Advanced Campaigning

Rebecca Justin & Todd Jasin

Key Performance Indicators

• United Way analyzed data to find 10 KPIs

• Top three KPIs show the most campaign growth:– Segment Donors– Leadership Involvement– Volunteer Engagement

Key Performance Indicators

Segment Donors Leadership Involvement Volunteer Engagement$0.00

$5,000.00

$10,000.00

$15,000.00

$20,000.00

$25,000.00

$30,000.00

$35,000.00

$40,000.00

$45,000.00

$50,000.00

Top Key Performance Indicators

Impact of Individual BP

Key Performance Indicators

No Yes All

Number of Accounts 316 91 407

Pct of Campaigns that Increased '09 to '10 44.6% 56.0% 47.2%

Avg. Change in Total Campaign '09 to '10 -$1,808 $32,712 $5,910

Account Used At Least Two of Top Four BP During 2010 Campaign

Segment Donors

• Increases campaigns on average nearly $50,000 dollars!

• Provides year-round engagement

Leadership Involvement

• On average increases dollars by nearly $30,000

• Humanizes Leadership

• Camaraderie

Volunteer Engagement

United Way Caring Connection found this to be true on a local level. Check out some results from 2010:

• Accenture: 13% increase in volunteering → 17% increase in giving

• Land O'Lakes, Inc: 25% increase in volunteering → 10% increase in giving

• The Toro Company: 29% increase in volunteering → 9% increase in giving

• U.S. Bancorp: An amazing 225% increase in volunteering → 18% increase in giving

Small Group Activity