Art MattersWorks help to heal & inspire

The Foundation of Success

Gift of LoveCelebrating a 71-year marriage

Fall 2013

advanceEin t inadvance.einstein.edu

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Carol P. PrushanVice President and

Chief Development Officer

Dear Friends,

In a few short years, Einstein will celebrate 150 years of service to the Philadelphia region. When The Jewish Hospitalbegan in 1866, equality was uncommon in medical institutions.The Jewish Hospital dedicated itself to “the relief of the sickand wounded, without regard to creed, color, or nationality.”This Mission was visionary. Remember, slavery was abolishedonly a few years earlier, and women were not yet permitted tovote. Many thought sustaining this new hospital inPhiladelphia was not possible. We’ve shown otherwise.

Three years ago, we began another journey that many doubtedwe could achieve—an ambitious campaign to raise $100 million over six years. The largest fundraising effort in our history. Unlikely? Impossible?

We’re excited to share that three years into The EinsteinCampaign, we have already raised $98.5 million. Since theresponse to this effort has been so positive, we recently madethe decision to increase our Campaign goal. We now plan toraise $150 million by 2016, the same year we will celebrateEinstein’s 150th anniversary.

Is it ambitious? Yes, there’s no question about it. But impossible?Definitely not. And with your help, we’re going to make it happen. We have a strategic plan and a vision, we have aMission, and we dare to dream so that 150 years from now,Einstein Healthcare Network will still be doing the impossible.

Barry R. FreedmanPresident and

Chief Executive Officer

“Relief of the sick and wounded, without

regard to creed, color or nationality.”

- Mission StatementThe Jewish Hospital 1866

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Cover: Fred E. Braemer (seated) with his son,Richard J. Braemer, Esq., in the lobby of theMinerva D. Braemer Medical Arts Building atEinstein Medical Center Montgomery, whoseportrait graces the entrance.

FALL 2013 | ISSUE NO. 9

the EINSTEIN CAMPAIGNhealing lives, strengthening communities

healing power of NATUREserenity found in Healing Garden

turning tragedy into HOPEfamily honors a legacy of kindness

art MATTERShelping to heal and inspire

foundation of SUCCESScommunity service to love of family

a second HOMECohen Conference Rooms (OB/GYN)

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is produced for donorsand friends of Einstein Healthcare Network by the Office ofDevelopment, 5501 Old York Road, Philadelphia, PA 19141 Phone: 215.456.7200 • advance.einstein.edu • © copyright 2013 Editor: Laura McFarland-Bickle • McFarlaL@einstein.eduWriter: Lauren P. Somers • Design/Major Photography: accent communications

advanceEinstein

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ALSO IN THIS ISSUE7 Cover Story: Gift of Love

19 Preventing Heartache

23 A Vote of Confidence

25 Build It and They Will Come

27 Photo Album

31 Ways of Giving

32 The Last Word

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the EINSTEINCampaIgN

Above: The Einstein Campaign is improvingpatient care throughout the network.

healing lives,

strengthening communities

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These words, prophetic and profound, lie at the heart of allthat is Einstein Healthcare Network.

Led by its mission, Einstein Healthcare Network is embarking on its mostambitious fundraising campaign in its 147-year history. Unlike most campaignsof this magnitude, The Einstein Campaign is not about raising dollars specificallyfor new buildings or equipment.

“This is more than a campaign about bricks and mortar,” states formerChairman of the Board and The Einstein Campaign Co-Chairman Richard C.Sheerr. “It is a comprehensive campaign about our determination to sustainEinstein’s historic commitment to healthcare excellence, innovation andopportunity while advancing its national reputation for distinction.”

Begun in silent phase two years ago with a goal of raising $100 million by June 30, 2016, The Einstein Campaign is already exceeding expectations. “In the private phase, our goal has been to get 100 percent participation from our board members, management, faculty, family members and closefriends—and we’re well on our way to doing that,” notes Richard, who alsoserves as Honorary Chairman of the Einstein Board of Trustees and is a member of its Board of Overseers. “It’s very encouraging and more successfulthan we had hoped.” Due to this success, in June, Campaign Cabinet Members, the DevelopmentCommittee of the Board and the Board of Trustees unanimously voted toincrease the campaign goal. When the network marks its 150th anniversary inJune 2016, leadership also anticipates closing the campaign having raised$150 million.

With humanity, humility and honor, to heal by providing

exceptionally intelligent and responsive healthcare and

education for as many as we can reach.

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Through the campaign, Einstein looks to heal lives and strengthen communitieswith millions of dollars’ worth of new resources devoted to the three key areasof Einstein expertise:

Patient Care: Since 1866, Einstein has been unwavering in its mission to provide compassionate care, innovative techniques and excellent treatmentfor each and every patient. The Einstein Campaign will expand and enhancepatient services, increase accessibility to care, implement Best Practices,improve patient satisfaction and ensure patient safety.

Teaching and Research: Highly regarded as the preeminent, independentacademic healthcare provider in the Philadelphia region, Einstein looks toexpand its academic reach, enhance residency programs, sustain clinical andeducational leadership and increase committed funds for established research.

Community Outreach and Service Programs: Following the Jewish ideal of Tikkun Olam, Einstein has always been and remains committed to servingits growing communities by providing healthcare education, outreach andintervention at a direct cost to the Network. The Einstein Campaign will furtherstrengthen support for distinctive community service and public health programs to improve the wellness of the region.

Guiding the campaign are Co-Chairmen Richard Sheerr—a devoted leaderwho most recently helped guide the network’s Board of Trustees as Chairman during the planning, development and construction phases of recently openedEinstein Medical Center Montgomery (EMCM)—and his wife, Betsy Sheerr, a long-time community leader herself.

Richard’s loyalty to Einsteinand its affiliates runs deep.Since the 1960s, when hisfather, Stanley Sheerr, was President and Chairman of Moss Rehabilitation Hospital (now MossRehab,which joined Einstein in 1992), he got to see first-hand how communityleadership impacted people. Richard joined theMoss board in 1978 andbecame its Chairman in 1990 during the initial mergernegotiations with Einstein.

SuPPOrTinG EinSTEin through philanthropy and

volunteering is a FAMiLy AFFAir for the Sheerrs.

Above: State-of-the-art Bi-Plane Imaging atEinstein Medical Center Philadelphia is assistingstroke victims and cancer patients.

Bottom Right: Co-Chairmen for The EinsteinCampaign, Richard and Betsy Sheerr.

While Richard has focused his leadership efforts inhealthcare and Betsy primarily in Jewish philanthropy,both share the core values common to Einstein’s mission.

“Both Richard and I come from a long line of people whocare about the community,” says Betsy, whose leadershipservice includes her work as a trustee with the AmericanJewish Joint Distribution Committee and the JewishFederation of Greater Philadelphia. “We both grew uphaving discussions at the dinner table on how to makethings better, what needed to be done and how to take a leadership role in making it happen.” When asked to co-chair The Einstein Campaign with her husband, Betsydidn’t hesitate. “I share his passion for the network’ssense of mission and cutting-edge technology. My senseof respect and enthusiasm has only grown exponentiallyas I have gotten to know the board members and staff.”

the EINSTEIN CAMPAIGN continued

Supporting Einstein through philanthropy and volunteeringis a family affair for the Sheerrs. Daughter DeborahGordon Klehr (daughter-in-law of Einstein supportersSusan and Leonard Klehr) volunteers with the VictorCenter for the Prevention of Jewish Genetic Diseases,and Richard’s sister, Constance Kittner, is active with theMossRehab Aphasia Center. In honor of Richard’s 65thbirthday, Sheerr family members and friends recentlymade donations toward a planned mother’s resourcecenter to provide well-baby care, nursing supplies, adviceand other support to new mothers.

The campaign seeks to capitalize on this kind of person-alized commitment to broaden Einstein's reach. Underthe decade-long tenure of President and CEO BarryFreedman, Einstein has pursued a strategy of growth.Springing to life with the acquisition of Elkins Park

Robotic surgery, available at Einstein Medical Center Elkins Park and Einstein Medical CenterMontgomery, offers patients advanced surgical options with quicker recovery times.

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Hospital and Montgomery Healthcare System, it acceler-ated with the opening of Einstein Medical CenterMontgomery—the first new hospital to be built inSoutheastern Pennsylvania in the new millenium.

To move Einstein toward the future, the campaign hasestablished an inclusive leadership “cabinet” comprisedof chairmen from numerous Einstein committees so that various viewpoints across the network are taken intoconsideration. Like the Sheerrs and many of his fellowCampaign Cabinet members, Wayne Kimmel made a leadership gift (along with his wife, Kimby) toward the campaign.

“Kimby and I believe in the mission of Einstein and aredeeply committed to caring for the regional community,”says Kimmel, who serves as Chairman of Einstein’sDevelopment Committee. “We think it is our responsibilityto stand up and be leaders.”

Campaign Cabinet member Jay Minkoff, who serves asChairman of the Marketing Committee and Co-Chairman for the Patient Care Committee of Einstein's Board ofDirectors, says these leadership efforts underscore the

the EINSTEIN CAMPAIGN continued

The Einstein Campaign CabinetStanding (R-L): Campaign Co-Chairman Richard Sheerr, John E. F. (JEF) Corson, President and CEO Barry Freedman, Jay Minkoff, Joshua Gross, Arnold Cohen, MD, and Jeffrey Warden.

Seated (L-R) Campaign Co-Chairman Betsy Sheerr, BoardChairman Steven Berk, Esq., Shelley Menkowitz and AlisonKorman Feldman.

Not pictured: Clifford Schlesinger.

collective confidence in Einstein to pursue innovativemedical technologies while providing excellent patientcare everywhere.

“This integral effort helps fulfill Einstein’s mission of providing high-quality healthcare in our diverse markets,”says Minkoff, who made a leadership gift with his wife,Sara. “It supports state-of-the-art medical technologysuch as the da Vinci® Surgical System; family medicinefor underinsured populations in North Philadelphia; cut-ting-edge rehabilitation medicine at nationally rankedMossRehab; and well patient care at the CheltenhamShopping Center and the Klein JCC in the Northeast.”

Amidst the backdrop of a volatile and uncertain health-care landscape, the campaign recognizes the necessityto leverage private support to fund the strategic public-sector investments Einstein must make. For the Sheerrs,contributing to that goal is a natural imperative.

“I was raised with the sense that, if you have the opportu-nity and capability to give not only your time but also yourmoney and capital, it’s almost an obligation to do thatbecause other people can’t,” says Richard. ■

“WE ThinK it is our

rESPOnSibiLiTy to

stand up and be

LEADErS.”

- Wayne and Kimby Kimmel

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“Whatever a man has is, in the end, only a gift.”

This is one of Fred Braemer’s favorite sayings—and throughout nearly fivedecades of supporting Einstein and the people it serves, he and his late wifeMinerva lived it by sharing whatever they had with family and the community.

“In devoting themselves to Einstein, Fred and Minerva taught their son andgrandchildren to value loyalty, heritage, family and commitment to one’s com-munity,” says Einstein Healthcare Network President & CEO, Barry Freedman.“They have touched tens of thousands of lives with their kind and giving spirit.”

Fred, the youngest of five children, came to Philadelphia from Pittsburgh duringthe Great Depression to work in a cigar factory. Minerva, a native Philadelphian,met him while working for the U.S. Census Bureau. After a whirlwind courtship,they married in 1939 on New Year’s Eve and relied on each other during thelean years of the Depression and World War II. After the war, Fred joined a

gift of LOVEPillar of the community celebrates his 71-year marriage

and the passion for Einstein he shared with his late wife

The Minerva D. Braemer Medical Arts Building

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detective agency started by hisfather-in-law and built it into thenationally known Globe SecuritySystems, where Minerva worked formany years as its chief accountant.As their livelihood flourished, theysought ways to help others throughvolunteerism and philanthropy—andEinstein was at the top of their list.

“My parents’ history instilled in themthe need to give back part of theirgood fortune to the community,”recalls Richard Braemer, Esq., seniorcounsel with Ballard Spahr LLP.“They had the time, desire andresources to get involved, and formany years Einstein was their principal devotion.”

As co-founding member andPresident of Einstein’s Ethel R.Chernicoff Charities, Minerva ran the group’s annual Regency Ball.She also sold flowers in the lobby

of the Levy Building—where shebecame known as “the flower lady”—and was a key organizer in the EinsteinAuxiliary’s annual Harvest Ball.

Fred’s involvement began in 1964 as a member of the Einstein Board ofTrustees, followed by his election asPresident and CEO (the last volunteerto hold that post before it became apaid position). He was also a found-ing member of the Albert EinsteinSociety, which honored the couple in 1992.

“I have been involved with a numberof organizations over the years, butEinstein is my passion,” says Fred.

“Einstein became part of the DNA of both my parents,” adds Richard.“Not only were they financially gener-ous to Einstein, they both readilysought out others to support Einsteinin the same way.”

Fred and Minerva Braemer’s son, Richard, speaking at the dedication ceremony in February.

gift of LOVE continued

It was no surprise to many thatRichard would follow in his parents’footsteps, serving on the EinsteinBoard of Directors and as Chairmanof the Governance Committee. AsEinstein Board Chairman from 2005to 2009, he helped the networkregain its independence and solidifiedplans to expand through the openingof its newest hospital, EinsteinMedical Center Montgomery.

The gift that may hold the mostmeaning for the family is embodiedby the recent naming of the MinervaD. Braemer Medical Arts Building atEinstein Montgomery in honor of thewoman to whom Fred was happilymarried for 71 years until her passingin 2010. Located on the newly builtEast Norriton campus, the medicalarts building features a growing arrayof Einstein-affiliated and independentpractices offering outpatient surgery,MossRehab rehabilitation therapyand high-quality services in cardiology,oncology, orthopedics, obstetrics/gynecology, neurology and painmanagement.

“The Minerva D. Braemer MedicalArts Building houses critical services and offers our patients hope,” saidFreedman at the dedication ceremonyin February 2013, noting that thequestion, “What’s best for Einstein?” has always guided the Braemer family’s decisions.

“The gift that my father has made inmemory of my mother can truly besaid to be a gift of love,” addsRichard. “What better way is there to combine both the love of adeparted spouse and the love of an institution? It is a wonderfulexample for all of us.” ■

Serenity abounds through The Jane and Leonard KormanFamily healing Garden

For patients, medical professionals and visitors alike, hospitals can beplaces filled with heightened emotions and stress. Thanks to a generous giftfrom The Jane and Leonard Korman Family Foundation, Einstein Medical CenterMontgomery now has a peaceful outdoor space to help reduce that stress.

The Jane and Leonard Korman Family Healing Garden will serve as a sanctuarywhere people can relax, reflect and find a quiet respite. The project, which commenced construction in March, is a natural match between funding needsand interests for the Kormans, who have focused their time and philanthropy on healthcare, nature and arts-related causes and institutions.

“We know how difficult it can be when people come to a hospital either for theirown health issues or to visit a loved one,” says Leonard Korman. “That’s whymy wife, Jane, and I are so pleased to create a quiet, soothing refuge wherepatients and visitors can connect with nature and lighten their load a bit.”

Leonard has been a member of the Einstein Board of Trustees for more thanthree decades, serving in a variety of leadership positions. Jane―a formergallery owner and Morris Arboretum advisory board member who remainsactive in the local arts community―served on Einstein Montgomery’s Art Committee, which helped select more than 500 pieces of art that contributeto the hospital’s healing environment. Jane and Leonard Korman have three

Leonard and Jane Korman

Top: The Healing Garden is dedicated in memory of Jane and Leonard Korman’s parents.

the healing power

of NaTurE

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the healing power of NATURE continued

The Jane and Leonard Korman Family Healing Garden at Einstein Medical Center Montgomery.

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daughters, Alison Korman Feldman, Susan Schurr andCatherine Altman. Alison Korman Feldman is an EinsteinBoard Member, continuing her family’s long tradition of service.

Studies show interacting with nature provides important physical, psychological and emotional benefits. The JointCommission, which accredits and certifies healthcare organi-zations and programs, recommends “patients and visitorshave opportunities to connect with nature through outsidespaces, plants, indoor atriums and views from windows.”

Integrated with the hospital’s South Entrance and adjacent to the Betsy and Richard Sheerr Patio (see sidebar), the21,500 square-foot garden incorporates a serpentine walkwayproviding shaded areas and benches, with landscape lightingaccenting the walkways and plantings. The focal point is aunique wall feature with a cascading waterfall.

An extensive palette of trees, shrubs, groundcovers, perennialsand bulbs tied to each of the four seasons will be planted.Seasonal planting types will include Dwarf Witch Alder, OakleafHydrangea, Sedum, Virginia Sweetspire and Honeylocust (fall);Plum Yew, Russian Sage, Youngstown Juniper, Blue PacificJuniper and Chinese Elm (winter); Dwarf Iris, Deutzia,Ornamental Onion, Crocus and Tulip (spring); and Yarrow,Veronica, Coneflower, Drift Rose and Coreopsis (summer).

The garden was designed by the late Stuart Appel of WellsAppel, a Philadelphia firm specializing in planning, landscapearchitecture and urban design. The project was managed byDan Chieco, RLA, a senior associate with Wells Appel, withconstruction management by Gilbane Building Company.

“This is a very exciting time at Einstein Montgomery,” says the hospital’s Chief Operating Officer, Beth Duffy. “The Jane andLeonard Korman Family Healing Garden is a tremendous addition, and we’re grateful for the family’s generosity.”

The garden wall features a dedication inscribed in memory ofLeonard’s parents, Max and Matilda Korman, and Jane’s parents, David Friedman and Rosalie Friedman Wachs. Thededication also includes the following quote from the great scientist Albert Einstein: “Look deep into nature, and then you will understand everything better.” ■

Richard Sheerr (left) with his wife Betsy Sheerr (right)and their daughters Deborah Klehr, Melanie Sheerr and Lauren Sheerr.

As part of Einstein’s efforts toprovide an alternative, fresh-air locationfor staff and visitors to congregate orshare a meal, the Betsy and RichardSheerr Patio at Einstein Medical CenterMontgomery was intentionally designedand constructed as a companion projectto The Jane and Leonard Korman FamilyHealing Garden.

“We felt it was important to take an inte-grated approach to the Healing Gardenand outdoor patio,” says Richard, whowas directly involved in the planningprocess. “When it became clear that ourvision would require additional funding,Betsy and I stepped in to help becausewe thought this was a great idea.”

Situated near the building’s SouthEntrance, the patio features shadedtables and chairs for outdoor dining. It is bordered by trees, plantings and awalkway connecting to the garden. Theintegration of the garden and patio isespecially meaningful for Richardbecause his parents were good friendswith Leonard Korman’s parents, who are memorialized on the garden wall.The Sheerrs feel strongly that outdoorspaces are essential to advancingEinstein’s holistic healing mission.

“We have a particular affinity for gardensand respect for the beauty and healthfuleffects of being outdoors, so thisseemed like a good fit,” says Betsy. ■

Opposite Bottom: Cascading waterfall in the Healing Garden.

From his earliest days, David Altman doesn’t remember a world without Einstein, the place where all five of his children were born.

He and his late wife, Louise, developed a lifelong relationship with Einsteinthrough Drs. Benjamin Chernoff and Edith Korentzwitt—married internal medicine physicians who were with Einstein for more than 50 years—as well as with their son, Arthur Chernoff, MD, who joined his parents’ practice in 1979 as an internist and endocrinologist.

One of the Altmans’ sons, Steven, later became a member of Einstein’s Boardof Overseers. That effort was just one of many ways he and other family mem-bers were able to meet their shared commitment of helping others through volunteerism and philanthropy.

“We all felt that if we could give something back, we would,” recalls Steven’sbrother Brett. “Our family always believed in tzedekah (justice through giving),so we carried on that legacy.”

For years, few boundaries between work and personal life existed for theextended Altman family. Brett, Steven and a third brother, Daniel, were part-ners together in the Altman Group — a development, contracting and propertymanagement firm established in 1993 as an outgrowth of the highly successfulcarpentry and drywall business their father had formed as a U.S. Marine WorldWar II veteran.

But then their world turned upside-down in 2009, when three family membersperished in an airplane crash. Piloted by Steven, who was joined by Daniel andhis 15-year-old son, Douglas, the single-engine plane collided over the HudsonRiver with a sightseeing helicopter.

turning tragedy

into HOpEAltman family honors a legacy of kindness through The Steven,Daniel and Douglas Altman Chairof Endocrinology

Above: David Altman with his late wife, Louise.

Opposite Top: Einstein patient Henry Reddy receives valuable medication instruction fromRebecca Storbrauck, RN, CDE.

Opposite Bottom:: Arthur Chernoff, MD, advises medical resident Smita Kargutkar.

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“It was a tremendous loss,” says David Altman. “We werevery proud of them and what they were doing, of their abilities and whatever they would have done in the future.”

Before Louise’s death in May 2013, David and his wifedecided to honor their memories by endowing TheSteven, Daniel and Douglas Chair of Endocrinology atEinstein. Their choice for serving as the inaugural chairwas none other than Dr. Arthur Chernoff, a decision thecouple found as simple as it was personal.

“His father was a great guy and a good physician; we were close,” says David. “And he [Arthur] is a finephysician and a fine man himself, so who else would we choose?”

“It’s an extraordinary honor because it does somethingvery few legacies do, which is to support ideas and programs rather than bricks and mortar or equipmentand hardware,” notes Dr. Chernoff, a Philadelphiamagazine “Top Doc” who specializes in arteriosclerosis,diabetes and thyroid disease. “It’s really a vote of confi-dence in my way of trying to be innovative while teachingwhat has become very old-fashioned today—the notionof taking care of the whole patient, one patient at a time.”

The funds from the endowment may be used to supportprograms in the Division of Endocrinology whether theyare related to patient care, education of faculty and fellows or clinical research.

“If clinical faculty members were to have a research ideathat might not be sufficiently supported to do what theyneed to do, the endowment is a potential source of supplemental funding,” points out Dr. Chernoff.

“What one family member may be involved with is for the benefit of all,” says Brett, who along with partner Bob Bluth continues to manage the Altman Group. “Our parents really felt this gift was the best way tohonor my brothers’ and nephew’s memories.” ■

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Groundbreaking artwork at Einstein Medical

Center Montgomery helps to heal and inspire

art maTTErS

Inspiring artwork greets patients and visitors traveling the corridor between EinsteinMedical Center Montgomery and theMinerva D. Braemer Medical Arts Building.

From pastoral landscapes to heart-tugging close-ups of baby hands to a DayGlo-bright installation by the incomparable Sol LeWitt, all of the artwork at Einstein Medical Center Montgomery has been chosen with the intention to heal, soothe and inspire.

In keeping with Einstein’s commitment to the community, leaders wanted themajority of the new hospital’s artwork to reflect local demographics, values,and geography. Who else to better capture this than local artists? With thehelp of Health Environment Art Services' Daniel Day—who spent nearly twoyears choosing art for the hospital—over 500 works of art were selected,many from local artists.

“When you’re in the Emergency Room and get bad news, you want the artworkto be a positive distraction,” pointed out Day in a Philadelphia Inquirer article.

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Works displayed throughout the hospital include scenesfrom the Morris Arboretum of the University ofPennsylvania and the Wissahickon Valley; artistic tilescreated by members of Mamacita, a mothers cooperativeof 11 artists; oversized photos of baby feet, hands andears in the maternity area; and a painting by aCheltenham resident treated for breast cancer by anEinstein physician.

Research shows a thoughtful approach to hospital artcan improve patient outcomes—including shorter staysand less need for pain medication—as well as enhancestaff satisfaction and retention. That’s why the majority of the art chosen for Einstein Montgomery’s patient-centered areas focuses on restorative, peaceful images.

Inspiring artwork that connects the community also existsat the adjacent Minerva D. Braemer Medical Arts Building,which houses medical practices, diagnostic suites andoutpatient surgical offices. In cooperation with Einsteinand the building’s tenants, representatives of the GreaterNorristown Art League agreed to curate a twice-yearlyrotating exhibition of local art.

Complementing these temporary works is a collaborativesix-panel mural created by local artists that depicts theWissahickon Creek which will remain part of the build-ing’s permanent collection. The Braemer Medical ArtsBuilding program also supports the community becausethe artists’ works are available for sale.

“We decided on the patient care units there would be the more tranquil, bucolic scenery and local landscapes,”Einstein Healthcare Network President and CEO BarryFreedman was quoted in an Associated Press article.“But in that corridor that connects our two mainentrances, we thought that’s where we should havesomething vibrant and uplifting, with wonderful colors.”Freedman is referring to the hospital’s connecting North-South corridor, which is dominated by a 154-foot-long, 9-foot-tall series of drawings of brightly colored cubes oncontrasting backgrounds.

a thoughtful approach to

hOSPiTAL ArT can iMPrOVE

PATiEnT OuTCOMES

Titled “Wall Drawing #972,” the installation is a creationof the late Sol LeWitt, considered the father of the conceptual art movement. Best known for his geometricsculptures and architecturally scaled wall drawings,LeWitt’s works are displayed around the world.

Much like an architect’s blueprints or a composer’sscore, LeWitt’s wall drawings begin as sets of instruc-tions meant to be deciphered and interpreted. The installation of the work is considered a part of the artwork itself. On-site artists came together at EinsteinMontgomery over a month-long period to create thepaintings by following LeWitt’s detailed diagrams andinstructions.

Following detailed diagrams, six artists spent a month installing SolLeWitt’s Wall Drawing #972 at Einstein Medical Center Montgomery.

...nearly two years choosing ArT FOr ThE hOSPiTAL— over 500

works of art were selected, many from LOCAL ArTiSTS.

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art MATTERS continued

Courtesy of the Estate of Sol LeWitt.Wall Drawing #972 adds vibrant color tothe corridor connecting the North andSouth entrances of the hospital.

Bringing a LeWitt wall drawing to Einstein Montgomeryhad been a dream of Freedman’s since 2008 when hevisited a LeWitt exhibition at the Massachusetts Museumof Contemporary Art. “At that time, Einstein was deeplyinvolved in the planning for Einstein Montgomery. As we were moving forward with our plans, I kept thinkingabout how marvelous and wonderful it would be if we could have one of LeWitt’s wall drawings in our new hospital.”

After years of hoping, the unique project came to fruitionthrough MossRehab Chief Medical Officer Dr. AlbertoEsquenazi and his wife, Rosa, who knew LeWitt enthusiastFreedman hoped to bring one of his inspiring works to the hospital. A friend of the Esquenazis contacted

representatives of the LeWitt estate to discuss the possi-bility of lending a wall installation to Einstein Montgomery.After many conversations, the estate agreed to lend thevibrant piece that had previously been displayed solely at the Irish Museum of Modern Art in Dublin. Thanks to a generous gift from LeWitt’s estate Wall Drawing #972 will grace the walls of Einstein Montgomery for the next 25 years.

“LeWitt liked to explore new ideas and ways of doingthings,” says Einstein Montgomery Chief OperatingOfficer Beth Duffy. “Hosting a piece of art by such avisionary modern artist is a perfect fit with our own efforts to transform the way that great healthcare is being delivered in this region.” ■

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For Arthur Powell, success in business has alwaysbeen inspired by family—from the Russian immigrant parents who encouraged him to fearlessly tread his ownpath, to the wife who shared that path with him everystep of the way, to the children, grandchildren and great-grandchildren who make his life joyous.

For more than half a century, the engineer-turned-entrepreneur has been the driving force of Kravco, thecompany best known for creating the world-renownedKing of Prussia Mall. While he has achieved beyond hisdreams, he continues to dedicate his tenth decade of lifeto family and to those in need.

“Art is a thoughtful, modest man who is very committedto his own family and also to supporting the community—especially people who are not being adequatelyserved,” says his friend Richard Braemer, Einstein boardmember and former chairman.

the foundation

of SuCCESSArthur Powell traces a lifetime of achievement and community service to love of family

Philanthropy and volunteerism have always meant moreto Art than simply honoring the institutions that helpedprovide him with opportunities to succeed.

“As a business person, I enjoy being involved in the business problems of healthcare if I can help,” says Art,who served as Vice Chairman of Montgomery HealthcareSystem’s Board of Directors and is now an honorarymember of Einstein’s Board of Overseers. “If I joined aboard, I had to have something to contribute as well assupport financially—and my wife, Lea, and I always participated together.”

The Powells had previously supported the creation of 26birthing rooms at Montgomery Hospital Medical Centeras a crucial community priority.

“Maternity care at Montgomery Hospital was very expensive because of high insurance costs and the

Nurse Manager KathleenMongelos, BSN, attends toan infant in the Lea andArthur Powell NeonatalIntensive Care Unit atEinstein Medical CenterMontgomery.

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the foundation of SUCCESS continued

lack of prenatal care, so Art was eager to help where it was most needed,” says John E. F.Corson (JEF), a long-time friend and fellow member of Einstein’s Board of Overseers whoworked closely with him while serving as Board Chair of Montgomery Healthcare System.

The Powells became all too familiar with the inside of a hospital themselves when Lea wasdiagnosed with amyotrophic lateral sclerosis (ALS) in 2005. Family members brought in anurse and helped organize Lea’s care so Art could continue to work and still come home for lunch with her every day. Sadly, she lost her battle after just 10 months.

Art has continued his support for maternity and infant care by gifting the eight-bed Level IIIneonatal intensive care unit at Einstein Medical Center Montgomery through The EinsteinCampaign. The Lea and Arthur Powell Neonatal Intensive Care Unit is staffed 24 hours a day by Einstein neonatologists, eliminating the need for newborns to be transported to other locations for advanced care.

“Arthur is a keenly intelligent, unassuming man whose principles drive his philanthropy,”says Lewis I. Gantman, a former Kravco President and General Counsel who now serves as Vice Chairman for Einstein’s Board of Trustees and Board Chairman for Einstein MedicalCenter Montgomery. “He knows the stronger Einstein is as an institution, the better it will be able to fulfill its mission to serve people from Broad Street to Northeast Philly toMontgomery County.”

Art says he hopes future generations of Powells will continue to cherish the value of familyand carry on the philanthropic work that meant so much to him and Lea.

“I’ve been fortunate to have a good education and a healthy, supportive family,” he says. “You don’t live in the world by yourself, so those of us who can do something should. I think it’s very important for people who have succeeded to give back to the community.” ■

Arthur Powell (seated) surrounded by the younger generation of the Powell Family.

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For Susan Kline Klehr, the somewhat abstract notion of genetic-based disease became alarmingly real years ago when she found out that oneof her friend’s daughters was born with a potentially life-threatening geneticdefect - one that would eventually require a liver transplant for survival.

“It was a very frightening thing,” recalls Susan, a member of Einstein’s Boardof Overseers. “She’s in her 20s and doing fine now, but it made me realizehow important genetic testing is.”

That’s one of the reasons why Susan and her husband decided to establishthe Susan and Leonard Klehr Fund to support Einstein’s Victor Center for thePrevention of Jewish Genetic Diseases―the organization dedicated to ensur-ing access to comprehensive genetic education, counseling services andscreening. Established in 2002 thanks to seed money from the Albert EinsteinSociety, the national Victor Center is based in Philadelphia.

“Premarital counseling should include genetic testing, even for interfaith couples, because some people do not know they are Jewish until they have a child affected by a genetic defect,” says Victor Center Medical Director,Adele Schneider, MD, who also serves as director of Einstein Medical CenterPhiladelphia’s Clinical Genetics division. “We are now rescreening people who were checked years ago for fewer diseases.” Schneider says, “When in doubt, screen.”

The Center was founded in partnership with Einstein Healthcare Network byEinstein Board Member Lois Victor, a mother who lost two children to aJewish genetic disease and vowed to ensure no families would have to endurethe heartache of preventable illness. Over the past decade, its impact hasgrown as genetic science has advanced and donors such as Victor and theKlehrs have helped spread awareness. Today, the national Victor Center

preventing

HEarTaCHE

Susan and Leonard Klehr support community outreachthrough Einstein’s Victor Center for the Prevention of JewishGenetic Diseases

Through Genetic Screening and Education

Susan and Leonard Klehr

20

provides education, training and technical assistance toseveral community partnerships and affiliated regionalcenters in Boston, Miami and Pittsburgh. More than 7,200adults have been screened, often for a more comprehen-sive panel of diseases than previously tested.

“When I was pregnant, we tested for Tay-Sachs and thatwas it,” remembers Susan. “Now there are tests for 19genetic diseases, some of which affect people beyondthe Ashkenazi Jewish community. It’s far-reaching.”

Supporting the Victor Center’s efforts to educate andscreen the public is a natural match for the Klehrs, whosevolunteer and philanthropic interests have often centeredon education and community. Susan helped develop aninner-city after-school literacy program and is a Trusteeat alma mater Franklin & Marshall College, where she metfellow student and future husband Leonard. An attorney,Leonard is Vice Chairman of Lubert-Adler, LP, a privateequity real estate firm. He has served on numerousboards and committees, including Temple Law School,The Philadelphia School, Greater Philadelphia Chamberof Commerce, Gesu School and Operation Understanding.Both Susan and Leonard have served on the Board ofTrustees for their synagogue, Rodeph Shalom, whereSusan was president.

Over the years the two F&M alumni have been highlyinvolved with the college, raising money for a studentinternship program, creating an endowed scholarship forminority students and providing the lead gift for the KlehrCenter for Jewish Life.

“When I was asked to join the Einstein board and lookedmore closely at its members, I realized a large number of them were people from the Jewish community whom I had always respected,” says Susan. “Now the more Ilearn about Einstein, the more I realize how mission-driven everyone is. To me, that’s honorable and impres-sive; it goes beyond the science of curing people.”

For donors like the Klehrs, there is no greater gift than tohelp make sure everyone gets tested.

“What the Center does is incredible,” says Susan. “It’s avery good cause being stewarded by professionals who arehighly capable. Our hope is to expand the Center’s effortsin order to reach as many people as possible.”

To learn more about the important work being done bythe Victor Centers, visit www.victorcenters.org. ■

preventing HEARTACHE continued

Top: (L-R) Joshua Stone, Outreach Coordinator,Victor Center for the Prevention of Jewish GeneticDiseases and volunteer Justin Manhoff register aPenn student at a recent screening event.

Bottom: Penn student Jonathan Madera has blooddrawn as part of the screening process.

21

When Dr. Arnold Cohen discovered a pharma-ceutical company was increasing the cost of its prematurelabor prevention drug to $1,500 a shot, he jumped intoaction to oppose it. That kind of advocacy for womenliving in poverty or underserved communities has beenthe hallmark of his career and decade-long tenure as Einstein’s Chairman of the Department of Obstetrics and Gynecology (OB/GYN).

To cement support for the advancement of women’shealthcare services and education, Dr. Cohen and his wife,Marcia, recently made a gift to The Einstein Campaign tofund conference rooms at both Einstein Medical CenterPhiladelphia and Einstein Medical Center Montgomery.

“It’s appropriate that the Cohens chose the conferenceroom spaces to support, because that’s where futureOB/GYN physicians are being trained,” notes DavidJaspan, DO, the new Chairman of the Department of

a second HOmEEinstein medical staff and residents find companionlocations to learn and grow in the Marcia and ArnoldCohen Conference rooms (Ob/Gyn)

OB/GYN. “Those rooms serve as their home; it’s wherethey grow as professionals, clinicians and surgeons.”

The Einstein Philadelphia conference room is used forresident and nurse education, patient case discussion,academic review of science and medical information, and grand rounds related to women’s health. For themoment, the Einstein Montgomery room is primarily used for staff conferencing and administrative meetings.Both rooms more recently hosted Einstein Women’sHealth Talks, a series of community education eventsopen to the public.

Sufficient access to high-quality women’s health care inthe region is in jeopardy as fewer hospitals are offeringlabor and delivery and other services for women—anissue of great concern for Dr. Cohen, who chaired a local subcommittee on patient quality-of-care impactfrom obstetrical care unit closures.

OB/GYN residents receive instruction in the newMarcia and Arnold Cohen Conference Room atEinstein Medical Center Philadelphia.

22

a second HOME continued

“In keeping with its mission, Einstein has been very supportive of all women’sservices—from OB/GYN to breast cancer to menopause—while other placescontinue to withdraw their support,” says Dr. Cohen, who recently steppeddown as Chairman of the OB/GYN Department but continues to work full-timeas Program Director, handling both clinical and administrative functions.

Dr. Cohen has been honored with several prestigious awards, taught at severalmedical schools and personally delivered thousands of babies—including multiple generations in the same family. As Chief of Einstein’s Division ofMaternal-Fetal Medicine, he developed the first maternal-fetal medicine fellowship to combine an academic community hospital with a university program. He also developed screening programs for high-risk pregnancy, postpartum depression and breast cancer genes as Corporate MedicalDirector of Women’s Health at Aetna/U.S. Healthcare. And he served on theglobal medical advisory board for Americares, an organization that distributesmedicine and medical technologies to people living in Haiti, Ecuador and otherunderserved communities.

“Since Dr. Cohen came to Einstein, he has shown his commitment to profes-sionalism, his passion for education and his desire for excellence among allwho work with him every day,” adds Dr. Jaspan, a Solvay Scholar and three-time “Excellence in Teaching” award recipient who has been working with Dr. Cohen since 2002. “He and Marcia are present for all resident and Einsteinevents, and as a team, they show their commitment to the Einstein network.”

Carlene Quashie, MD, an Einstein residency program faculty member who nowserves as Maternal-Fetal Medicine Division Director, echoes Dr. Jaspan and considers Dr. Cohen to be a mentor and ideal role model for OB/GYN practiceand education. “Of all the people I have learned things from, Dr. Cohen has beenthe most influential person in my career,” she says.

Board certified in obstetrics and gynecology and maternal-fetal medicine, Dr. Cohen has taught at several medical schools and written more than 100articles, abstracts and book chapters. He has been honored over the yearswith many awards including the Edgar Moss Scientific Award and the GustavSeeligmann Prize. This year, Dr. Cohen earned the Outstanding CollaboratorAward for Improving Maternal Health Across Borders, from Drexel College ofNursing and Health Professionals and a Lifetime Achievement InnovationAward from the Philadelphia Business Journal and United Healthcare. Recently,Dr. Cohen’s dedication to research was honored with the establishment of The Arnold Cohen, MD Research Fund for Obstetrics and Gynecology to benefit Einstein OB/GYN residents. ■

...his commitment to PrOFESSiOnALiSM,

his passion for EDuCATiOn and his desire

for ExCELLEnCE...

Arnold and Marcia Cohen

internationally renowned rehabilitation specialist

Alberto Esquenazi, MD, named the inaugural John Otto

haas Chair of Physical Medicine and rehabilitation

23

In recognition of MossRehab’s reputation as a national leader in medicalrehabilitation, the Otto Haas Charitable Trust recently established the John OttoHaas Chair of Physical Medicine and Rehabilitation. Appointed as the inauguralincumbent is distinguished rehabilitation physician Alberto Esquenazi, MD.

“We are grateful for the generosity of the Otto Haas Charitable Trust,” saysDr. Esquenazi, MossRehab’s Chief Medical Officer and Chairman of theDepartment of Physical Medicine and Rehabilitation. “It is an honor and

Alberto Esquenazi, MD, working witha patient in MossRehab's Sheerr Gaitand Motion Analysis Laboratory.

a vote of

CONfIdENCE

24

a privilege to be named the firstrecipient of this chair, which carriessuch a prestigious name andresponsibility. All of the physiatristswho are based at MossRehab areproud of this achievement and ofwhat this support will do for ourfuture.”

“The funding will focus on profes-sional development and education in physical medicine and rehabilita-tion,” notes Dr. Esquenazi, who specializes in gait analysis. Throughhis work, Dr. Esquenazi assists people with limitations due to acci-dents or neurological disorders tofunction better through prosthetics,orthotics and other treatments andtechnologies. “It will help us discovernew ways to expand the horizons ofrehabilitation science and to providethe highest levels of care withintegrity and respect for the patientswe serve.”

The grant was recommended to the trust by John Otto Haas, whoreceived care at MossRehab, andhis wife, Janet F. Haas, MD, a physical rehabilitation and braininjury specialist who worked at thefacility nearly 25 years ago.

“I always felt fortunate to be able toreceive what seemed to me the bestcare in the world,” says John. “Janetand I are delighted to be affiliatedwith MossRehab and advance itsresearch of rehabilitation medicine.”

Dr. Esquenazi, who directsMossRehab’s Sheerr Gait andMotion Analysis Laboratory, hailsthe Haases as civic-minded philan-thropists who invest in success.

a vote of CONFIDENCE continued

MossRehab offers patients services at multiple locations throughout Philadelphia, Montgomery andBucks Counties and New Jersey.

“It is a privilege to know John andJanet,” he says. “They have clearly signaled to us they believe in thework we are doing. They are hoping for bigger and better things fromMossRehab and the very talentedpeople who work here.”

MossRehab was chosen to conductthe only U.S. clinical trials forReWalk, a revolutionary motorizedsuit that helps people with irreversiblespinal cord injury or other walkingimpairments to stand, walk andclimb stairs. In addition to oversee-ing those clinical trials, Dr. Esquenaziserves as Clinical Director of theRegional Amputee Center and Chiefof the Prosthetic and Orthotic Clinic.He recently completed his term aspresident of the 8,000-member

American Academy of PhysicalMedicine and Rehabilitation, whichhonored him with its DistinguishedClinician Award. He is also a pastrecipient of the Albert EinsteinSociety Physician Leadership Award.

“The John Otto Haas Chair ofPhysical Medicine and Rehabilitationwill help us pursue new innovationsmore aggressively and will supportthe hard work we do in developingbetter clinical systems of care andimproving rehabilitation-relatedresearch and education,” says Dr.Esquenazi. “This is a milestone forMossRehab and for the field ofphysical medicine and rehabilitation.We celebrate the achievement andaccept the challenge.” ■

25

build it and they

will COmEThe Leonard and Madlyn Abramson Family Emergency

Department at Einstein Medical Center Montgomery

exceeds expectations in serving the community

Throughout years of planning for Einstein’s new hospital in EastNorriton, leaders believed they would be fulfilling essential community needs.But within its first year of opening―a time period in which The Leonard andMadlyn Abramson Family Emergency Department logged nearly 20% morepatient visits than projected―they realized the true importance of its role topeople living in the surrounding neighborhoods and beyond.

“We’re continuing to serve the population in Norristown that relied onMontgomery Hospital,” says Robert Czincila, DO, Chief of EmergencyMedicine for Einstein Medical Center Montgomery, “but we’re also reachingMontgomery County residents we didn’t see before.”

Named for a philanthropic family who believes in sharing what they have withothers, The Leonard and Madlyn Abramson Family Emergency Department isa full-service, technologically advanced facility designed to expedite care byhaving close access to an interventional platform complete with operating

Robert Czincila, DO, Chief of EmergencyMedicine at Einstein Medical CenterMontgomery and Noelle Pumo, RN,bring life-saving care to patients.

26

build it and they will COME continued

rooms, interventional radiology, cardiac catheterization labs, electro-physiology labs and an intensivecare unit all on the same floor.

The department features 43 beds,including a seven-bed section forminor injuries, an eight-bed sectionfor observation of patients who mayor may not be admitted, and twopods with 28 beds for patients withacute symptoms. It gives the newhospital a more comprehensive ability to diagnose and treat withoutneeding to send patients elsewhere.

The department’s capacity to servethe community from day one hasbeen supported by a gift from theAbramson Family Foundation, whosetrustees include Leonard and MadlynAbramson―well-known philanthro-pists who have dedicated many yearsto supporting Montgomery Hospital,Einstein and other causes importantto them―as well as their threedaughters, Marcy Shoemaker, JudithFelgoise and Nancy Wolfson whosehusband, Richard, serves onEinstein’s Board of Overseers.

Having lived in Montgomery Countyfor many years, Leonard and Madlynwere well aware that people oftendon’t have the flexibility to choosewhere to go for acute care. That’s

why they have always seen the needfor high-quality breadth of emergencyservices in the immediate area.

“We would have a hard time doingour jobs and providing the kind ofcare and service we offer withoutpeople like the Abramsons,” saysCarl Chudnofsky, MD, Chairman ofEmergency Medicine for EinsteinHealthcare Network. “Their generositymakes a huge difference in takingcare of our patients every day. Whenyou work in a place like this, you see how those dollars support thoseefforts.”

Donor funding also allows EinsteinMontgomery physicians, nurses andstaff to have the technology theyneed to care for patients as efficientlyas possible.

“We’re always looking at new tech-nology and equipment that helps ourpatients have less pain, more comfort,less invasive procedures and moreexpeditious care,” says Dr. Czincila,who trained at Einstein MedicalCenter Philadelphia as a resident and began working at MontgomeryHospital in 2007.

Efficient care has become increasinglyparamount as patient emergencyroom visits and hospital admissionshave exceeded expectations sincethe hospital’s September 2012 opening; emergency visits are running20% higher than anticipated andadmissions are more than 40%above projection. To make surepatient needs are met, members of

Efficient care has become increasingly paramount

as patient emergency room visits and hospital

admissions have ExCEEDED ExPECTATiOnS...

The Leonard and Madlyn Abramson FamilyEmergency Department

Einstein’s Patient ThroughputCommittee are paying careful atten-tion to those high volumes, whichhave triggered an early launch of aplanned hospital expansion by converting fourth floor administrativeoffices into 24 additional privatepatient rooms.

“Our volumes on the unit are all running 80-85%, and sometimes100%, full,” says Ann Witkowski,Einstein Montgomery’s Senior VicePresident and Chief Nursing Officer.“Even if some patients are beingheld in the emergency area waitingfor an open bed, we still have a registered nurse, technician andphysician available for them.”

Dr. Chudnofsky praises the staff for handling the influx with a highdegree of efficiency without sacrificingtheir professionalism or commitmentto providing individualized care.

“Any time you embark on somethingcompletely new from the groundup―new building, technology, computers, electronic medicalrecords―there are challenges, butour staff is meeting those challenges,”he notes. “From the facilities staff,technicians and clerks to the socialworkers, nurses and physicians,they’re a great group of smart, compassionate people who give ittheir all and are always striving tofind better ways to take care ofpatients using evidence-based, cutting-edge methods.” ■

Shore EventOn August 1, 2013, more than 140Einstein friends and family gathered at the home of Arlene and StewartLiebman in Longport, NJ. Speakingduring the evening were BarryFreedman and Alberto Esquenazi,MD, John Otto Haas Chair andProfessor, Department of PhysicalMedicine and Rehabilitation, andChief Medical Officer for MossRehab.

Left: Guests enjoy the evening in Longport, NJ.

Below (L-R): Hosts Arlene and Stewart Liebman;Dr. Alberto Esquenazi shares an inspirationalpatient success story.

Auxiliary installation LuncheonEinstein Healthcare Network’s Auxiliary celebrated the installation of its new leadershipand members at the Charthouse in Philadelphia on June 12, 2013. The Auxiliary, with itssubgroups the Breast Cancer Action Group (BCAG), Friends of Belmont, Friends ofEinstein Montgomery and Friends of MossRehab, dedicate countless hours raising fundsfor vital health services and performing community service projects.

Above 2013-2015 Auxiliary Leadership (L-R): Ann Waldman, Janet Lewin, Jackie Rosenberg, Eileen Seskin, Mimi Butler, Bobbi Wasserman, Andi Shiroff, Randi Rosenberg, Shannon Czincila and Bridget Lininger. Seated (L-R): Adele Superfine, Linda Bloom, Phyllis Bernstein, Shelley Menkowitz, Susan Hyman, Linda Levitt and Ronnie Somers.

Top Right: Long-time Auxilian Ronnie Somers with outgoing Auxiliary president Eileen Seskin.

Bottom Right: Newly Installed Co-Presidents Linda Levitt and Linda Bloom.

27

photoalbum

Albert Einstein Society DinnerOn June 6, 2013, guests gathered for the 41st Annual AlbertEinstein Society Dinner held at the Four Seasons Hotel inPhiladelphia. The Einstein Society awards competitive grants to cutting-edge research projects and innovative programs proposed by Einstein physicians and staff to explore new ideasin the laboratory, the hospital and the community. Through thegenerosity of Einstein Society members, a record-breaking 18programs received funding this year. Also honored during theevening were Einstein Senior Oncologist, Adjit Desai, MD andBarry Freedman, President and CEO of Einstein HealthcareNetwork.

Above: Carol and Sam Frieder with Mary Bert Gutman

Right (L-R): Albert Einstein Society Committee membersLawrence Solin, MD, Radiation Oncology; Debra Copit, MD,Breast Imaging; Lynne Kornblatt, Esq., Human Resources; John Korman, AES Chairman; Larry Reichlin, Innovative ProgramsAllocation Committee Co-Chairman; 2012 Physician LeadershipHonoree Adjit Desai, MD; Maddy Rovinsky, Innovative ProgramsAllocation Committee Co-Chairman; and 2013 CommunityHonoree Barry Freedman.

28

photoalbum

Clockwise top right:

(L-R): Joining in a ceremonial tree planting ceremony were breast surgeonJennifer Simmons, MD; Beth Duffy, COO Einstein Medical Center Montgomery;Wayne Kimmel, Einstein Board of Trustees; Einstein Campaign Co-ChairmenBetsy and Richard Sheerr; William Biermann, MD, Medical Oncology; andNorristown Ambassador Hank Cisco.

“Woods Warriors” gather for a photo before walking in memory of their loved oneand friend, Madeline Wood.

Walkers along the 3-mile loop in Stanbridge Street Park, East Norriton, Pa.

Walk Through the Park

On Saturday, May 18, 2013 hundreds of community membersjoined with Einstein HealthcareNetwork to raise awareness andfunds for cancer care at EinsteinMedical Center Montgomery atthe 11th Annual Walk Throughthe Park. Walkers raised morethan $15,000 for cancer programs at the hospital.

breast Cancer Action Group SymposiumFor more than two decades, the Breast Cancer Action Group (BCAG)of Einstein Healthcare Network has been making a difference in thelives of women affected by breast cancer. A volunteer group withinEinstein’s Auxiliary, BCAG offers education on breast health, supportsfamilies of breast cancer patients, and advocates for patient rights.BCAG held their annual Symposium and dinner on Thursday, May 9 at Philmont Country Club. This year’s presentation, Generation toGeneration: Breaking the L’dor Vador of Cancer focused on the geneticlinks associated with breast and ovarian cancer.

Top: Breast health program director Robert Somers, MD, (center) is joined at the event by breast surgeons Jennifer Simmons, MD (left) and Lisa Jablon, MD (right).

Bottom (L-R): Attendees greet one another at the Symposium; Guests Flor and Jared Liebman, MD, Einstein attending plastic surgeon; Ronnie Somers andJanet Lewin, 2011-2013 Vice President for BCAG.

Small Miracles Golf Tournament

More than 250 golfers played in Einstein Healthcare Network’s Small Miracles GolfTournament on May 6, 2013 at the prestigious Philadelphia Cricket Club. Over thelast 25 years, Small Miracles has raised more than $4.25 million to fund critical children’s services throughout Einstein Healthcare Network. Next year’s SmallMiracles Golf Tournament will be May 5, 2014.

(L-R): Out of the sand; Stephen Klein, Arnold Cohen, MD andRichard Sheerr celebrate; A. Susan Bernini, COO, EinsteinMedical Center Philadelphia, and Cary Toner are hoisted intothe sky for the ball drop raffle.

29

Fifty friends joined with Einstein HealthcareNetwork on February 7th at the Ann NortonSculpture Gardens in West Palm Beach, Florida. Near the Intracoastal Waterway, this unique indoor and outdoor art galleryserved as a captivating backdrop for an educational evening.

(L-R): Allan Schneirov, Dick Frieder and Richard Sheerr; Nancy Gross with Ira Ingerman and Stuart Gross.

30

photoalbum

Florida Event

Philadelphia international Flower ShowOn March 7, 2013 more than 100 Einsteinfamily and friends gathered at a receptionprior to taking in the sights, smells andsounds of this year’s “Brilliant!” PhiladelphiaInternational Flower Show.

Above: Julie Lippmann,Michael Lippmann, CookieRiesenbach, GeraldRiesenbach, Lewis Gantman,Susan Peikes Gantman andStephanie Gantman.

(L-R): Wayne Kimmel, EinsteinBoard of Trustees andDevelopment CommitteeChairman, addresses guests;Barry Freedman, Presidentand CEO (center) with FarahJimenez and Vincent Gordon.

2931

When you partner with us, you directly impact our ability to deliver the highestquality of patient care, enhance technologies, support innovative research, educate the next generation of healthcare providers, and expand a wide range of community outreach and service programs.

The power to heal lives and strengthen communities begins WITH YOU!

Supporting Our Greatest NeedsYour unrestricted gift is invested where it will dothe most good – to address immediate needs andbuild for the future. You will receive a charitable taxdeduction that will provide you with savings onyour IRS tax return if you itemize.

You can also gift securities, retirement assets suchas a gift from your IRA, 401k, 403b, pension or othertax deferred plan, real estate in the form of realproperty (such as your home or vacation property)or life insurance policy.

Volunteering with the Einstein TeamOur volunteer opportunities let you help in additionalways that are meaningful to you. By supporting any of our designated fundraising groups (EinsteinAuxiliary, Breast Cancer Action Group, Women’sLeague for Medical Research, etc.) you are makinga meaningful, personal gift to Einstein HealthcareNetwork. For more information, contact KimberlyGross at 215-456-6172 or grossk@einstein.edu.

Attend Special EventsOur annual events (Harvest Ball, Albert EinsteinSociety dinner, Small Miracles Golf Tournament,Walk Through the Park, etc.) provide funding forunique and innovative projects throughout the network. For more information about the programsthese events support, contact Caren Moskowitz at 215-456-7211 or moskowic@einstein.edu.

Consider a TributeThis is a simple yet meaningful way to honor some-one special or the memory of a loved one. Your giftcan be made a “tribute gift” in honor or in memory of:

■ Someone important to you■ A special occasion such as a birthday, anniversary or recovery

■ A loved one lost

Visit advance.einstein.edu/tribute for more information or contact Ariel Belli at 215-456-6211or belliari@einstein.edu.

Matching Gifts ProgramDouble or triple your gift through your employer.Some companies match charitable gifts made by their employees or retirees. Check with youremployer’s human resources department. For more information, visit advance.einstein.edu or contact Lauren Montenegro at 215-456-3916 or montenegrol@einstein.edu.

Leave a Legacy GiftYour bequest or deferred gift will help ensureEinstein’s ability to continue its mission for years to come. A variety of giving opportunities are available if you wish to make a lasting contributionto a legacy of care. For more information, visitadvance.einstein.edu/legacy or contact MaryShaffer at 215-456-7236 or shafferm@einstein.edu.

help us furtherOur mISSION

wa

ys o

f g

ivin

g

MAKE yOur GiFT TODAyThe Office of Development offers a variety of convenient methods for you to supportEinstein Healthcare Network. ■ Make your gift on-line at advance.einstein.edu/donate

■ Call 215-456-7200 to speak with a Development Team representative

■ Send cash or check by mail to:Office of DevelopmentEinstein Healthcare NetworkBraemer Building, Ground Floor5501 Old York RoadPhiladelphia, PA 19141

If you wish to be removed from future fundraising requests supporting Einstein Healthcare Network, please call 215-456-7200. We will honor your request after the date we receive your decision.

32

WOrdthe Last

Einstein Healthcare Network opened in 1866 with a mission toheal all those in need, regardless of race, religion or ability topay. It was an experiment many felt could not succeed.

Today, Einstein is still successfully living its mission, providing healing, teaching, advising and comfort to everypatient each and every day.

Through The Einstein Campaign, we are strengthening support for innovative patient care, expandedteaching and research opportunities and enhanced community outreach and programming. Just asin 1866, our mission is our guide and we are committed to reach as many as we can.

On behalf of the Development Committee, thank you for investing in Einstein’s future.

Sincerely,

Wayne Kimmel, Esq.Chairman, Development CommitteeEinstein Healthcare Board of Trustees

Wayne Kimmel, Esq.

board of Trustees 2013-2014

OfficersChairperson Steven Berk, Esq.President and CEO Barry R. FreedmanHonorary Chairperson Honorable Arlin M. AdamsHonorary Chairperson Jack F. Adler, Jr.Honorary Chairperson Fred E. BraemerHonorary Chairperson Richard J. Braemer, Esq.Honorary Chairperson Samuel L. FriederHonorary Chairperson Ivan H. GabelHonorary Chairperson Victor L. JohnsonHonorary Chairperson Stephen J. Korn, Esq.Honorary Chairperson Thomas N. PerloffHonorary Chairperson Richard C. Sheerr

Vice Chairperson, EHS Bruce W. KochVice Chairperson, EMCM Lewis I. GantmanVice Chairperson, EPS Clifford D. Schlesinger, Esq.Vice Chairperson John E. F. CorsonVice Chairperson Abbe F. Fletman, Esq.Vice Chairperson Arnold M. KatzVice Chairperson Robert P. Krauss, Esq.Secretary Andrew B. CantorTreasurer Matthew S. LevittiesAssistant Secretary Mollie BeckerAssistant Secretary Penny J. Rezet, Esq.Assistant Treasurer David F. Ertel

MembersSteven Berk, Esq.Andrew B. Cantor, Esq.John E. F. CorsonMina P. FaderAbbe F. Fletman, Esq.Barry R. FreedmanLewis I. Gantman

Jane F. Hoffer (Leave of Absence)Arnold M. KatzSteven M. KatzWayne D. Kimmel, Esq.Bruce W. KochJohn P. KormanRobert P. Krauss, Esq.

Matthew S. LevittiesJay B. MinkoffRoy S. NeffLawrence S. ReichlinClifford D. Schlesinger, Esq.H. Hank Simms, MDSteven L. Sivak, MD

Honorable Leon W. TuckerDeborah Feith TyeJeffrey C. WardenJay L. WeinsteinRichard A. Wolfson

Life MembersHonorable Arlin M. AdamsJack F. Adler, Jr.Fred E. Braemer

Richard J. Braemer, Esq.Samuel L. FriederIvan H. Gabel

Victor L. JohnsonStephen J. Korn, Esq.

Thomas N. PerloffRichard C. Sheerr

2933

board of Overseers 2013-2014

OfficersChairperson Steven Berk, Esq.President and CEO Barry R. FreedmanHonorary Chairperson Honorable Arlin M. AdamsHonorary Chairperson Jack F. Adler, Jr.Honorary Chairperson Fred E. BraemerHonorary Chairperson Richard J. Braemer, Esq.Honorary Chairperson Samuel L. FriederHonorary Chairperson Ivan H. GabelHonorary Chairperson Victor L. JohnsonHonorary Chairperson Stephen J. Korn, Esq.Honorary Chairperson Thomas N. PerloffHonorary Chairperson Richard C. Sheerr

Vice Chairperson, EHS Bruce W. KochVice Chairperson, EMCM Lewis I. GantmanVice Chairperson, EPS Clifford D. Schlesinger, Esq.Vice Chairperson John E. F. CorsonVice Chairperson Abbe F. Fletman, Esq.Vice Chairperson Arnold M. KatzVice Chairperson Robert P. Krauss, Esq.Secretary Andrew B. CantorTreasurer Matthew S. LevittiesAssistant Secretary Mollie BeckerAssistant Secretary Penny J. Rezet, Esq.Assistant Treasurer David F. Ertel

Elected MembersCarole Ben-Maimon, MDSteven Berk, Esq.Barbara E. BlackRev. Bonnie CamardaAndrew B. Cantor, Esq.Arnold W. Cohen, MDJohn E. F. CorsonGary S. Drizin, MDGeoffrey M. Duffine, Esq.Mina P. FaderMichael L. FeinmanAlison Korman FeldmanRichard H. Fine, MDJoanne Fishman, Esq.Abbe F. Fletman, Esq.Lewis I. GantmanJoan L. Goldstein

Joshua S. GrossJane F. Hoffer (Leave of Absence)Robert B. IsardFrank S. James, MDFarah M. JimenezLinda E. Johnson, Esq.Marina Kats, Esq.Arnold M. KatzSteven M. KatzSteven J. KesslerWayne D. Kimmel, Esq.Susan Kline KlehrBruce W. KochJohn P. KormanEllen Kraftsow-KoganJudith H. KramerRobert P. Krauss, Esq.

Matthew S. LevittiesJudith T. Z. LevyJoe M. MelendezScott A. Melnick, MDJay B. MinkoffRoy S. NeffJudith NewmanShawn N. OrensteinEric RaymondLawrence S. ReichlinTheodore A. RosenMadalyn RovinskyJanis W. Rubin, MDClifford D. Schlesinger, Esq.Lester J. SeskinAnthony R. Sherr, Esq.H. Hank Simms, MD

Steven L. Sivak, MDManuel N. StamatakisGregory H. SteinMark S. Tanker, DOCary W. TonerJudith K. TrichonHon. Leon W. TuckerDeborah Feith TyeLois B. VictorJeffrey C. WardenLuther E. Weaver, III, Esq.Jay L. WeinsteinPaul H. Weiss, Esq.Richard A. Wolfson

Ex-OfficioA. Susan BerniniLinda BloomCarl R. Chudnofsky, MD

Arthur R. Ersner, MDDavid F. ErtelAlberto Esquenazi, MD

Barry R. FreedmanDavid Greenspan, MDDavid M. Jaspan, DO

Eileen SeskinNancy Shrier

Honorary MembersEugene W. BuckleyArthur L. Powell

Life MembersHonorable Arlin M. AdamsJack F. Adler, Jr.Fred E. BraemerRichard J. Braemer, Esq.Samuel L. FriederIvan H. GabelVictor L. JohnsonStephen J. Korn, Esq.Thomas N. PerloffRichard C. Sheerr

Emeritus MembersRuth H. DuBoisP. Richard FriederMorton GorenHonorable Paul L. JaffeAudrey Kaplan-FriedmanBerton E. KormanLeonard I. Korman

Ronald KrancerJoan Switt LangbordMarvin B. LevittiesSidney Margulies, Esq.

Bernard NewmanRaymond G. PerelmanMarilyn H. Rivers Ralph J. Roberts

Isadora SimmsRobert Somers, MDS. Ty SteinbergCharles Toll

The columns at Einstein Medical Center Philadelphia.