ADTRAN IP Telephony Real Solutions for Your Customersportal.adtran.com/pub/Library/Channel Programs... · SIP Trunk Service Providers Long and successful track record with Service

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ADTRAN IP Telephony

Real Solutions for Your Customers

2® Adtran, Inc. 2008 All rights reserved

Agenda

�ADTRAN Solutions

�Overview of NetVanta 7000 Series

�Real Solutions and Applications

� IP Telephony Alliances

�Productivity Features


Who is ADTRAN?

� Leading provider of networking and communications equipment

– ADTRAN solutions enable voice, data, video, and Internet communications

– Widely deployed by carriers, SMBs and enterprises worldwide

– Nearly every T1 in the nation delivered via ADTRAN equipment

– Market leadership position in Integrated Access Devices and #2 in Branch Office Access Routers

� Over 20 years of experience building innovative solutions supporting next generation technologies

Fast Facts:

� Founded in 1985

� Publicly traded on NASDAQ: ADTN

� 2008 revenue - $501 million

� 1,700 employees worldwide

� 50 countries

� Broad portfolio – 1,700 products

Fast Facts:

� Founded in 1985

� Publicly traded on NASDAQ: ADTN

� 2008 revenue - $501 million

� 1,700 employees worldwide

� 50 countries

� Broad portfolio – 1,700 products

ADTRAN Headquarters, Huntsville, AL


Strong and Stable Company

� Financially stable

– Over 20 years of profitability

– History of success during challenging times

� Forbes “Top 200 Best Small Companies”

� Fortune “40 Stocks to Retire On”

� Featured in “The Breakthrough Company”


ADTRAN - End-to-End Connectivity

Central Office

Business & Residential

Customers

Provider’s Access

Infrastructure


Enterprise Networks Division

� Voice and data networking solutions for SMB and Distributed

Enterprises

� “Demarc to the Desktop”

� ADTRAN solutions enable:

– Internet Access

– Branch Office Connectivity

– LAN Switching

– Wireless Access

– IP Telephony/VoIP

Increase Services for

Business Customers


ADTRAN VoIP Solutions Portfolio

Voice

Data

IPT Platform – NetVanta 7100

IP PBX – NetVanta 7060

IP Business

Gateways

Switches,

Routers


Traditional to Converged

Traditional Voice Network

Internet Access


NetVanta 7100 Platform

All in One “Office in a Box”


All-In-Many Solution

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The NetVanta 7000 Series Solutions


IP Communications Platform

NetVanta 7100

Converged Data Networking and Voice Solution in One Box


Flexibility

� Compact Flash - For voicemail

� Two option slots for Trunks or Network interface

� 2 FXS/2 FXO

� MoH & Overhead paging port

� 10/100 WAN interface

� Serial interface

� Door Relay


Ease of Use - GUI for Administration

� Same AOS look and feel

� Faster system set up

� Phone firmware is preloaded

� Phone Config by the same GUI

� Voicemail wizard


Ease of Use - Personal Phone Manager

� Web interface

� Personal Phone directory

� Click to Dial

� Call Logs

� Call coverage settings

� Voicemail

� Monitor BLF


NetVanta 7000 Series

� Supports up to 100 VoIP stations

� Includes Voicemail – 3000 messages

� Includes Multi-level Auto Attendant

� Supports Analog phones, FAX, modems

� Supports Analog, T1, PRI trunks

� Supports SIP Trunking and Networking

� Supports high speed Internet access

� Includes Firewall and VPN (7100)

� Unified Messaging support


NetVanta 7000 Series


ADTRAN IP Phones


Salient Features

� Business Class

� SIP-based

� High Quality

� Attractive Design

� Full Featured, Easy and Intuitive

� 6 and 12 Buttons

� Large Backlit Display

� 802.3af PoE Compliant

� Electronic Hook Switch Detection

� HD Voice ready

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Real Network Solutions for IPT


Multiple business

locations

NetVanta at each

location

Addressable market segments

Single Site Multiple Sites

One location with up

to 100 stations at that

site

Up to 10 sites can be

interconnected

Each site has

100 stations or

less

Banking and Brokerage, Government, Healthcare and Medical,

Insurance, Legal, Manufacturing, Media and Entertainment, Non Profit, Professional

Services, Real Estate, Retail, Technology, Transportation, Utilities, Wholesale &

Distribution

Larger sales revenues

Reduce Customer’s

Costs

Improve Customer’s

Productivity

Distributed Enterprise


SMBs IT Needs

�Current driving factors for IT Investments:

–Price/Cost

– Relationship

– Service, Support

– Easy to Use

– Scalability

– Flexibility


Enabling Real Networks: Retail

� Large, consumer-grade electronics retailer

� Sold with ACES installation

� All in One, “cookie cutter” solution

� PCI compliance

� Wireless Access Points

� Up to 500 sites


Retail – Voice and Data Solution


Enabling Real Networks: Landscape

� A large landscape architecture firm

� Sold via IPT Reseller with ACES installation

� Interested in NetVanta 7100

– Like the All in One

– Like the remote management for central IT

– Like the “cookie cutter” approach for up to 35 sites


Enabling Real Networks: Fitness Center

� National Health Club management firm

� Needed mobile, handheld phones

� Leveraged IPT Alliance SNOM phones

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Improving Productivity and Enabling Innovative Networks


Real Solutions for Productivity Gains - 1

Customer Need: Customer wants to be able to have their

personal auto attendant when they are not at desk.

Customer Need: Customer wants to be able to have their

personal auto attendant when they are not at desk.

ADTRAN Solution

• ADTRAN’s NetVanta 7100 offers multiple auto attendant

levels

• Can even provide “Personal Auto Attendant”

• For example

•Press 1 to leave voice message

•Press 2 to ring another station

•Press 3 to ring out to cell phone

•Provides ability to add privacy, hidden selections



Customer Need: Supervisor need to monitor the voice

message box for absent employee or a ring group

Customer Need: Supervisor need to monitor the voice

message box for absent employee or a ring group

ADTRAN Solution

• ADTRAN’s NetVanta 7100 offers group message waiting

indication

• Provide visibility for another voice mail box on any phone

• Monitor multiple mailboxes from the same phone



Customer Need: Customer tired of missing voice messages

and checking in frequently

Customer Need: Customer tired of missing voice messages

and checking in frequently

ADTRAN Solution

• ADTRAN’s NetVanta 7100 offers voice mail alerts to email

or cell phone

•NetVanta 7100 will send SMS text message indicating user

has voice message from caller

•NetVanta 7100 will send .WAV file of voice message to

email or PDA/Cell phone

•Improves productivity, faster response, eliminates need to

call in to check voice messages



Customer Need: Customer is missing calls and needs to be

reached at multiple phones.

Customer Need: Customer is missing calls and needs to be

reached at multiple phones.

ADTRAN Solution

• ADTRAN’s NetVanta 7100 offers flexible call coverage and

routing options

•NetVanta 7100 can ring multiple stations/phones in a series

or sequence

•Then call one external phone number

•Improves productivity by being able to find the user at

multiple stations/phone numbers



Customer Need: Customer has multiple businesses in the

same location and needs to be able to answer calls based

on business being called

Customer Need: Customer has multiple businesses in the

same location and needs to be able to answer calls based

on business being called

ADTRAN Solution

• ADTRAN’s NetVanta 7100 offers the ability to add a visual

indication on incoming ring group calls

• A user selected text can be prefixed on all incoming calls on

a particular dialed number

• Operator answers according to the prefix

• Example at a car dealership

• TOYOTA_256-555-1111

• LEXUS_256-555-2222



Customer Need: Customer frequently leaves office without

updating phone settings and doesn’t want to drive back

into office

Customer Need: Customer frequently leaves office without

updating phone settings and doesn’t want to drive back

into office

ADTRAN Solution

• ADTRAN’s NetVanta 7100 offers the web based Personal

Phone Manager for each user

•Enables users to remotely log in via a web browser

•Quickly change user’s phone settings

•Transfer to voice mail

•Call forward

•Password protected from Admin level

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ADTRAN’sAlliance Program


ADTRAN Alliance Program

� Expanding the reach of IP communications for small-medium

business

� Represents a collaboration with best in breed technologies and

service providers

� Complements the ADTRAN NetVanta 7000 Series IP PBX platforms

� ADTRAN guiding solution provider partners and removing guess

work out of multi-vendor end to end solutions

� Enables ADTRAN solution provider partners to:

– Offer broader range of value add, multi-vendor solutions

– Deliver world class integrated network solution


Goal for ADTRAN IPT Alliances

Enables Our Partners to Offer and Sell Total Solutions

SIP TrunkingService Providers

IP TelephonyTechnology Partners


SIP Trunk Service Providers

� Long and successful track record with Service Providers

� Building and extending on those relationships

� Terminate SIP Trunk directly into NetVanta 7000 Series

� Eliminates the need and expense of external equipment

� Simplifies deployment and ongoing management

� QoS and Voice Quality Monitoring (VQM) included for VoIP call

quality monitoring and reporting

� Leverage VAR channels


SIP Trunk Service Providers

� SIP Trunking offers opportunities to significantly lower costs

� Dynamic voice and data consolidation

– Eliminates need for separate circuits

– Eliminates need to statically assign bandwidth

– Easier to scale

� Creates opportunities for solution providers to resell SIP services

– Incremental, recurring revenue opportunities

– Provide total network solution to end users

� ADTRAN solutions designed for single site SMBs

– Consolidate voice and data onto single SIP Trunk

� ADTRAN solutions designed for multi-site Enterprises

– Network multiple sites

– Reduce costs for inter-office calls

– Consolidate voice and data onto IP network


SIP Trunking


SIP Trunking Service Providers


ADTRAN IPT Technology Partners

Speech Speech

RecognitionRecognitionFax ServerFax Server

Wireless Wireless

PhonePhone

TelepresenceTelepresence & &

HiDefHiDef Video ConferencingVideo Conferencing

CallCall

RecordingRecording

CallCall

AccountingAccountingIP DesktopIP Desktop

PhonesPhones

IP IP

SoftPhonesSoftPhones


• Extended range of IP phones

– Attendant Console, Video phone, Conference Rooms

• Configuration support through NetVanta 7000

• NetVanta 7000 Series supports High Definition Voice

• Extended range of IP phones

– Attendant Console, Video phone, Conference Rooms

• Configuration support through NetVanta 7000

• NetVanta 7000 Series supports High Definition Voice

• SoundPoint IP 320,330, 450,

550, 650

• SoundPoint IP 670

• VVX 1500

• SoundStation IP 7000

Benefits for ADTRAN Solution Providers

Desktop IP Phones


• Telecom Expense Management

• Ability to track, summarize telecom use

• Reporting, Analysis Capabilities

• NetVanta provides call logs

• RSI provides call accounting for billing, analysis, reporting

• NetVanta provides call logs

• RSI provides call accounting for billing, analysis, reporting

Benefits for ADTRAN Solution Providers

Call Accounting


ADTRAN IPT Alliances

Enables Total Solutions Sales

IP End Points

Hi Def

Video Conf.

FAX

Server

Call

Recording

Call

Accounting

Speech

Recognition


Feature Release

A2.04

� Supporting 100 Users and Beyond

� Increasing voicemail storage from 1500 messages

to 3000 messages

– 8 users in Voicemail & 8 in Auto Attendant

– Up to 50 hours

� Zone Paging

� Shared Call Appearances

A2.05 (Q4)

� Call Pickup


100 Users – Local Network


100 Users – Remote Network

• 3-4 Digit Dialing Between Sites

• VPN Between Sites

• Use Central Voicemail

• Use Central Auto Attendant

• Total of 100 Stations in Network

• Remote PSTN trunks

NetVanta Solutions for Remote Sites

NetVanta 6355IP Gateway

NetVanta 7100

Up to 100 Stations

In Customer Network

Remote Sites

NetVanta 3448Multiservice Router

NetVanta 3120SOHO Router

PSTN

PSTN

IP


Zone Paging

� Zone paging to multiple page groups

– i.e. Zone 300 – Sales, 301 – Service, 302 – Warehouse

� Paging via Phone Speakers

– ADTRAN IP7xx

– Polycom

– POE SIP Speakers

� Analog Paging Port can be zone member

� Paging across multiple sites

� All codecs supports


New and Improved GUI

� Adobe FLASH based

� User Accounts

� IP phone config’s

� Bulk IP phone config’s

� Paging Groups

$0

$20

$40

$60

$80

$100

Pri

ce p

er

sta

tio

n

15 20 30 50 75 100

Station count

TCO Comparison (Monthly cost per employee over a 3 year period)

Premise

Hosted

NetVanta 7000

NetVanta 7100 Solution vs. Hosted VoIP

Competitive Premise Based IP PBX solutions


Customers are Seeking Value…It’s Time…

� Customers are focusing on Total Cost of Ownership (TCO)

– Acquisition cost

– Hidden costs

– Recurring costs

� ADTRAN solutions offer lower TCO and faster Return On

Investment (ROI)

– Competitive acquisition costs

– Free technical support for the life of the product

– Free firmware upgrades for the life of the product

– Industry-leading warranties – 5 years to lifetime

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Improving Productivity and Enabling Innovative Networks


Services and Warranty

• Limited lifetime hardware warranty

• Next Business Day advance

replacements

• Free firmware upgrades

• Free pre- & post-sales technical

support

• Certification training - Installation

and maintenance as well as sales

• Knowledgeable and dedicated staff

• Engineering focus

• Partner priority mentality

• “Above and Beyond” core company value

• Reputation established on premiere support

• Employees empowered to “problem solve”

• Partner offerings enhanced with support services

• ADTRAN Custom Extended Services (ACES)


In Summary

� Complete Networking Solutions – “Demarc to the Desktop”

– Reliable, business-class products

– Complete, broad product portfolio

– Routing, Switching, Wireless, Voice

� Real Value

– Lower Total Cost of Ownership

• Limited lifetime or 5-year warranty

• Free firmware

• Free U.S.-based pre- and post-sale support

• Low capital investment

� Real Networks

– Easy to use and deploy

– Tools to enable greater network visibility and performance

– Partnerships enabling Best of Breed networks


Questions and Answers

Documents

ADTRAN IP Telephony Real Solutions for Your Customersportal.adtran.com/pub/Library/Channel Programs... · SIP Trunk Service Providers Long and successful track record with Service