A collection of advertisements of durable products, non durable products and service products. And their segments.

By

Alen B

S2 MBA

MACFAST,

Thiruvalla

NON DURABLE

PRODUCTHORLICKS

SEGMENTS

Horlicks meant everything to everybody. It was a health drink that every one consumed. Right from small children to very elderly people. Keeping the nutritional issues aside it was very strange positioning tack.Horlicks realized this and came out with its own versions of different Horlicks for different customers. Horlicks differentiated products now include

• Junior Horlicks – for preschool children. Keeping the targeted customers in mind the packaging is cute and the package has the picture of a small elephant which is very exciting for the small children.

• Horlicks regular - For general use. Regular Horlicks is the health drink for people of all ages. The packaging is contemporary and has great visuals to attract the children and the young adults.

• Horlicks mothers – is special nutritional drink with 26 vital nutrients designed keeping the specific needs of the pregnant and breast feeding women. The packaging is very interesting – it is shaped like an hours glass. Hour glass is the shape that all women crave for and this craving is subtly cashed by Horlicks by making its "Horlicksmothers” shaped as a house glass.

• Horlicks Lite and Lite bite - A nutritional drink and snack specially designed for all health conscious adults and is also suitable for use by people with diabetes. The packaging again is very interesting. The Horlicks Lite is thin and tall. The Horlicks Litedrinkers are health conscious and having a thin frame is a desire among these customers.

•

• This Horlicks proves that segmentation could be a very efficient way of holding on and even increasing one's market share. What is needed is a clear focus and clever innovations in adapting the product to the changing needs of the customers. It also would mean tinkering with the product design and packaging to make it more appealing to the target customers.

DURABLE PRODUCTTITAN

TITAN

SEGMENTS

• TITAN EDGE

• Positioned as World’s thinnest watch. With a thickness of 3.5 mm and incredible slim movement of 1.15 mm.

• The brand targeting Business Executives and Professionals.

• NEBULA

• A collection of intricately carved designs for women inspired by paisley and floral patterns

• Perfect to complement a traditional or contemporary outfit

• AVIATOR

• Inspired by the World War II fighter planes.

• Targeting the up market global Indian.

• TITAN-WWF

• This series is being launched in collaboration with the international NGO-Worldwide Fund for Nature(WWF).

• Targeted at the new generation consumers who wants to express their concern about animals and nature.

• TITAN RAGA

• Titan also made its presence in the ladies watch segment.

• It have a sub brand Raga targeting the upwardly Mobile ladies in the premium segment.

• Epitome feminine grace.

• TITAN FASTRACK

• Mainly focus on new trend.

• Targeted at young generations.

SERVICE PRODUCTBharti AXA LIFE INSURANCE

SEGMENTS

• Bharti AXA Life eProtect• A online term plan that offers a life cover offers Rs.1

crore at Rs.6,100 p.a.• Targets the people who are looking for high amount

coverage.

• Bharti AXA Life Protect Plus

• Financial protection for family.

• Also for improving savings.

• Targets the people who are looking for family protection.

• Bharti AXA Life Elite Secure• Pure Life insurance cover at very competitive

premiums.• Option to cover your life till 75 years with a

unique to age 75 years term.• Targets the people who are looking for long life

insurance.

THANK YOU