Advertising

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Advertising

Advertising

© 2011 wheresjenny.com

Vocabulary

Creativity: To produce something with unique idea

Awareness: To give the knowledge about something.

Critics: One who forms and expresses judgments of the merits, faults, value, or truth of a matter.

Roadside Signs: Any of the large panels usually found alongside roads and highways used as gigantic advertising posters.

Commercial: An advertisement on TV or radio

Advertising

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English French

Creativity créativité

Awareness conscience

Critics Les critiques

Roadside signs panneaux routiers

Commercial commercial

Vocabulary

Advertising

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Advertising

© 2011 wheresjenny.com

Types of Advertising

Print Advertisement

Celebrity Advertisement

Advertising

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Types of Advertising

Outdoor Advertising

Surrogate Advertising

Covert Advertising

Advertising

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Types of Advertising

Infomercials

Social service

Advertising

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Celebrity in ads

Creativity in advertising

Advertising

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Awareness Advertising campaign

Advertising

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Critics towards Advertising

Advertising

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Note Teachers: Use this 3 slides only for Higher Intermediary Clients.Ask them the word and you read the meaning, like a crossword .

Teachers: E.g. Sold to generate Cash.

Student : Liquidated

Don’t show them the slides.

Advertising

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Eye-catcher Something that particularly attracts one's attention

 Mailshot Piece of advertising material sent to potential customers by post

 Tabloid Newspaper printed in small format, usually with a lot of photographs.

U.S.P. Unique Selling Proposition; a declaration of what makes a product different

Spam Unsolicited advertising sent through the internet as an email message

 Sound bite Short extract from a recorded interview or speech.

 Double-page spread Advertisement printed across two pages in a newspaper or magazine

Vocabulary

Advertising

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Generic advertising Advertising for a whole sector, such as tourism, rather than a specific product

Spot Position of a commercial in a radio programme or TV schedule.

 Broadsheet  Newspaper printed in a large format

Hype Excessive or intensive publicity; exaggerated claims made in advertising.

 Jingle Catchy tune, with a short simple rhyme, used to promote a product.

 Prime time Hours on radio & TV with the largest audience, usually the evening

 Key words Informative words chosen to indicate the content of a document

Slogan Phrase used to advertise a product, or to identify a company or organization

Advertising

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Word of mouth - when people tell their friends, family and co-workers about products they like, a free form of advertising.

Liquidated - sold to generate cash .