Dear Sir / Madam,

We, the students of K.S. School of Business Management are organizing a state level two day Inter B-School event, “ADVENT 09”, comprising of advertising contest, management games, seminars and many other events.

“ADVENT 09” is scheduled on 29th & 30th January, 2009.

The event aims at providing a platform to the B-School students to explore their creativity and to transcend their horizons. Having successfully organized the event in the last eight years on a grand scale, this year also we endeavor to spread our wings still wider and aiming to organize it at state level. Apart from this, the event will be comprised of interaction between the corporate executives and future Managers from various Business Schools.

Expecting a positive response from your side.

Thanking you.

Yours sincerely,

Event Co-coordinators,Jayesh Panchal +91 99241 13397 Hardik Patel +91 98987 35981 Chandani Panchal +91 98259 45619 Nisarg Joshi

+91 98791 44461

Team AdventStudents’ Council of KSSBM,K.S. School of Business Management & Research,Gujarat University Campus,Navrangpura,Ahmedabad-380009Ph. No.: +91-79-26302110.E-Mail – ksadvent@gmail.comWebsite – www.kssbm.org

The Institute:1

The year 1993 saw the opening of management education system in the country with the decision of Gujarat University to meet the burgeoning demand for young managers by allowing K.S. School of Business Management and Research, first of its own kind in India, offering ‘Five years integrated MBA programme’ to be set up. Initially, it started of as a three-year BBA programme, which was subsequently converted into a five-year integrated MBA programme. This course provides an avenue for enhancement and improvement of the traditionally efficient Gujarati talent through formal learning in the various aspects of business management. It is the endeavor of the school through this integrated Five-year MBA programme, to equip the students to meet the needs of the community and the country.

The Programme:

The Five year Integrated MBA Programme combines both under-graduate and post-graduate courses of Business Management. On successful completion of the programme, the students are awarded the MBA degree by the Gujarat University. An innovative feature of this programme is that the students enrolling for it can also simultaneously pursue a Diploma Course in Computer Applications (DCA) which provides skills in computer programming and other computer applications

The MBA programme of the school is well received by the market and many universities have replicated similar programme. Prof. Narhari Parikh, the founder-director of the school, nurtured and developed the programme well to its present level. Under able leadership and guidance of Prof. A .U. Patel, ex vice- chancellor of Gujarat University, the school has added to its infrastructure and a number of young and talented faculty members have joined the school. Dr. Parimal Trivedi, vice-chancellor is also taking keen interest in the activities of the school.

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PLETHORA OF ACTIVITIES

Students of K.S. school not only prosper academically but also get an encouragement to foster their skills in other fields to explore all facets of their personality. Students and the institute conduct wide array of managerial and cultural activities encouraging maximum students’ participation.

ADVENT:

We organize a two days event under the banner of “ADVENT” consisting of Management Games, Print Ad competition and lot other interesting activities that give your minds an outlet to explore their creativity and talent. We have been successfully organizing this event since last seven years. Last year more than 1000 students witnessed the event from 11 B-Schools across Gujarat.

BLOOD DONATION CAMP:

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We firmly believe in performing social responsibility from our side to the society at a large. Hence, we organize ‘Blood Donation Camp’ in co-operation with Prathama Blood Centre thereby providing the organization a platform to share their activities. True to the spirit of the institute, the event attracted a very positive and encouraging response from the students and faculties.SEMINARS AND GUEST LECTURES:

Mr. Sushil Handa Mr. Ravichandran Mr. Sanjay Chakraborti(Claris – MD) (Director-IIM Indore)(Account Director-Triton Comm.)

The institute regularly organizes seminars and guest lectures by inviting Corporate Stalwarts and prominent academicians with the aim of sharing their experience in relation to various managerial theories and practices. This helps in the overall grooming and boosting students’ intellectual level.

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Salient features of ADVENT

K. S. School of Business Management is the first among all the B-School to embark on with such an inter B-School event across Gujarat;

The event is being successfully organized since last eight years and this year keeping the tradition alive we are stepping into the ninth golden year of the said event;

More than 1000 students witnessed this event last year; Around 450 students from 11 B-Schools across Gujarat participated

in this event last year; The event was under media coverage round the clock; Panjari Group and Neptune Education Consultant were our main

sponsors and cosponsors respectively for the last year; DNA, Ahmedabad Mirror, Economic Times, Sandesh, Gujarat

Samachar, Divya Bhaskar and Radio Mirchi were our eminent media partners;

Instances have been noted that companies have performed outstandingly by implementing the Print Ads in their promotion campaigns;

Alongwith extracting the creativity and talent from students, the event also aims at fulfilling the Social Responsibility by organizing a Blood Donation Drive. Last year a wholesome of 105 units of blood were donated to Prathama Blood Centre;

The event also comprises of seminars from intellectual personalities and experts from various fields;

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EVENTS IN ADVENT

Print Advertisement Competition:

Print advertisement is the heart of the whole event. By this competition, students can show their creativity. Students will prepare advertisement in the print form on A4 size paper as per sponsor’s requirements. All the ads will be open for exhibition and the sponsors will be at their discretion to take them. Sponsors will judge first two winners for advertisement of their product. The competition has got an overwhelming response from the corporates like -

Intas Pharma, Havmor

Foods, Ramdev

Masala, City Gold

Multiplex, Jade Blue, Digjam,

Radio Mirchi, Gunjan

Paints, Ajanta

Toothpaste, Prathma

Blood centre, Sandesh, Sanghi

Cement,

Paras Pharma,

Asopalav, India Renal

Foundation, TTK Health

Care , Arya Sanskrti,

etc.

Ad mad Show: - “Act that defines Creativity”It’s an event where participants show their creativity to its crest. They are supposed to create a funny ad, as the name suggests on the products given to them.

Product Garnishing: - “Let your ideas flourish” Participants are required to give the maximum uses of a particular product allotted to them and that to within a given time limit.

Elevator’s Pitch: - “Sell Well my Pal”It’s a true management game where the participants will have to convince the judge to purchase their allotted products.

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Dalal Street: - “Are you the next Warren Buffet???”A virtual Portfolio Game where the participants will have to trade in front of the live terminal and get the maximum profits out of it. Ours is the only college that provides a live terminal.

Business Plan: - “The dawn of next Gurubhai”Participants present their sound business proposals by exploring the unexplored avenues of the market.

Business Quiz: - “The Clash of Titans”An event aimed at testing the student’s level of general knowledge on what’s happening and what’s not around them in the corporate world.

Collage Work: - “Patch your ideas”

An event where the students will have to cut out the given theme from the newspapers and magazines provided to them.

Logo Designing: - “Brand the Unbranded”

Participants will be making a logo of the topic allotted to them; they would be giving a brand name, a logo and a slogan to the product or service to them.

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Main SponsorSponsorship amount: Rs. 50,000

Benefits:

Your name will be associated as the main sponsor of the event.

More than 1000 students will witness the event and it would be under media coverage round the clock, so the sponsor will get a good amount of brand exposure.

An event partner will be allowed to place maximum of 10 banners in around the venue. The position of the banner would be conveyed to the sponsor in advance & the last word would be that of the management.

The event partner would be allowed to distribute pamphlets among the students but with prior permission of the management.

The name of the sponsor will be announced as the event partner of the event at the beginning of the day, during the breaks and at the end of the day through out the event.

Co-SponsorSponsorship amount: 30,000

Benefits:

Your name will be associated as the co-sponsor of the event.

More than 1000 students will witness the event and it would be under media coverage round the clock, so the sponsor will get a good amount of brand exposure.

An event partner will be allowed to place maximum of 6 banners in around the venue. The position of the banner would be conveyed to the sponsor in advance & the last word would be that of the management.

The event partner would be allowed to distribute pamphlets among the students but with prior permission of the management.

Print advertisement Competition.Sponsorship amount: 10,000

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Benefits:

• Students from all participating colleges will be given one product and criteria related to that product as per your description and they will have to prepare an A4 size print ad.

• Sponsor of print ad competition will be allowed to place maximum of 3 banners in and around the venue. The position of banner would be conveyed to the sponsor in advance & the last word would be that of management.

• The sponsor of print ad will be allowed to distribute pamphlets among the students but with prior permission of the management.

• The name of the sponsor will be announced at the beginning of the day, during the breaks and at the end of the day through out the event.

• Sponsor will be given chance to display their product also subject to product characteristics.

• All the ads of a particular product will be given to a particular sponsor.

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Game sponsorSponsorship amount: Rs. 7,500

Your name will be associated as the game sponsor of that particular game and associated sponsor of the event.

A game sponsor will be allowed to place maximum of 2 banners in and around the venue during the event. The position of the banner would be conveyed to sponsor in advance and last word would of that of the management.

The name of the sponsor will be announced as the game sponsor of that particular game at the beginning of that event, during the break and at the end of game and as an associate sponsor through out the event.

In the product garnishing, elevator’s pitch & ad-mad show, we will have one special round for event sponsor.

In Great gambler, Business plan & Business quiz, we will try to involve your product or brand name in that game.

Associate SponsorSponsorship Amount: Rs. 3000

Benefits: A sponsor will be allowed to place maximum of 1 banner in and

around the venue during the event. The position of the banner would be conveyed to sponsor in advance and last word would of that of the management.

The name of the sponsor will be announced as an associate sponsor of the event, during the breaks and through out the event.

Media PartnerBenefits:

Your name will be associated as media partner of the event.

A media partner will be allowed to place maximum of 4 banners in and around the venue. The position will be conveyed to the sponsor in advance & the last word would be that of management.

The name of the media partner will be announced at the beginning of the day, during the break and at the end of the day.

Mode of Payment:

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Sponsor can pay the amount by Cash or Cheque; Cheque should be in favor of “KSSM Placement Cell”.

Thanks for your Cooperation

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