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THE VARSITY 2015-2016 MEDIA KIT 1
The University of Toronto’s Student Newspaper Since 1880
Advertise with us.Canadian Community Newspaper Awards — Best Campus Newspaper 2014/2015
Canadian Community Newspaper Awards — Best Campus Newspaper Website 2014/2015
www.thevarsity.ca
Our newspaper
THE VARSITY 2015-2016 MEDIA KIT 2
• 20,000copiesprintedeveryMonday,distributedacrossthedowntownToronto,Mississauga,andScarboroughUofTcampuses.
• 100%pick-uprate.• Competitivepricing.• Complimentaryaddesign.
THE VARSITY 2015-2016 MEDIA KIT
Preferred placement
Pinpointed the spot you want your ad to appear? For an additional 25% of the gross
price you can specify your ad’s location.
Wraps
The ultimate way to expose your product or business. We offer 10×9 front-to-back page wraparound ads all year long.
Contact us for rates.
Inserts
$1000 per every 10,000 inserts. Price does not include cost of printing and transportation to our printing facility in Mississauga. Maximum size for inserts is 7×10. A minimum of two weeks’ notice is required.
$2497
8x10.5
Colour ads
Black and white ads
Colour Only
Magazinesareprintedtwiceayear.Theyarefullcolour,stapleboundissuescoveringavarietyofspecialthemesrelevanttostudentinterests.Onlyfull-pagecolouradsareavailable.
Newspaper rates
Magazine rates
Tech SpecsFULL PAGE 8.25 w x 11h with bleed
ACTUAL CREATIVE 8 w x 10.5 h
10x14
$1850$1700
$1000$850
$1000
$850
$587
$437
$574
$424
$514
$364
$441$291
$392
$242
$392
$242
$344
$194$295 $145
$295 $145
$247
$97
5x14
6x5
10x7
6x65x7
10x24x44x32x62x4
4x5 4x6
3
COLOUR SPACE: CMYKRESOLUTION: 300 ppi
If you are designing your own ad, please note our tech specs for newspaper ads:
THE VARSITY 2015-2016 MEDIA KIT 4
Publication schedule
Sun Mon Tue Wed Thu Fri Sat
30 31 1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 1 2 3
4 5 6 7 8 9 10
Sun Mon Tue Wed Thu Fri Sat
29 30 1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31 1 2
3 4 5 6 7 8 9
Sun Mon Tue Wed Thu Fri Sat
28 29 1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31 1 2
3 4 5 6 7 8 9
Sun Mon Tue Wed Thu Fri Sat
27 28 29 30 31 1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
1 2 3 4 5 6 7
Sun Mon Tue Wed Thu Fri Sat
25 26 27 28 29 30 31
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 1 2 3 4 5
Sun Mon Tue Wed Thu Fri Sat
31 1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 1 2 3 4 5
6 7 8 9 10 11 12
Sun Mon Tue Wed Thu Fri Sat
27 28 29 30 1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30 31
1 2 3 4 5 6 7
Sun Mon Tue Wed Thu Fri Sat
27 28 29 30 31 1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
31 1 2 3 4 5 6
SEPTEMBER 2015
DECEMBER 2015
MARCH 2016 APRIL 2016
NOVEMBER 2015
FEBRUARY 2016
OCTOBER 2015
JANUARY 2016
Newspaper
Magazine
Adrequestsaredueaweekbeforethepublicationdate.
For special issues, different deadlines apply:
STUDENT HANDBOOK: Friday June 26th
FROSH ISSUE: Wednesday August 5th
FALL MAGAZINE ISSUE: Friday November 6th
SPRING MAGAZINE ISSUE: Friday February 5th
30
Our websitewww.thevarsity.ca
THE VARSITY 2015-2016 MEDIA KIT 5
• 99,000page-viewspermonth,3,300perday.• 15,000uniquevisitorspermonth,500perday.• Competitivepricing.• Complimentaryaddesign.
1
2
3
LeaderboardCost per 1000 impressions $30
728x90
Medium rectangleCost per 1000 impressions $30300x250
Half-pageCost per 1000 impressions $30300x600
1
2
3
Website rates
COLOUR SPACE: RGBRESOLUTION: 72 ppi
If you are designing your own ad, please note our tech specs for online ads:
Web Deal #1
• 10% off 10,000 impressions• 15% off 20,000 impressions• 20% off 40,000 impressions• 25% off 60,000 impressions• 30% off 80,000 impressions• 35% off 100,000 impressions
THE VARSITY 2015-2016 MEDIA KIT 6
Web Deal #2
All three website ads for $70 CPM
NOTE
You can choose to either
receive your total impressions
ASAP or space them out over
specific dates.
THE VARSITY 2015-2016 MEDIA KIT 7
Newspaper and website packages
One 4x4 colour ad OR
One 2x4 colour + one 2x4 black-and-white
Three 4x4 black-and-white ads OR
One 10x2 colour + one 4x4 black-and-white
Two 6x6 colour ads OR
Two 10x2 colour ads + two 4x4 black-and-white ads
Three half-page colour ads OR
One full-page colour ad + two 5x7 colour ads
WEB9,000 impressions any size
online ad (approx. 3 full days worth*)
20,000 impressions any size online ad (approx. 7 full days
worth*)
40,000 impressions any size online ad (approx. 14 full days
worth*)
60,000 impressions any size online ad (approx. 21 full days
worth*)
$614
$528
$1,182
$1,019
$2,372
$2,046
$4,798
$4,123
PACKAGE #1 PACKAGE #2 PACKAGE #3 PACKAGE #4
Wantthebestofbothworlds?Ourpackagedealsoffereffectivecombinationsofouronlineandprintadsatunbeatableprices.
*We can’t guarantee the exact number of days it will take you to hit a number of impressions, these estimates are based on our previous year’s average statistics.
THE VARSITY 2015-2016 MEDIA KIT 8
Place an order
Once we have confirmed your order, we will publish your ads on their intended run date(s).
We will also email you a digital copy of the issue in which the ad ran, as well as an impressions report if you bought online advertising, and a numbered invoice for your purchase.
The deadline for your payment is 30 days after the final day of your ad-run.
You can pay by cheque, credit card, debit card, or Paypal.
Send us an e-mail with the following information:
1. What ad(s) and how many of them you would like to order.
2. When you would like the ad(s) to run (see pg. 4 for our Publication Schedule).
3. Do you require our complimentary design services? If so, please note that we require all necessary ad content at least 5 business days prior to the intended ad run date. If you are creating your own ad, please inquire about our tech specs.
4. Is your organization a registered not-for-profit or a recognized UofT campus group?
STEP 1 STEP 2 STEP 3
Contact us
416-946-7600 ex. 213
