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2010 W3 Lifestyle Media Planner
$120
PER
YEAR
TARGETEDL O C A L E X P O S U R E
EFFECTIVENATIONAL EXPOSURE
&L O C A L E X P O S U R E
&L O C A L E X P O S U R E
EFFECTIVE&
EFFECTIVE
Only
Targeted AdvertisingDirectly to the apartment community in your area
HOW are you reachingyour potential customers?W3 Lifestyle is the leading marketing source to get you extreme exposure
WHY should W3 Lifestyle be in your marketing plan?
W3 Lifestyle is the only source for companies like yours to directly market to apartment communities. Our monthly publication serves communities all over the country providing businesses like yours the opportunity to get their message and brand directly in front of their customer base. No guesswork - they ARE your potential customers!
Each issue’s editorial content contains articles on lifestyle issues, area events, business reviews, fi nancial tips and professional tips, as well as property-by-property information. Due to the quality content each issue has, the shelf life of each publication lasts at least until the next issue is distributed and available indefi nitely.
1.
2.
Residents trust our brand - as a designation service and residents already trust our relationships
Primarily, most relocating individuals rent an apartment to acquaint themselves with the area
3. There is no advertising product this aff ordable that yields such extreme & targeted exposure
4. Unlike indirect advertising - our marketing product allows you to reach your customers directly
Engage them online & in person
90,000 custom publications published monthly and distributed to only the Best of The Best apartment communities
Virtual magazine with a link emailed to residents as well as a fl yer sent directly to each resident in many cases.
Coming Soon - Links to advertisers websites, as well as banner ads available
E-newsletter sponsorships available for promotions and coupons
E-Flyers available to professional database and subscribed resident database
Banner advertising available on main company website as well as community social networking sites
Community Event Sponsorships avaiable
Who Our Readers Are: Before you spend even $1 dollar on advertising...
Gender
Male.................38%
Female.............62%
Age
18-34................46%
35-49................28%
50+...................20%
Ethnicity
Caucasion...................67%
African American.....19%
Asian...............................3%
Hispanic........................9%
Other..............................1%
Salary Level
$0-30k.................24%
$30k-60k............28%
$60-$100k..........25%
$100k+................23%
Education
No College.........48%
College................40%
Grad. Sch............12%
Information is deemed reliable, but not warranted or guaranteed by W3 Lifestyle. Statistics received from Quantcast.com based on apartment search websites online. These numbers are also rough estimates based on web traffic.
Visit the hottest site in town
www.
.comW3Lifestyle
Top States for People Relocating to:
1. New York
2. Florida
3. California
4. Maryland
5. New Jersey
6. Virginia
7. North Carolina
8. Tennessee
9. Michigan
10. Illinois
More people get their information
from our publication and website than any other source.
Reach them before your competition does!
Here’s how it works:
Our distribution systems put our Newsletters into the hands of Tens of Thousands community residents on a monthly basis
Displays of the W3 Lifestyle newsletters are in all of our community leasing centers available to Visitors and Leasing Prospects
The typical community has 2.5 people per apartment on average. Therefore, a community that has 400 apartment homes will have a potential exposure to 1,000 people! Factor that even if only 50% of these people view the monthly newsletter you still have an exposure of 500 people on a monthly basis seeing your brand/service/product.
LASER TARGETED DISTRIBUTION90,000 monthly270,000 quarterly1,080,000 annuallyDistribution numbers are based on budgeted total number of average sized communities to hold the W3 Lifestyle affiliation in only the Atlanta market.
LOW COST PER IMPRESSION.02 per impressionCalculation based on monthly exposure to 500 people for average size community.
LOW COST PER MONTHONLY $10 per month!
$120 per year includes 12 Quarter Page Ads. We also offer Full Size and Half Page.
W3 Lifestyle Media Planner
Who is W3 LifestyleW3 Lifestyle is the primary source for people to go to when looking for an apartment home that is truly the Best of The Best. While there are many outlets for people to search from to find apartment communities, it is only the W3 Lifestyle brand that is recognized as the affiliation which stands for superior quality in the apartment industry.
We were built on the foundation of cultivating win/win relationships. While providing apartment communities with services such as our superior quality newsletters, monthly community events, resident appreciation programs, and the customized social networking sites, we also have created a system to enable businesses to get their product/service in front of their customers at an affordable rate.
W3 Lifestyle is about building communities and connecting people. W3 Lifestyle is about YOU, connecting you with people that are ready to be your customer - if you are ready.
Interactive AdvertisementsAll advertisements are completely interactive. You set the destination, and when a reader views your ad and wants to visit your site all they have to do is click on the advertisement and your desired website opens in a new window. Engage your customers!
W3 Lifestyle1579 Monroe Drive, Suite 307 Atlanta, GA 30324
To make an ad space reservation or for additional information call W3 Lifestyle: 770-886-1881 extension 0 (Operator)
In 2011 we W3 Lifestyle will plan to invest a large amount of money on marketing the W3 Lifestyle brand to apartment residents all over the State of Georgia via TV, Radio and Print. Our marketing campaign will focus on our core services and what makes a W3 Lifestyle community so special.
What does this mean for you? You will get the opportunity to invest very little to advertise directly to our customers while reaping the benefits of our enormous marketing budget. Once they move into one of our W3 Lifestyle communities they will see your brand in their newsletter.
W3 Brand Marketing
www.W3Lifestyle.com
National ExposureWe are currently working on an iPhone application which all of our advertisers will also be promoted. This is anticipated to roll out the end of 2010.
Seriously...ONLY $120
Why Wouldn’t You DO IT?!For 1 Year
