx Office copy and print services up to 20% and on Fed-

Ex Shipping up to 22%.

Receive discounts up to 65% on over 12,000 products you use the most

online and in store.

MAREI’S MEMBER BENEFITS PROGRAM

YOUR MEMBER BENEFITS

AT-A-GLANCE USE THIS PAGE AS A GUIDE TO VALUE ADDED DISCOUNTS TOOLS AND SAVINGS CREATED JUST

FOR YOU ON GOODS AND SERVICES YOU USE EVERY DAY.

E-Update

MAREI’s award winning weekly email

update with what’s happening in real

estate including properties for sale, gov-

ernment affairs and local market data.

Investment News

The award winning newsletter for Mid-

America Association of Real Estate In-

vestors: published monthly and distrib-

uted both in print at our meetings and

digitally to our database of over 5000

people. One of the best ways to get

your message in front of a targeted

group of real estate professionals.

Magazine for the real estate investor. With discount subscriptions for MAREI members and FREE copies available

at our monthly meetings.

Free issues of both magazines

available at the monthly meetings of MAREI.

Landlord Services

Office Solutions

Suppliers

Marketing

News & Information

Page 7: Advertising at Mid-America Association of Real Estate Investors

Investment News Page 11

We have several services as part

of our website to help you grow

your business.

Calendar of Events to stay up to

date with all of our activities.

Browse the member properties to

find your next deal. Take the

time to post your investment op-

portunities for other members

and site visitors to browse.

The Member Library is packed

and ever growing with pdf ver-

sions of entire books, EBooks,

Articles, Forms, and Documents.

Nearly 70% of QuickBooks users say that it makes their business more prof-itable. Get your Accounting on track. Buy at a 20% discount our special links from the MAREI Web Site.

REAL ESTATE BOOKS

The nation’s largest provider of

real estate training materi-

als, DEARBORN is America’s

Premier Real Estate Publish-

er. Members receive up to 40%

off.

Special member discounts for

members at Avis, Budget, and

Enterprise Rentals.

The Local Market Monitor tracks

real estate sales and economic

trends nation wide. Offering

25% Discount for Members.

MAREI’s Political Advocacy Group

actively monitors national legisla-

tion and rule-making that im-

pacts the real estate industry and

harnessing the strength of MAREI

members at the grassroots level.

MAREI mem-

bers also re-

ceive timely

Calls to Action

when there is a

time for our

members to

take action on

an important vote.

Members also

have access

to the latest

in Market Da-

ta.

Other Discounts

VISIT

ww.MAREInet.com

Look under Resources &

Members Only

Member Service

Page 8: Advertising at Mid-America Association of Real Estate Investors

Property

Postings

Included with every

MAREI membership is a

username and password

to access our Property

Marketing Page.

Members can post

individual properties for

sale that are owned,

controlled by contract or

have a Realtor Listing

Agreement.

All properties posted

will appear at least

once on our

e-Update that we

send out usually 2

times a month.

All properties posted

will appear at least

once in our monthly

Investment News,

our digital and print

Newsletter.

All postings will be

deleted after 30

days, although

members are free to

update posting date

to keep postings live.

By combining the invest-

ment opportunity listings

of all members in one

location we attract more

attention than each

member would do sepa-

rately.

Members may also post

properties for sale or

investment opportunities

on the member forum

and our social media

pages for extra

exposure.

Photo Caption

Market YOUR Business

1. Become a student of your business.

Study your customer, your competitors, and trends in the industry.

You need to have a goal in this stage of top ten tips to become an ex-

pert in your business so you how your customers think. You will find

that when you are the expert it will be easier to know what your cus-

tomer wants, how to give it to them and how to share your product

with them.

2. Get some outside advice

Find a friend or associate who is outside of your business and have

them place themselves in their customer’s shoes. Work with them to

find at least 10 new ways to promote your business. You want the in-

put from someone outside of your business because, sometimes you

are just too close and need to get some fresh new outside ideas.

3. Remember not everything you do is not just to get customers

You will be doing some things to bring in new clients and some things

to keep current clients. You will also be taking steps to build a good

reputation and credibility with your potential clients, so that when they

are in the market for your product or service they will remember that

YOU are the expert in that area.

4. You don’t have to do it yourself

There are numerous different marketing tactics. Work the ones you

enjoy, but if there is one you just hate, skip it and work on the others.

Or better yet, hire someone to do it.

5. You do have to do it

Most small businesses are awesome at offering the product or service.

They may not be so good at or excited about the marketing of that

product or service. Ideally if you ask any small business coach you

should be spending about 30% of your time marketing your business.

6. Start with one Marketing Method

(Continued on page 10)

Page 9: Advertising at Mid-America Association of Real Estate Investors

Avoid the Problems that many Landlord Real Estate Investors Encounter. Don't let land-

lording eat up all your hard earned profits and stress you out! Discover Simple Steps that

you must learn to be more Profitable and Effective.

Yes, there are steps to learn so you select the right properties, fix the right things, fill your va-

cant properties with the best tenants, and maintain and manage those tenant relations for a very

valuable asset that will make you wealthy over time.

Workshop taught by MAREI’s Own

Larry Myer: Landlord & Property Manager Landlording 101: the Basics

Finding Your Niche

Finding the Right Property

Getting the Property Rent Ready

Filling Vacancies, where to find Tenants

Keeping Tenants Happy – Tenant Management

Evictions: What to do when you get a bad Apple Don’t Go it Alone, Hiring a Property Manager

Learn from Larry’s many years of experience!

Registration Information for Saturday Workshop

1 Workshop Member $30 Workshop Non-Member $45 Add Member $30 / Non-Member $45

________________________________________ ____________________________________ Attendee 1 Email ________________________________________ ______________________________________ Address City State Zip ________________________________________ ______________________________________ Phone Fax ________________________________________ _________________ Expire Date Credit Card Number

___________________________________ Signature

Scan & Email to [email protected]

Fax: 1-201-574-2969 (email first)

Call 913-815-0111 Online www.MAREInet.com/WorkShop

Page 10: Advertising at Mid-America Association of Real Estate Investors

Select one way to market your business that you are comfortable with,

implement it, systematize it. Then add another one, get it working well

and on a system. Then add another till you have at several marketing

methods that are continually generating new business.

7. Follow Up

Most small business owners are great at following up on a business lead

that is going to give them business right now. For example a client

calls a contractor to ask them to do a bid for a rehab job. But not

many follow just to build a relationship with that person who may be

your next customer or who may refer you a lot of business.

8. Get a Marketing Buddy

Remember marketing it like meeting that New Years Resolution—you

work really hard the first week and then let it slack off more and more

till you have to get in to summer clothes and you have another heavy

week of activity. Instead get a buddy and work with them to determine

a marketing plan for the next week for both of you. Then hold each

other accountable.

9. Scripts and Systems

It always helps to know exactly step by step what you are going to do

and say in your marketing. You may want to check with in your indus-

try if there are training materials that can help you know what to say .

. . scripts . . . that you can practice till you know exactly what to say

when. And create a system for each step of the way.

10. Schedule it

You need to embrace your scheduler. Mark off blocks of time that add

up to about 30% of your work week, just for marketing activities.

When you are first starting out it may be more than 30%, but as you

perfect your techniques you may find ways to automate some tasks and

save time.

(Continued from page 8)

Extra

Exposure

Many of our Business Mem-

bers take it one step further

and offer a discount or bonus

to our members.

Some examples of bonuses

might be a discount on your

pricing, sample forms & con-

tracts, free trial or something

educational.

We work with you to create a

discount, create a flyer and

then get the word out. WE

include your discount on our

discount page and in our

member benefit brochure.

And we are working on an app

for member discounts too!

Photo Caption

Photo Caption

Page 11: Advertising at Mid-America Association of Real Estate Investors

INTERNET MEMBER INVESTOR MEMBER BUSINESS MEMBER

MAREI Member Forum

Online Member Library

Post Properties

Submit Blog Posts

Reduced Entrance Fees

2 Complimentary Monthly Meetings

Discounts (See list pages 6 & 7)

Member’ s Included 1 1 2

Add Additional Members $50 $50

Pricing $50 Annual $99 Annual $499 Annual

Auto Renewal* $45 $90 $450

Quarterly Pricing NA

Monthly Pricing

Service Provider Listing

Ad in Monthly Newsletter

3 Vendor Tables **

* Credit or Debit Card Required for Auto Renewal Discounts, ** 3 Vendor Tables with Annual Payment

MEMBERSHIP

OPTIONS

Page 12: Advertising at Mid-America Association of Real Estate Investors

INVESTOR

MEMBERSHIP

BUSINESS

MEMBERSHIP

informed MAREI

Professionals

targeted group

Of Clients

From Motivation to How To Optimization of Your

MAREI members are above the

crowd. They participate in an in-

formative newsletter, blog, and

social media experience. They

connect, ask questions, and share

opportunities through our interac-

tive website and live meetings.

Plus they save $100s using the

many member discounts.

MAREI sets the standard for real

estate investor networking and

education, drawing the type of cli-

ent you want to do business with.

Our meetings and online presence

gathers targets the qualified leads

your business needs. But there is

only one way to get in front of

them . . become a Business Mem-

ber today!

$99.00 / year

Additional Member $50

$499.00 / year

Includes Advertising