50
adopt new technologies trends

adopt new technologies trends - InfoQ.com...Our Advertising Platform We do better than banner ads No retargeting or user tracking 100% Native Advertising InfoQ Audience Demographics

  • Upload
    others

  • View
    4

  • Download
    0

Embed Size (px)

Citation preview

Page 1: adopt new technologies trends - InfoQ.com...Our Advertising Platform We do better than banner ads No retargeting or user tracking 100% Native Advertising InfoQ Audience Demographics

adopt new technologies trends

Page 2: adopt new technologies trends - InfoQ.com...Our Advertising Platform We do better than banner ads No retargeting or user tracking 100% Native Advertising InfoQ Audience Demographics

InfoQ Online Audience and Ad Products At-a-Glance

TRUSTED

Page 3: adopt new technologies trends - InfoQ.com...Our Advertising Platform We do better than banner ads No retargeting or user tracking 100% Native Advertising InfoQ Audience Demographics
Page 4: adopt new technologies trends - InfoQ.com...Our Advertising Platform We do better than banner ads No retargeting or user tracking 100% Native Advertising InfoQ Audience Demographics

Our Founding Story

● May 25th 2006

○ practitioners

○ multi-language site

Page 5: adopt new technologies trends - InfoQ.com...Our Advertising Platform We do better than banner ads No retargeting or user tracking 100% Native Advertising InfoQ Audience Demographics

InfoQ Key Differentiator: Audience & Content

Authoritative, Practitioner Content

● CTOs, Architects, and Team Leads

Technical Leaders

● ahead of the

adoption curve

Page 6: adopt new technologies trends - InfoQ.com...Our Advertising Platform We do better than banner ads No retargeting or user tracking 100% Native Advertising InfoQ Audience Demographics

InfoQ Key Differentiator: Our Advertising Platform

● We do better than banner ads

● No retargeting or user tracking

● 100% Native Advertising

Page 7: adopt new technologies trends - InfoQ.com...Our Advertising Platform We do better than banner ads No retargeting or user tracking 100% Native Advertising InfoQ Audience Demographics

InfoQ Audience Demographics

Audience (Registered Users)

● 69%

● 31%

Geographic (WW Visitors)

● 37%

● 39%

● 17%

● 4%

Page 8: adopt new technologies trends - InfoQ.com...Our Advertising Platform We do better than banner ads No retargeting or user tracking 100% Native Advertising InfoQ Audience Demographics

69%

31%

InfoQ Audience Demographics

Page 9: adopt new technologies trends - InfoQ.com...Our Advertising Platform We do better than banner ads No retargeting or user tracking 100% Native Advertising InfoQ Audience Demographics

InfoQ Audience Demographics

37%

4%

39%

17%

Page 10: adopt new technologies trends - InfoQ.com...Our Advertising Platform We do better than banner ads No retargeting or user tracking 100% Native Advertising InfoQ Audience Demographics

InfoQ Company Size by Employees and Revenue

Company Size by Employees

● 37%

● 30%

● 33%

Company Size by Revenue

● 27%

● 10%

● 15%

● 14%

● 23%

Page 11: adopt new technologies trends - InfoQ.com...Our Advertising Platform We do better than banner ads No retargeting or user tracking 100% Native Advertising InfoQ Audience Demographics

InfoQ Company Size by Employees

37% 30% 33%

Page 12: adopt new technologies trends - InfoQ.com...Our Advertising Platform We do better than banner ads No retargeting or user tracking 100% Native Advertising InfoQ Audience Demographics

InfoQ Company Size by Revenue

23% 14% 15% 10% 27%

Page 13: adopt new technologies trends - InfoQ.com...Our Advertising Platform We do better than banner ads No retargeting or user tracking 100% Native Advertising InfoQ Audience Demographics

InfoQ Programs and Materials Specifications

Content Syndication (Related Sponsored Content)

●●

Related Sponsored Content Plus

●●●●

eKit or Guide●

Sponsored eBooks (InfoQ content)

Sponsored eMags(InfoQ content)

Content-Driven Lead Generation

Page 14: adopt new technologies trends - InfoQ.com...Our Advertising Platform We do better than banner ads No retargeting or user tracking 100% Native Advertising InfoQ Audience Demographics

Base Program Plus Program

1 2

- 3X

5K names 15K names

Duration 1 month 3 months

Content Syndication Programs

Page 15: adopt new technologies trends - InfoQ.com...Our Advertising Platform We do better than banner ads No retargeting or user tracking 100% Native Advertising InfoQ Audience Demographics

Content SyndicationBase Program

Program Goals:

Program Includes:

Page 16: adopt new technologies trends - InfoQ.com...Our Advertising Platform We do better than banner ads No retargeting or user tracking 100% Native Advertising InfoQ Audience Demographics

Content SyndicationPlus Program

Program Goals:

Program Includes:

Page 17: adopt new technologies trends - InfoQ.com...Our Advertising Platform We do better than banner ads No retargeting or user tracking 100% Native Advertising InfoQ Audience Demographics

Topic Sponsorships

Lite Emerging Core Spotlight Premium

Thought Leadership and Lead Generation

Page 18: adopt new technologies trends - InfoQ.com...Our Advertising Platform We do better than banner ads No retargeting or user tracking 100% Native Advertising InfoQ Audience Demographics

Lite Emerging Core Spotlight Premium

✔ ✔ ✔ ✔ ✔

✔ ✔ ✔ ✔ ✔

✔ ✔ ✔ ✔ ✔

✔ ✔ ✔

✔ ✔ ✔ ✔

✔ ✔ ✔

✔ ✔ ✔

✔ ✔

✔ ✔

Duration QuarterlyAnnual or Quarterly

Annual or Quarterly

Annual or Quarterly

Quarterly or Annual

Topic Sponsorship Tiers Comparison

Page 19: adopt new technologies trends - InfoQ.com...Our Advertising Platform We do better than banner ads No retargeting or user tracking 100% Native Advertising InfoQ Audience Demographics

InfoQ Topic Sponsorship Lite

Program Goals:

Program Includes:

Page 20: adopt new technologies trends - InfoQ.com...Our Advertising Platform We do better than banner ads No retargeting or user tracking 100% Native Advertising InfoQ Audience Demographics

Program Includes:

InfoQ Topic Sponsorship Emerging

Program Goals:

Page 21: adopt new technologies trends - InfoQ.com...Our Advertising Platform We do better than banner ads No retargeting or user tracking 100% Native Advertising InfoQ Audience Demographics

Program Includes:

InfoQ Topic Sponsorship Core

Program Goals:

Page 22: adopt new technologies trends - InfoQ.com...Our Advertising Platform We do better than banner ads No retargeting or user tracking 100% Native Advertising InfoQ Audience Demographics

Program Goals:●

Program Includes:

InfoQ Topic Sponsorship Spotlight

Page 23: adopt new technologies trends - InfoQ.com...Our Advertising Platform We do better than banner ads No retargeting or user tracking 100% Native Advertising InfoQ Audience Demographics

Program Goals:●

Program Includes:●

InfoQ Topic Sponsorship Premium

Page 24: adopt new technologies trends - InfoQ.com...Our Advertising Platform We do better than banner ads No retargeting or user tracking 100% Native Advertising InfoQ Audience Demographics

Special Report●●

Architects’ Newsletter●●●

Content Sponsorship

●●

Partner Portal

●●

Podcasts

●●●

InfoQ Programs and Materials Specifications

Page 25: adopt new technologies trends - InfoQ.com...Our Advertising Platform We do better than banner ads No retargeting or user tracking 100% Native Advertising InfoQ Audience Demographics

Newsletter Ad

Dedicated Email Blast

Microsite

InfoQ Programs and Materials Specifications

Page 26: adopt new technologies trends - InfoQ.com...Our Advertising Platform We do better than banner ads No retargeting or user tracking 100% Native Advertising InfoQ Audience Demographics

InfoQ Content Syndication: Related Sponsored Content (RSC) ad unit

Page 27: adopt new technologies trends - InfoQ.com...Our Advertising Platform We do better than banner ads No retargeting or user tracking 100% Native Advertising InfoQ Audience Demographics

InfoQ Branding and Reach: Microsite and Related Sponsor Box

Page 28: adopt new technologies trends - InfoQ.com...Our Advertising Platform We do better than banner ads No retargeting or user tracking 100% Native Advertising InfoQ Audience Demographics

InfoQ Content-Driven Lead Gen: eMag Sponsorship

Page 29: adopt new technologies trends - InfoQ.com...Our Advertising Platform We do better than banner ads No retargeting or user tracking 100% Native Advertising InfoQ Audience Demographics

InfoQ Branding & Reach: Newsletter Ads and Special Report

Page 30: adopt new technologies trends - InfoQ.com...Our Advertising Platform We do better than banner ads No retargeting or user tracking 100% Native Advertising InfoQ Audience Demographics

InfoQ Thought Leadership and Branding: Podcasts

Page 31: adopt new technologies trends - InfoQ.com...Our Advertising Platform We do better than banner ads No retargeting or user tracking 100% Native Advertising InfoQ Audience Demographics

InfoQ Branding & Reach: Dedicated Email Blast

Page 32: adopt new technologies trends - InfoQ.com...Our Advertising Platform We do better than banner ads No retargeting or user tracking 100% Native Advertising InfoQ Audience Demographics

InfoQ: Recruitment

Page 33: adopt new technologies trends - InfoQ.com...Our Advertising Platform We do better than banner ads No retargeting or user tracking 100% Native Advertising InfoQ Audience Demographics

We can customize and tailor the programs to your marketing objectives!

Page 34: adopt new technologies trends - InfoQ.com...Our Advertising Platform We do better than banner ads No retargeting or user tracking 100% Native Advertising InfoQ Audience Demographics
Page 35: adopt new technologies trends - InfoQ.com...Our Advertising Platform We do better than banner ads No retargeting or user tracking 100% Native Advertising InfoQ Audience Demographics
Page 36: adopt new technologies trends - InfoQ.com...Our Advertising Platform We do better than banner ads No retargeting or user tracking 100% Native Advertising InfoQ Audience Demographics

QCon: Key Differentiators

● six

technical leaders

● Engineers

Practitioners Team Leads

Page 37: adopt new technologies trends - InfoQ.com...Our Advertising Platform We do better than banner ads No retargeting or user tracking 100% Native Advertising InfoQ Audience Demographics

QCon Attendees

24% 46% 30%

Technical Team LeadSenior Management (VP, CTO, CIO, Director)Architect: Technical / Application (platform specific)Technical Project ManagerArchitect: Solution / Systems IntegrationTechnical Project Management

Page 38: adopt new technologies trends - InfoQ.com...Our Advertising Platform We do better than banner ads No retargeting or user tracking 100% Native Advertising InfoQ Audience Demographics

QCon Topical Focus

Innovators Early Adopters Early Majority

Page 39: adopt new technologies trends - InfoQ.com...Our Advertising Platform We do better than banner ads No retargeting or user tracking 100% Native Advertising InfoQ Audience Demographics

QCon Attendee Demographics

Attendee Roles●

Company Size●

Top 3 Industries●

Page 40: adopt new technologies trends - InfoQ.com...Our Advertising Platform We do better than banner ads No retargeting or user tracking 100% Native Advertising InfoQ Audience Demographics

67%

14%

13%

QCon Attendee Demographics

Page 41: adopt new technologies trends - InfoQ.com...Our Advertising Platform We do better than banner ads No retargeting or user tracking 100% Native Advertising InfoQ Audience Demographics

QCon Attendee Company Size

59.31% 10.11% 7.89% 13.44% 9.25%

Page 42: adopt new technologies trends - InfoQ.com...Our Advertising Platform We do better than banner ads No retargeting or user tracking 100% Native Advertising InfoQ Audience Demographics

QCon Attendee Top 3 Industries

28% 12% 12%

Page 43: adopt new technologies trends - InfoQ.com...Our Advertising Platform We do better than banner ads No retargeting or user tracking 100% Native Advertising InfoQ Audience Demographics

QCon 2020Sponsorship Packages

Page 44: adopt new technologies trends - InfoQ.com...Our Advertising Platform We do better than banner ads No retargeting or user tracking 100% Native Advertising InfoQ Audience Demographics

Bronze Silver Platinum

● ● ●

● ● ●

● ●

●●●●

●●●●

●●●●

QCon London 2020

Additional Sponsorships

●●

●●●

Page 45: adopt new technologies trends - InfoQ.com...Our Advertising Platform We do better than banner ads No retargeting or user tracking 100% Native Advertising InfoQ Audience Demographics

Sponsor Lounge - Shubert Complex Bronze Silver Platinum

● ● ● ●

● ● ● ●

● ●

●●

●●

●●

●●

QCon New York 2020

Page 46: adopt new technologies trends - InfoQ.com...Our Advertising Platform We do better than banner ads No retargeting or user tracking 100% Native Advertising InfoQ Audience Demographics

QCon New York 2020

Additional Sponsorships

Page 47: adopt new technologies trends - InfoQ.com...Our Advertising Platform We do better than banner ads No retargeting or user tracking 100% Native Advertising InfoQ Audience Demographics

Exhibitor Sponsor Package

● After Hours event, Exhibit Space, (2) Sponsored Solutions Track Sessions● ONLY 2 Platinum Spots Available

● 8x8 foot exhibit space

1. Prominent Logo exposure on QCon website and at the event. 2. Free ad in the post-conference conference email blast or marketing email

● Two exhibitor passes for your booth staff. ● Free WIFI and Electrical. ● Badge scanner available with a refundable deposit.

QCon Munich 2020

Page 48: adopt new technologies trends - InfoQ.com...Our Advertising Platform We do better than banner ads No retargeting or user tracking 100% Native Advertising InfoQ Audience Demographics

Bronze Silver Platinum

● ● ●

● ● ●

● ●

●●

●●

●●

●●

●●●

QCon San Francisco 2020

Additional Sponsorships

●●

●●●●

Page 49: adopt new technologies trends - InfoQ.com...Our Advertising Platform We do better than banner ads No retargeting or user tracking 100% Native Advertising InfoQ Audience Demographics

City Date

São Paulo

Beijing

New York

Guangzhou

Shanghai

Munich

San Francisco

QCon 2020 Conference Calendar

Page 50: adopt new technologies trends - InfoQ.com...Our Advertising Platform We do better than banner ads No retargeting or user tracking 100% Native Advertising InfoQ Audience Demographics

QCon 2020 Sponsorship Package Discount

2 events

3 events

4 events